+8
Intuit
For small business owners, accounting professionals, and individual taxpayers seeking automated financial management.
Known for
For small business owners, accounting professionals, and individual taxpayers seeking automated financial management.
Providing an integrated financial ecosystem for small businesses and individuals to manage accounting, tax, and marketing.
Target audience
Portfolio
Free 11Last updated
Intuit QuickBooks for Business
v26.05.0
2mo ago
Primary focus
Financial and business management software
Scale
indie
Target audience
Small business owners, accounting professionals, and individual taxpayers seeking automated financial management.
Released 54 updates across 10 apps in the last 6 months, indicating an extremely active development and maintenance cycle.
11 apps analysed
AI-led Business Accounting: invoicing, mileage tracker, receipt scanner & more.
AI-driven transaction reconciliation engine
Distributed across 12 markets, strongest in Asia-Pacific.
Based on 2 of 11 apps with localized market data — more coverage rolling in as scans complete · last scanned .
0
Positive apps
0
Neutral / mixed
2
Negative apps
15/100
Avg sentiment score
Xero is the only direct, like-for-like competitor in the cloud accounting niche that matches the target's core value proposition for small business financial management.
Strategic outlook coming soon.
What fed this analysis
Square dominates the in-person transaction space, directly challenging the target's mobile payment and invoicing utility.
Zoho provides a highly competitive accounting suite that serves the same small business audience with a strong focus on automation.
A specialized utility that competes with the target's receipt scanning functionality through superior document processing.
Targets the enterprise expense management segment, overlapping with the target's professional-grade accounting capabilities.
While specialized in expenses, it competes directly with the target's receipt scanning and mileage tracking features.
An emerging threat focusing on the intersection of tax filing and expense tracking for the gig economy.
