MacrosFirst
For dedicated athletes, fitness enthusiasts, and coaching clients requiring precise macronutrient tracking and automated portion math.
MacrosFirst - Macro Tracker
Snapshot
Who is MacrosFirst?
Providing athletes and fitness enthusiasts with high-precision macronutrient tracking tools to simplify complex nutrition management.
Target audience
Portfolio
Free 1Last updated
MacrosFirst - Macro Tracker
v2.1.590
5mo ago
Publisher DNA
What defines MacrosFirst?
Publisher DNA
Primary focus
High-precision nutrition tracking
Scale
indie
Target audience
Dedicated athletes, fitness enthusiasts, and coaching clients requiring precise macronutrient tracking and automated portion math.
Signature Patterns
- •Focus on 'prosumer' utility features like alcohol-to-macro conversion and smart label scanning.
- •Freemium monetization model with annual subscription tiers for advanced data exports and AI search.
- •High-frequency update cycle focused on iterative improvements to a single core product.
Portfolio momentum
The publisher maintains an intense development pace, having released 11 updates for their flagship title within the last 6 months.
Portfolio
What does MacrosFirst ship?
Apps
1 app analysed
Macro Calculator | Nutrition Tracker | Calorie Counter | Food & Protein Tracker
Extensive 1.8M+ verified food database ensures the app remains the primary source of truth for nutrition
- Intuitive recipe and meal logging features allow users to track complex macro data with minimal effort
- Recent dashboard redesign creates a clunky and confusing user interface that hinders quick daily logging
Tightly focused on 3 markets (Mexico, Spain, United States).
Based on 1 of 1 app with localized market data · last scanned .
Americas (2)
- Mexico1 / 1
- United States1 / 1
Europe (1)
- Spain1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
Rivals
Who does MacrosFirst compete with?
The rivals identified
Nemeses(1)
Both apps target data-driven fitness enthusiasts requiring precise macro-nutrient tracking, competing directly for the same power-user segment through distinct automated logging and calculation methodologies.
Contenders(2)
Both apps target fitness-focused users managing macro-nutrient intake, with MenuFit specifically addressing the restaurant dining gap that MacrosFirst users currently fill manually.
Both apps target fitness enthusiasts seeking nutrition tracking, but the rival focuses on low-friction, AI-assisted protein logging while MacrosFirst prioritizes granular macro-nutrient precision.
Same space(20)
known for
Arise: AI Food Calorie Counter
Arise targets the same calorie-tracking audience by focusing on AI-powered logging to reduce manual effort.
Cronometer serves the same power-user demographic by focusing on high-precision micronutrient data rather than just calories.
FatSecret offers a generous free-tier alternative for users who want macro tracking without paywall-heavy models.
1st Phorm targets fitness enthusiasts who want professional accountability through coaching rather than self-guided tracking.
Users report: Lose It! is a direct competitor in the calorie-tracking space that uses a large database and AI to capture the same user segment.
Foodvisor competes for the same nutrition-tracking base by emphasizing AI-powered image recognition for food identification.
Hevy captures the same gym-going demographic by focusing on workout logging rather than nutrition.
Nutrition Coach focuses on sustainable habit formation through meal planning rather than strict calorie counting.
My Diet Coach targets the same weight-loss audience with a focus on diary-based tracking and macro monitoring.
Calorie Counter by Numify offers similar automated nutritional logging but struggles with onboarding and monetization friction.
My Macros+ targets fitness enthusiasts who need specific macro goal customization and weight trend monitoring.
MyFitnessPal shares the same calorie-tracking user base but offers a broader feature set including exercise and community.
MyNetDiary provides a faster, verified alternative for users who prioritize accuracy and efficiency in their daily macro tracking.
Calo targets the same macro-tracking audience by focusing on AI-assisted logging to reduce manual entry time.
Noom targets the same weight-loss demographic but uses behavioral psychology instead of simple macro tracking.
Calorie Counter + provides a verified database for users who want reliable nutritional data for weight management.
Fitia targets the same nutrition-tracking audience with AI-driven coaching that adapts to user progress.
BitePal targets users who find traditional tracking tedious by using a gamified companion to encourage daily logging.
Nutritionix Track provides a dietitian-backed alternative for users who want efficient logging through natural language processing.
Yazio coexists as a broader health tool integrating fasting and activity tracking alongside macro logging.
New entrants(2)
Count Cal AI targets the same nutrition-tracking audience with AI-driven logging to simplify daily routines.
EasyProtein targets users who want to track specific protein intake without the complexity of full calorie counting.
The Analyst's Read
The bottom line on MacrosFirst
Bottom line
MacrosFirst is a disciplined single-app publisher that has successfully captured a high-intent niche within the crowded Health & Fitness category. Their strong weighted rating and consistent update cadence indicate a highly loyal user base and a stable product-market fit.
Frequently asked questions
How many apps does MacrosFirst publish?
What kind of apps does MacrosFirst make?
What is MacrosFirst's top app?
In how many countries are MacrosFirst's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes
