Simple Design
For general mobile users seeking accessible, home-based fitness routines and everyday digital productivity utilities.
Period Calendar Period Tracker
Snapshot
Who is Simple Design?
Providing accessible health, fitness, and utility tools for daily personal management. Focused on high-utility mobile solutions for a broad user base.
Target audience
Portfolio
Free 27Last updated
Period Calendar Period Tracker
vVARY
16d ago
Publisher DNA
What defines Simple Design?
Publisher DNA
Primary focus
Health, fitness, and mobile utility tools
Scale
studio
Target audience
General mobile users seeking accessible, home-based fitness routines and everyday digital productivity utilities.
Signature Patterns
- •High volume of single-purpose utility and fitness applications
- •Focus on home-based, equipment-free exercise routines
- •Monetization mix of free-to-use and paid models
- •Emphasis on simple, sensor-based or instructional functionality
Portfolio momentum
The portfolio shows no recent release activity in the last 6 months, with all 24 apps currently classified as abandoned.
Portfolio
What does Simple Design ship?
Apps
30 apps analysed
Single-market publisher, every app ships only to United States.
Based on 2 of 30 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States2 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
92/100
Avg sentiment score
Rivals
Who does Simple Design compete with?
The rivals identified
Nemeses(2)
Both apps compete directly for daily habit formation in the Health & Fitness category by targeting users seeking non-invasive facial toning and skincare routines.
Both apps target users needing mobile document management, but CamScanner captures the professional segment via OCR and collaborative review tools while Document Reader focuses on basic viewing.
Contenders(19)
Both applications target the same mobile user base for free PDF management and document organization. They compete directly for users seeking basic document accessibility without subscription costs.
Both applications target mobile document management with free pricing models, creating direct competition for users seeking basic file accessibility and organization.
Both apps target users seeking non-invasive facial toning by offering guided exercises and skincare routines as free downloads.
Both apps compete directly for users seeking non-invasive facial toning by offering daily guided exercise routines.
Both apps target users seeking non-invasive facial toning through daily guided routines. They compete directly for freemium users willing to subscribe for unlimited workout access.
Both applications target the same mobile document management audience with a free pricing model and overlapping core functionality.
Both apps target individuals seeking non-invasive facial toning through guided home-based exercises and operate on a freemium model.
Glowbe competes directly for users seeking at-home facial toning routines while expanding the scope to include meditation and massage content.
Both applications target mobile users requiring document management, but the rival expands the scope by including scanning and file conversion capabilities.
Both applications target the same mobile productivity segment for document management, creating direct competition for users seeking PDF utility on mobile devices.
Both apps compete directly for users seeking non-invasive facial toning by offering guided daily exercise routines and skincare advice.
Both applications target mobile users managing PDF files, but MobiPDF expands into professional editing and scanning workflows while Document Reader focuses on basic viewing.
Both applications compete for users requiring PDF management on mobile devices, with PDF Expert targeting professional workflows while Document Reader focuses on basic document access.
Both apps compete directly for users seeking non-invasive facial toning, offering free-tier guided facial exercises and skincare routines.
Both apps target users seeking non-invasive facial toning, overlapping directly on face yoga tutorials while the rival expands into makeup and Gua Sha.
Both applications target the same productivity demographic for mobile document handling, with PDF Jumper competing directly through its integrated camera-to-PDF scanner utility.
Both apps target users seeking non-invasive facial toning by providing guided daily facial exercises and skincare advice.
WPS Office competes by offering a broader document suite including Word, Excel, and PowerPoint, capturing users who require an all-in-one mobile office solution rather than a single-purpose PDF tool.
Both applications target the mobile document management utility market with free-to-use models, creating direct competition for users seeking basic file access and organization.
Same space(4)
This utility serves as a broader storage hub for users who need to organize files before opening them in a dedicated PDF reader.
This app targets the same wellness-oriented user base but shifts the focus from localized facial toning to full-body physical fitness.
It targets the privacy-conscious segment of the same audience by prioritizing local processing over cloud-based document handling.
This app competes for the facial muscle training market by segmenting the audience toward male-specific aesthetic and posture goals.
The Analyst's Read
The bottom line on Simple Design
Bottom line
Simple Design Ltd. maintains a wide-reaching utility portfolio that currently lacks active development. Their strategy centers on providing basic, functional tools, but the lack of recent updates poses a risk to long-term user retention and platform compatibility.
Frequently asked questions
How many apps does Simple Design publish?
What kind of apps does Simple Design make?
What is Simple Design's top app?
In how many countries are Simple Design's apps available?
What fed this analysis
- Apps analyzed:
- 24
- With full intel:
- 0
- With overview:
- 24
- Website scraped:
- yes
- Social presence:
- no