CyberLink PowerPlayer icon
MyEdit: AI Photo Generator icon
PhotoDirector: AI Photo Editor icon
+8

CyberLink

For social media creators and prosumers seeking professional-grade editing tools with AI-driven automation.

11apps3.6(1.5M) Multi-theme

Snapshot

Who is CyberLink?

Equipping creators with AI-powered multimedia tools to simplify professional-grade photo and video editing on mobile.

Target audience

Social media creatorsProsumers seeking professional-grade editing tools with AI-driven automation

Active nemesis

Adobe

Other rivals

Portfolio

Free 11
11
apps
Photo & Video6
Business1
Entertainment1
Graphics & Design1

Last updated

PhotoDirector: AI Photo Editor

v20.12.3

5mo ago

Intense

Publisher DNA

What defines CyberLink?

Publisher DNA

Primary focus

AI-powered photo and video editing suites

Scale

studio

Target audience

Social media creators and prosumers seeking professional-grade editing tools with AI-driven automation.

Origin

Founded in 1996, CyberLink Corp. is a multimedia software firm that owns over 200 patented technologies.

Signature Patterns

  • •Core value proposition built around generative AI features like object removal and style transfer.
  • •Standardized freemium-to-subscription conversion funnel across the creative suite.
  • •High-frequency update cycle focused on rapid feature expansion and AI integration.
  • •Unified product ecosystem targeting the prosumer segment across photo, video, and design categories.
Intense

Portfolio momentum

The publisher maintains an intense development pace with 54 releases in the last 6 months and 9 out of 11 apps currently active.

Last release 4d agoActive apps 9Abandoned 2

Company profile

medium confidence
Founded
1996

Portfolio

What does CyberLink ship?

Apps

11 apps analysed

CyberLink PowerPlayer icon
CyberLink PowerPlayer

Enjoy your home entertainment media anywhere, anytime.

3.6(1.2K)
MyEdit: AI Photo Generator icon
MyEdit: AI Photo Generator

AI Headshot Generator, AI Photo Editor, AI Drawing, AI Filter & AI Art Maker

3.3(2.3K)
PhotoDirector: AI Photo Editor icon
PhotoDirector: AI Photo Editor

Create & Edit with AI: AI Remove, Enhance, Retouch, Filter

4.1(945.4K)

Specialized AI retouching tools deliver professional-grade aesthetic results

  • Versatile photo editing tools provide high quality results for both casual and professional content creators
  • Aggressive monetization and credit systems restrict access to core features previously available for free users
PhotoDirector - Photo Editor icon
PhotoDirector - Photo Editor

Photo Editor is a small but powerful photo editing application

4.4(502.5K)

AI-first interface enables rapid adoption

  • Advanced photo editing capabilities provide desktop-grade power for mobile users
  • Inconsistent subscription management and billing issues frustrate long-term users

Distributed across 18 markets, strongest in Europe.

Based on 3 of 11 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (4)

  • Mexico3 / 3
  • United States3 / 3
  • Canada2 / 3
  • Brazil1 / 3

Europe (7)

  • France3 / 3
  • Germany3 / 3
  • Italy3 / 3
  • Spain3 / 3
  • Turkey2 / 3
›+2 more europe markets
  • United Kingdom2 / 3
  • Portugal1 / 3

Asia-Pacific (7)

  • Japan3 / 3
  • South Korea3 / 3
  • Australia2 / 3
  • India2 / 3
  • Indonesia2 / 3
›+2 more asia-pacific markets
  • Singapore2 / 3
  • Vietnam2 / 3

Core markets (3/3 apps)

FranceGermanyItalyJapanMexicoSouth KoreaSpainUnited States

User Sentiment

How do users feel about their apps?

Unlock the app dragging this portfolio down.

Access the full report for free

Rivals

Who does CyberLink compete with?

The rivals identified

Nemeses(6)

Adobe

known forAdobe Lightroom for iPad

4 apps4.8Photo & Video

Both apps target mobile creators with AI-driven editing tools, forcing a choice between PhotoDirector's rapid feature-gating and Lightroom's professional-grade cross-platform synchronization.

Avn Global Application

known forRemove background & Object

1 app4.2Graphics & Design

Both apps target social media creators and casual users, but the rival captures the market segment that MyEdit alienates by gating all generation behind a subscription.

IRONTECH

known forFacelab: Face & Body Editor

1 app4.6Photo & Video

Both apps compete for the same social media creator demographic by offering AI-assisted portrait and body editing tools, creating direct overlap in their core value proposition.

