Malwarebytes
For privacy-conscious mobile users and individuals seeking protection against identity theft, financial fraud, and online tracking.
Malwarebytes - Mobile Security
Snapshot
Who is Malwarebytes?
Protecting digital identities and mobile devices through integrated security, privacy, and fraud prevention utilities.
Target audience
Portfolio
Free 5Last updated
Malwarebytes - Mobile Security
v5.27.0+564
4mo ago
Publisher DNA
What defines Malwarebytes?
Publisher DNA
Primary focus
Mobile security and identity protection utilities
Scale
indie
Target audience
Privacy-conscious mobile users and individuals seeking protection against identity theft, financial fraud, and online tracking.
Signature Patterns
- •Heavy concentration in the Utilities category (75% of portfolio)
- •Monetization strategy shifting from freemium security to high-intent identity protection subscriptions
- •Focus on technical privacy infrastructure, such as WireGuard protocols and scam-specific filtering
- •Consistent release cadence with 6 updates across the portfolio in the last 6 months
Portfolio momentum
Maintained an active development cycle with 6 updates across the portfolio in the last 6 months, with the most recent major release occurring 44 days ago.
Portfolio
What does Malwarebytes ship?
Apps
5 apps analysed
Android Malware Protection, Antivirus, Scam blocker, Junk Cleaner & VPN
Analysis in progress
Distributed across 9 markets, strongest in Europe.
Based on 2 of 5 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- United States2 / 2
- Brazil1 / 2
- Mexico1 / 2
Europe (6)
- France1 / 2
- Germany1 / 2
- Italy1 / 2
- Netherlands1 / 2
- Portugal1 / 2
›+1 more europe market
- Spain1 / 2
Core markets (2/2 apps)
Rivals
Who does Malwarebytes compete with?
The rivals identified
Nemeses(2)
Users report: Both applications compete for the same user base by providing identity theft protection, financial monitoring, and credit security services.
Users report: Both applications target individuals seeking identity theft protection and dark web monitoring, creating direct competition for users prioritizing financial and personal data security.
Contenders(14)
Users report: Both applications target mobile users seeking digital protection, with Cyrus Identity focusing on identity and financial monitoring while Avast One prioritizes device-level security and scam prevention.
Both applications target mobile users seeking identity and device security, with overlapping functionality in account monitoring and identity protection.
Both applications target the mobile security market, providing overlapping identity protection and device security tools to a shared audience of privacy-conscious users.
Users report: Both applications target users seeking identity theft protection and credit monitoring, creating direct competition for the same security-conscious demographic.
Users report: Both applications target the identity theft protection market with subscription models, competing directly for users seeking to secure personal and financial data.
Both applications target the mobile security market, competing for users seeking device protection and identity safety through subscription-based models.
Users report: Both applications target users seeking digital privacy and security tools, with overlapping functionality in email breach monitoring and personal data protection.
Both apps target iOS users seeking identity and device security, creating direct competition for privacy-conscious consumers.
Users report: Both applications target the identity theft protection and financial monitoring market, offering subscription-based digital security suites for individuals.
Both apps target the mobile security market with overlapping features like identity protection and web-based security, competing for users seeking automated threat detection on Apple devices.
Both applications compete for the same user segment seeking to secure mobile inboxes from unsolicited text messages and telemarketing distractions.
Both apps compete for the same mobile security audience by offering freemium identity protection and threat detection tools on iOS devices.
Both applications target mobile users with overlapping identity protection and security features, competing for the same privacy-conscious user base on mobile devices.
Both apps compete for the same mobile security audience by offering overlapping protection suites, including VPN and web-based threat detection.
Same space(35)
McAfee acts as a direct security suite alternative to Cyrus Identity, bundling device protection with identity monitoring.
NordVPN provides the encrypted connection layer that Cyrus Identity users might seek for broader device protection.
Users report: Truecaller complements Cyrus Identity by focusing on communication security, specifically blocking spam and fraud calls.
Dark Web Guide provides educational content on the threats that Cyrus Identity's monitoring services aim to mitigate.
