Welmi is a calorie counter and diet tracker for iOS and Android that uses photo-based food scanning to log nutrition.
Product velocity
Active
Daily rank 🇺🇸
#148
▲9Health & Fitness · grossing
Sentiment
4.8
159k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire Welmi to automate the tedious process of manual calorie logging, seeking a low-effort path to weight loss and habit formation.
For Individuals seeking weight loss and habit formation through automated food tracking and personalized nutrition guidance.
What does it look like?
Key features
Logs meal details automatically via photo capture.
Provides guidance on meal sizes, food types, and eating schedules.
Tracks carbohydrate, protein, and fat intake from food photos.
How much does it cost?
Freemium model gates all analytical insights behind a subscription, forcing conversion for users seeking actionable data.
Velocity
Active developmentUX improvementsperformanceShow more...
Welmi maintains an active development cadence, shipping updates across Android and iOS within the last few days. The latest iOS release represents a major update, introducing significant UI changes and tracking features, while the Android version focuses on performance improvements. The development trend is stable, with a mix of feature-driven updates and technical maintenance. The publisher is actively iterating on the user experience through both visual redesigns and platform-specific optimizations.
Who built it?
T-SHAPED APPS
4 apps tracked · Health & Fitness
Welmi - Calorie Counter & Diet
Gymtone - Gym Workout Planner
Gymtone - Gym Workout PlannerUser Sentiment
What do users think recently?
Recent user voice shows a thrilled sentiment. Users appreciate calorie tracking and nutritional guidance provide a clear path for users managing their weight goals and the interface design is simple and intuitive which helps users maintain their daily logging habits, but report aggressive paywalls immediately after login frustrate users who expected a free experience based on ads.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Calorie tracking and nutritional guidance provide a clear path for users managing their weight goals
- The interface design is simple and intuitive which helps users maintain their daily logging habits
- The fasting tool provides a competitive advantage over other nutrition apps in the current market
- Aggressive paywalls immediately after login frustrate users who expected a free experience based on ads
61 of 99 recent reviews analyzed · high confidence · Thrilled overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Welmi - Calorie Counter & Diet
How's the Health & Fitness market?
Welmi maintains a strong rating (4.8★) across 159,471 total ratings, positioning it as a high-visibility tool in the Health & Fitness category. The reliance on a subscription-gated model for all analytical insights creates a monetization-heavy stance that contrasts with its gentle habit-formation messaging.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Welmi - Calorie Counter & Diet
Where is it heading?
The market for automated nutrition tracking is shifting toward integrated health ecosystems, and Welmi's current focus on manual-entry-gated features leaves it exposed to rivals with better wearable sync. Without expanding beyond the photo-scanner utility, the app will struggle to retain users who require holistic health data.
- The latest release introduced a redesigned Progress tab, signaling active feature investment rather than maintenance mode.
- User complaints regarding subscription management suggest that the current billing flow is a primary source of negative sentiment.
The SWOT
- Automated photo-based logging reduces user friction
- Fasting feature provides a distinct competitive hook
- Wearable integration would unlock activity-based tracking
- Manual entry options would improve log accuracy
Next best moves
Ship manual food entry options because users report inability to edit logs as a top frustration → increase log accuracy
+ 1 more prioritized moveThe counter-intuitive read
The aggressive post-login paywall is not just a conversion tactic…
Read the full takeSince the last report: The report reflects a shift in analytical perspective, moving from a stable outlook to a mixed one due to heightened concerns regarding monetization friction and data accuracy.
Bottom line
Users report: Welmi captures users through a low-friction photo scanner, but the immediate paywall and data inaccuracies create a high churn risk, so the team must prioritize manual entry tools and trial-period transparency to stabilize the user base.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] Play Store listing, source
Report last updated