Monect (Suzhou) Co.

known forPC Remote

1 app3.5Utilities

With over 54,000 reviews and consistent updates, this app serves the exact same remote-control utility niche as PowerDVD Remote.

Photo Editor & Collage Maker

known forCollage Maker | Photo Editor

1 app4.9Photo & Video

Both apps target social media creators with AI-driven photo editing, creating direct competition for the same user base seeking content production tools.

zoom.com

known forZoom Workplace

1 app4.1Business

Dominates the business communication niche with massive scale and a feature-complete ecosystem that directly overlaps with U's core meeting and messaging value proposition.

Contenders(26)

Adobe

known forAdobe Firefly: AI Generator

4 apps4.6Graphics & DesignPhoto & Video

Adobe Firefly targets the same mobile-first creator segment but anchors its retention in the Creative Cloud workflow via cross-platform history synchronization.

Bending Spoons

known forRemini - AI Photo Enhancer

1 app4.1Photo & Video

Both apps target social media users and hobbyists with AI-assisted image processing, competing for the same user base seeking quick, professional photo results.

SNOW

known forB612 AI Photo&Video Editor

3 apps4.3Photo & Video

Both apps target social media creators with AI-driven photo and video editing tools, competing for the same daily active user base through overlapping portrait retouching and generative editing features.

Visual Supply Company

known forVSCO: Photo Editor & Presets

1 app3.5Photo & Video

Both apps target the same mobile content creator demographic, competing for subscription revenue through gated AI-retouching and editing tools.

Xiamen Meitu Technology Co.

known forMeitu- AI Photo & Video Editor

1 app4.5Photo & Video

Meitu provides a similar all-in-one editing suite to PhotoDirector but differentiates through a deeper focus on AI-driven art effects.

Andor Communications Private

known forLightX: AI Generator & Editor

1 app4.7Photo & Video

Both apps target the AI photo editing market, competing for users seeking automated image generation and enhancement tools.

Cardinal Blue Software

known forPicCollage: Photo Video Editor

1 app4.7Photo & Video

PicCollage competes for the same social-creator audience by offering specialized scrapbook and greeting card layouts that overlap with the content production use case of PhotoDirector.

COOL SUMMER

known forAI Photo Editor - BgMaster™

2 apps4.6Photo & Video

Both apps compete for the same user base of social media creators and hobbyists by offering automated AI-based image editing tools like object removal and background replacement.

Deep Flow Apps

known forRetake AI: Face & Photo Editor

1 app3.8Photo & Video

Both apps target social media users seeking AI-assisted portrait enhancement, forcing a choice between PhotoDirector's credit-based suite and Retake AI's personalized model generation.

Digital Social Apps

known forCartoon Photo Editor ・Toon AI

1 app4.3Graphics & Design

Both apps target social media users seeking AI-driven photo manipulation, with Toon AI capturing the casual cartoon and avatar market while MyEdit focuses on professional-grade headshots and video generation.

FaceApp Technology

known forFaceApp: Perfect Face Editor

1 app4.3Photo & Video

Both apps target social media creators with AI-driven portrait and photo editing tools, competing for the same mobile content production workflow.

Google

known forGoogle Meet

1 app4.4Business

Leverages the Google Workspace ecosystem to provide frictionless, browser-based meeting access for all users.

GoTo Group

known forGoTo

1 app4.8Business

A specialized business communication platform that directly targets the professional meeting and webinar market.

Lightricks

known forPhotoleap: AI Photo Generator

3 apps4.7Photo & Video

Both apps target social media creators with AI-driven image manipulation, creating direct competition for users seeking professional-grade aesthetic results.

Microsoft

known forMicrosoft Teams

1 app4.6Business

A massive competitor that bundles communication tools directly into the enterprise productivity stack.

MWM

known forism: digital camera & filter

1 app4.7Photo & Video

Both apps target social media creators with AI-assisted editing, competing for the same casual user base that prioritizes quick aesthetic results over manual control.

PERFECT MOBILE

known forYouCam Makeup: Face Editor

4 apps4.1Photo & Video

Both apps target social media creators with AI-driven portrait and photo editing tools, creating direct competition for users seeking automated aesthetic enhancements.

Photoroom

known forPhotoroom: AI Photo Editor

1 app4.7Photo & Video

Photoroom targets e-commerce merchants through direct Shopify integration, while PhotoDirector focuses on general social media creators. Both apps compete for the same user base by utilizing AI-driven background removal and portrait editing tools.

