1app4.8(770.5K)Health & Fitness

Publisher DNA

What defines FitNow?

AI intelligence is not yet available for FitNow. The portfolio data below is up to date.

Portfolio

What does FitNow ship?

Apps

1 app analysed

Calorie Counter by Lose It! icon
Calorie Counter by Lose It!

Lose weight & reach your health goals with Lose It! diet app and food tracker!

4.8(770.5K)
View Intel →

AI-powered voice and photo logging reduces manual tracking friction

  • The extensive food database and barcode scanner make daily calorie tracking simple for long-term users
  • Aggressive advertising and persistent upsell prompts degrade the experience for both free and premium users

Distributed across 9 markets, strongest in Europe.

Based on 1 of 1 app with localized market data · last scanned .

Americas (3)

  • Brazil1 / 1
  • Mexico1 / 1
  • United States1 / 1

Europe (4)

  • France1 / 1
  • Germany1 / 1
  • Portugal1 / 1
  • Spain1 / 1

Asia-Pacific (2)

  • Japan1 / 1
  • South Korea1 / 1

Core markets (1/1 apps)

BrazilFranceGermanyJapanMexicoPortugalSouth KoreaSpainUnited States

User Sentiment

How do users feel about their apps?

0

Positive apps

1

Neutral / mixed

0

Negative apps

45/100

Avg sentiment score

Rivals

Who does FitNow compete with?

The rivals identified

Nemeses(1)

MyFitnessPal

known forMyFitnessPal: Calorie Counter

1 app4.4Health & Fitness

Both apps target users seeking structured weight loss through calorie and macro tracking. MyFitnessPal competes directly for the same user base while holding a historical footprint of 2.9 million ratings.

Contenders(10)

adidas

known foradidas Running: Run tracker

1 app4.6Health & Fitness

Both apps target users tracking fitness progress and calories burned. The rival focuses on logging active minutes and miles across 90 sports, overlapping with the source app's activity tracking features.

Cronometer Software

known forCronometer: Calorie Counter

1 app4.6Health & Fitness

Cronometer competes directly for the nutrition tracking audience by offering a curated database of 1.1 million verified foods, targeting users who prioritize precision over Lose It!'s broader catalog.

fatsecret

known forCalorie Counter by fatsecret

1 app4.6Health & Fitness

Both apps compete directly in calorie and nutrition tracking by offering food databases, barcode scanners, and image recognition tools.

Foodvisor

known forFoodvisor - AI Calorie Counter

1 app4.7Health & Fitness

Foodvisor competes directly with Lose It! by offering identical core logging mechanisms like AI photo identification and voice tracking for calorie management.

Hevy Gym Workout Tracker

known forHevy - Gym Log Workout Tracker

1 app4.9Health & Fitness

Hevy competes for the daily health-tracking habit by targeting the workout logging segment of the fitness market, adjacent to Lose It!'s nutrition focus.

Lyfta Gym Workout Tracker

known forLyfta: Gym Log Workout Tracker

1 app4.7Health & Fitness

Both apps target the health and fitness audience managing body composition, with Lose It! tracking general activity alongside nutrition while Lyfta specializes in detailed gym logging.

Next Vision

known forCalo: AI Food Calorie Counter

1 app4.7Health & Fitness

Calo competes directly with Lose It! by offering AI-powered food logging and personalized macro tracking for specific diets like keto and paleo. Both target users seeking structured weight loss through daily nutritional tracking.

RefaceLithuania

known forBitePal: AI Calorie Counter

1 appHealth & Fitness

BitePal competes directly for the calorie tracking audience by offering a gamified, low-friction alternative to Lose It!'s traditional database logging.

Simple Design

known forLose Weight - Weight Loss App

1 app4.9Health & Fitness

Both apps target individuals seeking structured weight loss management. The rival competes by offering a completely free tracking utility, challenging the freemium model of the source app.

YAZIO

known forYazio: AI Calorie Tracker

1 app4.4Health & Fitness

Both apps compete directly for users seeking calorie deficit tracking, with Yazio marketing an AI food tracker that challenges Lose It!'s AI Voice Logging feature.

Same space(6)

80UGame

known forPulseSense – Health Tracker

1 app4.6Health & Fitness

This app functions as a privacy-focused alternative for logging clinical health data that falls outside the scope of calorie tracking.

Bunnit_official

known forBurnFit: Gym & Workout Planner

1 app4.3Health & Fitness

It serves as a dedicated gym-logging tool for users who require more granular strength-training data than the general activity tracking in Lose It!.

EZ Health

known forWeight Loss for Women: Workout

1 app4.8Health & Fitness

It offers structured workout routines that complement the dietary tracking in Lose It! by providing physical activity plans.

HealthTracker Apps

known forHealth Tracker: BP Monitor App

1 app4.4Health & Fitness

This app provides clinical health monitoring for blood pressure and glucose, serving as a specialized companion to the dietary focus of Lose It!.

Simple.Life Apps

known forSimple・AI Weight Loss & Health

1 app4.5Health & Fitness

It provides a behavioral-focused alternative to calorie counting, targeting users who prefer habit-based coaching over strict food math.

WELLTECH APPS

known forWeight Loss Walking: WalkFit

1 app4.7Health & Fitness

This app targets the activity-tracking segment of the weight loss market, providing a specialized walking companion to dietary logging.

Frequently asked questions

How many apps does FitNow publish?
FitNow has 1 app tracked by Marlvel, primarily in the Health & Fitness category.
What kind of apps does FitNow make?
FitNow's portfolio is concentrated in Health & Fitness, with an average rating of 4.8/5 across rated apps.
What is FitNow's top app?
By review volume across the portfolio, Calorie Counter by Lose It! is FitNow's best-known app tracked by Marlvel.
In how many countries are FitNow's apps available?
Marlvel has tracked FitNow's apps across 9 countries.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by FitNow, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “FitNow intelligence.” Updated N/A. https://marlvel.ai/publishers/fitnow-inc

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Data licensed under CC-BY-NC 4.0