Report updated May 19, 2026
Calorie Counter & Food Tracker
For individuals focused on weight management, muscle gain, or nutritional maintenance who require efficient, data-backed logging tools.
Calorie Counter & Food Tracker is a struggling health & fitness app that is free with in-app purchases. With a 4.7/5 rating from 21.8K reviews, it struggles with user retention. Users particularly appreciate accurate food database entries allow for quick and effortless daily calorie logging, though deceptive subscription practices and hidden charges create significant financial frustration for new users remains a common concern.
What is Calorie Counter & Food Tracker?
Calorie Counter & Food Tracker is a health and fitness app for iOS and Android that uses AI-powered image recognition to log nutritional intake.
Users hire this app to automate the tedious process of calorie counting, allowing them to maintain weight-loss habits without the friction of manual data entry.
Current Momentum
v1.6 · 1d ago
Active- Ships frequent bug fixes and performance updates.
- Maintains high chart visibility in US category.
Active Nemesis
Lose It! – Calorie Counter
By FitNow
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Computer vision identifies food items from photos to provide instant nutritional data
Optical scanner for packaged food items to pull nutritional data from database
How much does it cost?
- Free tier with core tracking features
- Premium tier with advanced personalization and planning
Freemium model utilizes core tracking as a retention hook while gating advanced personalization and planning tools.
Who Built It?
Municorn
Providing mobile-first utility tools for document management and personal productivity. Enabling professionals to handle legacy business tasks on the go.
Portfolio
13
Apps
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Explore the full Municorn report
Portfolio breakdown, audience, momentum, and every app published by Municorn.
What do users think recently?
High confidence · Latest 63 of 148 total reviews analyzed · Based on 148 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a upset sentiment. Users appreciate accurate food database entries allow for quick and effortless daily calorie logging, but report deceptive subscription practices and hidden charges create significant financial frustration for new users.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Calorie Counter & Food Tracker?
Where is it available?
Localized markets (20)
How's The Health & Fitness Market?
How does it evolve in the Health & Fitness market?
The app maintains a strong presence in the Health & Fitness category, with #20 Free and #19 Grossing positions in the US. The discrepancy between its high free-chart rank and lower grossing rank suggests that while the AI scanner drives discovery, the conversion funnel is failing to retain high-value subscribers.
Rank progression
167 active rankings tracked — 30-day window
Which niche is Calorie Counter & Food Tracker in?
to track daily nutrition and manage weight
Explore the full Calorie Counting Trackers niche
Every app in this space — 61 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Healthify competes directly by offering a comprehensive AI-driven nutrition ecosystem that mirrors the target app's core value proposition of automated food logging.
Contenders(4)
Macros competes by offering a data-heavy, manual tracking experience for users who prefer precision over AI automation.
This app targets the niche segment of fitness-focused users who prioritize protein intake alongside general calorie management.
Fastie competes by bundling traditional calorie tracking with structured fasting plans, appealing to users seeking holistic dietary management.
Calz targets the same weight-loss demographic with a high-frequency release cadence and a focus on modern AI-assisted tracking.
Same space(3)
Flo is a dominant health app that competes for the same daily engagement and user health data ecosystem.
Clue competes for the same daily health-tracking habit, often serving as a secondary app that shares the user's limited screen time.
While primarily a period tracker, it competes for the same 'Health & Fitness' category real estate and daily user attention.
Compare Calorie Counter & Food Tracker against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Calorie Counter & Food Tracker
Strengths to defend, gaps to attack
Core Strengths
- AI-first food recognition lowers the barrier to entry for casual users
- Cunningham-based BMR calculations provide scientific credibility for personalized meal plans
Critical Frictions
- Lack of in-app cancellation forces reliance on unresponsive email support
- Premium tier pricing lacks transparency before payment
- Incomplete health data syncing limits utility for power users
Growth Levers
- Integration with wearable fitness platforms to increase data-density
- Expansion into specialized diet-tracking modules like fiber and net-carb metrics
Market Threats
- Aggressive monetization reputation risks platform-level policy enforcement
- Lose It! database depth continues to siphon users who value accuracy over speed
What are the next best moves?
Ship in-app cancellation flow because it is the #1 sentiment driver for churn → reduce support overhead.
Sentiment analysis identifies lack of transparent cancellation as the primary driver of 1-star reviews.
Trade-off: Pause the annual-tier price test; billing trust is the higher-impact lever.
Audit subscription paywall transparency because deceptive billing is the primary driver of 1★ reviews → improve long-term retention.
High frequency of complaints regarding unauthorized charges and hidden pricing.
Trade-off: Delay the launch of the new macro-tracking module.
A counter-intuitive read
The app's high free-chart rank is a liability, not an asset, because it accelerates the acquisition of users who churn immediately upon encountering the opaque paywall.
Feature Gaps vs Competitors
- Wearable fitness ecosystem integration (available in Lose It! but missing here)
- Advanced fiber and net-carb tracking (available in Carb Manager but missing here)
Key Takeaways
The app captures casual users through its AI-scanner utility, but the predatory billing reputation threatens its long-term viability, so the PM must prioritize self-service cancellation to stabilize the user base.
Where Is It Heading?
Declining
The calorie-tracking market is consolidating around platforms that offer deep wearable integration and transparent pricing. This app's reliance on aggressive monetization and manual-entry-heavy workflows leaves it exposed to churn as users seek more reliable, data-integrated alternatives.
Persistent complaints regarding unauthorized billing in the latest release erode user trust, which compounds the churn rate among new users.
Lack of health-data syncing prevents integration with wearable devices, limiting the app's utility for power users who migrate to more robust competitors.