2apps3.8(384)Finance

Publisher DNA

What defines Pie Money?

AI intelligence is not yet available for Pie Money. The portfolio data below is up to date.

Portfolio

What does Pie Money ship?

Apps

2 apps analysed

#Pie Tax icon
#Pie Tax

Pie Tax The Self Assessment app

3.8(188)

Analysis in progress

#Pie Tax: Self Assessment app icon
#Pie Tax: Self Assessment app

Pie Tax The Self Assessment app

3.8(196)

Expert tax advice gates provide a high-margin conversion path

  • Freelancers find the tax calculation and income tracking features simplify their complex financial management needs
  • Frequent app freezes and unresponsive navigation buttons prevent users from completing basic registration or data entry

Single-market publisher, every app ships only to United States.

Based on 2 of 2 apps with localized market data · last scanned .

Americas (1)

  • United States2 / 2

Core markets (2/2 apps)

United States

User Sentiment

How do users feel about their apps?

0

Positive apps

1

Neutral / mixed

0

Negative apps

55/100

Avg sentiment score

Rivals

Who does Pie Money compete with?

The rivals identified

Nemeses(2)

Buhl Data Service

known forWISO Steuer – Tax Declaration

1 app4.8Finance

Both apps target individuals managing tax filings and income streams, competing for users seeking to maximize tax returns through digital submission.

HMRC

known forHMRC

1 app4.8Finance

Both apps target UK taxpayers for self-assessment and tax management, creating direct competition for the same user base.

Contenders(1)

untied

known for"untied" - personal tax app

1 app4.7Finance

Both apps target UK self-employed individuals and landlords for HMRC-compliant tax filing and bank-linked bookkeeping. They compete directly for users seeking to manage income, expenses, and tax liabilities from a single platform.

Same space(30)

@Coconut Platform

known forCoconut: Tax for self-employed

1 app5.0Finance

This app is a direct competitor for UK-based self-employed tax filing, offering similar MTD-compliant record-keeping and HMRC submission tools.

Dext Software

known forDext: Expense Tracker

1 app4.8Finance

This app provides specialized expense tracking and receipt extraction, serving as a data-entry layer that integrates with broader accounting systems.

dwins

known forFinanzguru – Finance Manager

1 app4.3Finance

Finanzguru automates contract detection and subscription management, focusing on personal finance rather than Pie's business-centric tax compliance.

Emma Technologies

known forEmma - Budget Planner Tracker

1 app4.3Finance

Emma aggregates financial accounts to track spending, serving as a personal finance dashboard rather than a tax-filing tool.

Hit Space

known forRate - APA Calculator

1 appFinance

This app provides specialized invoicing and expense tracking for commercial crews, serving as a niche tool for the same self-employed demographic.

HM Revenue & Customs

known forHMRC

1 app4.6Finance

The HMRC app provides direct government access for tax status, acting as the official source for the data Pie processes.

Horoscope365

known forMoney Tracker-Expense & Budget

1 app4.9Finance

This app provides general expense tracking that overlaps with Pie's bookkeeping, but it lacks tax-specific filing capabilities.

HRB Tax Group

known forH&R Block Tax Prep: File Taxes

1 app4.8Finance

This app provides a similar mobile-first tax filing experience for individual taxpayers, competing directly for the same HMRC-compliant user segment.

Hurdlr

known forHurdlr Mileage, Expenses & Tax

1 app4.7Finance

This app targets the same gig-worker demographic as #Pie Tax, providing automated income and expense tracking specifically for 1099 independent contractors.

Intuit

known forTurboTax: File Your Tax Return

1 app4.8Finance

This app is a mass-market tax filing incumbent that captures the same user base but utilizes a more aggressive monetization funnel than #Pie Tax.

Invoice Generator s.r.o.

known forEasy Invoice Maker App

1 app4.9Finance

This app serves the same freelance audience by focusing on the administrative billing tasks that precede the tax filing process managed by #Pie Tax.

Keeper Tax

known forKeeper: Tax Filing & Expenses

1 app4.8Finance

This app competes directly with #Pie Tax by combining automated expense tracking with human accountant review for complex freelancer tax situations.

Komorebi

known forMoneyNote: Expense Tracker

1 app4.9Finance

MoneyNote tracks expenses for tax preparation without requiring bank integration, contrasting with Pie's automated HMRC-safe bookkeeping.

