Intuit
For small business owners, accounting professionals, and individual taxpayers seeking automated financial management.
TurboTax: File Your Tax Return
Snapshot
Who is Intuit?
Providing an integrated financial ecosystem for small businesses and individuals to manage accounting, tax, and marketing.
Target audience
Portfolio
Free 12Last updated
TurboTax: File Your Tax Return
v12.8
5mo ago
Publisher DNA
What defines Intuit?
Publisher DNA
Primary focus
Financial and business management software
Scale
indie
Target audience
Small business owners, accounting professionals, and individual taxpayers seeking automated financial management.
Portfolio momentum
Released 54 updates across 10 apps in the last 6 months, indicating an extremely active development and maintenance cycle.
Portfolio
What does Intuit ship?
Apps
12 apps analysed
Accounting, bookkeeping, & payroll with AI: expenses, invoices, receipt scanner
21-language library functions as a B2B distribution barrier.
- Small business owners find the core bookkeeping and reporting features helpful for managing daily financial tasks
- Severe performance regressions post-update cause excessive loading times and frequent app crashes on modern mobile devices
AI-led Business Accounting: invoicing, mileage tracker, receipt scanner & more.
AI-driven transaction reconciliation engine
- Core accounting functionality provides a helpful foundation for small business financial management tasks
- Severe performance regressions post-update cause excessive loading times and frequent application crashes
Distributed across 14 markets, strongest in Americas.
Based on 6 of 12 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- United States6 / 6
- Canada2 / 6
- Brazil1 / 6
- Mexico1 / 6
Europe (5)
- France2 / 6
- Spain2 / 6
- Turkey2 / 6
- United Kingdom2 / 6
- Portugal1 / 6
Asia-Pacific (5)
- Australia3 / 6
- Indonesia2 / 6
- Singapore2 / 6
- Vietnam2 / 6
- India1 / 6
Core markets (6/6 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
3
Negative apps
18/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Intuit compete with?
The rivals identified
Nemeses(3)
Both apps target the same 1099 independent contractor and freelancer demographic with overlapping core features including mileage tracking, expense management, and tax accounting.
Both apps target small business owners and solopreneurs with mobile-first tools for invoicing and financial management, creating direct competition for daily bookkeeping and payment collection workflows.
Wave competes for the same small business and freelancer audience as QuickBooks by offering overlapping core accounting features like receipt capture and payment processing. Both platforms target users needing to manage cash flow and bookkeeping within a mobile-first environment.
Contenders(15)
Provides a dedicated spend management platform that automates expense tracking and reimbursement workflows.
Both applications target small business owners with mobile-first financial management, creating direct competition for users seeking to manage invoicing and expense tracking on the go.
Both apps target freelancers with overlapping feature sets for expense tracking, tax preparation, and invoice generation.
Both apps target small business owners and contractors for financial management, specifically overlapping in invoice generation and expense tracking workflows.
Both apps target small business owners and freelancers with mobile-first financial management, creating direct competition for users seeking simplified invoicing and payment tracking.
Both apps target freelancers and independent contractors with tools for mileage tracking and income management, creating direct competition for users seeking tax-compliant financial organization.
Both apps target the same freelancer and gig economy demographic, competing directly on mileage tracking and tax-compliant expense reporting.
Both apps target freelancers and contractors with mobile-first tools for expense management and invoicing, creating direct competition for the same administrative workflow.
Both apps target small business owners managing finances, with QuickBooks providing the bookkeeping layer and HSBC providing the banking layer, creating a direct overlap in the financial management workflow.
Both apps target freelancers and contractors with overlapping feature sets for expense tracking, receipt management, and invoicing.
Both applications target the same freelancer and contractor demographic with identical core feature sets including invoicing, mileage tracking, and expense categorization.
Both apps target freelancers with identical core feature sets including mileage tracking, receipt scanning, and invoicing. They compete directly for the same user base of independent contractors needing tax-ready bookkeeping.
Both apps target small business owners and startup founders with mobile-accessible bookkeeping and tax preparation tools, creating direct competition for the same user base.
Both apps target the independent workforce with overlapping core functionality in mileage tracking and tax-related expense management. They compete directly for the attention of freelancers and gig workers who need to organize business data for tax compliance.
Both apps target the self-employed and gig worker segment with financial management tools, creating direct competition for users seeking income clarity and tax preparation.
Same space(41)
Targets the same service-based professionals as QuickBooks but focuses on a simplified, one-tap document workflow.
Provides a mobile-centric billing lifecycle tool for freelancers who need to attach visual documentation to their invoices.
