CalBot: AI Calorie Tracker icon
Fitbit to Apple Health Sync · icon
HabitApp: Habit Tracker icon
+3

StepsApp

For health-conscious mobile users seeking low-friction activity tracking and habit formation without requiring dedicated wearable hardware.

6apps4.6(399.5K)Health & FitnessProductivity

Snapshot

Who is StepsApp?

Providing hardware-free health and activity tracking tools that leverage native smartphone sensors to help users build sustainable movement and wellness habits.

Target audience

Health-conscious mobile users seeking low-friction activity trackingHabit formation without requiring dedicated wearable hardware

Top rival

Google

Other rivals

Portfolio

Free 6
6
apps
Health & Fitness5
Productivity1

Last updated

StepsApp Pedometer

v8.8.4

5mo ago

Intense

Publisher DNA

What defines StepsApp?

Publisher DNA

Primary focus

Hardware-free health and activity tracking utilities

Scale

indie

Target audience

Health-conscious mobile users seeking low-friction activity tracking and habit formation without requiring dedicated wearable hardware.

Signature Patterns

  • •Heavy reliance on native device hardware (accelerometers, cameras) to provide health metrics without external sensors.
  • •Deep integration with system-level health frameworks like Apple Health and Google Fit.
  • •Freemium monetization model typically featuring a basic free tier with subscription-based advanced analytics.
  • •Focus on high-utility, single-purpose tools within the Health & Fitness and Productivity categories.
Intense

Portfolio momentum

The publisher maintains an intense development cycle with 13 updates across 6 active apps in the last 6 months, including a major release within the last 10 days.

Last release 10d agoActive apps 6

Portfolio

What does StepsApp ship?

Apps

6 apps analysed

Fitbit to Apple Health Sync · icon
Fitbit to Apple Health Sync ·

Sync health data between Samsung Health, Strava, Fitbit, Garmin and others

4.3(39.9K)
HabitApp: Habit Tracker icon
HabitApp: Habit Tracker

Organize Your life, Track Daily Goals, Build Powerful Habits! Download now!

4.3(81.8K)

Family sharing subscription tier increases lifetime value per household.

  • Detailed health statistics provide users with actionable insights into their daily heart rate measurements
  • Users report the heart rate measurement feature functions even without physical contact with the camera

User Sentiment

How do users feel about their apps?

2

Positive apps

0

Neutral / mixed

0

Negative apps

75/100

Avg sentiment score

Rivals

Who does StepsApp compete with?

The rivals identified

Nemeses(3)

MyFitnessPal

known forMyFitnessPal: Calorie Counter

1 app4.4Health & Fitness

Both apps target health-conscious individuals seeking calorie and nutrition management. MyFitnessPal competes directly with CalBot through its AI-powered logging tools and extensive food database.

Sweatco

known forSweatcoin・Walking Step Counter

1 app4.4Health & Fitness

Both apps target the walking and step-counting audience, but Sweatcoin introduces a gamified reward layer that directly competes with the minimalist habit-tracking approach of StepsApp Pedometer.

Vision Wizard

known forHeart Rate Monitor - HeartIn

2 apps4.3Health & Fitness

HeartIn directly competes for the same health-conscious user base by offering camera-based pulse measurement and heart rate tracking without requiring external hardware.

Contenders(22)

Google

known forFitbit: Health & Fitness

3 apps4.1Health & Fitness

Google Health serves as a broad data aggregator for wearable users, overlapping with CalBot's Apple Health integration.

YAZIO

known forYazio: AI Calorie Tracker

1 app4.4Health & Fitness

Yazio competes for the same calorie-tracking audience by offering a free, AI-powered food logging tool that directly overlaps with CalBot's multi-modal input and goal-setting features.

fatsecret

known forCalorie Counter by fatsecret

1 app4.6Health & Fitness

Both apps target weight management and nutrition tracking, competing for the same user base through calorie logging and goal monitoring.

Fitia Technologies

known forFitia: Calorie Counter & Diet

1 app4.8Health & Fitness

Both apps target weight management through AI-assisted food logging and calorie tracking, competing directly for users seeking low-friction nutritional monitoring.

