1app4.8(125.1K)Health & Fitness

Publisher DNA

What defines StepUp?

AI intelligence is not yet available for StepUp. The portfolio data below is up to date.

Portfolio

What does StepUp ship?

Apps

1 app analysed

StepUp Pedometer Step Counter icon
StepUp Pedometer Step Counter

Make step tracking fun & social. Compete with friends & be more active together!

4.8(125.1K)

One-time ad-free purchase model provides a value-based differentiator against subscription-heavy fitness apps

  • Friendly competition through step-tracking challenges keeps users motivated to hit their daily activity goals
  • Application freezing and hanging during navigation forces users to perform hard restarts on their devices

Distributed across 11 markets, strongest in Europe.

Based on 1 of 1 app with localized market data ยท last scanned .

Americas (3)

  • Brazil1 / 1
  • Mexico1 / 1
  • United States1 / 1

Europe (6)

  • France1 / 1
  • Germany1 / 1
  • Italy1 / 1
  • Portugal1 / 1
  • Spain1 / 1
โ€บ+1 more europe market
  • Sweden1 / 1

Asia-Pacific (2)

  • Japan1 / 1
  • South Korea1 / 1

Core markets (1/1 apps)

BrazilFranceGermanyItalyJapanMexicoPortugalSouth KoreaSpainSwedenUnited States

User Sentiment

How do users feel about their apps?

1

Positive apps

0

Neutral / mixed

0

Negative apps

75/100

Avg sentiment score

Rivals

Who does StepUp compete with?

The rivals identified

Nemeses(1)

Google

known forFitbit: Health & Fitness

2 apps4.1Health & Fitness

Both apps target users seeking fitness tracking and activity monitoring, with Google Health (Fitbit) competing for the same health-conscious audience through its centralized dashboard and wearable integration.

Contenders(10)

AK Apptuitive

known forRunning Walking Tracker Goals

1 app4.8Health & Fitness

Both apps target casual fitness users, but they diverge on social versus individual tracking. StepUp focuses on group challenges, while Running Walking Tracker Goals emphasizes individual performance via voice-activated controls.

Cross Forward Consulting

known forPedometer++

1 app4.8Health & Fitness

Both apps target health-conscious users seeking activity tracking, with Pedometer++ competing directly for the same daily-use fitness segment through free, sensor-based step counting.

ITO Technologies

known forPedometer ฮฑ - Step Counter

1 app4.9Health & Fitness

Both applications target the same health-conscious demographic by providing automated step counting and activity metrics without requiring manual input.

PRODUKT BCN INTERACTIVE SL

known forMacadam, The Step Counter.

1 app4.7Health & Fitness

Both apps target individuals seeking motivation for daily physical activity, but they diverge on the core incentive mechanism: Macadam uses financial rewards while StepUp Pedometer relies on social-group challenges.

StepsApp

known forStepsApp Pedometer

1 app4.8Health & Fitness

Both apps target the same fitness-tracking demographic with automated step counting and social challenges, creating direct competition for daily active users.

Strava

known forStrava: Run, Bike, Walk

1 app4.6Health & Fitness

Both apps target fitness-conscious users through social-driven activity tracking, creating direct competition for daily user engagement and retention.

Sweatco

known forSweatcoin Walking Step Counter

1 app4.5Health & Fitness

Both apps target health-conscious users through gamified step tracking, competing for daily engagement via social challenges and activity-based rewards.

WELLTECH APPS

known forWalkFit: Weight Loss Tracker

1 app4.7Health & Fitness

Both apps compete for the same health-conscious user base by offering step tracking, but WalkFit targets mobility-constrained users with specialized content while StepUp focuses on social gamification.

WEWARD

known forWeWard - Walking Rewards App

2 apps4.1Health & Fitness

Both apps target casual walkers with step-tracking, but WeWard introduces a financial incentive loop that competes for the same daily activity attention as StepUp's social-challenge model.

Year of Code

known forSteps - Activity Tracker

1 app4.8Health & Fitness

Both apps target health-conscious users seeking automated activity tracking, with Steps - Activity Tracker competing for users who prioritize simple, distraction-free monitoring over the social-challenge focus of StepUp Pedometer.

Same space(3)

FitNow

known forCalorie Counter by Lose It!

1 app4.8Health & Fitness

Lose It! occupies the adjacent nutrition tracking space, providing a more granular health data set than the step-only focus of StepUp.

Noom

known forNoom Weight Loss, Food Tracker

1 app4.7Health & Fitness

Noom targets the same health-conscious user base as StepUp but shifts the focus from simple step counting to behavioral psychology and clinical weight management.

Pacer Health

known forPacer Pedometer Step Counter

1 app4.9Health & Fitness

Pacer Pedometer serves the same activity tracking segment as StepUp but adds GPS-based outdoor route mapping to its passive tracking core.

Frequently asked questions

How many apps does StepUp publish?
StepUp has 1 app tracked by Marlvel, primarily in the Health & Fitness category.
What kind of apps does StepUp make?
StepUp's portfolio is concentrated in Health & Fitness, with an average rating of 4.8/5 across rated apps.
What is StepUp's top app?
By review volume across the portfolio, StepUp Pedometer Step Counter is StepUp's best-known app tracked by Marlvel.
In how many countries are StepUp's apps available?
Marlvel has tracked StepUp's apps across 11 countries.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by StepUp, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. โ€œStepUp intelligence.โ€ Updated N/A. https://marlvel.ai/publishers/stepup-inc

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Data licensed under CC-BY-NC 4.0