Intuit
For small business owners, accounting professionals, and individual taxpayers seeking automated financial management.
TurboTax: File Your Tax Return
Snapshot
Who is Intuit?
Providing an integrated financial ecosystem for small businesses and individuals to manage accounting, tax, and marketing.
Target audience
Portfolio
Free 12Last updated
TurboTax: File Your Tax Return
v12.8
4mo ago
Publisher DNA
What defines Intuit?
Publisher DNA
Primary focus
Financial and business management software
Scale
indie
Target audience
Small business owners, accounting professionals, and individual taxpayers seeking automated financial management.
Portfolio momentum
Released 54 updates across 10 apps in the last 6 months, indicating an extremely active development and maintenance cycle.
Portfolio
What does Intuit ship?
Apps
12 apps analysed
AI-led Business Accounting: invoicing, mileage tracker, receipt scanner & more.
AI-driven transaction reconciliation engine
- Core accounting functionality provides a helpful foundation for small business financial management tasks
- Severe performance regressions post-update cause excessive loading times and frequent application crashes
Accounting, bookkeeping, & payroll with AI: expenses, invoices, receipt scanner
21-language library functions as a B2B distribution barrier.
- Small business owners find the core bookkeeping and reporting features helpful for managing daily financial tasks
- Severe performance regressions post-update cause excessive loading times and frequent app crashes on modern mobile devices
Distributed across 14 markets, strongest in Americas.
Based on 6 of 12 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- United States6 / 6
- Canada2 / 6
- Brazil1 / 6
- Mexico1 / 6
Europe (5)
- France2 / 6
- Spain2 / 6
- Turkey2 / 6
- United Kingdom2 / 6
- Portugal1 / 6
Asia-Pacific (5)
- Australia3 / 6
- Indonesia2 / 6
- Singapore2 / 6
- Vietnam2 / 6
- India1 / 6
Core markets (6/6 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
3
Negative apps
18/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Intuit compete with?
The rivals identified
Nemeses(1)
Xero is the only direct, like-for-like competitor in the cloud accounting niche that matches the target's core value proposition for small business financial management.
Contenders(2)
Square dominates the in-person transaction space, directly challenging the target's mobile payment and invoicing utility.
Zoho provides a highly competitive accounting suite that serves the same small business audience with a strong focus on automation.
Same space(3)
A specialized utility that competes with the target's receipt scanning functionality through superior document processing.
Targets the enterprise expense management segment, overlapping with the target's professional-grade accounting capabilities.
While specialized in expenses, it competes directly with the target's receipt scanning and mileage tracking features.
New entrants(1)
An emerging threat focusing on the intersection of tax filing and expense tracking for the gig economy.
Frequently asked questions
How many apps does Intuit publish?
What kind of apps does Intuit make?
What is Intuit's top app?
In how many countries are Intuit's apps available?
What fed this analysis
- Apps analyzed:
- 10
- With full intel:
- 1
- With overview:
- 10
- Website scraped:
- yes
- Social presence:
- yes