Dashlane is a password management app for individuals and enterprise teams that provides credential syncing, phishing alerts, and dark web monitoring on iOS and Android.
Product velocity
Active
Daily rank 🇺🇸
#32
Productivity · grossing
Sentiment
4.6
342k reviews
Nemesis
Bitwarden Password Manager
The App DNA
What makes this app unique?
Users hire Dashlane to automate credential security and reduce the cognitive load of managing complex, unique passwords across multiple devices.
For Individuals and enterprise teams seeking proactive credential security, phishing protection, and cross-platform password management.
What does it look like?
Key features
Browser-based credential risk detection and real-time phishing alerts for enterprise users
Encryption of user data on-device with no visibility for the service provider
Personalized security status tracking with actionable steps to remediate weak or reused credentials
Automated scanning of the dark web for user data leaks with proactive alerts
Encrypted sharing of passwords and notes with family or friends
Private browsing on public Wi-Fi networks provided via partnership with Hotspot Shield
How much does it cost?
Subscription model gated by premium features, including advanced security monitoring and VPN access.
Velocity
Active developmentperformanceopaqueShow more...
Dashlane maintains an active development cadence, shipping 5 releases over the past 21 days, averaging approximately 1.6 releases per week. Despite this high frequency, the publisher consistently uses generic, opaque release notes that provide no insight into specific feature development or bug fixes. This pattern is consistent with a development strategy that likely relies on server-side feature flags or A/B testing rather than traditional App Store-driven feature releases. The development trend is stable, focusing exclusively on maintenance and stability improvements.
Who built it?
User Sentiment
What do users think recently?
Users report: The recent review mood reads excited. Users appreciate cross-platform password synchronization provides a reliable and secure digital life management experience for long-term users, but report recent account access and subscription verification errors following updates prevent users from logging into their vaults.
How are ratings & reviews evolving?
What users say, by theme
- Cross-platform password synchronization provides a reliable and secure digital life management experience for long-term users
- Recent account access and subscription verification errors following updates prevent users from logging into their vaults
100 of 187 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Dashlane Password Manager
How's the Productivity market?
Dashlane sits #50 Grossing in the US Productivity category. The gap between its utility and the free OS-integrated alternatives creates a price-sensitivity risk that requires constant feature-value demonstration.
Read the market outlookThe rivals identified
By Bitwarden Inc.
Bitwarden competes by offering an unlimited free tier for password and passkey synchronization across all devices, directly challenging the subscription-gated model of Dashlane.
- Unlimited device synchronization on the free tier removes the paywall friction present in Dashlane's subscription model.
- Native passkey creation and synchronization across mobile and browser extensions provides a passwordless experience for all users.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Dashlane Password Manager
Where is it heading?
The password management market is consolidating around OS-integrated solutions and privacy-first niche players. Dashlane's reliance on subscription-gated features leaves it exposed to churn if stability issues persist, so the PM must focus on reliability to defend the current user base.
- Post-update login failures in the latest release erode trust, which compounds the rating drag already visible on Android.
- Proton Pass's privacy-first brand captures security-conscious early adopters, accelerating churn pressure on Dashlane's premium tier into Q1.
The SWOT
- Zero-knowledge architecture establishes high switching costs
- Omnix platform secures enterprise-grade B2B distribution
- Proactive security alerts drive ongoing retention
- Expand B2B partnerships using Omnix platform
- Integrate native email alias generation
Next best moves
Pivot support resources to human-led channels because automated bots fail to resolve post-update login errors → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The primary threat is not feature parity with other password managers…
Read the full takeFeature gaps
Offline-first vault architecture (available in Keeper) +1
Since the last report: Dashlane faces increased churn risk due to post-update login failures and ineffective automated support, despite maintaining a stable core feature set.
Bottom line
Dashlane maintains a strong security brand through its zero-knowledge architecture, but recent login stability issues threaten to drive users toward more reliable competitors, so the PM must prioritize human-led support and stability over new feature development.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Dashlane worth paying for if I only need basic password storage?
How does Dashlane compare to Proton Pass?
Is Dashlane safe for storing sensitive documents?
What is a free alternative to Dashlane?
Report last updated