Pacer Pedometer Step Counter icon

Pacer Health

For health-conscious individuals and corporate HR departments seeking gamified physical activity solutions and weight management tools.

1app4.9(303.9K)Health & Fitness

Snapshot

Who is Pacer Health?

Providing individuals and workplaces with gamified walking challenges and community-driven activity tracking to improve physical health.

Target audience

Health-conscious individualsCorporate HR departments seeking gamified physical activity solutionsWeight management tools

Active nemesis

MyFitnessPal

Other rivals

Portfolio

Free 1
1
app
Health & Fitness1

Last updated

Pacer Pedometer Step Counter

v11.3.1

6mo ago

Active

Publisher DNA

What defines Pacer Health?

Publisher DNA

Primary focus

Health & Fitness · Pedometer and workplace wellness

Scale

indie

Target audience

Health-conscious individuals and corporate HR departments seeking gamified physical activity solutions and weight management tools.

Signature Patterns

  • •Focus on passive activity tracking combined with GPS-based outdoor route mapping.
  • •Monetization via a freemium model with premium tiers for guided fitness plans.
  • •Heavy emphasis on social motivation through community clubs and global challenges.
  • •B2B expansion through dedicated workplace wellness features and team competitions.
Active

Portfolio momentum

Maintains an active development cycle with 7 updates to their flagship app in the last 6 months, with the most recent major update occurring within the last 31 days.

Last release 31d agoActive apps 1

Portfolio

What does Pacer Health ship?

Apps

1 app analysed

Distributed across 11 markets, strongest in Europe.

Based on 1 of 1 app with localized market data · last scanned .

Americas (3)

  • Brazil1 / 1
  • Mexico1 / 1
  • United States1 / 1

Europe (6)

  • France1 / 1
  • Germany1 / 1
  • Italy1 / 1
  • Netherlands1 / 1
  • Portugal1 / 1
›+1 more europe market
  • Spain1 / 1

Asia-Pacific (2)

  • Japan1 / 1
  • South Korea1 / 1

Core markets (1/1 apps)

BrazilFranceGermanyItalyJapanMexicoNetherlandsPortugalSouth KoreaSpainUnited States

Rivals

Who does Pacer Health compete with?

The rivals identified

Nemeses(1)

MyFitnessPal

known forMyFitnessPal: Calorie Counter

1 app4.4Health & Fitness

Both applications target the weight management market, forcing users to choose between Pacer's movement-focused tracking and MyFitnessPal's nutrition-focused logging.

Contenders(10)

adidas

known foradidas Running: Run tracker

1 app4.6Health & Fitness

Both applications compete for the same fitness-focused audience by offering GPS-based activity tracking and social motivation features to drive daily engagement.

APSOFT HKT

known forDaily Calorie: Nutrition Track

1 app0.0Health & Fitness

Daily Calorie competes by bundling step counting with nutrition and hydration logging, creating a broader health utility that overlaps with the weight management goals of Pacer users.

fatsecret

known forCalorie Counter by fatsecret

1 app4.6Health & Fitness

Both applications target the weight management market, creating a shared user base that balances physical activity tracking with nutritional intake monitoring.

FITAPP

known forRunning Tracker App – FITAPP

2 apps4.7Health & Fitness

Both applications target the fitness tracking market with GPS-based activity monitoring and social features, creating direct competition for users seeking daily movement tracking.

MacadamApp

known forMacadam, The Step Counter.

1 app4.6Health & Fitness

Both applications target individuals seeking to increase daily physical activity, competing for the same user base through step-tracking and fitness motivation features.

Next Vision

known forCalo: AI Food Calorie Counter

1 app4.7Health & Fitness

Calo competes for the same weight-management audience as Pacer by providing nutritional data to complement Pacer's physical activity tracking.

RefaceLithuania

known forBitePal: AI Calorie Counter

1 appHealth & Fitness

Both applications compete for the same health-conscious user base by providing daily tracking tools for physical activity and nutrition management.

StepsApp

known forStepsApp – Step Counter

1 app4.7Health & Fitness

Both applications target the same fitness-tracking audience with freemium models and automatic step counting, creating direct competition for daily active users.

StepUp

known forStepUp Pedometer Step Counter

1 app4.8Health & Fitness

Both applications compete for the same social-fitness audience by providing automated step tracking and group-based activity challenges. They overlap directly in the market for users seeking passive health monitoring and community-driven motivation.

YAZIO

known forYazio: AI Calorie Tracker

1 app4.4Health & Fitness

Both applications target the weight management and health-conscious user base, competing for daily engagement within the broader fitness and wellness category.

Same space(6)

ASICS Runner App

known forASICS Runkeeper: Fitness App

1 app4.7Health & Fitness

Runkeeper serves the more intensive fitness segment that uses Pacer for basic tracking but requires specialized coaching for endurance goals.

BG.Studio

known forGym Workout Tracker & Fitness

1 app4.3Health & Fitness

This app captures the gym-going subset of Pacer users who need structured weight training rather than just step counting.

Department of Health and Social Care (Digital)

known forNHS Active 10 Walking Tracker

1 app4.7Health & Fitness

Active 10 focuses on the clinical health benefits of brisk walking, appealing to the same health-conscious user base as Pacer.

FitNow

known forCalorie Counter by Lose It!

1 app4.8Health & Fitness

Lose It! complements Pacer by addressing the nutritional side of weight management, allowing users to pair activity data with caloric intake.

Sweatco

known forSweatcoin・Walking Step Counter

1 app4.4Health & Fitness

This app targets the same walking-focused demographic as Pacer but shifts the value proposition from health metrics to financial rewards for movement.

URECY WORKS

known forPedometer - Step Counter Maipo

1 app4.5Health & Fitness

Maipo serves as a direct, simplified alternative for users who find Pacer's social and GPS features unnecessary for their daily step tracking.

The Analyst's Read

The bottom line on Pacer Health

Bottom line

Pacer Health is a highly specialized publisher that has dominated the pedometer niche by pivoting toward community and corporate wellness. Their exceptionally high weighted rating across a massive review base signals a robust product-market fit that supports their B2B growth strategy.

Frequently asked questions

How many apps does Pacer Health publish?
Pacer Health has 1 app tracked by Marlvel, primarily in the Health & Fitness category.
What kind of apps does Pacer Health make?
Pacer Health's portfolio is concentrated in Health & Fitness, with an average rating of 4.9/5 across rated apps.
What is Pacer Health's top app?
By review volume across the portfolio, Pacer Pedometer Step Counter is Pacer Health's best-known app tracked by Marlvel.
In how many countries are Pacer Health's apps available?
Marlvel has tracked Pacer Health's apps across 11 countries.

What fed this analysis

Apps analyzed:
1
With full intel:
0
With overview:
1
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Pacer Health, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Pacer Health intelligence.” Updated 2026-04-23. https://marlvel.ai/publishers/pacer-health-inc

See methodologyContact support

Data licensed under CC-BY-NC 4.0