StepUp
Publisher DNA
What defines StepUp?
AI intelligence is not yet available for StepUp. The portfolio data below is up to date.
Portfolio
What does StepUp ship?
Apps
1 app analysed
Make step tracking fun & social. Compete with friends & be more active together!
One-time ad-free purchase model provides a value-based differentiator against subscription-heavy fitness apps
- Friendly competition through step-tracking challenges keeps users motivated to hit their daily activity goals
- Application freezing and hanging during navigation forces users to perform hard restarts on their devices
Distributed across 11 markets, strongest in Europe.
Based on 1 of 1 app with localized market data · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (6)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Portugal1 / 1
- Spain1 / 1
›+1 more europe market
- Sweden1 / 1
Asia-Pacific (2)
- Japan1 / 1
- South Korea1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
Rivals
Who does StepUp compete with?
The rivals identified
Nemeses(1)
Both apps target the same health-conscious demographic with automated step tracking and social challenges, competing directly for users seeking simple activity visualization.
Contenders(10)
Both apps compete for the same casual fitness audience, with StepUp Pedometer focusing on group-based social challenges and Running Walking Tracker Goals focusing on individual voice-controlled workout tracking.
Both apps target health-conscious users seeking daily activity tracking, but they diverge on the core value proposition of social gamification versus privacy-centric utility.
Both apps compete for the same health-conscious user base by providing activity tracking and step counting within the crowded Health and Fitness category.
Both apps target the same fitness-tracking audience by providing automated step counting and health metric visualization as a free utility.
Both applications target users seeking motivation for physical activity, with Macadam using financial incentives while StepUp Pedometer Step Counter focuses on group-based social gamification.
Both apps compete for the same health-conscious audience by providing automated step tracking and activity monitoring within the fitness category.
Both apps target the social fitness market, competing for users who prioritize community-driven activity tracking and group-based motivation.
Both apps target health-conscious users through gamified step tracking, competing for daily engagement by incentivizing physical activity.
Both apps compete for the same health-conscious demographic by offering step tracking, though they diverge on social gamification versus specialized low-impact exercise content.
Both applications target the health-conscious demographic by providing automated step tracking and activity goal setting on iOS. They compete directly for users seeking simple, passive health monitoring.
Same space(6)
Lose It! addresses the nutrition-tracking gap for StepUp users by leveraging a massive, user-contributed food database to manage weight.
Slimkit provides a specialized walking-based training program that complements StepUp's general activity tracking.
Noom competes for the same health-conscious user base by shifting from simple step counting to a clinical, psychology-based weight management model.
Pacer functions as a direct alternative to StepUp by combining passive step counting with GPS-based outdoor mapping features.
BitePal targets the same wellness-focused audience as StepUp but replaces standard tracking with a gamified AI companion.
Stompers serves as a lightweight, passive alternative to StepUp by focusing on automated data aggregation via Health Connect.