Report updated May 19, 2026
Meitu- AI Photo & Video Editor
For social media users and content creators seeking quick, AI-assisted portrait and video editing tools for platforms like TikTok and Instagram.
Meitu- AI Photo & Video Editor is a challenged photo & video app that is free with in-app purchases. With a 4.5/5 rating from 1.5M reviews, it faces significant user friction. Users particularly appreciate high-quality photo editing tools provide professional results for casual social media users, though aggressive ad frequency and intrusive full-screen pop-ups disrupt the core photo editing workflow remains a common concern.
What is Meitu- AI Photo & Video Editor?
Meitu is a freemium photo and video editor for social media creators, offering AI-powered retouching, art effects, and aesthetic filters on iOS and Android.
Users hire Meitu for rapid, AI-assisted content creation that simplifies complex retouching tasks, serving the need for high-quality social media assets with minimal manual effort.
Current Momentum
v12.8 · 1w ago
Intense- Shipped brush concealer for manual touch-ups
- Added grid and split-screen layout templates
- Enabled batch editing for Live Photos
Active Nemesis
Remini - AI Photo Enhancer
By Bending Spoons Apps ApS
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Automated facial feature detection and adjustment for skin, teeth, and body shape
Generative model that converts portraits into illustrations or paintings
Background-aware erasure of unwanted objects from photos and videos
Access to 1000+ exclusive stickers, filters, and AR camera effects
Multi-track editing with filters, music, and portrait beautification
How much does it cost?
- Free tier with ad-supported access
- VIP subscription tier for 1000+ materials and exclusive retouching
Freemium model uses a massive free-tier asset library to drive scale, while gating high-precision retouching and content materials behind a VIP subscription.
Who Built It?
Xiamen Meitu Technology Co.
Empowering creators and e-commerce sellers with AI-driven visual enhancement tools for high-quality photo and video production.
Portfolio
12
Apps
What other apps does Xiamen Meitu Technology Co. make?
RoboNeo
BeautyCam-AI Photo Editor
Wink: Video Enhancer & Editor
Meipai
Meitu HD
Designkit: Ecommerce Creatives
Explore the full Xiamen Meitu Technology Co. report
Portfolio breakdown, audience, momentum, and every app published by Xiamen Meitu Technology Co..
What do users think recently?
High confidence · Latest 120 of 222 total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate high-quality photo editing tools provide professional results for casual social media users and ai-powered photo restoration features deliver effective results for damaged or low-quality images, but report aggressive ad frequency and intrusive full-screen pop-ups disrupt the core photo editing workflow and removal of user-defined retouch templates forces manual, repetitive editing for frequent content creators.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Meitu- AI Photo & Video Editor?
Where is it available?
Localized markets (8)
How's The Photo & Video Market?
How does it evolve in the Photo & Video market?
Meitu holds a #116 Photography Free rank in the US, but its #50 Grossing rank indicates significant monetization friction relative to its discovery advantage.
Rank progression
241 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
FLTR competes directly for the aesthetic-conscious user base by offering a massive library of professional-grade presets that serve as a primary alternative to Meitu's built-in filters.
Contenders(4)
Fixo is a direct threat in the emerging AI-generation space, leveraging new generative models to perform restoration and virtual try-ons.
This app captures the entry-level market segment that prioritizes quick, social-ready formatting and basic collage creation.
Pixomatic competes on the utility front, specifically targeting users who require precise background removal and object manipulation tools.
Tezza targets the same lifestyle-focused demographic as Meitu, emphasizing curated aesthetic filters and social media feed planning.
Same space(3)
Polaroid bridges the gap between digital editing and physical printing, appealing to the vintage-aesthetic trend Meitu also targets.
Aura Frames addresses the post-editing lifecycle by focusing on the physical and digital display of curated photo collections.
SmugMug serves the storage and portfolio needs of the same photography-interested audience that uses Meitu for editing.
Compare Meitu- AI Photo & Video Editor against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Meitu- AI Photo & Video Editor
Strengths to defend, gaps to attack
Core Strengths
- 1000+ material library drives recurring subscription value
- AI-powered portrait detection provides high-fidelity results
- Multi-track video editor captures social media creator workflows
Critical Frictions
- Aggressive ad frequency disrupts core editing flow
- Removal of custom template-saving forces repetitive manual work
- Subscription gating of previously free features drives negative sentiment
Growth Levers
- Restore custom template-saving to stabilize creator retention
- Introduce wearable-compatible AR filters to differentiate from mobile-only rivals
Market Threats
- Remini's 30-update cadence outpaces Meitu's model iteration
- Bytedance-backed Hypic captures trend-focused creators
- Subscription-only shift alienates the long-term user base
What are the next best moves?
Restore custom template-saving because users cite its removal as a primary churn reason → stabilize creator retention
Top-requested feature in sentiment analysis.
Trade-off: Pause the AI-flash feature rollout — template restoration has 3x the impact on creator churn.
Reduce ad frequency during the editing workflow because users report ads blocking image saving → improve conversion
Aggressive ad frequency is the #1 complaint theme.
Trade-off: Accept lower short-term ad revenue — retention lift will offset the loss in Q3.
A counter-intuitive read
Meitu's #50 Grossing rank in the US is not a failure of monetization, but a signal that its freemium funnel is too wide, attracting users who will never convert to the VIP tier.
Feature Gaps vs Competitors
- Real-time collaborative editing (available in InShot but absent here)
- Advanced AI-generated yearbook features (available in EPIK but absent here)
Key Takeaways
Meitu holds a strong position through its massive asset library, but aggressive monetization and the removal of high-utility features like template-saving create a churn risk, so the PM must prioritize creator-retention features to prevent migration to competitors.
Where Is It Heading?
Declining
The mobile editing market is consolidating around high-velocity AI updates, leaving Meitu exposed due to its recent focus on aggressive monetization over feature utility. If the current trend of gating core tools continues, the app will likely lose its remaining power-user base to more creator-focused rivals like Hypic.
The removal of custom template-saving functionality forces repetitive manual editing, which directly drives churn among frequent content creators.
Aggressive ad frequency during the core editing workflow creates a negative user experience, leading to a decline in overall sentiment.