Accounting App - Zoho Books icon
Arattai Messenger icon
Authenticator App - OneAuth icon
+114

Zoho

For small to medium-sized business owners, IT administrators, and remote professionals seeking an integrated, secure workspace.

117apps3.6(712.5K) Multi-theme

Snapshot

Who is Zoho?

Providing a comprehensive, privacy-first ecosystem of integrated business and productivity tools for professionals and enterprises.

Target audience

Small to medium-sized business ownersIT administratorsRemote professionals seeking an integrated

Active nemesis

Microsoft

Other rivals

Portfolio

Free 117
117
apps
Business72
Productivity20
Utilities3
Negocios2

Last updated

Arattai Messenger

v1.45.5

5mo ago

Intense

Publisher DNA

What defines Zoho?

Publisher DNA

Primary focus

Integrated business and productivity suite

Scale

scale-up

Target audience

Small to medium-sized business owners, IT administrators, and remote professionals seeking an integrated, secure workspace.

Intense

Portfolio momentum

Maintained an exceptionally high development cadence with 419 releases across 53 active apps in the last 6 months.

Last release 0d agoActive apps 53Abandoned 1

Portfolio

What does Zoho ship?

Apps

117 apps analysed

Accounting App - Zoho Books icon
Accounting App - Zoho Books

Online small business accounting & bookkeeping software for growing businesses

4.6(28.3K)

Client portal embeds the app into B2B workflows

  • Accounting and invoicing features provide a cost-effective alternative to established bookkeeping software for small businesses
  • Post-update stability issues cause application hangs and white screens during report generation on Android
Arattai Messenger icon
Arattai Messenger

Secure cloud messaging with your friends & fam!

4.4(230.2K)

Domestic data storage provides a clear data sovereignty advantage.

  • Clean and smooth user interface design provides a familiar experience for those transitioning from global messaging giants
  • Missing delivery indicators for messages prevent users from confirming if their contacts have received sent content
Authenticator App - OneAuth icon
Authenticator App - OneAuth

Enable Two Factor Authentication & secure your online accounts with Zoho OneAuth

4.7(32.6K)

Folder-based account organization

  • Time-based authentication folder organization helps users manage multiple security tokens with high efficiency
  • Complex account recovery workflows following device changes or app uninstallation cause permanent access loss
Bigin by Zoho CRM icon
Bigin by Zoho CRM

Sales CRM for Small Businesses

4.7(2.4K)

Apple Intelligence integration drives daily active habit via productivity tools

  • Clean and intuitive interface design allows small business owners to manage sales pipelines without training
  • Lack of native integration with Apple services creates friction for users within the Apple ecosystem

Distributed across 20 markets, strongest in Europe.

Based on 47 of 117 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (4)

  • United States47 / 47
  • Mexico16 / 47
  • Brazil15 / 47
  • Canada9 / 47

Europe (9)

  • France17 / 47
  • Germany16 / 47
  • Italy16 / 47
  • Spain16 / 47
  • Portugal15 / 47
›+4 more europe markets
  • Netherlands13 / 47
  • Sweden12 / 47
  • Turkey8 / 47
  • United Kingdom8 / 47

Asia-Pacific (7)

  • Japan17 / 47
  • South Korea12 / 47
  • India10 / 47
  • Australia8 / 47
  • Indonesia8 / 47
›+2 more asia-pacific markets
  • Singapore8 / 47
  • Vietnam8 / 47

Core markets (47/47 apps)

United States

User Sentiment

How do users feel about their apps?

Unlock the app dragging this portfolio down.

Access the full report for free

Rivals

Who does Zoho compete with?

The rivals identified

Nemeses(8)

Microsoft

known forMicrosoft Authenticator

5 apps4.8ProductivityBusiness

High-velocity development and enterprise-grade feature sets make it a formidable alternative for professional and personal users.

Google

known forGoogle Authenticator

5 apps4.9ProductivitySocial Networking

As the industry standard for 2FA, it represents the primary benchmark for user expectations regarding simplicity and reliability in the authenticator space.

BILLDU

known forBilldu: Invoice Estimate Maker

1 app4.8Business

Both apps target small business owners and freelancers with cloud-based invoicing and expense tracking, creating direct competition for the same service-provider user base.

