BeautyPlus is a photo and video editing app for social media users, providing AI-driven retouching and creative filters on iOS and Android.
The App DNA
What makes this app unique?
It removes the technical friction of manual photo editing, allowing users to achieve professional-grade aesthetic results with one-tap AI tools.
For Social media users and selfie enthusiasts looking for quick, AI-driven photo retouching and creative style transfers.
What does it look like?
Key features
Generates stylized portraits and avatars from user-uploaded photos using generative AI models.
Automated removal of people, buildings, or backgrounds from images using image processing algorithms.
Real-time facial retouching including skin smoothing, blemish removal, and facial feature reshaping.
How much does it cost?
The freemium model gates high-compute AI tools behind a subscription while maintaining a large free user base for ad-monetization.
Velocity
Active developmentnew contentperformanceUX improvementsShow more...
The app maintains an active release cadence, shipping 5 updates over the last 60 days, averaging approximately 0.58 releases per week. Development is stable, alternating between minor stability patches and occasional major feature additions like the new Photobooth. While the release notes for several versions are generic, the inclusion of specific feature announcements confirms active development rather than server-side-only updates. The current pace suggests a consistent cycle of feature expansion and performance optimization.
Who built it?
PIXOCIAL TECHNOLOGY (SINGAPORE) PTE
7 apps tracked · Photo & Video
Airbrush: Face Photo Editor
BeautyPlus Cam-AI Photo Editor
AirVid-AI Quality Enhancer Pro
PhotoCat - Enhancer & Cleaner
Airbrush: Face & Photo Editor
BeautyPlus-Selfie Photo EditorUser Sentiment
What do users think recently?
Review voice lately leans frustrated. Users appreciate high-quality filter and editing tools provide users with professional-looking results for their social media content and responsive customer support team resolves payment and subscription issues quickly when users reach out directly, but report aggressive subscription prompts and paywalls restrict access to basic features that were previously available for free.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- High-quality filter and editing tools provide users with professional-looking results for their social media content
- Responsive customer support team resolves payment and subscription issues quickly when users reach out directly
- Video editing capabilities offer a user-friendly experience for beginners looking to create content
- Aggressive subscription prompts and paywalls restrict access to basic features that were previously available for free
120 of 1985 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for BeautyPlus-Selfie Photo Editor
How's the Photo & Video market?
BeautyPlus maintains a strong category presence, holding the #15 rank in the US Photography category. The gap between its high discovery and the aggressive subscription gating for basic tools signals monetization friction that risks user churn to more transparent rivals.
Read the market outlookThe rivals identified
By FaceApp Technology Limited
Both apps target social media users with AI-driven facial retouching and share a freemium model that relies on restrictive subscription gating for core features.
- FaceApp produces photorealistic AI transformations, while BeautyPlus-Selfie Photo Editor centers on automated facial retouching and generative avatars.
- FaceApp carries an Editors' Choice badge, whereas BeautyPlus-Selfie Photo Editor relies on an 800 million global user base.
AI Mirror: AI Photo EditorContender
PrettyUp-Portrait Editor VideoContender
Hypic - Photo Editor & AI ArtContender
AI Photo Video Editor, EnhanceContender
Photoshop Express Photo EditorContender
PicCollage: Magic Photo EditorContender
Lightroom: AI Photo EditorContender
InstaSize: AI Photo EditorContender
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for BeautyPlus-Selfie Photo Editor
Where is it heading?
The photography category is consolidating around stable, utility-focused tools, leaving BeautyPlus exposed to churn. Recent performance regressions and aggressive monetization shifts are degrading user trust, which will likely compress new-user conversion rates by the next quarter.
- Performance regressions post-update cause session-breaking crashes, which erodes the daily active habit and compounds existing rating drag.
- Aggressive paywalling of legacy features triggers high-frequency negative sentiment, forcing casual users to seek more transparent alternatives.
The SWOT
- 800 million global user base drives organic install velocity
- Generative AI avatar tools provide a defensible barrier against basic filter apps
- Localized pricing models could capture casual users currently priced out of the annual subscription
Next best moves
Restore free access to legacy editing tools because user complaints cite this as the top churn driver → improve retention
+ 1 more prioritized moveThe counter-intuitive read
The app's massive user base is a liability, not an asset…
Read the full takeFeature gaps
Real-time beauty preview mode (available in Beauty Makeup Editor & Camera but absent here) +1
Since the last report: Performance regressions and aggressive monetization are driving a decline in user trust, overshadowing the app's high-cadence feature releases. The app's category rank has shifted from a top-10 global position to #15 in the US market.
Bottom line
Restoring access to core editing tools would address the primary churn driver, while auditing the trial flow would mitigate the trust deficit damaging the app's long-term reputation.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is BeautyPlus free to use?
How does BeautyPlus compare to other beauty cameras?
Are there hidden charges in the free trial?
What are some free alternatives to BeautyPlus?
Sources
- [1] App Store, source
Report last updated