+4
Outside Television
For outdoor athletes and endurance enthusiasts, ranging from casual walkers to competitive marathon runners and cyclists seeking performance metrics.
For outdoor athletes and endurance enthusiasts, ranging from casual walkers to competitive marathon runners and cyclists seeking performance metrics.
Connecting outdoor athletes to their performance data and endurance sports media through a unified ecosystem of tracking utilities and streaming content.
Target audience
Portfolio
Free 7Last updated
Map My Run GPS Running Tracker
v26.5.2
2mo ago
Primary focus
Fitness tracking utilities and outdoor sports media
Scale
indie
Target audience
Outdoor athletes and endurance enthusiasts, ranging from casual walkers to competitive marathon runners and cyclists seeking performance metrics.
The publisher maintains an intense development pace with 44 releases across its 7 active apps in the last 6 months, ensuring all core titles remain current.
7 apps analysed
Map My Run: A running tracker app that uses GPS to track route, distance & pace.
Support for 600+ activity types
Map My Walk: A walking tracker app that tracks steps, route, distance, and pace.
Garmin integration provides technical retention hook
Distributed across 10 markets, strongest in Europe.
Based on 1 of 7 apps with localized market data — more coverage rolling in as scans complete · last scanned .
2
Positive apps
0
Neutral / mixed
0
Negative apps
80/100
Avg sentiment score
Dominates the outdoor navigation and activity tracking space with a massive, crowdsourced trail database that creates a significant content-based moat.
Strategic outlook coming soon.
What fed this analysis
Strategically significant as a Strava-owned specialist coach, signaling a move to capture the high-margin training plan market.
A massive-scale alternative (1.6M ratings) with high shipping velocity (9 releases) that mirrors the target's former brand-backed growth strategy.
A direct functional equivalent with a strong legacy in route-tracking and a similar brand-loyalty play.
The hardware-gatekeeper rival with extreme release velocity (18 in 6 months), capturing the high-intent 'power user' segment.
A major contender that leverages hardware-software synergy and deep health ecosystem integration to retain users.
Strong alternative for route planning and outdoor navigation with a focus on sport-specific trail mapping.
The leader in 'Guided Runs,' using high-production audio coaching to win on user experience and athlete-led motivation.
A legacy app that appeals to power users who require granular data exports and deep customization.
Niche navigation tool that excels at custom route creation via gesture-based map drawing.
Adjacent health app that captures the broader 'fitness journey' audience through diet and activity logging.
The 'Prosumer' peer that captures users once they outgrow the target's basic training plans.
A post-activity visualization peer that turns the target's raw GPS data into shareable social content.
Directly competes in the pedometer niche with a focus on aesthetic, minimalist data visualization.
A gamified peer that solves the 'boredom' pain point for casual runners through narrative storytelling.
A rising threat (10 releases in 6 months) that disrupts the 'push harder' fitness narrative with a wellness-first approach.
Leverages brand equity to bridge the gap between fitness tracking and retail, creating a unique commerce-driven loop.
