Dashlane
For security-conscious individuals and enterprise organizations requiring centralized credential governance and proactive digital hygiene.
Snapshot
Who is Dashlane?
Securing digital identities for individuals and enterprises through AI-enhanced credential management and proactive threat monitoring.
Target audience
Portfolio
Free 1Last updated
Dashlane Password Manager
v6.2617.0
5mo ago
Publisher DNA
What defines Dashlane?
Publisher DNA
Primary focus
Credential security and password management
Scale
indie
Target audience
Security-conscious individuals and enterprise organizations requiring centralized credential governance and proactive digital hygiene.
Signature Patterns
- •Subscription-based monetization with tiered personal, family, and enterprise plans.
- •Integration of secondary security utilities including VPN and Dark Web monitoring into the core vault.
- •High-frequency update cadence focused on AI-enhanced 'Omnix' features and real-time phishing alerts.
- •Dual-track targeting of individual consumers and enterprise-level security teams.
Portfolio momentum
Maintains an intense development pace with 12 updates released in the last 6 months and a major release within the last 3 days.
Portfolio
What does Dashlane ship?
Apps
1 app analysed
Securely store and sync passwords, passkeys, and personal info on every device.
Omnix platform secures enterprise-grade B2B distribution
- Cross-platform password synchronization provides a reliable and secure digital life management experience for long-term users
- Recent account access and subscription verification errors following updates prevent users from logging into their vaults
Distributed across 12 markets, strongest in Europe.
Based on 1 of 1 app with localized market data · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (7)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+2 more europe markets
- Spain1 / 1
- Sweden1 / 1
Asia-Pacific (2)
- Japan1 / 1
- South Korea1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
Rivals
Who does Dashlane compete with?
The rivals identified
Nemeses(1)
Both target enterprise and individual users with zero-knowledge vault architectures, creating direct competition for security-conscious users who value cross-platform credential management.
Contenders(10)
Bitwarden competes by offering a freemium model that directly challenges Dashlane's subscription-gated access, targeting the same individual and enterprise users with cross-platform credential synchronization.
iPassworder competes by offering a free, ad-free credential management experience that targets users frustrated by Dashlane's subscription-gated model and recent login stability issues.
Both apps target individuals and organizations requiring zero-knowledge credential security, competing for users who prioritize privacy-focused storage and proactive account monitoring.
Norton Password Manager competes by offering a zero-cost, zero-knowledge vault that targets the same individual users as Dashlane, directly challenging the value proposition of Dashlane's subscription-gated model.
Both apps compete for the same credential management audience, with LastPass using a restrictive freemium model that forces users to choose between device-limited access or paid subscriptions.
Both apps target individuals and professionals needing cross-platform credential management, with mSecure offering a freemium model that challenges Dashlane's subscription-only focus.
Both apps target individuals and enterprise teams with zero-knowledge password management, creating direct competition for users seeking secure credential storage and autofill capabilities.
Proton Pass competes with Dashlane by offering a free, privacy-focused credential management suite that directly challenges Dashlane's subscription-gated model for the same privacy-conscious user base.
Both apps target users requiring password management, but Password Safe competes by offering an offline-first storage model that removes the server-side dependencies present in Dashlane.
Both apps target privacy-conscious users requiring cross-platform credential management, with Safe appealing to users who prefer personal cloud storage over proprietary server architectures.
Same space(10)
1Password competes for the same professional and individual user base by offering a premium, subscription-based vault experience.
CyberGhost provides a VPN service that addresses the same security and privacy needs as Dashlane's integrated VPN.
Dropbox serves as a productivity hub that overlaps with Dashlane's secure storage needs through its cloud-based file management.
ForSure offers a similar digital vault and password generation feature set for individuals and businesses.
Microsoft Authenticator acts as a direct substitute for Dashlane's MFA and credential storage within the Microsoft ecosystem.
Documents by Readdle competes for the same mobile-first productivity audience by consolidating file management and security features.
RoboForm provides a direct alternative for credential management and automated form-filling for individuals and professionals.
Password Bank serves as a lightweight, iCloud-synced alternative for users who prefer non-subscription credential storage.
Surfshark targets the same privacy-conscious demographic as Dashlane, offering VPN services that complement password management.
Yoti competes for identity-focused users by providing a secure, government-certified digital wallet for credentials.
New entrants(1)
KeyPass provides a combined 2FA and password management utility for users within the Apple ecosystem.
The Analyst's Read
The bottom line on Dashlane
Bottom line
Dashlane is a highly active single-product publisher that successfully maintains a premium rating in the competitive productivity sector. Their shift toward AI-driven proactive security distinguishes them from legacy managers, though their reliance on a single flagship title makes them sensitive to platform-level shifts in OS-native password handling.
Frequently asked questions
How many apps does Dashlane publish?
What kind of apps does Dashlane make?
What is Dashlane's top app?
In how many countries are Dashlane's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes