Simple: AI Weight Loss Coach icon

AM APPS

For individuals seeking sustainable weight loss who are discouraged by traditional, restrictive calorie-counting apps and prefer a gamified, AI-guided experience.

1app4.7(362.6K)Health & Fitness

Snapshot

Who is AM APPS?

Providing AI-driven habit formation and nutrition coaching for individuals seeking sustainable weight loss. Moving beyond restrictive calorie counting toward a personalized, gamified wellness experience.

Target audience

Individuals seeking sustainable weight loss who are discouraged by traditionalRestrictive calorie-counting appsPrefer a gamified

Top rival

80UGame

Other rivals

Portfolio

Free 1
1
app
Health & Fitness1

Last updated

Simple: AI Weight Loss Coach

v8.43.0

5mo ago

Steady

Publisher DNA

What defines AM APPS?

Publisher DNA

Primary focus

Health & Fitness · AI-driven habit coaching

Scale

indie

Target audience

Individuals seeking sustainable weight loss who are discouraged by traditional, restrictive calorie-counting apps and prefer a gamified, AI-guided experience.

Signature Patterns

  • •Gamified approach to health and habit formation
  • •Integration of proprietary AI coaching and computer vision features
  • •Monetization via high-tier monthly subscription model
  • •Focus on sustainable behavioral change over restrictive tracking
Steady

Portfolio momentum

Released 4 updates across 1 app in the last 6 months, indicating a focused, iterative development cycle on their core product.

Last release 8d agoActive apps 1

Portfolio

What does AM APPS ship?

Apps

1 app analysed

AI-first nutrition analysis (Avo Vision) reduces logging friction

  • Motivation and Accountability
  • Inaccurate Food Tracking

User Sentiment

How do users feel about their apps?

1

Positive apps

0

Neutral / mixed

0

Negative apps

66/100

Avg sentiment score

Rivals

Who does AM APPS compete with?

The rivals identified

Same space(19)

80UGame

known forPulseSense – Health Tracker

1 app4.6Health & Fitness

This app offers private health monitoring for chronic conditions, serving users who need more than just weight loss tracking.

EZ Health

known forHome Workout App: Fitness

2 apps4.9Health & Fitness

This app offers structured, equipment-free workout plans that help users build consistent fitness habits at home.

fatsecret

known forCalorie Counter by fatsecret

1 app4.6Health & Fitness

This app provides a comprehensive nutrition database and integrates with professional practitioners to create a B2B-style lock-in.

Fitia Technologies

known forFitia: Calorie Counter & Diet

1 app4.8Health & Fitness

This app provides detailed macro tracking and personalized calculations for users focused on body composition changes.

Foodvisor

known forFoodvisor - AI Calorie Counter

1 app4.7Health & Fitness

This app utilizes AI to simplify meal logging, directly competing with the source app's focus on reducing tracking effort.

HealthTracker Apps

known forHealth Tracker: BP Monitor App

1 app4.4Health & Fitness

This app provides health monitoring tools that integrate AI-based heart rate measurement with long-term trend reporting.

Hevy Gym Workout Tracker

known forHevy - Gym Log Workout Tracker

1 app4.9Health & Fitness

This app provides a dedicated gym-logging interface for users who want to track strength training alongside their weight loss journey.

Improvement Tech

known forCal AI - Food Calorie Tracker

1 app4.6Health & Fitness

This app focuses on AI-powered photo logging to eliminate the manual effort of calorie counting for busy users.

Lifesum

known forLifesum: AI Calorie Tracker

1 app4.4Health & Fitness

This app offers multi-modal logging to simplify nutrition tracking, competing with the source app's ease-of-use focus.

Lyfta Gym Workout Tracker

known forLyfta: Gym Log Workout Tracker

1 app4.7Health & Fitness

This app provides a specialized gym-logging tool for users who want to track strength progress and progressive overload.

MyFitnessPal

known forMyFitnessPal: Calorie Counter

1 app4.4Health & Fitness

This platform serves as a direct calorie-tracking alternative with a massive database for users requiring detailed macro analysis.

MyNetDiary.com

known forCalorie Counter - MyNetDiary

1 app4.8Health & Fitness

This app provides research-grade nutrition tracking, serving users who prioritize data accuracy for medical management.

Next Vision

known forCalo: AI Food Calorie Counter

1 app4.7Health & Fitness

This app competes directly by using AI-powered photo logging to reduce the manual friction of tracking daily food intake.

Nike

known forNike Run Club - Running Coach

1 app4.2Health & Fitness

This app provides cardio-focused training plans and guided runs for users looking to supplement their weight loss with running.

RefaceLithuania

known forBitePal: AI Calorie Counter

1 appHealth & Fitness

This app uses a gamified companion to drive engagement, directly competing with the source app's use of a persona.

Simple.Life Apps

known forSimple・AI Weight Loss & Health

1 app4.5Health & Fitness

This app focuses on habit building and real-time nutrition guidance, positioning itself as a coaching tool for sustainable weight loss.

Technogym SpA

known forTechnogym - fitness & workout

1 app4.4Health & Fitness

This app provides equipment-linked telemetry and AI-driven training paths for users who utilize specific gym hardware.

YAZIO

known forYazio: AI Calorie Tracker

1 app4.4Health & Fitness

This app offers an all-in-one solution for calorie tracking and weight management using science-backed AI technology.

Yuka App

known forYuka - Food & Cosmetic Scanner

1 app4.7Health & Fitness

This app provides health insights for grocery purchases, serving as a tool for users who prioritize ingredient quality over calorie counts.

New entrants(2)

Astronex AI

known forKova: AI Food & Sugar Tracker

1 app0.0Health & Fitness

This app correlates meal intake with blood sugar trends, serving users who need to manage diabetes alongside weight loss.

Growly

known forWorkout at Home App: Fitness

1 app4.6Health & Fitness

This app provides structured 28-day challenges to help users build consistent exercise habits through daily sessions.

The Analyst's Read

The bottom line on AM APPS

Bottom line

AM APPS is a specialized studio with a singular, high-performing product that successfully differentiates itself through AI-first UX. Their ability to sustain growth will depend on the efficacy of their AI coaching features in maintaining long-term user retention.

Frequently asked questions

How many apps does AM APPS publish?
AM APPS has 1 app tracked by Marlvel, primarily in the Health & Fitness category.
What kind of apps does AM APPS make?
AM APPS's portfolio is concentrated in Health & Fitness, with an average rating of 4.7/5 across rated apps.
What is AM APPS's top app?
By review volume across the portfolio, Simple: AI Weight Loss Coach is AM APPS's best-known app tracked by Marlvel.

What fed this analysis

Apps analyzed:
1
With full intel:
1
With overview:
1
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by AM APPS, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “AM APPS intelligence.” Updated 2026-04-30. https://marlvel.ai/publishers/am-apps

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Data licensed under CC-BY-NC 4.0