Report updated May 5, 2026
Dashlane Password Manager
For individuals and enterprise teams seeking proactive credential security, phishing protection, and cross-platform password management.
Dashlane Password Manager is a well-regarded productivity app that is available. With a 4.6/5 rating from 342.1K reviews, it maintains solid user satisfaction. Users particularly appreciate cross-platform password synchronization provides a reliable and secure digital life management experience for long-term users, though recent account access and subscription verification errors following updates prevent users from logging into their vaults remains a common concern.
What is Dashlane Password Manager?
Dashlane is a password management app for individuals and enterprise teams that provides credential syncing, phishing alerts, and dark web monitoring on iOS and Android.
Users hire Dashlane to automate credential security and reduce the cognitive load of managing complex, unique passwords across multiple devices.
Current Momentum
v6.2618 · 1d ago
Active- Launched Omnix enterprise credential protection.
- Integrated AI-driven browser phishing alerts.
- Ships frequent stability updates.
Active Nemesis
Keeper Password Manager
By Callpod
Other Rivals
7-Day Rank Pulse 🇺🇸
ProductivityNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Browser-based credential risk detection and real-time phishing alerts for enterprise users
Encryption of user data on-device with no visibility for the service provider
Personalized security status tracking with actionable steps to remediate weak or reused credentials
Automated scanning of the dark web for user data leaks with proactive alerts
Encrypted sharing of passwords and notes with family or friends
Private browsing on public Wi-Fi networks provided via partnership with Hotspot Shield
How much does it cost?
- Free tier with limitations
- Premium and Friends & Family plans
Subscription model gated by premium features, including advanced security monitoring and VPN access.
Who Built It?
Securing digital identities for individuals and enterprises through AI-enhanced credential management and proactive threat monitoring.
Portfolio
1
Apps
Explore the full Dashlane report
Portfolio breakdown, audience, momentum, and every app published by Dashlane.
What do users think recently?
High confidence · Latest 100 of 187 total reviews analyzed · Based on 187 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate cross-platform password synchronization provides a reliable and secure digital life management experience for long-term users, but report recent account access and subscription verification errors following updates prevent users from logging into their vaults.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Dashlane Password Manager?
Where is it available?
Localized markets (12)
How's The Productivity Market?
How does it evolve in the Productivity market?
Dashlane sits #50 Grossing in the US Productivity category. The gap between its utility and the free OS-integrated alternatives creates a price-sensitivity risk that requires constant feature-value demonstration.
Rank progression
105 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
Keeper matches the target's scale and core functionality while maintaining a massive, highly-rated user base in the exact same password management niche.
Differentiators
- Offers a highly granular enterprise-grade security suite that appeals to complex organizational compliance requirements.
- Provides a more robust offline-first architecture compared to the target's primary sync-dependent cloud model.
- Features a proprietary encrypted messaging integration that extends the utility beyond simple password storage.
Head to head
The target must double down on its automated security-as-a-service positioning to differentiate from Keeper's rigid, enterprise-focused feature set.
Contenders(3)
Despite sentiment challenges, it remains a primary market force with a massive user footprint and frequent release cycles.
Differentiators
- Offers a highly mature browser extension suite that provides deeper integration with desktop workflows than mobile-first competitors.
- Maintains a broad feature set including legacy support for shared folders and complex team permission structures.
A long-standing incumbent that maintains high user loyalty through specialized form-filling capabilities that outperform generalist managers.
Differentiators
- Excels at complex web form automation and multi-step login sequences that standard managers often fail to capture.
- Maintains a legacy-heavy but highly reliable desktop-to-mobile sync architecture that appeals to power users.
Leverages a massive existing VPN user base to aggressively capture market share in the password management space.
Differentiators
- Bundles seamlessly with the broader Nord security ecosystem, creating a high-value cross-sell proposition.
- Utilizes modern XChaCha20 encryption, positioning itself as a more future-proof alternative to legacy standards.
Same space(4)
Provides a traditional, utility-focused approach to password management with a strong emphasis on local Wi-Fi syncing.
Differentiators
- Supports local-only Wi-Fi synchronization for users who refuse to store their encrypted vaults in the cloud.
- Includes a dedicated portable version for USB drives, catering to highly mobile or security-restricted environments.
A niche, high-performance alternative for users who prioritize open-source standards and local-first data storage.
Differentiators
- Built on the open-source KeePass standard, providing transparency and auditability that proprietary managers lack.
- Optimized for power users who require advanced database management features and local file-based vault control.
Targets privacy-conscious users by allowing them to choose their own cloud storage provider for vault synchronization.
Differentiators
- Enables users to maintain full control over their data by syncing via personal cloud accounts like iCloud or Dropbox.
- Offers a one-time purchase model that appeals to users avoiding the industry-standard subscription fatigue.
Acts as the default, zero-friction password management layer integrated directly into the mobile operating system.
Differentiators
- Zero-install friction due to deep integration with the Google account ecosystem and Android/iOS autofill services.
- Provides seamless cross-device synchronization without requiring a dedicated third-party application installation.
Compare Dashlane Password Manager against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Dashlane Password Manager
Strengths to defend, gaps to attack
Core Strengths
- Zero-knowledge architecture establishes high switching costs
- Omnix platform secures enterprise-grade B2B distribution
- Proactive security alerts drive ongoing retention
Critical Frictions
- Post-update login failures erode trust
- Reliance on automated support bots frustrates users
- Subscription pricing lacks a competitive free tier
Growth Levers
- Expand B2B partnerships using Omnix platform
- Integrate native email alias generation
Market Threats
- OS-level password managers increase friction
- Proton Pass captures privacy-conscious early adopters
- Subscription fatigue drives users to one-time purchase alternatives
What are the next best moves?
Pivot support resources to human-led channels because automated bots fail to resolve post-update login errors → reduce churn
Sentiment analysis identifies automated support as the primary frustration during account access outages.
Trade-off: Pause the planned UI refresh for the settings menu — resolving login blockers has 5x the retention impact.
Ship stability-focused hotfix for account verification because login failures are the top-cited complaint → restore vault access
Users report being locked out of accounts despite active subscriptions, directly impacting retention.
Trade-off: Delay the Q3 feature roadmap by two weeks — stability is the current retention priority.
A counter-intuitive read
The primary threat is not feature parity with other password managers, but the zero-friction integration of OS-native credential layers that make third-party apps redundant for average users.
Feature Gaps vs Competitors
- Offline-first vault architecture (available in Keeper)
- Native email alias generation (available in Proton Pass)
Key Takeaways
Dashlane maintains a strong security brand through its zero-knowledge architecture, but recent login stability issues threaten to drive users toward more reliable competitors, so the PM must prioritize human-led support and stability over new feature development.
Where Is It Heading?
Declining
The password management market is consolidating around OS-integrated solutions and privacy-first niche players. Dashlane's reliance on subscription-gated features leaves it exposed to churn if stability issues persist, so the PM must focus on reliability to defend the current user base.
Post-update login failures in the latest release erode trust, which compounds the rating drag already visible on Android.
Proton Pass's privacy-first brand captures security-conscious early adopters, accelerating churn pressure on Dashlane's premium tier into Q1.