MyFitnessPal
For health-conscious individuals and fitness enthusiasts ranging from casual weight-loss seekers to bodybuilders.
MyFitnessPal: Calorie Counter
Snapshot
Who is MyFitnessPal?
Providing comprehensive nutrition and fitness tracking tools to help users manage their health goals. An all-in-one platform for logging food, exercise, and macro-nutrients.
Target audience
Portfolio
Free 2Last updated
MyFitnessPal: Calorie Counter
vVARY
2mo ago
Publisher DNA
What defines MyFitnessPal?
Publisher DNA
Primary focus
Health & Fitness tracking
Scale
indie
Target audience
Health-conscious individuals and fitness enthusiasts ranging from casual weight-loss seekers to bodybuilders.
Signature Patterns
- •Freemium model gating advanced logging tools like barcode and meal scanning behind a premium subscription.
- •Focus on high-frequency daily utility through calorie, macro, and exercise tracking.
- •Integration of AI-driven logging features to reduce user friction.
- •Community-centric approach to health and fitness accountability.
Portfolio momentum
Released 4 updates in the last 6 months with the primary title updated within the last 15 days, indicating a steady maintenance and development cycle.
Portfolio
What does MyFitnessPal ship?
Apps
2 apps analysed
Track calories, macros & nutrition with AI. Log fitness, workouts & meals daily
Recipe building functionality provides utility for home cooks managing specific dietary and nutritional requirements
- Long-term users value the comprehensive food database and macro tracking capabilities for weight management goals
- The latest interface update hides essential food logging data behind excessive taps and confusing navigation screens
Calorie and nutrition tracker. Scan food, plan meals, track macros, and get fit.
Deep integration with 40+ third-party apps and devices
- Weight Loss Effectiveness
- Aggressive Monetization
Distributed across 18 markets, strongest in Europe.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (8)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+3 more europe markets
- Sweden1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (7)
- Australia1 / 1
- India1 / 1
- Indonesia1 / 1
- Japan1 / 1
- Singapore1 / 1
›+2 more asia-pacific markets
- South Korea1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does MyFitnessPal compete with?
The rivals identified
Nemeses(2)
Both applications target weight management and nutritional tracking, competing for the same user base through automated logging and macro calculation.
Calo competes for the same calorie-tracking audience by replacing manual entry with AI-powered photo recognition to reduce logging friction.
Contenders(12)
Both apps compete for the same calorie and macro-tracking audience, with Cronometer targeting precision-focused users while MyFitnessPal relies on its massive community-driven database.
Both apps compete for the same weight management audience by offering calorie and macro tracking, with significant overlap in their core utility and target user base.
Both apps compete for users seeking weight management through calorie and macro tracking, with both platforms offering automated logging tools to simplify dietary monitoring.
Both apps target the same weight management and nutrition tracking audience, competing directly through freemium calorie and macro logging tools.
Both applications target users managing weight through calorie and macro tracking, competing directly for the same daily logging habit.
Both apps target health-conscious users tracking calories and macros, competing directly for daily logging habits within the freemium nutrition category.
BitePal targets the same weight management audience as MyFitnessPal but utilizes a gamified raccoon companion to lower the cognitive barrier to entry for casual users.
Lifesum targets the same weight management audience as MyFitnessPal by offering a visual, score-based approach to nutrition tracking that attempts to simplify the logging process.
Both applications target fitness enthusiasts focused on macronutrient and calorie tracking, competing for the same user base seeking weight management and nutritional oversight.
Both platforms target health-conscious users seeking weight management, but they compete through distinct mechanisms: MyFitnessPal relies on a massive food database for calorie tracking, while Noom uses a psychology-based curriculum for habit formation.
Both applications target users managing weight or muscle gain through calorie and macro tracking, competing directly for the same daily logging habit.
Stupid Simple Macro Tracker targets the same calorie-tracking audience as MyFitnessPal, positioning itself as a direct alternative to the navigation friction and ad-heavy experience currently frustrating MyFitnessPal users.
Same space(24)
Fitbod acts as an adjacent fitness utility that provides the structured workout planning MyFitnessPal users often seek alongside their nutrition tracking.
Google Health (Fitbit) acts as a centralized data aggregator that competes for the same health-conscious user base by integrating wearable hardware data.
Hevy serves the same health-conscious demographic but focuses on social accountability and gym-logging rather than caloric intake.
Lyfta competes for the same fitness-conscious audience by offering a robust, manual-first gym-logging experience.
Nutrition Coach competes for the same weight management audience by focusing on sustainable, nutritionist-designed meal planning.
MacrosFirst competes for the nutrition-tracking audience by offering a high-precision, macro-focused alternative to calorie-centric apps.
Map My Run captures the activity-tracking segment of the health market, complementing nutrition data with comprehensive GPS-based exercise logs.
Strong serves the same fitness-oriented audience by providing a specialized, manual-logging tool for strength training.
MacroFactor competes directly for the nutrition-tracking audience by offering a more automated, algorithm-driven alternative to manual logging.
Cal AI competes for the same nutrition-tracking audience by prioritizing speed through AI-based photo analysis.
Omo pairs calorie tracking with psychology-based education, offering a mindset-focused alternative to MyFitnessPal's data-heavy approach.
Yazio competes for the nutrition-tracking audience by bundling calorie counting with fasting and meal planning tools.
ZOE competes for the health-conscious audience by shifting the focus from calorie counting to personalized, microbiome-based nutrition.
Lose Weight at Home provides systematic training programs that serve as a physical activity companion to MyFitnessPal's nutrition data.
HitMeal offers a simplified calorie-tracking experience for users who find MyFitnessPal's feature set overwhelming.
Running Walking Tracker Goals serves the casual fitness audience with a lightweight, voice-controlled alternative to complex health apps.
Liftoff uses gamification to solve gym consistency, targeting the same fitness enthusiasts who use MyFitnessPal for weight management.
Food Diary See How You Eat serves the same health-conscious audience by providing a simple, photo-based alternative to calorie counting.
Fastic focuses on the intermittent fasting niche, providing a specialized timer that MyFitnessPal users often seek as an add-on.
My Diet Coach offers a weight-loss-focused diary that parallels MyFitnessPal's core calorie counting utility.
Carbon serves the same data-driven nutrition audience by automating coaching adjustments based on user progress.
Shotsy serves a specialized subset of the health audience focused on medication management alongside weight loss goals.
mySymptoms Food Diary serves the same health-conscious audience by focusing on the correlation between diet and physical symptoms.
Carb Manager competes for the same health-tracking audience by providing a specialized, keto-first feature set.
The Analyst's Read
The bottom line on MyFitnessPal
Bottom line
MyFitnessPal is a category-defining utility with a deep moat built on its extensive food database and long-term user habituation. Their transition to a more aggressive premium tier structure signals a mature focus on monetization efficiency within the competitive health and fitness vertical.
Frequently asked questions
How many apps does MyFitnessPal publish?
What kind of apps does MyFitnessPal make?
What is MyFitnessPal's top app?
In how many countries are MyFitnessPal's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes
