1app4.8(125.1K)Health & Fitness

Publisher DNA

What defines StepUp?

AI intelligence is not yet available for StepUp. The portfolio data below is up to date.

Portfolio

What does StepUp ship?

Apps

1 app analysed

StepUp Pedometer Step Counter icon
StepUp Pedometer Step Counter

Make step tracking fun & social. Compete with friends & be more active together!

4.8(125.1K)

One-time ad-free purchase model provides a value-based differentiator against subscription-heavy fitness apps

  • Friendly competition through step-tracking challenges keeps users motivated to hit their daily activity goals
  • Application freezing and hanging during navigation forces users to perform hard restarts on their devices

Distributed across 11 markets, strongest in Europe.

Based on 1 of 1 app with localized market data · last scanned .

Americas (3)

  • Brazil1 / 1
  • Mexico1 / 1
  • United States1 / 1

Europe (6)

  • France1 / 1
  • Germany1 / 1
  • Italy1 / 1
  • Portugal1 / 1
  • Spain1 / 1
›+1 more europe market
  • Sweden1 / 1

Asia-Pacific (2)

  • Japan1 / 1
  • South Korea1 / 1

Core markets (1/1 apps)

BrazilFranceGermanyItalyJapanMexicoPortugalSouth KoreaSpainSwedenUnited States

User Sentiment

How do users feel about their apps?

1

Positive apps

0

Neutral / mixed

0

Negative apps

75/100

Avg sentiment score

Rivals

Who does StepUp compete with?

The rivals identified

Nemeses(1)

StepsApp

known forStepsApp Pedometer

1 app4.8Health & Fitness

Both apps target the same health-conscious demographic with automated step tracking and social challenges, competing directly for users seeking simple activity visualization.

Contenders(10)

AK Apptuitive

known forRunning Walking Tracker Goals

1 app4.8Health & Fitness

Both apps compete for the same casual fitness audience, with StepUp Pedometer focusing on group-based social challenges and Running Walking Tracker Goals focusing on individual voice-controlled workout tracking.

Bits&Coffee

known forActivityTracker Pedometer

1 appHealth & Fitness

Both apps target health-conscious users seeking daily activity tracking, but they diverge on the core value proposition of social gamification versus privacy-centric utility.

Cross Forward Consulting

known forPedometer++

1 app4.8Health & Fitness

Both apps compete for the same health-conscious user base by providing activity tracking and step counting within the crowded Health and Fitness category.

ITO Technologies

known forPedometer α - Step Counter

1 app4.9Health & Fitness

Both apps target the same fitness-tracking audience by providing automated step counting and health metric visualization as a free utility.

PRODUKT BCN INTERACTIVE SL

known forMacadam, The Step Counter.

1 app4.7Health & Fitness

Both applications target users seeking motivation for physical activity, with Macadam using financial incentives while StepUp Pedometer Step Counter focuses on group-based social gamification.

Pumpkin Computer Co.

known forSteps: Step Counter, Pedometer

1 app4.6Health & Fitness

Both apps compete for the same health-conscious audience by providing automated step tracking and activity monitoring within the fitness category.

Strava

known forStrava: Run, Bike, Walk

1 app4.6Health & Fitness

Both apps target the social fitness market, competing for users who prioritize community-driven activity tracking and group-based motivation.

Sweatco

known forSweatcoin Walking Step Counter

1 app4.5Health & Fitness

Both apps target health-conscious users through gamified step tracking, competing for daily engagement by incentivizing physical activity.

WELLTECH APPS

known forWalkFit: Weight Loss Tracker

1 app4.7Health & Fitness

Both apps compete for the same health-conscious demographic by offering step tracking, though they diverge on social gamification versus specialized low-impact exercise content.

Year of Code

known forSteps - Activity Tracker

1 app4.8Health & Fitness

Both applications target the health-conscious demographic by providing automated step tracking and activity goal setting on iOS. They compete directly for users seeking simple, passive health monitoring.

Same space(6)

FitNow

known forCalorie Counter by Lose It!

1 app4.8Health & Fitness

Lose It! addresses the nutrition-tracking gap for StepUp users by leveraging a massive, user-contributed food database to manage weight.

MONTIBUS

known forWeight Loss Walking by Slimkit

1 app4.4Health & Fitness

Slimkit provides a specialized walking-based training program that complements StepUp's general activity tracking.

Noom

known forNoom Weight Loss, Food Tracker

1 app4.7Health & Fitness

Noom competes for the same health-conscious user base by shifting from simple step counting to a clinical, psychology-based weight management model.

Pacer Health

known forPacer Pedometer Step Counter

1 app4.9Health & Fitness

Pacer functions as a direct alternative to StepUp by combining passive step counting with GPS-based outdoor mapping features.

RefaceLithuania

known forBitePal: AI Calorie Counter

1 appHealth & Fitness

BitePal targets the same wellness-focused audience as StepUp but replaces standard tracking with a gamified AI companion.

Stompers

known forStompers: Step Counter Friends

1 app4.7Health & Fitness

Stompers serves as a lightweight, passive alternative to StepUp by focusing on automated data aggregation via Health Connect.

Frequently asked questions

How many apps does StepUp publish?
StepUp has 1 app tracked by Marlvel, primarily in the Health & Fitness category.
What kind of apps does StepUp make?
StepUp's portfolio is concentrated in Health & Fitness, with an average rating of 4.8/5 across rated apps.
What is StepUp's top app?
By review volume across the portfolio, StepUp Pedometer Step Counter is StepUp's best-known app tracked by Marlvel.
In how many countries are StepUp's apps available?
Marlvel has tracked StepUp's apps across 11 countries.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by StepUp, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “StepUp intelligence.” Updated N/A. https://marlvel.ai/publishers/stepup-inc

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Data licensed under CC-BY-NC 4.0