Foodvisor

known forFoodvisor - AI Calorie Counter

1 app4.6Health & Fitness

Foodvisor competes directly with CalBot by offering AI-powered food recognition and nutritional tracking to users seeking automated weight management tools.

GALA MIX

known forWinwalk Step Tracker & Rewards

1 app4.3Health & Fitness

Both apps target casual walkers, but Winwalk introduces a financial incentive mechanism that directly challenges the habit-based engagement model of StepsApp Pedometer.

Hitchhike Tech

known forStep Counter - Pedometer

1 app4.8Health & Fitness

Both apps target users seeking automated daily activity tracking, with the rival competing directly through a 100% free, offline-first model that avoids the wearable synchronization friction present in StepsApp.

ideas wonderful

known forWalkStep:Tracker & Reward

1 app4.8Health & Fitness

Both apps target the same daily activity tracking audience with free, ad-supported models that rely on automatic step counting as their primary utility.

ITO Technologies

known forPedometer - Step Counter

1 app4.8Health & Fitness

Both applications target the same health-tracking audience by providing automatic step counting and minimalist interfaces for daily activity monitoring.

Kubios Oy

known forKubios HRV - Daily Readiness

1 app4.1Health & Fitness

Kubios targets the performance-tracking segment of the health market, focusing on recovery and readiness metrics.

Leap Fitness

known forStep Counter - Pedometer

2 apps4.9Health & Fitness

Both apps target the same audience of everyday users seeking simple activity tracking, competing directly on the core utility of passive step counting and sensor-based movement monitoring.

Lifesum

known forLifesum: AI Calorie Tracker

1 app4.4Health & Fitness

Both apps target the same calorie-tracking demographic and utilize multi-modal input methods like photo and voice logging to reduce manual entry friction.

Next Vision

known forCalo: AI Food Calorie Counter

1 app4.7Health & Fitness

Both apps target weight management through AI-assisted food logging and share a free pricing model, creating direct competition for users seeking low-friction nutritional tracking.

Noom

known forNoom Weight Loss, Food Tracker

1 app4.7Health & Fitness

Both apps target weight management through food logging, but Noom captures users seeking clinical or psychological support while CalBot focuses on free, low-friction utility.

RefaceLithuania

known forBitePal: AI Calorie Counter

1 appHealth & Fitness

Both apps target weight management through multi-modal logging and nutrition tracking, competing directly for users seeking low-friction calorie entry.

Simple Design

known forPedometer - Step Counter

1 app4.9Health & Fitness

Both apps target the same audience of everyday users seeking simple activity tracking, with direct overlap in core step-counting functionality.

Speechtools

known forVoice Analyst: Pitch & Volume

1 app4.6Health & Fitness

While focused on audio, it competes for the same 'personal health monitoring' wallet share by providing granular biometric-style data for vocal health.

StepUp

known forStepUp Pedometer Step Counter

1 app4.8Health & Fitness

Both apps target the same health-conscious demographic seeking automated activity tracking, with both utilizing ad-supported freemium models that create direct friction for free-tier users.

T-SHAPED APPS

known forWelmi - Calorie Counter & Diet

1 app4.8Health & Fitness

Both apps target weight management through automated food logging, with Welmi competing directly against CalBot through its photo-based scanner and shared focus on nutritional tracking.

Tantsissa

known forEclipse Yourself: Health Watch

2 apps4.5Health & Fitness

This app competes by gamifying health tracking and readiness, appealing to users who find standard heart rate monitors too clinical.

URECY WORKS

known forPedometer - Step Counter Maipo

1 app4.5Health & Fitness

Both apps target the same segment of users seeking automated step counting and daily activity visualization. They compete directly for users prioritizing simple, habit-forming health tracking.

Wachanga

known forCalz - Calorie Counter AI

2 apps4.6Health & Fitness

Calz and CalBot both target weight management users via AI-assisted food logging, creating direct competition for users seeking to minimize manual data entry.

Same space(33)

Hevy Gym Workout Tracker

known forHevy - Gym Log Workout Tracker

1 app4.9Health & Fitness

Hevy serves the same fitness-conscious demographic as CalBot but focuses on strength training logs rather than nutrition.