INTSIG PTE

known forCamCard Business

1 app3.4Business

This is the only direct competitor specifically built for business card scanning and CRM integration, matching the target app's core value proposition.

Pipedrive

known forPipedrive – Sales CRM

1 app4.0Business

Both applications target small sales teams and individual professionals with mobile-first pipeline management, creating direct competition for users seeking accessible deal tracking.

Signal Messenger

known forSignal - Private Messenger

1 app4.7Social Networking

Signal is the direct nemesis because it shares the exact 'secure messaging' niche and privacy-first value proposition as Arattai, while maintaining a high-velocity release cadence.

Slack Technologies

known forSlack

1 app4.6Productivity

Slack serves as the primary benchmark for team communication, sharing the exact same niche and audience intent as Cliq with high-frequency release cycles.

TeamViewer Germany

known forTeamViewer QuickSupport

1 app4.4Utilities

Dominates the remote support category with massive scale and a high-frequency release cadence that keeps it ahead of market standards.

Contenders(31)

WhatsApp

known forWhatsApp Messenger

2 apps4.7BusinessSocial Networking

WhatsApp dominates the global messaging market, serving as the primary benchmark for feature expectations in the secure messaging space.

37Signals

known forHighrise - Simple CRM

1 app3.1Business

Both platforms target small teams and solopreneurs with a focus on rapid onboarding, competing directly for users who prioritize simplified lead and relationship management over enterprise complexity.

Adobe

known forAdobe Scan: PDF & OCR Scanner

1 app4.9Business

A dominant force in document scanning that threatens the target app by offering superior OCR quality and integration with the Adobe Document Cloud.

Authy

known forTwilio Authy

1 app3.7Utilities

Maintains a strong reputation for multi-device synchronization, which remains a critical pain point for many authenticator users.

Copper CRM

known forCopper CRM

1 app4.0Business

Both platforms target small business teams with freemium CRM tools, but Copper CRM directly captures Google Workspace users through native Gmail and Drive automation, creating a direct conflict for Bigin's Google-centric user base.

Elastic

known forClose CRM

1 app2.3Business

Both platforms target mobile-first sales teams requiring lead management and communication tools, creating direct competition for the same small-business user base.

freee k.k.

known forAccounting・Bookkeeping Taxnote

1 app4.7Business

Both applications target solopreneurs and small business owners requiring expense tracking and financial record keeping. They compete for the same user base by offering cloud-based accounting tools for daily business management.

GoTo Group

known forLogMeIn Rescue Customer

1 app4.7Utilities

A legacy enterprise powerhouse that maintains high user satisfaction through specialized, industry-specific support workflows.

Insightly

known forInsightly CRM

1 app3.9Business

Both apps target small business sales teams with freemium mobile-first CRM tools, creating direct competition for users seeking contact and pipeline management.

Intuit

known forIntuit QuickBooks for Business

1 app4.7Business

Both applications target small business owners and solopreneurs with cloud-based financial management, creating direct competition for the same user base.

Jatisari Inovasi Studio

known forKeynote: Design Presentations

2 apps4.6Productivity

Sets the benchmark for high-fidelity visual design and native Apple ecosystem performance.

Just Apps Private

known forBook Keeper Accounting

1 app4.6Business

Both applications target small business owners and solopreneurs with cloud-based accounting and tax compliance tools. They compete directly for users seeking to manage invoices, expenses, and financial reporting within a single mobile interface.

Labhouse Mobile

known forInvoice Maker - Invoice Fly

2 apps4.8Business

Both apps target small business owners and contractors needing mobile-first financial documentation, with Zoho Books providing broader accounting workflows while Invoice Fly focuses on rapid document conversion.

Mattermost

known forMattermost

1 app4.6Productivity

Mattermost targets the developer-centric niche with a focus on high-performance, self-hosted team collaboration.

Method Integration

known forMethod CRM

1 app3.3Business

Both applications target small business owners needing sales management, but Method CRM specifically focuses on QuickBooks-integrated accounting workflows while Bigin focuses on pipeline management.

Moon Technolabs Pvt

known forAccounting App - Moon Billing

1 app5.0Business

Both applications target small business owners and freelancers with mobile-first tools for invoice generation and financial documentation.

