Report updated May 20, 2026
Beauty Makeup Editor & Camera
For social media users and selfie enthusiasts seeking professional-grade photo retouching and makeup effects without manual editing skills.
Beauty Makeup Editor & Camera is a market-leading beauty app that is free with in-app purchases. With a 4.7/5 rating from 437.3K reviews, it delivers strong user satisfaction. Users particularly value simple and straightforward photo editing tools allow users to modify images with minimal effort.
What is Beauty Makeup Editor & Camera?
Beauty Makeup Editor & Camera is a photo-retouching app for social media users, providing real-time filters and makeup effects on Android.
Users hire this app for instant, low-effort portrait enhancement that replaces manual editing, allowing for rapid social media content creation.
Current Momentum
v2.1 · 13mo ago
Zombie- Maintains #6 category rank globally
- Ships stability-focused updates
Active Nemesis
BeautyPlus-Selfie Photo Editor
By PIXOCIAL TECHNOLOGY (SINGAPORE) PTE
Other Rivals
7-Day Rank Pulse 🇺🇸
BeautyNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Applies makeup filters and skin smoothing effects to the camera feed during capture
Automated blemish removal, acne correction, and skin tone evening
Virtual application of lipstick, mascara, eyeliner, and contouring
How much does it cost?
- Free tier with ad support
- In-app purchases for premium features
Freemium model relies on ad-supported usage for the majority of the 50 million user base, with IAP gates for specific editing tools.
Who Built It?
Photo & Video Editors - Instant Solution
Providing a broad suite of mobile utility, creative, and gaming tools to help users manage, edit, and entertain themselves on the go. They focus on accessible, high-utility applications for everyday productivity and leisure.
Portfolio
13
Apps
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What do users think recently?
Low confidence · Latest 13 of 63 total reviews analyzed · Based on 63 reviews. Signal may be noisy.
What is the recent mood?
Recent user voice shows a thrilled sentiment. Users appreciate simple and straightforward photo editing tools allow users to modify images with minimal effort and fine tuning selection and makeup application features provide high quality results for new users.
What Users Love
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Beauty Makeup Editor & Camera?
How's The Beauty Market?
How does it evolve in the Beauty market?
The app maintains a #6 Free rank in the Beauty category across multiple markets, but its grossing rank consistently lags, signaling that the current monetization model fails to capture the value of its high-volume discovery.
Rank progression
188 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
BeautyPlus is the primary market leader in the selfie-editing space, directly competing for the same user base seeking instant, AI-powered facial enhancement and beauty filters.
Differentiators
- Maintains a massive, active user base that creates a significant network effect for social sharing features
- Aggressive release schedule of 18 updates in six months ensures rapid adaptation to emerging beauty trends
- Deep integration of professional-grade retouching tools that go beyond basic blemish removal and lipstick application
Head to head
The target app must differentiate through extreme UX simplicity, as it cannot compete with the feature depth and update velocity of this market leader.
Contenders(4)
This app is a direct functional clone, offering similar makeup-focused camera filters and face editing tools.
PrettyUp competes by extending beauty editing capabilities into the video domain, a growing demand for social media creators.
It targets the specific vertical of hair-focused beauty editing, capturing users interested in virtual makeovers.
This app competes by offering advanced AI-driven body and face manipulation tools that extend beyond simple makeup application.
Same space(3)
This app shifts the focus from editing to content consumption, competing for the user's time within the beauty ecosystem.
SODA competes by providing high-quality, real-time beauty effects that prioritize a natural look over heavy digital makeup.
It occupies the same utility-beauty intersection, focusing on the practical application of makeup rather than post-processing.
Compare Beauty Makeup Editor & Camera against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Beauty Makeup Editor & Camera
Strengths to defend, gaps to attack
Core Strengths
- Editors' Choice badge across five markets sustains organic install velocity
- One-tap editing workflow reduces user friction for casual selfie-takers
Critical Frictions
- Ad-supported revenue model limits R&D for proprietary AI features
- Grossing rank lag indicates poor conversion from free-tier users
Growth Levers
- Untapped B2B distribution through cosmetic brand partnerships
- Wearable-mirror utility integration to capture pre-makeup audience
Market Threats
- AI-native entrants shifting value to personalized consulting
- High-frequency update cadence of BeautyPlus eroding feature parity
What are the next best moves?
A/B test premium IAP gates because grossing rank lags discovery rank → increase conversion velocity
Grossing rank lags discovery rank by multiple spots across key markets.
Trade-off: Pause the UI-refresh sprint — revenue conversion has 3x the impact on Q2 targets.
Ship AI-driven color analysis because competitors are shifting to style consulting → defend against niche entrants
New entrants like WhatColors are capturing the style-consulting segment.
Trade-off: Deprioritize the collage-template update — template usage is flat.
A counter-intuitive read
The app's #6 chart position is its greatest liability: maintenance-mode at the top of the category makes it more vulnerable to a single live-ops rival than a smaller app climbing the chart.
Feature Gaps vs Competitors
- AI-driven color analysis (available in WhatColors)
- Professional-curated makeup looks (available in Perfect365)
Key Takeaways
The app defends its #6 chart position through an intuitive, low-friction interface, but it lacks the proprietary AI-editing depth to convert its discovery advantage into sustained revenue, so the PM should prioritize IAP conversion testing over feature expansion.
Where Is It Heading?
Stable
The beauty-editing category is consolidating around AI-native features that provide personalized style consulting rather than just static filters. The app's stable chart position provides a temporary buffer, but without a shift toward proprietary AI tools, it will lose its competitive edge to entrants like WhatColors.
Recent updates focused on stability, no feature expansion, which leaves the app vulnerable to feature-heavy rivals.
Grossing rank lag relative to free discovery indicates that the current monetization model is failing to capture user value.