Malwarebytes
For privacy-conscious mobile users and individuals seeking protection against identity theft, financial fraud, and online tracking.
Malwarebytes - Mobile Security
Snapshot
Who is Malwarebytes?
Protecting digital identities and mobile devices through integrated security, privacy, and fraud prevention utilities.
Target audience
Portfolio
Free 5Last updated
Malwarebytes - Mobile Security
v5.27.0+564
2mo ago
Publisher DNA
What defines Malwarebytes?
Publisher DNA
Primary focus
Mobile security and identity protection utilities
Scale
indie
Target audience
Privacy-conscious mobile users and individuals seeking protection against identity theft, financial fraud, and online tracking.
Signature Patterns
- •Heavy concentration in the Utilities category (75% of portfolio)
- •Monetization strategy shifting from freemium security to high-intent identity protection subscriptions
- •Focus on technical privacy infrastructure, such as WireGuard protocols and scam-specific filtering
- •Consistent release cadence with 6 updates across the portfolio in the last 6 months
Portfolio momentum
Maintained an active development cycle with 6 updates across the portfolio in the last 6 months, with the most recent major release occurring 44 days ago.
Portfolio
What does Malwarebytes ship?
Apps
5 apps analysed
Android Malware Protection, Antivirus, Scam blocker, Junk Cleaner & VPN
Analysis in progress
Distributed across 9 markets, strongest in Europe.
Based on 2 of 5 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- United States2 / 2
- Brazil1 / 2
- Mexico1 / 2
Europe (6)
- France1 / 2
- Germany1 / 2
- Italy1 / 2
- Netherlands1 / 2
- Portugal1 / 2
›+1 more europe market
- Spain1 / 2
Core markets (2/2 apps)
Rivals
Who does Malwarebytes compete with?
The rivals identified
Nemeses(1)
Both applications target mobile users seeking identity protection and threat detection, creating direct competition for the same security-conscious user base.
Contenders(10)
Both apps target mobile users with freemium security suites, directly competing for the same user base seeking identity protection and web-based threat mitigation.
Both apps compete for the same mobile security audience by offering freemium tools for identity protection and web-based threat mitigation.
A mobile security app competing with Malwarebytes - Mobile Security.
Both apps target iOS users seeking identity and device security, creating direct competition for privacy-conscious consumers.
Both apps target the mobile security market with overlapping features like identity protection and web-based security, competing for users seeking automated threat detection on Apple devices.
Both applications compete for the same user segment seeking to secure mobile inboxes from unsolicited text messages and telemarketing distractions.
Both apps compete for the same mobile security audience by offering freemium identity protection and threat detection tools on iOS devices.
Both applications target mobile users with overlapping identity protection and security features, competing for the same privacy-conscious user base on mobile devices.
Both apps compete for the same mobile security audience by offering overlapping protection suites, including VPN and web-based threat detection.
Both apps compete for the same security-conscious mobile demographic by offering overlapping web protection, ad blocking, and device security tools on Apple platforms.
Same space(20)
Targets privacy-conscious users by providing on-device SMS filtering that bypasses traditional blacklist limitations.
Targets privacy-focused mobile users by bundling VPN and ad-blocking tools into a single browser interface.
Complements mobile security apps by managing device performance and storage to maintain overall system health.
Targets the same casual security segment by offering automated WiFi traffic encryption to protect mobile browsing.
Serves the same privacy-conscious audience by providing encrypted network tunnels that complement the security features of the source app.
Targets users in high-censorship regions who require simple, one-tap VPN access for geo-unblocking and privacy.
Targets casual internet users who need a simple, free privacy solution for browsing on public networks.
Serves the same mobile security audience by offering a simple, registration-free VPN proxy for encrypted browsing.
Provides basic VPN functionality to protect network traffic and maintain anonymity on public WiFi hotspots.
Users report: Focuses on the identity protection aspect of mobile security by monitoring personal and financial data for fraud.
Users report: Functions as a direct security suite competitor by offering centralized scam detection and identity monitoring tools.
Targets users needing relief from spam texts by utilizing a large, frequently updated database of known numbers.
Competes for the same privacy-conscious user base by offering a multi-device security suite centered on encrypted connectivity.
Appeals to the same mobile security audience by integrating privacy tools directly into the web browsing experience.
Targets the same messaging security needs by providing automated filtering of unwanted SMS messages.
Targets users seeking to filter unwanted SMS and voice communications using AI-based protection.
Focuses on web-based security and ad blocking to provide a safer browsing experience for mobile users.
Addresses the same communication security needs by filtering unwanted calls and messages via community-based analytics.
Targets users concerned with communication security by providing robocall blocking and secondary phone line services.
Targets iOS users looking to combine device cleanup with basic security checks for system updates.
New entrants(1)
Focuses on web security and ad blocking to protect users from online threats and privacy leaks.
The Analyst's Read
The bottom line on Malwarebytes
Bottom line
Users report: Malwarebytes is successfully leveraging its legacy security brand to capture the growing mobile identity protection market. Their shift toward subscription-based identity services positions them as a comprehensive personal security provider rather than a single-utility tool.
Frequently asked questions
How many apps does Malwarebytes publish?
What kind of apps does Malwarebytes make?
What is Malwarebytes's top app?
In how many countries are Malwarebytes's apps available?
What fed this analysis
- Apps analyzed:
- 4
- With full intel:
- 0
- With overview:
- 4
- Website scraped:
- yes
- Social presence:
- no