짐워크

known forGymwork: Workout Tracker Log

1 app0.0Health & Fitness

Gymwork provides workout logging, serving as a companion to CalBot for users managing both diet and exercise.

80UGame

known forPulseSense – Health Tracker

1 app4.6Health & Fitness

PulseSense provides specialized tracking for chronic conditions, serving users who need more granular health monitoring than CalBot.

adidas

known foradidas Running: Run tracker

1 app4.6Health & Fitness

adidas Running serves as a comprehensive alternative that captures the same active user base through structured training plans and loyalty incentives.

AKRURA PTE

known forBlood Pressure App-BP Tracker

1 app4.5Health & Fitness

Blood Pressure App provides manual health logging, serving users who need to track vitals alongside CalBot's nutrition data.

Appovo

known forWeightFit: Weight Loss Tracker

1 app4.7Health & Fitness

WeightFit provides a minimalist weight-tracking interface, serving users who prefer simple logging over CalBot's multi-modal input.

APSOFT HKT

known forDaily Calorie: Nutrition Track

1 app0.0Health & Fitness

Daily Calorie targets the same health-tracking audience by bundling nutrition and activity metrics into a single interface.

BEGAMOB GLOBAL

known foriCardiac: Heart Rate & Health

1 app4.8Health & Fitness

This app is a direct functional clone that adds AI-driven health insights to the standard heart rate monitoring experience.

BeyondMenu

known forBeyond Menu Food Delivery

1 app4.8Health & Fitness

This app occupies the same mobile real estate on health-conscious users' devices by managing nutritional intake through restaurant ordering.

Byte Journey

known forWalk Master - Step Counter

1 app4.7Health & Fitness

Walk Master offers a direct, minimalist alternative to StepsApp by focusing exclusively on sensor-based step tracking without requiring wearables.

CoderSoftech

known forWalkEarn - Steps to Cash

1 app4.7Health & Fitness

WalkEarn competes for the same step-tracking audience by offering financial incentives for daily movement.

Department of Health and Social Care (Digital)

known forNHS Active 10 Walking Tracker

1 app4.7Health & Fitness

NHS Active 10 focuses on the same walking-centric audience but emphasizes health-specific outcomes like brisk walking intensity.

FITAPP

known forRunning Tracker App – FITAPP

2 apps4.7Health & Fitness

FITAPP serves the same active user base by providing a more specialized GPS-based tracking experience for outdoor training.

Fitbod

known forFitbod: Gym & Fitness Planner

1 app4.8Health & Fitness

Fitbod provides AI-driven workout planning, serving as a complementary tool for users managing both diet and exercise.

FitNow

known forCalorie Counter by Lose It!

1 app4.8Health & Fitness

Lose It! competes for the same health-conscious user by offering a more granular, data-heavy approach to weight management.

HealthTracker Apps

known forHealth Tracker: BP Monitor App

1 app4.4Health & Fitness

Health Tracker monitors vitals like blood pressure and heart rate, providing health context that complements CalBot's nutrition data.

Komorebi

known forSmartDiet: Weight Loss Tracker

1 app4.9Health & Fitness

SmartDiet is a simple weight tracker that complements CalBot by focusing on body measurements and weight trends.

Kosco Digital

known forMenuFit - Healthy Eating Out

2 apps4.8Health & Fitness

MenuFit provides restaurant meal recommendations, serving users who need to track nutrition while eating out.

Local-Weather Forecast

known forAI Health Tracker: BP & Blood

1 app0.0Health & Fitness

AI Health Tracker serves the same health-conscious audience by providing a broader dashboard for vital sign monitoring.

MacadamApp

known forMacadam, The Step Counter.

1 app4.6Health & Fitness

Macadam targets the same step-tracking demographic but uses a virtual currency incentive model to drive daily engagement.

MacrosFirst

known forMacrosFirst - Macro Tracker

1 app4.9Health & Fitness

MacrosFirst provides high-precision macro tracking, serving users who prioritize data accuracy over CalBot's multi-modal convenience.

MeAgain

known forMeAgain: GLP-1 Tracker App

1 app4.8Health & Fitness

MeAgain specializes in GLP-1 medication tracking, serving a specific subset of CalBot's weight-loss-focused user base.