PIXOCIAL TECHNOLOGY (SINGAPORE) PTE

known forBeautyPlus-Selfie Photo Editor

4 apps4.6Photo & Video

Both apps target social media creators with AI-driven portrait and editing tools, competing directly for the same casual user base through freemium models.

Prequel

known forPREQUEL AI Filter Photo Editor

2 apps4.5Photo & Video

Provides aesthetic filters and style transfer tools that appeal to social media creators focused on trendy visual content.

Romangic Lab

known forWayShot:Aesthetic Photo Editor

1 appPhoto & Video

Both apps target social media creators seeking AI-assisted image enhancement, with WayShot focusing on automated aesthetic personas while PhotoDirector offers broader AI-retouching tools.

Slack Technologies

known forSlack

1 app4.6Business

The primary competitor for the messaging and collaboration component of the target app's value proposition.

Splashtop

known forSplashtop Personal for iPhone

1 app4.5Utilities

A mature, high-performance remote desktop solution that provides a more robust connection than basic media remotes.

Tap AI

known forPhotoBoost - AI Photo Enhancer

1 app4.6Photo & Video

Both applications target the same social-creator audience by offering automated photo restoration and generative avatar tools. They compete directly for users seeking quick content production through AI-driven workflows.

TeamViewer Germany

known forTeamViewer Remote Control

1 app4.4Utilities

Dominates the remote access space with massive scale and frequent feature updates, serving as a high-end alternative.

XL Mobile

known forWoola - AI Photo Enhancer

1 app4.2Photo & Video

Woola targets the same social-creator segment as PhotoDirector by offering specialized AI-driven photo-to-video animation effects that compete for the same content production use cases.

Same space(46)

InShot Video Editor

known forVideo Editor & Maker - InShot

1 app4.8Photo & Video

Serves as a primary mobile-first video editing suite for social media creators who require high-fidelity export options like 4K 60fps.

AI Photo Team

known forUpFoto - AI Photo Enhancer

1 app4.5Photo & Video

Focuses on high-definition restoration of old or damaged photos, providing a specific utility that complements general-purpose editing apps.

AIBY

known forAI Photo Generator: ARTA

1 app4.3Photo & Video

ARTA offers a broader range of generative AI tools than PhotoDirector, including tattoo and baby generation, to capture diverse creative interests.

Bazaart

known forBazaart AI Photo Editor Design

1 app4.8Photo & Video

Bazaart targets the small business segment of PhotoDirector's audience with a design-focused suite that prioritizes ease of use.

Bytedance Pte

known forHypic - Photo Editor & AI Art

2 apps3.8Photo & Video

Hypic provides trend-focused photo editing tools that complement PhotoDirector's suite for users seeking specific aesthetic filters.

Canva

known forCanva: AI Video & Photo Editor

1 app4.9Graphics & Design

Canva serves the same broad creator audience but captures higher retention through a massive 100M+ stock element library and cross-platform collaboration tools.

Creative Lab

known forVidix-AI Photo Video Generator

1 app4.5Graphics & Design

Vidix targets the same social media creator segment by focusing on 3D avatar generation and motion-based video effects.

Customuse

known forCustomuse: 3D Skin Creator

2 apps4.7Graphics & Design

Customuse serves a similar creator audience but focuses on 3D asset generation with direct marketplace publishing to platforms like Roblox and Minecraft.

Discord

known forDiscord - Talk, Play, Hang Out

1 app4.3Business

Adjacent communication platform that excels in community-driven, persistent voice and text interaction.

Freepik Company

known forMagnific - AI Video & Image

1 appGraphics & Design

Magnific targets professional creative teams by providing a node-based canvas (Flows) that integrates directly into Adobe and Figma workflows.

Glam Labs

known forGlam AI: Video & Photo Editor

1 app4.5Photo & Video

Glam AI competes for the same social media creator audience as PhotoDirector by prioritizing video-first generative features.

Informe Laboratories

known forPhoto Lab Picture Editor & Art

1 app4.5Photo & Video

Captures casual users through one-tap neural art and face-swapping templates that remove the cognitive load of manual editing.

InShot

known forPhoto Editor - Polish

1 app4.8Photo & Video

Provides rapid object removal and aesthetic filters for social media creators, acting as a high-performance alternative for quick edits.

Instasize

known forInstaSize: AI Photo Editor

1 app4.7Photo & Video

InstaSize provides a specialized utility for aspect-ratio formatting that complements PhotoDirector's editing tools for social media creators.

