Total Security
For individual mobile users seeking simplified, all-in-one security and storage solutions to protect privacy and optimize device performance.
TotalAV Antivirus & Security
Snapshot
Who is Total Security?
Providing a unified suite of cybersecurity and device maintenance tools to simplify digital protection for non-technical users.
Target audience
Portfolio
Free 11Last updated
TotalAV Antivirus & Security
v3.1.5
2mo ago
Publisher DNA
What defines Total Security?
Publisher DNA
Primary focus
Cybersecurity and device optimization utilities
Scale
studio
Target audience
Individual mobile users seeking simplified, all-in-one security and storage solutions to protect privacy and optimize device performance.
Signature Patterns
- •Consistent 'Total' branding and naming convention across all security, privacy, and productivity titles.
- •Heavy reliance on freemium and subscription-based monetization models for premium features like VPN and WebShield.
- •Focus on 'all-in-one' feature bundling, combining security essentials with storage cleanup tools.
- •Platform-specific optimization, including dedicated ad-blocking solutions for Samsung and Safari browsers.
- •High release cadence to ensure utility tools remain functional against frequent mobile OS updates.
Portfolio momentum
The publisher released 13 updates in the last 6 months with 7 active apps, maintaining an aggressive development cycle to keep utility tools current.
Portfolio
What does Total Security ship?
Apps
12 apps analysed
Total Adblock enables you to experience a cleaner web by blocking annoying ads.
Lightweight mobile-first interface
- Core security scanning functionality provides immediate peace of mind for new mobile users
- Opaque subscription billing and aggressive upsell tactics create significant user distrust
Mobile antivirus & security to keep you safe online everywhere
Long-term users report consistent device protection across multiple platforms over several years of active usage
- Users find the core security scanning functionality straightforward and easy to navigate for daily protection
- Users report deceptive billing practices including unexpected price increases and difficulty canceling auto-renewing subscription trials
Calendar cleanup differentiator targets power users with high-volume schedules.
- The application provides a straightforward and efficient experience for users seeking basic utility functions
Distributed across 7 markets, strongest in Europe.
Based on 2 of 12 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (2)
- United States2 / 2
- Mexico1 / 2
Europe (5)
- France1 / 2
- Germany1 / 2
- Italy1 / 2
- Netherlands1 / 2
- Spain1 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
1
Neutral / mixed
1
Negative apps
53/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Total Security compete with?
The rivals identified
Nemeses(2)
This is the only direct, full-suite security competitor with a massive, established user base and a comparable feature set including VPN and web protection.
With over 339,000 reviews and a high-frequency release cadence, this app dominates the photo-decluttering niche.
Contenders(5)
A direct competitor in the storage management space with a focus on smart, automated cleanup suggestions.
A major threat in the privacy-first space, leveraging high-velocity updates and a strong brand to capture the same security-conscious audience.
A premium-positioned competitor that directly challenges the VPN utility aspect of the target app.
Strong market presence with a focus on AI-driven identification of duplicate and similar media files.
Dominates the VPN utility space, which is a core component of the target app's value proposition.
Same space(3)
Competes directly with the 'Photos & Video Cleanup' feature set of the target app.
Targets the same mobile security pain point of spam and unwanted communication, though with a narrower focus.
A legacy utility focused specifically on the duplicate photo niche rather than general storage management.
New entrants(2)
A recent entrant showing high release velocity in the crowded VPN utility space.
While primarily a scanner, its recent high-frequency update signals an expansion into broader utility management.
The Analyst's Read
The bottom line on Total Security
Bottom line
Total Security Limited is a disciplined utility publisher that successfully leverages a unified brand to dominate the 'all-in-one' security niche. Their high update velocity and broad category coverage make them a formidable incumbent in the mobile device maintenance space.
Frequently asked questions
How many apps does Total Security publish?
What kind of apps does Total Security make?
What is Total Security's top app?
In how many countries are Total Security's apps available?
What fed this analysis
- Apps analyzed:
- 11
- With full intel:
- 1
- With overview:
- 11
- Website scraped:
- yes
- Social presence:
- yes