1967: Retro Filters & Effects is a photo editing app for iOS that provides vintage analog film presets and light leak effects.
Product velocity
Dormant
Daily rank 🇺🇸
—
Photo & Video
Sentiment
4.5
34k reviews
Nemesis
Meitu- AI Photo & Video Editor
The App DNA
What makes this app unique?
Users hire this app for quick, one-tap vintage aesthetics that mimic traditional darkroom results without the technical complexity, so the value hinges on filter authenticity.
For Casual mobile photographers and social media users seeking quick, vintage-style photo edits.
What does it look like?
Key features
200+ filters based on 64 types of real film.
30+ variations per filter accessible by tapping.
Opacity and dust intensity controls for fine-tuning.
How much does it cost?
The freemium model gates the majority of the 200+ filter library and exclusive collections behind a 12-month subscription.
Velocity
Dormant developmentShow more...
5 versions in history. Development pace: zombie.
Who built it?
Photo & Video Editors - Instant Solution
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What do users think recently?
The recent review mood reads upset. Users appreciate vintage film stock presets provide authentic aesthetic results for users seeking retro photo styles.
How are ratings & reviews evolving?
What users say, by theme
- Vintage film stock presets provide authentic aesthetic results for users seeking retro photo styles
- Image resolution drops significantly after applying filters, rendering photos unusable for high-quality sharing needs
49 of 49 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for 1967: Retro Filters & Effects
How's the Photo & Video market?
The app currently holds a #69 Grossing position in its category. This rank indicates significant monetization friction compared to its broad free-tier entry point.
Read the market outlookThe rivals identified
By Xiamen Meitu Technology Co., Ltd.
With over 1.4 million ratings and a high release velocity, Meitu dominates the retro and AI-filter space with a massive, established user base.
- Maintains a massive library of AI-driven beauty and retouching tools beyond simple retro filters.
- Aggressive release cadence of 15 updates in six months ensures rapid feature parity and innovation.
- Offers a comprehensive suite of video editing tools that target the social media creator demographic.
Prequel: Photo & Video EditorContender
EPIK - AI Photo & Video EditorContender
Hypic - Photo Editor & AI ArtContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for 1967: Retro Filters & Effects
Where is it heading?
The retro-filter market is consolidating around apps that offer both aesthetic presets and AI-driven utility, leaving 1967 exposed. Without addressing the core technical regressions in the latest version, the app will continue to lose its competitive edge to more stable, feature-rich rivals.
- Export resolution degradation and crashes in the latest version alienate core users, leading to a decline in overall sentiment.
- Aggressive ad placement in the free tier creates a high-friction workflow, which increases the likelihood of users churning to ad-free competitors.
The SWOT
- Authentic film-stock emulation provides aesthetic barrier
- Interactive filter variations drive session time
- Untapped B2B distribution via education partnerships
- Integration of wearable-specific editing workflows
Next best moves
Rebuild export pipeline because resolution drops are the top complaint → restore high-quality sharing
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on a 12-month subscription gate is a liability…
Read the full takeFeature gaps
AI-driven retouching tools (available in Meitu but missing here) +1
Since the last report: The app's competitive position has declined due to post-update technical instability and increased monetization friction, resulting in a shift from neutral feedback to active user churn.
Bottom line
The app retains users through authentic film aesthetics, but technical export failures and aggressive ad gating are driving churn, so the PM must prioritize export quality and manual control restoration to stabilize the user base.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store listing, source
Report last updated