Targets privacy-conscious users by providing on-device SMS filtering that bypasses traditional blacklist limitations.
Credit Booster AI targets the credit repair segment, offering tools that go beyond the passive monitoring found in Cyrus Identity.
Targets privacy-focused mobile users by bundling VPN and ad-blocking tools into a single browser interface.
Complements mobile security apps by managing device performance and storage to maintain overall system health.
Users report: Authenticator ℠ App provides the TOTP generation layer that secures the accounts Cyrus Identity monitors for breaches.
Users report: Beyond Identity focuses on passwordless authentication, providing a security layer that protects against the phishing threats Cyrus Identity monitors.
CompTIA Cybersecurity Exam Pro targets the professional education market, distinct from the consumer-facing protection services of Cyrus Identity.
Clario offers a mobile security suite similar to Cyrus Identity, emphasizing human expert assistance for privacy issues.
ClearScore offers credit monitoring and approval odds, functioning as a free alternative for users managing financial health.
Credit Karma serves as a high-volume financial dashboard that overlaps with Cyrus Identity's credit monitoring features but focuses on lead generation for third-party lenders.
Credit Sesame competes for the same credit-conscious audience as Cyrus Identity but uses a daily refresh habit loop to drive ad inventory.
Credit.com provides credit score tracking and financial product matching, overlapping with the credit monitoring features of Cyrus Identity.
Cleanup focuses on device storage management, a utility that complements the device protection features found in Cyrus Identity.
Dark Web Browser provides private browsing and VPN proxy services, focusing on the anonymity aspect of digital security.
Targets the same casual security segment by offering automated WiFi traffic encryption to protect mobile browsing.
SafePro offers a hub of security utilities that mirrors the device protection focus of Cyrus Identity.
Entrust Identity provides enterprise-grade authentication that secures the same accounts Cyrus Identity aims to protect.
myFICO provides the official credit data that Cyrus Identity users monitor, serving as a primary source for bureau-specific scoring.
Targets users in high-censorship regions who require simple, one-tap VPN access for geo-unblocking and privacy.
Targets casual internet users who need a simple, free privacy solution for browsing on public networks.
Serves the same mobile security audience by offering a simple, registration-free VPN proxy for encrypted browsing.
Provides basic VPN functionality to protect network traffic and maintain anonymity on public WiFi hotspots.
Targets users needing relief from spam texts by utilizing a large, frequently updated database of known numbers.
Appeals to the same mobile security audience by integrating privacy tools directly into the web browsing experience.
Proxly VPN combines encrypted browsing with device security checks, offering a similar security-focused utility to Cyrus Identity.
Targets the same messaging security needs by providing automated filtering of unwanted SMS messages.
Targets users seeking to filter unwanted SMS and voice communications using AI-based protection.
Focuses on web-based security and ad blocking to provide a safer browsing experience for mobile users.
Yoti serves as a digital identity wallet, providing a secure method for identity verification that complements Cyrus Identity's monitoring.
Targets users concerned with communication security by providing robocall blocking and secondary phone line services.
Targets iOS users looking to combine device cleanup with basic security checks for system updates.
New entrants(3)
Focuses on web security and ad blocking to protect users from online threats and privacy leaks.
Riskiffy bundles VPN, data monitoring, and password management into a single utility, directly overlapping with Cyrus Identity's core features.
Users report: URLocky integrates VPN and phishing protection, serving as a privacy-focused utility for secure web access.
The Analyst's Read
The bottom line on Malwarebytes
Bottom line
Users report: Malwarebytes is successfully leveraging its legacy security brand to capture the growing mobile identity protection market. Their shift toward subscription-based identity services positions them as a comprehensive personal security provider rather than a single-utility tool.
Frequently asked questions
How many apps does Malwarebytes publish?
What kind of apps does Malwarebytes make?
What is Malwarebytes's top app?
In how many countries are Malwarebytes's apps available?
What fed this analysis
- Apps analyzed:
- 4
- With full intel:
- 0
- With overview:
- 4
- Website scraped:
- yes
- Social presence:
- no
