NortonMobile
Norton360 Antivirus & Security
Snapshot
Publisher DNA
What defines NortonMobile?
AI intelligence is not yet available for NortonMobile. The portfolio data below is up to date.
Portfolio
What does NortonMobile ship?
Apps
6 apps analysed
ID Theft Protection on-the-go. Manage fraud alerts†, notifications and more.
Analysis in progress
Try Norton 360 with AI-powered malware protection, virus scanner & fast VPN!
10-year brand history functions as a trust-based switching barrier
- Comprehensive security features provide users with a sense of safety against viruses and malicious websites
- Users report: Aggressive upselling and confusing pricing tactics lead users to feel misled about subscription costs
Analysis in progress
Norton Family helps you manage the time your kids spend online.
Comprehensive cross-platform supervision across mobile and PC
- Parents find the screen time tracking and usage monitoring features helpful for managing child device habits
- Children easily bypass parental restrictions by disabling accessibility shortcuts or force-stopping the app on their devices
Analysis in progress
Distributed across 17 markets, strongest in Europe.
Based on 3 of 6 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- United States3 / 3
- Mexico2 / 3
- Brazil1 / 3
Europe (8)
- France2 / 3
- Germany2 / 3
- Netherlands2 / 3
- Spain2 / 3
- Sweden2 / 3
›+3 more europe markets
- Italy1 / 3
- Portugal1 / 3
- Turkey1 / 3
Asia-Pacific (6)
- India2 / 3
- Japan2 / 3
- Singapore2 / 3
- South Korea2 / 3
- Indonesia1 / 3
›+1 more asia-pacific market
- Vietnam1 / 3
Core markets (3/3 apps)
User Sentiment
How do users feel about their apps?
2
Positive apps
0
Neutral / mixed
1
Negative apps
53/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does NortonMobile compete with?
The rivals identified
Nemeses(4)
Users report: Both apps compete for the same Android security market by offering overlapping features like malware scanning, VPN, and scam protection to mobile users.
Both apps target privacy-conscious mobile users, but 1.1.1.1 + WARP captures the casual segment through a free, one-touch connection model that contrasts with the annual subscription requirement of Norton VPN.
Users report: Both apps target mobile users seeking identity protection and malware defense, creating direct competition for the same security-conscious user base.
Both apps compete for the same mobile user base seeking free, unlimited bandwidth VPN services for public Wi-Fi security and browsing. They overlap directly in the core utility of providing encrypted internet access via worldwide server networks.
Contenders(23)
Both apps target privacy-conscious mobile users, with Norton VPN bundling security features while Avast Secureline focuses on one-button public Wi-Fi encryption.
Users report: Both apps compete for the same Android security audience by bundling VPN and malware protection, forcing users to choose between Norton's subscription-only model and Avira's freemium utility suite.
Users report: Both apps target mobile users seeking identity theft protection and malware scanning, creating direct competition for the same subscription-based security market.
Both applications target privacy-conscious users by providing encrypted connections and no-logs policies, competing directly for the same security-focused demographic.
Phone Guardian targets the casual security segment by offering free Wi-Fi protection.
NordVPN competes for the same mobile security audience by offering overlapping VPN and web-protection features, forcing users to choose between a focused privacy tool and a broad security suite.
This app serves as a specialized VPN alternative for Norton users who require higher connection performance and advanced networking features.
Surfshark competes by bundling VPN, antivirus, and identity protection tools, directly overlapping with the comprehensive mobile security suite offered by Norton 360.
Users report: Both apps compete for the same mobile security audience by offering overlapping antivirus, VPN, and scam protection features on Android.
Both applications target mobile users seeking identity and device security, directly competing for the same subscription-based utility market.
Both apps target mobile users seeking encrypted internet access and secure browsing, competing for the same privacy-conscious Android user base.
Betternet competes by offering a free entry point that captures casual users who churn from the mandatory annual subscription model required by Norton.
Both apps compete for privacy-conscious users requiring secure global content access, with Norton bundling security suites while ExpressVPN focuses on protocol-level performance.
Both apps target privacy-conscious mobile users with overlapping security suites, including VPN and identity protection, forcing a choice based on subscription value and account management.
Users report: Guardio competes for the same audience of individuals seeking automated identity and scam protection, directly challenging the subscription-based security model used by Norton 360.
Both services target privacy-conscious users requiring multi-device protection, with Norton bundling security features while IPVanish focuses on high-speed server infrastructure.
Both apps target the mobile security segment, offering VPN services and threat scanning for iPhone users.
Users report: Both apps compete for the same mobile security audience by bundling VPN, virus scanning, and network inspection tools into a single interface. They target users seeking protection from identity theft and digital threats on personal devices.
Both services target privacy-conscious users through subscription models, creating direct competition for individuals seeking encrypted internet access across mobile and desktop platforms.
Both apps target mobile users with overlapping security suites, specifically competing on spam mitigation and device protection features.
Both apps target privacy-conscious mobile users with VPN services, competing for the same subscription-based security market on iOS.
Both services target privacy-conscious households with bundled security features, creating direct competition for users seeking multi-device protection and identity monitoring.
Both apps compete for the same mobile security audience by bundling antivirus, VPN, and privacy tools into a single utility suite. They overlap directly in their target demographic of users seeking all-in-one protection for personal devices.
Same space(30)
Users report: This app functions as a direct alternative security suite, bundling identity monitoring and scam detection similar to Norton's core offering.
This app provides a specialized privacy layer for identity protection that Norton users often seek for online transactions and dating.
Targets privacy-conscious mobile users by integrating VPN functionality directly into the web browser, reducing the need for a separate VPN app.
Hotspot Shield serves the same mobile security market by providing regional content unblocking and secure Wi-Fi access.
AntiVirus Clean Master provides a basic antivirus and file management utility overlapping with device maintenance features.
Users report: This browser captures the same privacy-focused audience as Norton by integrating ad-blocking and security tools directly into the web experience.
Users report: Phylax offers a specialized scam protection tool for seniors that complements broader security offerings.
SecureClean focuses on storage optimization and file management, providing a lightweight alternative to broader security suites.
Offers a high-volume, free alternative for users who want simple, one-tap access without the subscription friction found in Norton.
This app competes for the same privacy-conscious demographic by offering browser-level tracker blocking that functions independently of Norton's suite.
Positions itself as a premium, high-performance alternative for users who prioritize connection speed and global server reach over bundled security suites.
Provides a high-speed, stable connection for streaming and social media, targeting users who experience performance issues with Norton.
This app serves as a low-friction alternative for users prioritizing immediate connectivity without account creation, contrasting with the formal setup required by Norton.
Users report: Hiya offers a specialized spam filtering utility that overlaps with scam protection features.
Targets casual users who prioritize ease of use and free access, contrasting with Norton's subscription-heavy model.
A vpn and security app competing with Norton VPN – Fast & Secure.
Focuses on a clean, ad-free VPN experience for daily use, appealing to users who find Norton's suite interface cluttered.
Users report: Scam Shield competes with scam protection features by offering network-integrated call blocking for subscribers.
This app competes for the same privacy-conscious user base by offering specialized spam call filtering that Norton lacks.
Serves as a privacy-focused browser that competes for the same user attention by embedding tracking protection directly into the browsing experience.
This app addresses the storage management needs of mobile users, acting as a secondary utility alongside Norton's security focus.
Adjacent utility that manages home network security, capturing the same user base that relies on Norton for device-level protection.
This browser provides a design-focused alternative for mobile users who want integrated VPN and AI tools within their daily browsing experience.
Targets the same privacy-conscious demographic as Norton but utilizes an open-source model to attract users who distrust proprietary security suites.
Provides a similar location-masking service but faces churn issues due to its aggressive gating of free server locations.
Captures a massive user base by offering a simple, one-tap connection that appeals to users who find Norton's suite-based authentication too complex.
This app competes for the communication security segment by providing caller identification and spam blocking tools.
My Mobile Secure VPN offers a free, unlimited VPN service as a low-cost alternative to subscription-based tools.
Phone Security targets the iOS utility market by combining device cleanup with basic security scanning features.
Phone Security: AI Cleaner provides basic device maintenance and security scanning overlapping with core utility features.
New entrants(2)
Users report: OwlGuardian provides a human-in-the-loop scam detection service as a specialized alternative to automated protection.
A virtual private network app competing with Norton VPN – Fast & Secure.