Nutracheck

known forCalorie Counter +

1 app4.4Health & Fitness

Calorie Counter + competes for the same health-focused user by prioritizing data accuracy and verified nutritional information.

Quittr

known forQUITTR - Break Free Now

1 app4.7Health & Fitness

QUITTR competes for the same wellness-focused user demographic by offering behavioral health support and habit tracking.

Reform

known forCarbon - Macro Coach & Tracker

1 app4.8Health & Fitness

Carbon provides automated macro coaching, serving as a more advanced, science-based alternative to CalBot's calorie tracking.

Scrambly

known forPenguPace: Rewards for Steps

1 app4.0Health & Fitness

PenguPace targets the same step-tracking audience but uses a reward-based model to differentiate its value proposition.

Shenzhen Proudlong Health Co.

known forBodyWave: Health Tracker

1 app4.6Health & Fitness

BodyWave is a direct alternative for users seeking automated health tracking and stress monitoring.

Shotsy

known forShotsy GLP-1 Tracker

1 app4.8Health & Fitness

Shotsy provides clinical-grade medication tracking, serving users who require more precision than CalBot's general nutrition focus.

Simple.Life Apps

known forSimple・AI Weight Loss & Health

1 app4.5Health & Fitness

Simple offers AI health coaching for weight loss, providing a broader lifestyle-focused alternative to CalBot's calorie-specific tracking.

SPEEDING FLASH NETWORK TECHNOLOGY

known forVital BP Tracker: Healthy

1 app2.6Health & Fitness

Vital BP Tracker monitors cardiovascular health, serving users who need to track vitals alongside CalBot's nutrition data.

Stronger By Science Technologies

known forMacroFactor - Macro Tracker

2 apps4.8Health & Fitness

MacroFactor provides automated coaching, serving as a more advanced alternative to CalBot's manual calorie tracking.

Viral Development

known forCal AI - Calorie Tracker

1 app4.8Health & Fitness

Cal AI is a direct competitor to CalBot, utilizing similar photo-based nutrition analysis for calorie tracking.

WELLTECH APPS

known forMuscle Booster Workout Tracker

2 apps4.7Health & Fitness

Muscle Booster provides structured workout routines, targeting the same fitness-focused audience as CalBot but via exercise rather than diet.

New entrants(5)

Astronex AI

known forKova: AI Food & Sugar Tracker

1 app0.0Health & Fitness

Kova tracks both nutrition and glucose, serving users who need to manage diabetes alongside CalBot's calorie tracking.

Editions Emotion

known forCancer Journey Partner

1 app0.0Health & Fitness

This app targets the specialized health-support market, providing emotional tools for users managing chronic health conditions.

Hills

known forHeyday - Step Counter, Rewards

1 app4.8Health & Fitness

Heyday competes for the same habit-tracking audience by combining physical activity with cognitive exercises.

Roman Paprotskyi

known forThe Feelings Wheel

1 app0.0Health & Fitness

This newcomer focuses on mental health and emotional awareness, competing for the attention of users interested in holistic wellness.

北京峰启云途网络科技有限公司

known forVitals Tracker: Heart & Health

1 app4.7Health & Fitness

Vitals Tracker targets the same health-tracking audience by consolidating various wellness metrics into one simple log.

The Analyst's Read

The bottom line on StepsApp

Bottom line

StepsApp GmbH is a highly efficient developer that has successfully cornered the 'no-wearable-needed' health niche. Their disciplined focus on utility-first apps with deep OS integration provides a strong defensive moat against more generalized fitness platforms.

Frequently asked questions

How many apps does StepsApp publish?
StepsApp has 6 apps tracked by Marlvel, primarily in the Health & Fitness category.
What kind of apps does StepsApp make?
StepsApp's portfolio is concentrated in Health & Fitness and Productivity, with an average rating of 4.6/5 across rated apps.
What is StepsApp's top app?
By review volume across the portfolio, StepsApp Pedometer is StepsApp's best-known app tracked by Marlvel.

What fed this analysis

Apps analyzed:
6
With full intel:
1
With overview:
6
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by StepsApp, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “StepsApp intelligence.” Updated 2026-04-23. https://marlvel.ai/publishers/stepsapp-gmbh

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Data licensed under CC-BY-NC 4.0