+11
Gen Digital
For security-conscious consumers and families seeking proactive protection against malware, identity theft, and online scams.
Known for
For security-conscious consumers and families seeking proactive protection against malware, identity theft, and online scams.
Protecting consumers from evolving digital threats and identity theft through an integrated suite of security, privacy, and restoration tools.
Target audience
Portfolio
Free 14Last updated
Norton 360 Security & VPN
v26.6.0.260416405
3mo ago
Primary focus
Consumer cyber safety and identity protection
Scale
studio
Target audience
Security-conscious consumers and families seeking proactive protection against malware, identity theft, and online scams.
Released 46 updates across 14 apps in the last 6 months with over 85% of the portfolio currently active — demonstrating intense development velocity.
14 apps analysed
ID Theft Protection on-the-go. Manage fraud alerts†, notifications and more.
Try Norton 360 with AI-powered malware protection, virus scanner & fast VPN!
Established brand trust drives high organic install velocity
Integrated dashboard provides tangible proof of privacy value
Distributed across 20 markets, strongest in Europe.
Based on 2 of 14 apps with localized market data — more coverage rolling in as scans complete · last scanned .
0
Positive apps
1
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Dominates the privacy-first browser space with a massive user base and high-frequency release cadence.
Strategic outlook coming soon.
What fed this analysis
Directly competes in the mobile security and antivirus niche with a high-velocity release cadence and comparable feature set.
Direct competitor in the premium privacy utility market, focusing on speed and security.
An emerging utility threat that addresses the broader 'personal privacy' pain point through spam mitigation.
A major player in the privacy utility space that competes for the same 'online identity protection' user intent.
Targets the privacy-conscious user with a specialized browser experience that includes built-in ad blocking and VPN.
A major browser competitor that incorporates tracking prevention as a standard feature.
A specialized utility focused on network-level ad blocking, serving a similar privacy-conscious audience.
Rapidly growing utility that captures the 'phone maintenance' segment of the privacy and optimization market.
Rapidly emerging VPN utility with high update velocity, signaling an attempt to capture market share in the privacy space.