Naor Jacoby

known forLeader CRM Leads Sales Tracker

1 app4.4Business

Both apps target solopreneurs and small businesses with mobile-first lead management and pipeline tracking tools.

NUTSHELL

known forNutshell – Small Business CRM

1 app3.1Business

Nutshell targets the same small business CRM segment as Bigin, competing directly for mobile-first sales teams through lead management and contact tracking.

OnePageCRM

known forOnePageCRM - Simple CRM System

1 app4.8Business

Both platforms target small business owners and freelancers with a focus on mobile-first CRM management and simplified setup processes.

PipelineDeals

known forPipeline - A Simple CRM

1 app3.8Business

Both platforms target small business sales teams by prioritizing mobile-first pipeline management and simplified setup workflows.

Readdle Technologies

known forScanner Pro・Scan PDF Documents

1 app4.9Business

A premium scanning alternative that focuses on high-quality document digitization and advanced file organization features.

Riser Technologies

known forRiser: Small Business CRM

1 app4.4Business

Riser competes by bundling financial operations like invoicing and contract management directly into the CRM, whereas Bigin focuses strictly on pipeline management.

Rocket.Chat Technologies

known forRocket.Chat

1 app4.4Productivity

Rocket.Chat offers a direct open-source alternative for teams requiring self-hosted communication infrastructure.

SmartBusiness Software

known forSmartBusiness

1 appBusiness

Both applications target small business owners with financial management tools, specifically overlapping in transaction tracking and expense management workflows.

Softzoo

known forBookkeeping App

1 app3.0Business

Both applications target small business owners and solopreneurs with cloud-based financial management and tax preparation tools.

Solvebot

known forAppSheet

1 app3.9Business

AppSheet serves the same low-code business automation niche, focusing on turning spreadsheets into functional mobile apps.

Splashtop

known forSplashtop Enterprise

1 app4.1Utilities

Targets the high-end enterprise segment with a focus on performance-optimized remote desktop streaming.

Telegram FZ-

known forTelegram Messenger

1 app3.8Social Networking

Telegram offers a cloud-first messaging experience that directly competes with Arattai's cloud-based architecture.

The Grizzly Labs

known forScanner App: Genius Scan

1 app4.9Business

A highly refined scanning tool that competes on user experience and document processing speed rather than just CRM integration.

Wave Financial

known forWave: Small Business Software

1 app3.3Business

Both applications target small business owners and freelancers with freemium accounting and invoicing tools, creating direct competition for the same user base.

Xero

known forXero Accounting for business

1 app4.6Business

Both applications target small business owners and solopreneurs with cloud-based financial management, creating direct competition for the same professional user base.

Same space(46)

Booksy

known forBooksy Biz: For Businesses

1 app4.6Business

Focuses on appointment-heavy service businesses, providing a specialized scheduling layer that Bigin does not prioritize.

HoneyBook

known forHoneyBook - Small Business CRM

1 app4.8Business

Targets independent business owners with a workflow-centric CRM that combines invoicing and contracts.

monday.com

known formonday.com

2 apps4.8BusinessProductivity

A project management platform that has expanded into team communication to keep discussions contextually tied to tasks.

@Coconut Platform

known forCoconut: Tax for self-employed

1 app5.0Business

This app provides a specialized tax-tracking and HMRC-compliance tool for the same UK-based sole traders that Zoho Books serves.

1C-RARUS TAS, MAS ULIYATI CHEKLANGAN JAMIYATI XORIJIY KORXONASI

known forBOSS Small Business Accounting

1 app4.1Business

This app provides mobile-first accounting and inventory management for small businesses, overlapping with the core utility of Zoho Books.

Alexander Mccaffrey

known forContact Capture - Lead Intake

1 app0.0Business

Bridges physical site interactions with digital CRM workflows, providing a specialized intake layer.

Asana

known forAsana: Work Management

1 app3.9Productivity

Asana focuses on project-based communication, competing for the same attention share as team chat apps.

Bitwarden

known forBitwarden Password Manager

1 app4.8Utilities

An adjacent powerhouse that bundles 2FA functionality within a broader, highly-regarded password management ecosystem.

CAKE.com

known forPumble

1 app4.7Productivity

Pumble is a direct, simplified alternative to Slack, focusing on essential communication without the feature bloat.

Carbon Finance and Investments

known forCarbon: A.I Business Banking

1 app3.2Business

This app serves the same SME segment as Zoho Books but integrates banking, credit, and expense management for the Nigerian market.

Chongqing Zhouhu Technology Co.

known forMoney+ Cute Expense Tracker

1 app4.5Business

This app offers an offline-first alternative for users who want to avoid the connectivity dependencies inherent in Zoho Books.

Concur

known forSAP Concur

1 app4.8Business

An enterprise-focused expense management app that includes receipt and card scanning as part of a larger financial workflow.

Crider Technologies

known forSmall Business Contact Manager

1 app5.0Business

Provides a basic contact organization tool for users who need to separate business and personal connections.

Dashlane

known forDashlane Password Manager

1 app4.5Utilities

A premium-focused competitor that leverages high-frequency updates to maintain a modern, feature-rich security experience.

Denys Ievenko

known forTop Contacts - Contact Manager

1 app4.2Business

Extends native contact lists with CRM-like tracking, serving as a lightweight alternative for contact management.

Dext Software

known forDext: Expense Tracker

1 app4.8Business

This app provides specialized expense tracking and receipt extraction that complements the broader accounting suite offered by Zoho Books.

Duo Security

known forDuo Mobile

1 app4.9Utilities

Dominates the business-to-business sector, setting the standard for enterprise-grade push-based authentication workflows.

Expensify

known forExpensify - Travel & Expense

1 app4.6Business

This app serves the same small business and enterprise segments as Zoho Books but focuses specifically on spend management and reimbursement workflows.

Formagrid

known forAirtable

1 app4.8Business

Airtable provides a flexible database-as-a-service that functions as a portal for teams to interact with shared data.

FreeAgent Central

known forFreeAgent Mobile Accounting

1 app4.5Business

This app provides similar mobile-first accounting and invoicing features to Zoho Books, targeting the same freelancer and small business audience.

Helloleads Pvt

known forHelloLeads CRM - Sales Tracker

1 app4.2Business

Users report: Focuses on lead capture from multiple sources, addressing the data entry friction users experience in Bigin.

iComet

known forDaily Sales Record - POS, CRM

1 app4.7Business

Offers offline-first sales and inventory tracking for micro-businesses, serving as a lower-complexity alternative.

IDrive Incorporated

known forRemotePC Remote Desktop

1 app3.4Utilities

A high-volume productivity tool that competes for the same professional user base despite a different primary focus.

Indie Technologies

known forFound: Business Banking

1 app4.8Business

This app captures the same freelancer segment as Zoho Books by merging banking and tax-saving tools into one interface.

Invoice2go.com

known forInvoice2go: Easy Invoice Maker

1 app4.9Business

This app targets the same freelance and small business audience as Zoho Books by bundling payment processing and expense tracking into a single interface.

Jobber Software

known forJobber: Field Service Software

1 appBusiness

This app acts as an operational hub for field services that often integrates with Zoho Books' primary rival, QuickBooks.

Keeper Tax

known forKeeper: Tax Filing & Expenses

1 app4.8Business

This app targets the same tax-compliance needs as Zoho Books but adds human accountant oversight to its automated tracking.

Luni

known forScanner – Scan PDF & Document

1 app4.7Business

A high-velocity competitor in the general document scanning space with frequent updates and a broad feature set.

Manish Agarwal

known forLead Manager – Manage My Leads

1 app0.0Business

Offers a focused lead management tool with conversation tracking for teams needing granular interaction history.

Meta Platforms

known forMessenger

1 app4.7Social Networking

While broader in scope, it competes for the same daily social networking time-share as Arattai.

Nanosystems S.r.l.

known forSupremo Remote Desktop

1 app3.6Utilities

A secondary player in the productivity space that offers a simplified, no-install approach to remote connections.

NCH Software

known forExpress Invoice Invoicing

1 app4.1Business

This app offers a mobile-first billing solution that serves the same document-creation needs as the invoicing module in Zoho Books.

Notion Labs

known forNotion: Notes, Tasks, AI

1 appProductivity

While primarily a workspace, Notion's collaborative features increasingly overlap with team communication needs.