Lloyds Banking Group PLC

known forLloyds Business Banking app

1 appFinance

Lloyds provides secure business banking, though it lacks the integrated tax filing and bookkeeping depth of Pie.

MileIQ

known forMileIQ: Mileage Tracker & Log

1 app4.8Finance

This app focuses on the mileage-tracking niche that #Pie Tax users often require, serving as a specialized companion for tax-audit readiness.

n2jsoft

known forN2F - expense report & mileage

2 apps4.5Finance

N2F automates expense report management for teams, focusing on corporate workflow rather than Pie's individual self-assessment focus.

Protection & Security App

known forSelf Employed - Accounting

1 app4.2Finance

This app provides a similar suite of financial organization tools for freelancers, focusing on the same administrative tasks as #Pie Tax.

Qonto

known forQonto - Business Finance App

2 apps4.3Finance

Qonto offers business banking and bookkeeping, providing a full-stack alternative to Pie's tax-focused model.

REACTIVE APPS

known forSmart Receipts: Expenses & Tax

1 app4.8Finance

This app competes for the same freelance user base by offering expense and mileage tracking, though it suffers from similar data-loss issues as #Pie Tax.

Sage Global Services

known forSage Sole Trader- MTD Ready

2 appsFinance

This app is a direct competitor in the UK market, providing MTD-compliant bookkeeping and tax tools for sole traders and landlords.

SHIRA

known forMoney Tracker - Budget Keeper

1 app4.4Finance

Budget Keeper focuses on manual expense recording, lacking the automated HMRC submission and tax-rebate features found in Pie.

Shoeboxed.com

known forShoeboxed: Receipt Scanner

1 app4.5Finance

This app serves the same self-employed audience by focusing on the expense-tracking bridge to accounting software, similar to the bookkeeping features in #Pie Tax.

snoop.app

known forSnoop Finance | Budget Tracker

1 app4.6Finance

Snoop provides money-saving insights and subscription tracking, complementing Pie by identifying potential tax-deductible savings opportunities.

Steuerbot

known forSteuerbot – Your Tax-App

2 apps4.7Finance

This app targets the same tax-filing audience as #Pie Tax, using a conversational interface to simplify the filing process for German users.

SumUp

known forSumUp Business

1 app3.7Finance

SumUp handles payment processing, which complements Pie's invoicing and income tracking for small business owners.

Taxfix SE

known forTaxfix: Tax return for Germany

1 app4.7Finance

Taxfix provides automated tax filing for Germany, serving as a regional functional equivalent to Pie's UK-based tax service.

Tide Platform

known forTide Business Current Account

1 app4.6Finance

Tide provides a business bank account that integrates finance management, competing with Pie's invoicing and income tracking features.

Trading 212

known forTrading 212

2 appsFinance

This app manages investment portfolios, providing the financial data and tax-relevant asset tracking that #Pie Tax users may need to report.

Work and Communications

known forwac – shift & earnings tracker

1 app4.4Finance

This app tracks shift-based earnings for hourly workers, providing a granular income-tracking layer that complements the tax-filing focus of #Pie Tax.

Xero

known forXero Accounting for business

1 app4.6Finance

This app is a mobile companion for business accounting that provides the same financial health monitoring and invoicing tools as #Pie Tax.

New entrants(2)

B TO J PTY

known forTax AI - Bookkeeping For Taxes

1 app4.0Finance

This app provides AI-driven tax preparation for US small businesses, competing for the same bookkeeping-automation market as #Pie Tax.

Yueh Yih Lim

known forMyTaxMate: Malaysia Income Tax

1 app0.0Finance

This app is a regional tax-filing assistant that provides the same receipt-scanning and tax-estimation features as #Pie Tax for the Malaysian market.

Frequently asked questions

How many apps does Pie Money publish?
Pie Money has 2 apps tracked by Marlvel, primarily in the Finance category.
What kind of apps does Pie Money make?
Pie Money's portfolio is concentrated in Finance, with an average rating of 3.8/5 across rated apps.
What is Pie Money's top app?
By review volume across the portfolio, #Pie Tax: Self Assessment app is Pie Money's best-known app tracked by Marlvel.
In how many countries are Pie Money's apps available?
Marlvel has tracked Pie Money's apps across 1 country.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Pie Money, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Pie Money intelligence.” Updated N/A. https://marlvel.ai/publishers/pie-money-limited

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