NortonMobile
Norton360 Antivirus & Security
Snapshot
Publisher DNA
What defines NortonMobile?
AI intelligence is not yet available for NortonMobile. The portfolio data below is up to date.
Portfolio
What does NortonMobile ship?
Apps
4 apps analysed
Try Norton 360 with AI-powered malware protection, virus scanner & fast VPN!
10-year brand history functions as a trust-based switching barrier
- Comprehensive security features provide users with a sense of safety against viruses and malicious websites
- Users report: Aggressive upselling and confusing pricing tactics lead users to feel misled about subscription costs
Analysis in progress
Norton Family helps you manage the time your kids spend online.
Comprehensive cross-platform supervision across mobile and PC
- Parents find the screen time tracking and usage monitoring features helpful for managing child device habits
- Children easily bypass parental restrictions by disabling accessibility shortcuts or force-stopping the app on their devices
Third-party audited no-log policy sustains user trust in privacy claims.
- Users appreciate the sense of digital safety and anonymity provided by the VPN connection
- Severe performance degradation across multiple server locations prevents users from streaming video content effectively
Distributed across 17 markets, strongest in Europe.
Based on 3 of 4 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- United States3 / 3
- Mexico2 / 3
- Brazil1 / 3
Europe (8)
- France2 / 3
- Germany2 / 3
- Netherlands2 / 3
- Spain2 / 3
- Sweden2 / 3
›+3 more europe markets
- Italy1 / 3
- Portugal1 / 3
- Turkey1 / 3
Asia-Pacific (6)
- India2 / 3
- Japan2 / 3
- Singapore2 / 3
- South Korea2 / 3
- Indonesia1 / 3
›+1 more asia-pacific market
- Vietnam1 / 3
Core markets (3/3 apps)
User Sentiment
How do users feel about their apps?
2
Positive apps
0
Neutral / mixed
1
Negative apps
53/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does NortonMobile compete with?
The rivals identified
Nemeses(2)
Directly competes in the mobile security and antivirus niche with a high-velocity release cadence and comparable feature set.
Both apps target mobile users seeking free, unlimited bandwidth and secure Wi-Fi connections. They compete directly for the same privacy-conscious audience on mobile platforms.
Contenders(4)
Both apps target the mobile privacy market with free-to-use VPN services, competing for users seeking encrypted connections on public Wi-Fi networks.
Directly challenges the VPN component of the target app with a premium, privacy-focused user experience.
Users report: Competes directly with Norton's new Scam Protection Pro feature by focusing specifically on call and SMS filtering.
A dominant player in the privacy space that overlaps with Norton's VPN and browsing security features.
Same space(3)
Adjacent utility that provides privacy-first browsing and tracking protection, overlapping with Norton's web security.
It competes for the same privacy-conscious user base by using a no-registration model to lower entry barriers.
Broad utility browser that includes built-in security and AI features, competing for the user's primary browsing time.
New entrants(2)
It targets the same mobile maintenance audience by bundling storage management with security scanning tools.
Users report: Rapidly emerging VPN utility with high update velocity, signaling an attempt to capture market share in the privacy space.