StepUp
Publisher DNA
What defines StepUp?
AI intelligence is not yet available for StepUp. The portfolio data below is up to date.
Portfolio
What does StepUp ship?
Apps
1 app analysed
Make step tracking fun & social. Compete with friends & be more active together!
One-time ad-free purchase model provides a value-based differentiator against subscription-heavy fitness apps
- Friendly competition through step-tracking challenges keeps users motivated to hit their daily activity goals
- Application freezing and hanging during navigation forces users to perform hard restarts on their devices
Distributed across 11 markets, strongest in Europe.
Based on 1 of 1 app with localized market data ยท last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (6)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Portugal1 / 1
- Spain1 / 1
โบ+1 more europe market
- Sweden1 / 1
Asia-Pacific (2)
- Japan1 / 1
- South Korea1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
Rivals
Who does StepUp compete with?
The rivals identified
Nemeses(1)
Both apps target users seeking fitness tracking and activity monitoring, with Google Health (Fitbit) competing for the same health-conscious audience through its centralized dashboard and wearable integration.
Contenders(10)
Both apps target casual fitness users, but they diverge on social versus individual tracking. StepUp focuses on group challenges, while Running Walking Tracker Goals emphasizes individual performance via voice-activated controls.
Both apps target health-conscious users seeking activity tracking, with Pedometer++ competing directly for the same daily-use fitness segment through free, sensor-based step counting.
Both applications target the same health-conscious demographic by providing automated step counting and activity metrics without requiring manual input.
Both apps target individuals seeking motivation for daily physical activity, but they diverge on the core incentive mechanism: Macadam uses financial rewards while StepUp Pedometer relies on social-group challenges.
Both apps target the same fitness-tracking demographic with automated step counting and social challenges, creating direct competition for daily active users.
Both apps target fitness-conscious users through social-driven activity tracking, creating direct competition for daily user engagement and retention.
Both apps target health-conscious users through gamified step tracking, competing for daily engagement via social challenges and activity-based rewards.
Both apps compete for the same health-conscious user base by offering step tracking, but WalkFit targets mobility-constrained users with specialized content while StepUp focuses on social gamification.
Both apps target casual walkers with step-tracking, but WeWard introduces a financial incentive loop that competes for the same daily activity attention as StepUp's social-challenge model.
Both apps target health-conscious users seeking automated activity tracking, with Steps - Activity Tracker competing for users who prioritize simple, distraction-free monitoring over the social-challenge focus of StepUp Pedometer.
Same space(3)
Lose It! occupies the adjacent nutrition tracking space, providing a more granular health data set than the step-only focus of StepUp.
Noom targets the same health-conscious user base as StepUp but shifts the focus from simple step counting to behavioral psychology and clinical weight management.
Pacer Pedometer serves the same activity tracking segment as StepUp but adds GPS-based outdoor route mapping to its passive tracking core.