Gen Digital
For security-conscious consumers and families seeking proactive protection against malware, identity theft, and online scams.
Norton 360 Security & VPN
Snapshot
Who is Gen Digital?
Protecting consumers from evolving digital threats and identity theft through an integrated suite of security, privacy, and restoration tools.
Target audience
Portfolio
Free 15Last updated
Norton 360 Security & VPN
v26.6.0.260416405
4mo ago
Publisher DNA
What defines Gen Digital?
Publisher DNA
Primary focus
Consumer cyber safety and identity protection
Scale
studio
Target audience
Security-conscious consumers and families seeking proactive protection against malware, identity theft, and online scams.
Portfolio momentum
Released 46 updates across 14 apps in the last 6 months with over 85% of the portfolio currently active — demonstrating intense development velocity.
Portfolio
What does Gen Digital ship?
Apps
15 apps analysed
ID Theft Protection on-the-go. Manage fraud alerts†, notifications and more.
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Established brand trust drives high organic install velocity
- Core security features provide peace of mind for users monitoring device safety
- Subscription and billing transparency issues create significant friction for long-term users
- Users appreciate the sense of digital security provided by the active tracking protection features
- Frequent launch failures and app crashes prevent users from accessing the service after installation
Distributed across 20 markets, strongest in Europe.
Based on 3 of 15 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- United States3 / 3
- Brazil2 / 3
- Canada2 / 3
- Mexico2 / 3
Europe (9)
- France2 / 3
- Germany2 / 3
- Italy2 / 3
- Netherlands2 / 3
- Spain2 / 3
›+4 more europe markets
- Sweden2 / 3
- United Kingdom2 / 3
- Portugal1 / 3
- Turkey1 / 3
Asia-Pacific (7)
- Australia2 / 3
- India2 / 3
- Japan2 / 3
- Singapore2 / 3
- Indonesia1 / 3
›+2 more asia-pacific markets
- South Korea1 / 3
- Vietnam1 / 3
Core markets (3/3 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Gen Digital compete with?
The rivals identified
Nemeses(3)
With over one million reviews, this app dominates the niche for browser-based tracking and ad prevention, serving as the primary benchmark for user expectations in this category.
Directly competes in the mobile security and antivirus niche with a high-velocity release cadence and comparable feature set.
Both apps target mobile users seeking free, unlimited bandwidth and secure Wi-Fi connections. They compete directly for the same privacy-conscious audience on mobile platforms.
Contenders(6)
This app aggressively integrates privacy-focused search, AI, and VPN services into a single, high-velocity release cycle.
A premium-positioned competitor that emphasizes ease of use and high-performance connectivity for privacy-conscious users.
Focuses on the communication privacy niche by specifically targeting spam calls and SMS messages.
A dominant force in the privacy utility space that leverages strong brand recognition and extensive server infrastructure.
Both apps target the mobile privacy market with free-to-use VPN services, competing for users seeking encrypted connections on public Wi-Fi networks.
Provides a comprehensive security suite that combines privacy tools with traditional antivirus and device optimization features.
Same space(4)
A major browser competitor that incorporates tracking prevention as a native, free feature for all users.
It competes for the same privacy-conscious user base by using a no-registration model to lower entry barriers.
A browser-centric utility that differentiates itself through built-in free VPN and AI-assisted browsing tools.
A large-scale communication utility that relies on community-driven data to identify unknown callers.
New entrants(2)
It targets the same mobile maintenance audience by bundling storage management with security scanning tools.
Users report: Rapidly emerging VPN utility with high update velocity, signaling an attempt to capture market share in the privacy space.
Frequently asked questions
How many apps does Gen Digital publish?
What kind of apps does Gen Digital make?
What is Gen Digital's top app?
In how many countries are Gen Digital's apps available?
What fed this analysis
- Apps analyzed:
- 14
- With full intel:
- 0
- With overview:
- 14
- Website scraped:
- yes
- Social presence:
- yes