Total Security
For individual mobile users seeking simplified, all-in-one security and storage solutions to protect privacy and optimize device performance.
TotalAV Antivirus & Security
Snapshot
Who is Total Security?
Providing a unified suite of cybersecurity and device maintenance tools to simplify digital protection for non-technical users.
Target audience
Portfolio
Free 11Last updated
TotalAV Antivirus & Security
v3.1.5
3mo ago
Publisher DNA
What defines Total Security?
Publisher DNA
Primary focus
Cybersecurity and device optimization utilities
Scale
studio
Target audience
Individual mobile users seeking simplified, all-in-one security and storage solutions to protect privacy and optimize device performance.
Signature Patterns
- •Consistent 'Total' branding and naming convention across all security, privacy, and productivity titles.
- •Heavy reliance on freemium and subscription-based monetization models for premium features like VPN and WebShield.
- •Focus on 'all-in-one' feature bundling, combining security essentials with storage cleanup tools.
- •Platform-specific optimization, including dedicated ad-blocking solutions for Samsung and Safari browsers.
- •High release cadence to ensure utility tools remain functional against frequent mobile OS updates.
Portfolio momentum
The publisher released 13 updates in the last 6 months with 7 active apps, maintaining an aggressive development cycle to keep utility tools current.
Portfolio
What does Total Security ship?
Apps
12 apps analysed
Total Adblock enables you to experience a cleaner web by blocking annoying ads.
Lightweight mobile-first interface
- Core security scanning functionality provides immediate peace of mind for new mobile users
- Opaque subscription billing and aggressive upsell tactics create significant user distrust
Mobile antivirus & security to keep you safe online everywhere
Long-term users report consistent device protection across multiple platforms over several years of active usage
- Users find the core security scanning functionality straightforward and easy to navigate for daily protection
- Users report deceptive billing practices including unexpected price increases and difficulty canceling auto-renewing subscription trials
Calendar cleanup differentiator targets power users with high-volume schedules.
- The application provides a straightforward and efficient experience for users seeking basic utility functions
Distributed across 7 markets, strongest in Europe.
Based on 2 of 12 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (2)
- United States2 / 2
- Mexico1 / 2
Europe (5)
- France1 / 2
- Germany1 / 2
- Italy1 / 2
- Netherlands1 / 2
- Spain1 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
1
Neutral / mixed
2
Negative apps
44/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Total Security compete with?
The rivals identified
Nemeses(3)
Provides an integrated browser experience for users who want security and ad-blocking in one package.
Both apps target iOS users seeking ad-free browsing and performance improvements, creating direct competition for the same user base.
With over 339,000 reviews and a high-frequency release cadence, this app dominates the photo-decluttering niche.
Contenders(15)
Both apps target iOS users seeking ad-free Safari browsing, with overlapping functionality in pop-up removal and tracker blocking.
Both apps target iOS users seeking ad-free Safari browsing, competing for the same utility-focused install base.
A direct competitor in the storage management space with a focus on smart, automated cleanup suggestions.
A major threat in the privacy-first space, leveraging high-velocity updates and a strong brand to capture the same security-conscious audience.
Both apps target iOS users seeking ad-free browsing and privacy, competing for the same free-tier utility market.
A premium-positioned competitor that directly challenges the VPN utility aspect of the target app.
Strong market presence with a focus on AI-driven identification of duplicate and similar media files.
Both applications target iOS users seeking to reduce data usage and improve browsing speed by blocking ads and trackers within the Safari browser.
Both applications target iOS users seeking to block advertisements and tracking scripts within the Safari browsing environment.
Both applications target mobile web users seeking to reduce data clutter and block tracking, creating direct competition for the same audience.
Both applications target iOS users seeking to block ads and trackers within Safari, competing for the same utility-focused audience.
Dominates the VPN utility space, which is a core component of the target app's value proposition.
Both applications target iOS users seeking to block advertisements and trackers within the Safari browser, competing for the same utility-focused user base.
Both apps target iOS Safari users seeking ad-free browsing and privacy, competing directly on the utility of blocking web trackers and banners.
Both apps target mobile users seeking to eliminate browser ads and pop-ups, creating direct competition for the same utility-focused user base.
Same space(22)
Competes for the same Safari-centric user base by offering granular rule-based ad filtering.
Focuses on automated data purging, serving users who want to avoid leaving traces on their device.
Serves the same privacy-conscious audience but bundles a VPN and media downloader into a browser interface.
Offers similar Safari-based ad filtering to the source app for users seeking improved page load times.
Operates as a direct utility for Safari users, mirroring the core ad-blocking functionality of the source app.
Competes directly with the 'Photos & Video Cleanup' feature set of the target app.
Targets users with higher privacy requirements than standard ad-blocking users by routing traffic through the Tor network.
Filters web-overlays and redirects, serving users who want to clean up their browsing experience.
Provides a dedicated ad-blocking utility for Safari users similar to the source app.
Represents the native browser environment where users deploy third-party ad blockers like the source app.
Provides a general-purpose private browser with ad-blocking features for users seeking a simple browsing tool.
Targets the same mobile security pain point of spam and unwanted communication, though with a narrower focus.
Targets users specifically frustrated by video advertisements, a common pain point for the source app's audience.
Targets the same privacy-focused mobile users by integrating a VPN and AI tools directly into the browser.
Combines ad-blocking with broader privacy tools like VPN and file management for a secure browsing environment.
Serves as an all-in-one browser that blocks ads, reducing the need for separate extensions.
Provides a zero-trace browsing environment for users who need temporary, untraceable access.
Offers a minimalist, privacy-focused alternative for users who prefer a simple, paid browsing experience.
Appeals to privacy-conscious users by offering a browser that wipes all data upon exit.
A legacy utility focused specifically on the duplicate photo niche rather than general storage management.
Targets privacy-seeking users by adding physical-device security to the browser experience.
Addresses the same browsing-interruption pain point as ad blockers by automating cookie consent.
New entrants(2)
A recent entrant showing high release velocity in the crowded VPN utility space.
While primarily a scanner, its recent high-frequency update signals an expansion into broader utility management.
The Analyst's Read
The bottom line on Total Security
Bottom line
Total Security Limited is a disciplined utility publisher that successfully leverages a unified brand to dominate the 'all-in-one' security niche. Their high update velocity and broad category coverage make them a formidable incumbent in the mobile device maintenance space.
Frequently asked questions
How many apps does Total Security publish?
What kind of apps does Total Security make?
What is Total Security's top app?
In how many countries are Total Security's apps available?
What fed this analysis
- Apps analyzed:
- 11
- With full intel:
- 1
- With overview:
- 11
- Website scraped:
- yes
- Social presence:
- yes
