Beauty Makeup Editor & Camera is a photo-retouching app for social media users, providing real-time filters and makeup effects on Android.
Product velocity
Dormant
Daily rank 🇺🇸
#40
▲1Beauty · free
Sentiment
4.7
437k reviews
Nemesis
BeautyPlus-Selfie Photo Editor
The App DNA
What makes this app unique?
Users hire this app for instant, low-effort portrait enhancement that replaces manual editing, allowing for rapid social media content creation.
For Social media users and selfie enthusiasts seeking professional-grade photo retouching and makeup effects without manual editing skills.
What does it look like?
Key features
Applies makeup filters and skin smoothing effects to the camera feed during capture
Automated blemish removal, acne correction, and skin tone evening
Virtual application of lipstick, mascara, eyeliner, and contouring
How much does it cost?
Freemium model relies on ad-supported usage for the majority of the 50 million user base, with IAP gates for specific editing tools.
Velocity
Dormant developmentopaqueShow more...
The app has not received a new build in over a year, indicating a complete cessation of development activity. With no releases since April 2025, the project is classified as a zombie. There is no evidence of ongoing maintenance, feature updates, or live operations.
Who built it?
Photo & Video Editors - Instant Solution
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What do users think recently?
Review voice lately leans thrilled. Users appreciate simple and straightforward photo editing tools allow users to modify images with minimal effort and fine tuning selection and makeup application features provide high quality results for new users.
How are ratings & reviews evolving?
What users say, by theme
- Simple and straightforward photo editing tools allow users to modify images with minimal effort
- Fine tuning selection and makeup application features provide high quality results for new users
13 of 63 recent reviews analyzed · moderate confidence · Thrilled overall
Read the full review analysisCompetition
Competitive landscape for Beauty Makeup Editor & Camera
How's the Beauty market?
The app maintains a #6 Free rank in the Beauty category across multiple markets, but its grossing rank consistently lags, signaling that the current monetization model fails to capture the value of its high-volume discovery.
Read the market outlookThe rivals identified
By PIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD.
With over 5 million ratings and a high-velocity release cadence, this app dominates the beauty-editing niche through sheer scale and consistent feature updates.
- Maintains a massive, active user base that creates a significant network effect for social sharing features
- Aggressive release schedule of 18 updates in six months ensures rapid adaptation to emerging beauty trends
- Deep integration of professional-grade retouching tools that go beyond basic blemish removal and lipstick application
YouCam Makeup: Face EditorContender
Airbrush: Face Photo EditorContender
Perfect365 Makeup Photo EditorContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Beauty Makeup Editor & Camera
Where is it heading?
The beauty-editing category is consolidating around AI-native features that provide personalized style consulting rather than just static filters. The app's stable chart position provides a temporary buffer, but without a shift toward proprietary AI tools, it will lose its competitive edge to entrants like WhatColors.
- Recent updates focused on stability, no feature expansion, which leaves the app vulnerable to feature-heavy rivals.
- Grossing rank lag relative to free discovery indicates that the current monetization model is failing to capture user value.
The SWOT
- Editors' Choice badge across five markets sustains organic install velocity
- One-tap editing workflow reduces user friction for casual selfie-takers
- Untapped B2B distribution through cosmetic brand partnerships
- Wearable-mirror utility integration to capture pre-makeup audience
Next best moves
A/B test premium IAP gates because grossing rank lags discovery rank → increase conversion velocity
+ 1 more prioritized moveThe counter-intuitive read
The app's #6 chart position is its greatest liability…
Read the full takeFeature gaps
AI-driven color analysis (available in WhatColors) +1
Since the last report: The app moved to a freemium monetization model while entering a zombie development state with no updates for over a year.
Bottom line
The app defends its #6 chart position through an intuitive, low-friction interface, but it lacks the proprietary AI-editing depth to convert its discovery advantage into sustained revenue, so the PM should prioritize IAP conversion testing over feature expansion.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated