Outside Television
For outdoor athletes and endurance enthusiasts, ranging from casual walkers to competitive marathon runners and cyclists seeking performance metrics.
Map My Run GPS Running Tracker
Snapshot
Who is Outside Television?
Connecting outdoor athletes to their performance data and endurance sports media through a unified ecosystem of tracking utilities and streaming content.
Target audience
Portfolio
Free 7Last updated
Map My Run GPS Running Tracker
v26.5.2
4mo ago
Publisher DNA
What defines Outside Television?
Publisher DNA
Primary focus
Fitness tracking utilities and outdoor sports media
Scale
indie
Target audience
Outdoor athletes and endurance enthusiasts, ranging from casual walkers to competitive marathon runners and cyclists seeking performance metrics.
Signature Patterns
- •Core focus on GPS-based activity tracking for endurance sports
- •Freemium monetization model centered on 'MVP' and 'Outside+' premium tiers
- •Extensive hardware integration with wearables including Apple Watch and Garmin
- •Consistent cross-promotion between functional fitness utilities and live sports media
Portfolio momentum
The publisher maintains an intense development pace with 44 releases across its 7 active apps in the last 6 months, ensuring all core titles remain current.
Portfolio
What does Outside Television ship?
Apps
7 apps analysed
Map My Run: A running tracker app that uses GPS to track route, distance & pace.
Support for 600+ activity types
- Ease of Use
- Auto-pause Malfunctions
Map My Walk: A walking tracker app that tracks steps, route, distance, and pace.
GPS mapping utility provides safety for hikers
- Simple and accurate tracking of walking distance and time motivates users to maintain daily activity
- Inaccurate GPS tracking and mapping errors cause frustration by misrepresenting the actual distance walked
Distributed across 10 markets, strongest in Europe.
Based on 1 of 7 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (5)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Portugal1 / 1
- Spain1 / 1
Asia-Pacific (2)
- Japan1 / 1
- South Korea1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
2
Positive apps
0
Neutral / mixed
0
Negative apps
80/100
Avg sentiment score
Rivals
Who does Outside Television compete with?
The rivals identified
Nemeses(1)
Strategically significant as a Strava-owned specialist coach, signaling a move to capture the high-margin training plan market.
Contenders(7)
This app competes by bundling niche features like shoe tracking and shared subscriptions that appeal to budget-conscious fitness enthusiasts.
Runmeter targets the same fitness-conscious demographic by providing a comprehensive suite of tracking tools for both runners and walkers.
A massive-scale alternative (1.6M ratings) with high shipping velocity (9 releases) that mirrors the target's former brand-backed growth strategy.
A direct functional equivalent with a strong legacy in route-tracking and a similar brand-loyalty play.
A newcomer that uses event-specific utility to capture users focused on race-day performance and spectator engagement.
The hardware-gatekeeper rival with extreme release velocity (18 in 6 months), capturing the high-intent 'power user' segment.
The leader in 'Guided Runs,' using high-production audio coaching to win on user experience and athlete-led motivation.
Same space(8)
The dominant player in off-road route discovery, increasingly relevant as the target's owner (Outside TV) shifts toward outdoor adventure.
Stryd competes for the attention of data-driven walkers and runners who prioritize physiological metrics over simple distance tracking.
It occupies the same space by focusing on guided training programs for beginners transitioning into active lifestyles.
The 'Prosumer' peer that captures users once they outgrow the target's basic training plans.
A post-activity visualization peer that turns the target's raw GPS data into shareable social content.
It competes by addressing the psychological aspect of exercise through music, which is a key retention driver for walkers.
It competes by offering a personalized coaching experience that bridges the gap between simple tracking and professional training.
A gamified peer that solves the 'boredom' pain point for casual runners through narrative storytelling.
New entrants(2)
A rising threat (10 releases in 6 months) that disrupts the 'push harder' fitness narrative with a wellness-first approach.
A new entrant leveraging AI to provide automated, personalized training plans for users seeking modern fitness guidance.
The Analyst's Read
The bottom line on Outside Television
Bottom line
Outside Television Inc is a specialized incumbent that successfully bridges the gap between fitness utilities and enthusiast media. Their disciplined focus on the endurance niche and high update velocity suggests a robust, well-maintained product ecosystem with strong market-fit.
Frequently asked questions
How many apps does Outside Television publish?
What kind of apps does Outside Television make?
What is Outside Television's top app?
In how many countries are Outside Television's apps available?
What fed this analysis
- Apps analyzed:
- 7
- With full intel:
- 1
- With overview:
- 7
- Website scraped:
- yes
- Social presence:
- yes