KLING AI

known forKling AI: AI Image&Video Maker

1 appGraphics & Design

Kling AI competes for the same high-fidelity video generation market by leveraging physics-based motion simulation to differentiate its visual output from standard diffusion models.

Leonardo.Ai

known forLeonardo.Ai - Image Generator

1 app4.8Graphics & Design

Leonardo.Ai targets the same professional-grade generative market but utilizes a universal upscaler to provide commercial-quality output that differentiates its creative utility.

Meitu (China)

known forBeautyCam-AI Photo Editor

1 app3.8Photo & Video

Delivers specialized portrait and video beautification for Android users who require high-parameter control over facial adjustments.

Mewtant

known forPixAI: AI Anime Art Generator

1 app4.3Graphics & Design

PixAI targets the same creative audience but focuses on anime-specific art generation with a community-driven model marketplace.

MOON TEMPLE

known forVifunAI : AI Video Generator

1 app3.8Graphics & Design

VifunAI targets the same creator segment by providing specialized templates for dance and couple-themed video interactions.

NEOCORTEXT

known forReface: Face Swap AI Generator

1 app3.7Photo & Video

Specializes in viral face-swapping content, offering a niche creative tool that complements general photo editing apps.

NXL AI Solutions

known forFramly - AI Photo Video Maker

1 app0.0Graphics & Design

Framly competes for the same casual creator audience by offering an all-in-one studio for text-to-image and photo-to-video transformations.

Ocean Float Mobile

known forMePic-AI Photo Video Generator

1 app4.5Graphics & Design

MePic serves the same social-media-first audience by providing high-fidelity face animation and sports-themed content mapping.

ORIGO Game

known forHype AI - AI Photo & Video

1 app4.4Photo & Video

Captures short-form video creators through motion-engine technology that automates the production of cinematic content for social media.

Photoroom AI Photo Editor

known forPhotoroom: AI Photo Editor

1 app4.7Photo & Video

Automates professional product photography workflows for e-commerce sellers through batch processing, acting as a specialized alternative to general-purpose editors.

PicsArt

known forPicsart AI Photo Editor, Video

2 apps4.0Photo & Video

Picsart serves as a community-driven alternative to PhotoDirector, offering a massive library of assets that enables rapid content remixing.

Pixelcut

known forPixelcut AI Photo Editor

2 apps4.2Graphics & Design

Pixelcut targets the same e-commerce and social creator segment by providing a batch-processing engine capable of handling 10,000 images at once.

PixVerse

known forPixVerse: AI Video Generator

1 app4.5Photo & Video

Provides specialized AI video generation tools that complement photo editing by enabling text-to-video and image-to-video animation.

Plex

known forPlex: Find Movies and TV Shows

1 app4.6Utilities

While primarily a media server, its remote control features for the Plex ecosystem overlap with the target's utility.

POLYVERSE ENTERTAINMENT

known forAI Mirror: AI Photo Editor

1 app4.7Photo & Video

AI Mirror focuses on high-velocity trend adoption, offering a more aggressive, natural-language-based editing experience than PhotoDirector.

POLYVERSE

known forAI Mirror: AI Photo & Video

1 app4.3Photo & Video

Transforms snapshots into stylized content using generative models, serving as a creative tool for viral social media production.

Prisma labs

known forLensa AI: Photo Editor

1 app4.7Photo & Video

Lensa AI competes for the same portrait-focused audience by offering one-tap retouching that serves as a faster alternative to PhotoDirector's manual AI suite.

R.P.A. Tech

known forMobile Mouse

1 app4.5Utilities

Focuses on transforming mobile devices into trackpads and keyboards, serving as a direct utility competitor.

Runway AI

known forRunway ML

1 app4.5Graphics & Design

Runway competes for the same video generation market by aggregating multiple specialized models into a single interface to eliminate tool-hopping for creators.

runwayml

known forRunwayML

1 app4.5Photo & Video

Runway targets the high-end creative professional segment that PhotoDirector's casual-focused AI tools do not reach.

SHANTANU PTE

known forInShot - AI Video Editor

2 apps4.9Photo & Video

Serves as a primary mobile-first video editing suite for social media creators who require high-fidelity export options like 4K 60fps.

ShengShu AI HK

known forVidu - AI Video Generator

1 appGraphics & Design

Vidu competes for the same video generation market by offering auto-matched audio integration to streamline cinematic content creation.

Shenzhen Wondershare Software Co.

known forFilmora: AI Video Editor&Maker

1 app4.0Photo & Video

Filmora targets the prosumer video editing market, offering more complex, multi-track editing capabilities than PhotoDirector's primary toolset.

Shotcut Video Workshop

known forAI Video Generator: Collart AI

1 app4.4Photo & Video

Acts as a comprehensive video and photo generator that leverages multiple top-tier AI models to produce cinematic content.

Skylum Software

known forLuminar: Photo Editor&Enhancer

1 app4.4Photo & Video

Offers a streamlined, tactile interface for mobile photography that focuses on responsive, professional-grade adjustments.

Smart AI DEV

known forAI Art Generator,Photo Enhance

1 app4.3Graphics & Design

AI Art Generator competes for the same casual user base by offering niche creative utilities like tattoo and logo generation.

starryai

known forstarryai - AI Art Generator

1 app4.3Graphics & Design

starryai targets the same casual image generation market with a focus on diverse art styles and prompt-based creation tools.

TarrySoft

known forStability Generative AI Art

1 app4.5Graphics & Design

Stability Generative AI Art serves the same image generation market by utilizing advanced deep learning algorithms to produce unique digital art.

Tripo AI

known forTripo - AI 3D Model Generator

1 app4.2Graphics & Design

Tripo serves the same generative AI audience but specializes in transforming text and images into 3D-printable models.

Vit

known forAI Hairstyle Try On & Color

1 app3.5Graphics & Design

AI Hairstyle Try On serves a similar visual-editing audience but focuses exclusively on facial mapping and hair color simulation.

ZANKHANA PTE

known forAI Photo Studio: Editor Pro

1 app4.6Photo & Video

Serves as an all-in-one editor that combines restoration and generative art to simplify the creative process for casual users.

Zoho

known forZoho Meeting - Meet Virtually

1 app4.7Business

Directly competes in the business meeting space with a focus on affordability and suite integration.

New entrants(9)

CUTAI

known forCutAI: AI Video Editor

1 app3.9Photo & Video

CutAI targets the same UGC creator audience as PhotoDirector by automating the removal of dead air and retakes in video.

DTL

known forAI Photo Creator: Art Magic

1 app3.0Photo & Video

Provides fun, expressive transformations like aging and face swapping that cater to casual users seeking entertainment-focused editing.

HUBX

known forAI Video - AI Video Generator

2 apps4.5Photo & Video

A rapidly emerging threat that has shipped 23 updates in six months, signaling an aggressive push into AI video generation.

Meshy AI

known forMeshy AI: 3D Print Model Maker

1 app0.0Graphics & Design

Meshy AI serves the same 3D generation audience by focusing on printable 3D model conversion for creators.

Protean Studios

known forAI Photo Magic Editor

1 app3.7Photo & Video

Simplifies the editing workflow for content creators by combining AI-powered generation with standard retouching tools.

ROXFERT OU

known forRemote Mouse & Keyboard

1 app4.7Utilities

A recent entrant into the utility space that targets the same input-control job-to-be-done as the target app.

ScaleUp

known forDanceHit: AI Dance Generator

1 appPhoto & Video

DanceHit provides a specialized AI animation utility that complements PhotoDirector's static photo editing tools.

Signal Messenger

known forSignal - Private Messenger

1 app4.7Business

Rising threat due to its uncompromising focus on privacy and high-velocity development cadence.

Silbase Dev

known forAIGen: Photo & Video Editor

1 app0.0Graphics & Design

AIGen competes for the same casual audience by combining portrait retouching and video animation in a single toolset.

The Analyst's Read

The bottom line on CyberLink

Bottom line

CyberLink is a technically sophisticated incumbent with a disciplined focus on the AI-creative segment. Their high release velocity and established brand equity in the 'Director' suite make them a dominant force in the prosumer multimedia category.

Frequently asked questions

How many apps does CyberLink publish?
CyberLink has 11 apps tracked by Marlvel, primarily in the Photo & Video category.
What kind of apps does CyberLink make?
CyberLink's portfolio is concentrated in Photo & Video and Business, with an average rating of 3.6/5 across rated apps.
What is CyberLink's top app?
By review volume across the portfolio, PhotoDirector: AI Photo Editor is CyberLink's best-known app tracked by Marlvel.
In how many countries are CyberLink's apps available?
Marlvel has tracked CyberLink's apps across 18 countries.

What fed this analysis

Apps analyzed:
11
With full intel:
0
With overview:
11
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by CyberLink, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “CyberLink intelligence.” Updated 2026-04-21. https://marlvel.ai/publishers/cyberlink

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Data licensed under CC-BY-NC 4.0