Calorie Counter & Food Tracker is a nutrition and weight-management app for iOS and Android that uses computer vision for automated food logging.
Product velocity
Maintenance
Daily rank 🇺🇸
#49
Health & Fitness · free
Sentiment
4.7
22k reviews
Nemesis
Healthify: AI Calorie Tracker
The App DNA
What makes this app unique?
It removes the cognitive load of manual calorie entry, serving users who prioritize speed and automated tracking over complex coaching ecosystems.
For Individuals focused on weight management, muscle gain, or nutritional tracking who prefer automated logging tools.
What does it look like?
Key features
Computer vision identifies food items from photos to provide instant nutritional data.
Optical scanner for packaged food items to pull nutritional data from database.
Calculates protein, carb, and fat targets based on user quiz responses and Cunningham BMR equation.
How much does it cost?
The freemium model relies on free-tier engagement to drive ad-inventory, with IAP gates for advanced features.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app maintains a consistent maintenance cadence, shipping approximately 0.38 releases per month over the observed period. Development is exclusively focused on stability and performance, as every release in the history contains identical, generic notes. There is no evidence of new feature development or live operations, suggesting the app is in a stable maintenance phase. The latest release occurred 72 days ago, continuing the established pattern of infrequent, minor updates.
Who built it?
Municorn
13+ apps tracked · Health & Fitness
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Scanner App. JPG, Photo to PDFUser Sentiment
What do users think recently?
Users report: The recent review mood reads upset. Users appreciate calorie and protein tracking features provide a straightforward experience for users focused on specific dietary goals, but report deceptive subscription practices and hidden costs frustrate users who expected a free or transparently priced experience.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Calorie and protein tracking features provide a straightforward experience for users focused on specific dietary goals
- Users report: Deceptive subscription practices and hidden costs frustrate users who expected a free or transparently priced experience
120 of 804 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Calorie Counter & Food Tracker
How's the Health & Fitness market?
Calorie Counter & Food Tracker holds a #27 Free / #25 Grossing position in the US Health & Fitness category. The proximity of these ranks suggests that while the app successfully converts free users, the aggressive monetization strategy is a primary driver of the negative sentiment surfacing in recent reviews.
Read the market outlookThe rivals identified
By HealthifyMe Private Limited
Healthify competes directly by offering a comprehensive AI-driven nutrition ecosystem that mirrors this app's core value proposition of automated food logging.
- Integrates a dedicated AI health coach, Ria, providing personalized guidance beyond simple calorie tracking metrics.
- Leverages massive user scale to refine AI food recognition accuracy far beyond this app's capabilities.
- Offers a mature, multi-year ecosystem that creates significant switching costs for users invested in their data.
Macros: Calorie CalculatorContender
Calorie AI - Protein TrackerContender
Fastie: Calorie & Food TrackerContender
Calz: Calorie Counter AIContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Calorie Counter & Food Tracker
Where is it heading?
The health-tracking market is consolidating around apps that offer both high-accuracy AI logging and transparent, value-based pricing. Calorie Counter & Food Tracker's current maintenance-only cadence leaves it exposed to rivals like Healthify, which are iterating on both coaching features and regional database support, signaling a continued erosion of market share if onboarding stability is not prioritized.
- Persistent setup freezes in the latest version prevent new users from accessing core features, which compounds the existing trust deficit with the user base.
- Aggressive, opaque subscription practices drive high-frequency complaints, which will likely compress long-term lifetime value as users churn post-onboarding.
The SWOT
- AI-powered food recognition provides a frictionless logging path for users prioritizing speed over manual entry
- Localized food databases for non-US markets would address a primary complaint from international users currently forced to use inaccurate equivalents
Next best moves
Rebuild setup questionnaire flow because it is the #1 technical blocker for new users → increase conversion rate
+ 1 more prioritized moveThe counter-intuitive read
The app's #27 US Free rank is a liability, not an asset…
Read the full takeFeature gaps
Proactive AI health coaching (available in Healthify but missing here) +1
Since the last report: Sentiment has shifted from negative to terrible as users increasingly report deceptive subscription practices and a lack of regional food database support. The app's failure to resolve persistent onboarding freezes while maintaining an aggressive monetization strategy has further compressed its long-term retention potential.
Bottom line
Calorie Counter & Food Tracker's reliance on opaque monetization and unstable onboarding creates a trust deficit that outweighs the utility of its AI scanner. Addressing these stability failures would unlock the retention potential of the core tracking features, which currently suffer from high churn.
Unlock 1 critical friction, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
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