Bundles expense tracking and payment acceptance to provide a comprehensive billing solution for small business owners.
Serves as a lightweight alternative for freelancers who need rapid document generation without the complexity of full-cycle accounting.
Integrates with QuickBooks for financial data while providing a procurement-focused interface for business-to-business shopping.
Uses a zero-fee invoicing model to capture freelancers who eventually integrate into the broader Block payment ecosystem.
Provides a mobile-first POS solution for merchants who require deep integration with Fiserv banking infrastructure.
Bundles scheduling and payment processing for field services, competing with QuickBooks' integrated financial services.
Users report: Dext functions as a specialized data-capture layer that feeds expense information directly into accounting platforms like QuickBooks.
Specializes in receipt extraction and expense categorization, acting as a data-entry feeder for larger accounting systems.
Directly competes with QuickBooks by offering a similar suite of accounting, invoicing, and expense tracking tools.
Homebase complements the accounting workflow by managing the payroll and scheduling data that feeds into financial systems.
Focuses on the client-relationship aspect of business management, offering CRM features that QuickBooks lacks.
Collapses banking and tax-saving into one interface, directly targeting the solo-freelancer segment served by QuickBooks.
Easy Invoice Maker App provides a mobile-first billing alternative for freelancers who need to generate documents immediately after completing a job.
Offers a specialized library of document templates for freelancers who need professional billing tools on the go.
Freebie Invoice Maker provides a lightweight billing utility for contractors who require mobile document generation and payment collection in the field.
Invoice Simple provides a focused billing solution that competes with the invoicing features within the broader QuickBooks suite.
Acts as an operational hub for field services that integrates with QuickBooks for financial reconciliation.
Provides a specialized field-service interface for trade contractors who need to generate estimates on-site.
Kashoo Cloud Accounting serves as a lightweight financial companion for sole proprietors, focusing on daily income and expense tracking.
Easy Invoice Maker & Generator serves as a long-standing mobile billing tool for freelancers, providing a simple alternative for document creation.
MileIQ serves as a specialized mileage-tracking companion for the same self-employed audience, offloading the GPS-logging burden from the core financial suite.
Small Business Accounting offers a simplified, privacy-focused accounting tool for freelancers who prefer local or iCloud-based data storage.
MileHawk provides a manual mileage tracking alternative for users who want to avoid the battery drain associated with GPS-based trackers.
Invoice Maker App bundles invoicing with additional administrative tools to capture a broader share of the contractor's daily workflow.
1099 Tax Calculator serves as a niche utility for freelancers needing quick tax estimates, acting as a manual alternative to automated tax tools.
Invoice Generator - Easy serves as a lightweight, offline-capable billing tool for freelancers who need to create documents without an account.
Quick PDF Invoice Generator provides a specialized, offline-capable tool for creating professional invoices and e-invoices.
Shopify serves as a commerce-centric alternative for business owners, shifting the focus from accounting to inventory and storefront management.
FreeMaker provides an offline-first invoicing alternative for freelancers who prioritize document generation over complex accounting suites.
Sim Invoice offers a focused billing and estimate tool for freelancers who require a fast, simple document generation workflow.
Acts as a mobile command center for financial operations, offering a faster, more specialized interface for payment monitoring than the core accounting suite.
Offers a rapid document-creation tool for users who find the QuickBooks interface too heavy for simple billing tasks.
Digital Invoice Generator App provides a streamlined interface for creating invoices and estimates with minimal administrative steps.
Serves as the primary communication channel for SMBs, often acting as the front-end for transactions managed in QuickBooks.
Xero is a direct accounting rival that targets the same small business segment with a similar focus on automated bookkeeping.
Yelp for Business provides the lead-generation funnel that precedes the financial management tasks handled by QuickBooks.
Shine provides a localized invoicing and bookkeeping alternative for freelancers, focusing on compliance with specific regional regulations.
Zoho Invoice Generator provides a zero-friction billing tool that functions as an acquisition funnel for the broader Zoho suite.
Provides a communication layer for remote teams that QuickBooks lacks, reducing tool-switching for enterprise-scale collaboration.
New entrants(1)
MileMark provides a manual mileage log that estimates trip value based on official tax rates for Canadian and US users.
Frequently asked questions
How many apps does Intuit publish?
What kind of apps does Intuit make?
What is Intuit's top app?
In how many countries are Intuit's apps available?
What fed this analysis
- Apps analyzed:
- 10
- With full intel:
- 1
- With overview:
- 10
- Website scraped:
- yes
- Social presence:
- yes
