McAfee
For privacy-conscious mobile users seeking a unified solution for scam protection, secure browsing, and identity management.
McAfee Security: Antivirus VPN
Snapshot
Who is McAfee?
Protecting mobile users from digital threats through integrated security, privacy, and identity restoration tools.
Target audience
Portfolio
Free 3Last updated
McAfee Security: Antivirus VPN
v10.7.1.25
2mo ago
Publisher DNA
What defines McAfee?
Publisher DNA
Primary focus
Mobile security and privacy utilities
Scale
indie
Target audience
Privacy-conscious mobile users seeking a unified solution for scam protection, secure browsing, and identity management.
Signature Patterns
- •Bundling of disparate security features into a single 'all-in-one' suite
- •Freemium monetization strategy centered on privacy-as-a-service
- •Aggressive update cadence to maintain compatibility and threat-detection efficacy
Portfolio momentum
Demonstrates active development with 7 updates to their primary title in the last 6 months, with the most recent update occurring 8 days ago.
Portfolio
What does McAfee ship?
Apps
3 apps analysed
McAfee defends against malware with antivirus, scam protection & virus cleaner
Analysis in progress
Analysis in progress
Distributed across 20 markets, strongest in Europe.
Based on 1 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (9)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+4 more europe markets
- Spain1 / 1
- Sweden1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (7)
- Australia1 / 1
- India1 / 1
- Indonesia1 / 1
- Japan1 / 1
- Singapore1 / 1
›+2 more asia-pacific markets
- South Korea1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
Rivals
Who does McAfee compete with?
The rivals identified
Same space(15)
Avast One overlaps with the core McAfee suite by offering AI-powered communication filtering and VPN services.
AVG Mobile Security provides a similar set of identity and privacy tools, including a secure photo vault.
Avira Mobile Security targets the same iPhone utility market with integrated security and storage cleanup tools.
Users report: Bitdefender Mobile Security competes for the same security-focused audience through behavioral threat detection and scam prevention.
1.1.1.1 competes for the same mobile privacy audience by offering a low-latency network layer for secure browsing.
Users report: F-Secure Mobile Security addresses the same multi-device security market with a focus on identity theft protection.
Users report: Guardio competes for the same privacy-conscious audience by automating background protection against phishing and identity theft.
Malwarebytes targets the same Apple device security segment by focusing on proactive text filtering and digital footprint scanning.
NordVPN competes for the privacy-conscious segment of the McAfee audience by providing high-speed encrypted connectivity.
Norton 360 competes for the same all-in-one security suite audience by bundling VPN and identity tools with deep system-level monitoring.
Hacker Protection offers a similar all-in-one suite for identity and device security.
Users report: Mobile Security & Protection targets the same device security market with anti-theft and spam mitigation tools.
VPN Cat serves the same mobile privacy audience by providing a one-tap proxy service for regional content access.
McAfee Security for T-Mobile provides a carrier-specific version of the core McAfee suite with added gamification features.
TotalAV serves the same casual user base by bundling antivirus and VPN tools into a single utility suite.
The Analyst's Read
The bottom line on McAfee
Bottom line
McAfee remains a formidable incumbent in the utility category by leveraging brand trust to upsell a comprehensive privacy suite. Their high rating and consistent maintenance suggest a stable, well-defended position against niche security startups.
Frequently asked questions
How many apps does McAfee publish?
What kind of apps does McAfee make?
What is McAfee's top app?
In how many countries are McAfee's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- no
