+72
Photo & Video Editors - Instant Solution
For broad consumer base including social media creators, casual gamers, and productivity-focused mobile users.
Known for
For broad consumer base including social media creators, casual gamers, and productivity-focused mobile users.
Providing a broad suite of mobile utility, creative, and gaming tools to help users manage, edit, and entertain themselves on the go. They focus on accessible, high-utility applications for everyday productivity and leisure.
Target audience
Portfolio
Free 73Last updated
Beauty Makeup Editor & Camera
v2.1.2
1.2y ago
Primary focus
Mobile utilities, photo/video editing, and casual gaming
Scale
scale-up
Target audience
Broad consumer base including social media creators, casual gamers, and productivity-focused mobile users.
Origin
Maple Media is a Los Angeles-based mobile media and technology company that acquires and operates category-leading apps.
With 43 releases in the last 6 months across a portfolio of 68 apps, the publisher maintains a high-frequency update cadence.
75 apps analysed
Analysis in progress
Create fun videos using AI Face Swap Video Editor. Try Faceswap AI Today!
Lower barrier to entry for casual users
Distributed across 20 markets, strongest in Europe.
Based on 7 of 75 apps with localized market data — more coverage rolling in as scans complete · last scanned .
4
Positive apps
6
Neutral / mixed
1
Negative apps
64/100
Avg sentiment score
With over 760,000 ratings, this app dominates the utility-finance crossover space, dwarfing the target's reach and establishing a massive, entrenched user base.
Strategic outlook coming soon.
What fed this analysis
Picsart is the dominant market leader in creative editing, directly competing for the same user base seeking AI-powered photo and video transformation tools.
With over 5 million ratings and a high-velocity release cadence, this app dominates the beauty-editing niche through sheer scale and consistent feature updates.
Targets the same demographic of social media users who prioritize trendy, aesthetic-driven photo effects over technical precision.
Competes for the same casual photo-editing audience by offering layout and montage tools that complement face-swapping workflows.
A direct competitor in the utility space with a massive install base and consistent, multi-release update cycles.
A direct competitor in the makeup-specific niche with a massive user base and high-frequency development cycles.
A long-standing player in the makeup-specific category that maintains a distinct focus on virtual cosmetic application.
Matches the scale of the top-tier rivals while maintaining a stable, utility-focused feature set that competes for the same screen time.
Competes for users interested in creative video and photo presentation, specifically through mockups and framing.
Operates in the travel-finance intersection, providing a direct alternative for users primarily interested in currency conversion.
A long-standing peer in the productivity category that focuses on unit conversion as its primary value proposition.
Occupies the same category of specialized photography tools, focusing on technical camera manipulation rather than AI editing.
Competes for the video-creation audience, though it focuses on high-fidelity capture rather than post-production AI effects.
A veteran photo editing app that provides a broad set of tools for both beauty and general photography.
Shares the same 'instant effect' utility model, targeting users who want quick, stylized photo transformations.
A high-volume, long-standing photo editing app that competes for the same casual selfie-taking audience.
A massive, adjacent competitor in the broader photo and video editing space with significant AI capabilities.
While lacking a scientific calculator, it is the primary app CalConvert users likely have installed for travel and high-accuracy currency tracking.
Differentiators
Aggressive release cadence and integration of AI-driven math solving positions this as a disruptive threat to static calculator apps.
A new competitor focusing on interactive, fun video manipulation that overlaps with our 'fun video' value proposition.
A new entrant in the video space that challenges our market share by offering advanced multi-lens recording capabilities.
An emerging threat using AI for personalized color analysis, a growing sub-segment of the beauty market.
A very recent market entrant targeting the beauty camera space with a focus on modern, trendy filter sets.
