BeautyPlus-Selfie Photo Editor is a cross-platform photo and video editing app that provides AI-powered retouching, avatar generation, and creative filters to social media users.
Product velocity
Active
Daily rank 🇺🇸
#30
▼7Photo & Video · free
Sentiment
4.6
5.4M reviews
Nemesis
Beauty Makeup Editor & Camera
The App DNA
What makes this app unique?
Users open BeautyPlus to perform instant, high-quality aesthetic adjustments on selfies and portraits, displacing manual editing workflows with automated AI-driven results.
For Social media users and selfie enthusiasts looking for quick, AI-driven photo retouching and creative style transfers.
What does it look like?
Key features
Generates stylized portraits and avatars from user-uploaded photos using generative AI models.
Automated removal of people, buildings, or backgrounds from images using image processing algorithms.
Real-time facial retouching including skin smoothing, blemish removal, and facial feature reshaping.
How much does it cost?
The freemium model gates high-compute AI tools behind a subscription while maintaining a large free user base for ad-monetization.
Velocity
Active developmentnew contentperformanceUX improvementsShow more...
The app maintains an active release cadence, shipping 5 updates over the last 60 days, averaging approximately 0.58 releases per week. Development is stable, alternating between minor stability patches and occasional major feature additions like the new Photobooth. While the release notes for several versions are generic, the inclusion of specific feature announcements confirms active development rather than server-side-only updates. The current pace suggests a consistent cycle of feature expansion and performance optimization.
Who built it?
PIXOCIAL TECHNOLOGY (SINGAPORE) PTE
7 apps tracked · Photo & Video
Airbrush: Face Photo Editor
BeautyPlus Cam-AI Photo Editor
AirVid-AI Quality Enhancer Pro
PhotoCat - Enhancer & Cleaner
Airbrush: Face & Photo Editor
BeautyPlus-Selfie Photo EditorUser Sentiment
What do users think recently?
Users report: Review voice lately leans frustrated. Users appreciate high-quality photo editing and filter variety provide users with satisfying aesthetic results for social media and video editing tools offer a user-friendly experience for beginners looking to create content, but report deceptive free trial and subscription practices lead to unexpected annual charges for users.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- High-quality photo editing and filter variety provide users with satisfying aesthetic results for social media
- Video editing tools offer a user-friendly experience for beginners looking to create content
- Users report: Deceptive free trial and subscription practices lead to unexpected annual charges for users
120 of 1976 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for BeautyPlus-Selfie Photo Editor
How's the Photo & Video market?
BeautyPlus maintains a strong global footprint, currently holding the #9 Grossing position in the Photography category in the UAE and #2 in Japan. The disparity between its top-tier grossing rank and the negative sentiment regarding billing practices signals a potential ceiling for long-term subscriber retention.
Read the market outlookThe rivals identified
By Photo & Video Editors - Instant Solution
This app directly competes for the same user base by offering a comprehensive suite of real-time beauty filters and digital makeup tools that mirror BeautyPlus's core value proposition.
- Offers a dedicated real-time beauty preview mode that allows users to adjust effects before capturing photos.
- Focuses heavily on a digital makeup kit, providing more granular control over virtual cosmetic application than BeautyPlus.
- Maintains a simpler, utility-focused interface that appeals to users seeking quick, one-tap beauty enhancements.
BeautyUp－AI Face & Body EditorContender
PrettyUp-Portrait Editor VideoContender
FoxEyes - Change Eye ColorContender
Sweet Selfie Beauty CameraContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for BeautyPlus-Selfie Photo Editor
Where is it heading?
The photography market is consolidating around AI-driven creative tools, placing BeautyPlus in a precarious position where its scale is offset by high churn. Unless the team addresses the billing transparency issues, the current negative sentiment will likely erode the user base faster than new AI features can acquire them.
- Persistent user complaints regarding billing friction and feature removal continue to drive negative sentiment, limiting the potential for long-term subscriber growth.
- The latest release introduces new Photobooth styles, yet the lack of performance improvements leaves the core editing workflow vulnerable to churn.
The SWOT
- 800 million user base provides massive data for AI model training
- Cross-platform presence sustains organic install velocity
- Localized pricing strategies in high-ARPU markets
Next best moves
Audit subscription billing flow because 1★ reviews flag trial-to-annual conversion as top complaint → reduce refund surge
+ 1 more prioritized moveThe counter-intuitive read
The app's massive 800 million user base is a liability, not an asset…
Read the full takeFeature gaps
Real-time beauty preview mode (available in Beauty Makeup Editor & Camera but absent here) +1
Since the last report: The app has pivoted toward more aggressive monetization, triggering new user complaints regarding deceptive trial billing and the removal of legacy tools. This shift has intensified churn risks despite the app maintaining a top-10 grossing rank in key markets.
Bottom line
Restoring access to core legacy tools would address the primary driver of negative sentiment, allowing the team to focus on high-compute AI features that justify the premium subscription price.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is BeautyPlus free to use?
How does BeautyPlus compare to Beauty Makeup Editor & Camera?
Are there any hidden charges in the BeautyPlus free trial?
What are some free alternatives to BeautyPlus?
Sources
Report last updated