Pretty Simple Tech

known forPrettySimple - Lead Tracker

1 app5.0Business

Targets solopreneurs with a simplified lead tracking interface that avoids the setup complexity found in Bigin.

RapidOps

known forSalesmate – Sales CRM

1 app4.7Business

Acts as a direct CRM alternative with built-in calling and email automation, competing for the same space.

Realbyte

known forMoney Manager Expense & Budget

1 app4.6Business

This app offers a manual-entry alternative for users who prefer professional-grade double-entry bookkeeping over the automated cloud features of Zoho Books.

Relayin

known forForeceipt Receipt Tracker App

1 app4.7Business

This app provides specialized receipt automation that serves the same tax-preparation needs as the expense tracking features in Zoho Books.

Revolut

known forRevolut Business

1 app4.7Business

This app competes with Zoho Books by providing a broader financial infrastructure that includes banking and multi-currency accounts.

sangku oh

known forThe Ledger Book: Bookkeeping

1 app3.6Business

This app provides a traditional, offline-first ledger format for users who reject the cloud-based model of Zoho Books.

Smartsheet

known forSmartsheet: Projects & Teams

1 app4.8Business

While primarily a project management tool, Smartsheet's 'WorkApps' feature competes directly with Zoho's portal for data-driven collaboration.

Tatyana Kolesnikova

known forMelon CRM Customer Management

1 app4.8Business

Provides a cloud-based client management system with automated reminders for appointment-based businesses.

TinyWork Apps

known forTiny Scanner - PDF Scanner App

1 app4.6Business

A popular general-purpose document scanner that serves as a low-friction alternative for casual users.

Unbrew

known forClientary - Small Business CRM

1 app5.0Business

Combines CRM with project management and financial billing, offering a more comprehensive operational suite.

Warby Software Pty

known forBookkeeping

1 app4.5Business

This app offers a professional-grade, double-entry accounting engine for users who want to avoid the SaaS lock-in of Zoho Books.

Zenvoice

known forInvoice Simple: Invoice Maker

1 app4.8Business

This app competes for the same mobile-first billing user base as Zoho Books by focusing on on-site document generation.

zoom.com

known forZoom Workplace

1 app4.1Business

Provides video and meeting tools that complement Bigin data by capturing conversation notes via AI.

New entrants(7)

Instagram

known forThreads

1 app4.0ProductivitySocial Networking

Rapidly evolving into a hybrid messaging and social feed platform that threatens to capture Arattai's user attention.

2Stable

known forAuthenticator App

1 app4.0Utilities

Demonstrates high development velocity and a modern approach to the authenticator niche, signaling an emerging threat.

BeReal

known forBeReal: Photos & Friends Daily

1 app4.8Social Networking

Represents a shift toward authentic, low-friction social interaction that challenges traditional messaging app engagement models.

Blinq Technologies Pty

known forBlinq: Digital Business Card

1 app4.9Business

An emerging threat that is disrupting the traditional business card scanning market by focusing on digital-first contact exchange.

Purslane

known forRustDesk Remote Desktop

1 app4.1Utilities

An emerging open-source alternative gaining traction through its transparent, self-hostable infrastructure model.

Retool

known forRetool Mobile

1 app4.3Business

Retool is aggressively targeting the internal/external tool space with a developer-first approach that prioritizes custom mobile app building.

Yolleg

known forChart Maker

1 app4.6Productivity

Emerging niche player with a high release frequency targeting specific visualization needs.

Frequently asked questions

How many apps does Zoho publish?
Zoho has 117 apps tracked by Marlvel, primarily in the Business category.
What kind of apps does Zoho make?
Zoho's portfolio is concentrated in Business and Productivity, with an average rating of 3.6/5 across rated apps.
What is Zoho's top app?
By review volume across the portfolio, Arattai Messenger is Zoho's best-known app tracked by Marlvel.
In how many countries are Zoho's apps available?
Marlvel has tracked Zoho's apps across 20 countries.

What fed this analysis

Apps analyzed:
55
With full intel:
7
With overview:
55
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Zoho, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Zoho intelligence.” Updated 2026-04-16. https://marlvel.ai/publishers/zoho-corporation

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Data licensed under CC-BY-NC 4.0