MyFitnessPal
For health-conscious individuals and fitness enthusiasts ranging from casual weight-loss seekers to bodybuilders.
MyFitnessPal: Calorie Counter
Snapshot
Who is MyFitnessPal?
Providing comprehensive nutrition and fitness tracking tools to help users manage their health goals. An all-in-one platform for logging food, exercise, and macro-nutrients.
Target audience
Portfolio
Free 2Last updated
MyFitnessPal: Calorie Counter
vVARY
23d ago
Publisher DNA
What defines MyFitnessPal?
Publisher DNA
Primary focus
Health & Fitness tracking
Scale
indie
Target audience
Health-conscious individuals and fitness enthusiasts ranging from casual weight-loss seekers to bodybuilders.
Signature Patterns
- •Freemium model gating advanced logging tools like barcode and meal scanning behind a premium subscription.
- •Focus on high-frequency daily utility through calorie, macro, and exercise tracking.
- •Integration of AI-driven logging features to reduce user friction.
- •Community-centric approach to health and fitness accountability.
Portfolio momentum
Released 4 updates in the last 6 months with the primary title updated within the last 15 days, indicating a steady maintenance and development cycle.
Portfolio
What does MyFitnessPal ship?
Apps
2 apps analysed
Track calories, macros & nutrition with AI. Log fitness, workouts & meals daily
Recipe building functionality provides utility for home cooks managing specific dietary and nutritional requirements
- Long-term users value the comprehensive food database and macro tracking capabilities for weight management goals
- The latest interface update hides essential food logging data behind excessive taps and confusing navigation screens
Calorie and nutrition tracker. Scan food, plan meals, track macros, and get fit.
Deep integration with 40+ third-party apps and devices
- Weight Loss Effectiveness
- Aggressive Monetization
Distributed across 18 markets, strongest in Europe.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (8)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+3 more europe markets
- Sweden1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (7)
- Australia1 / 1
- India1 / 1
- Indonesia1 / 1
- Japan1 / 1
- Singapore1 / 1
›+2 more asia-pacific markets
- South Korea1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does MyFitnessPal compete with?
The rivals identified
Nemeses(1)
Lose It! is the most direct threat to MyFitnessPal's market share, maintaining a massive user base while significantly outpacing the target in release velocity (29 updates in 6 months).
Contenders(4)
The primary choice for 'prosumer' users who find the target app's data accuracy or micronutrient tracking insufficient.
A high-scale utility rival that competes on a 'free-first' value proposition and API ubiquity.
A design-forward rival that wins on aesthetic appeal and holistic 'Life Score' positioning.
High-velocity competitor (25 releases in 6 months) focusing heavily on the intersection of fasting and AI logging.
Same space(4)
A platform-level peer where food tracking is a secondary feature of a hardware-integrated ecosystem.
An adjacent rival focusing on the 'why' of eating through psychology rather than the 'what' of calorie counting.
A rising 'smart' tracker that uses an expenditure algorithm to adjust goals dynamically.
The legacy incumbent that competes for the same mass-market weight loss audience using a proprietary points system.
New entrants(2)
A pivot from a legacy developer into a dedicated AI-first coaching experience, launched recently to disrupt the tracking space.
A new entry (July 2025 release) attempting to capture the 'simple utility' segment that feels the target app has become too bloated.
The Analyst's Read
The bottom line on MyFitnessPal
Bottom line
MyFitnessPal is a category-defining utility with a deep moat built on its extensive food database and long-term user habituation. Their transition to a more aggressive premium tier structure signals a mature focus on monetization efficiency within the competitive health and fitness vertical.
Frequently asked questions
How many apps does MyFitnessPal publish?
What kind of apps does MyFitnessPal make?
What is MyFitnessPal's top app?
In how many countries are MyFitnessPal's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes