MacrosFirst
For dedicated athletes, fitness enthusiasts, and coaching clients requiring precise macronutrient tracking and automated portion math.
MacrosFirst - Macro Tracker
Snapshot
Who is MacrosFirst?
Providing athletes and fitness enthusiasts with high-precision macronutrient tracking tools to simplify complex nutrition management.
Target audience
Portfolio
Free 1Last updated
MacrosFirst - Macro Tracker
v2.1.590
3mo ago
Publisher DNA
What defines MacrosFirst?
Publisher DNA
Primary focus
High-precision nutrition tracking
Scale
indie
Target audience
Dedicated athletes, fitness enthusiasts, and coaching clients requiring precise macronutrient tracking and automated portion math.
Signature Patterns
- •Focus on 'prosumer' utility features like alcohol-to-macro conversion and smart label scanning.
- •Freemium monetization model with annual subscription tiers for advanced data exports and AI search.
- •High-frequency update cycle focused on iterative improvements to a single core product.
Portfolio momentum
The publisher maintains an intense development pace, having released 11 updates for their flagship title within the last 6 months.
Portfolio
What does MacrosFirst ship?
Apps
1 app analysed
Macro Calculator | Nutrition Tracker | Calorie Counter | Food & Protein Tracker
Extensive 1.8M+ verified food database ensures the app remains the primary source of truth for nutrition
- Intuitive recipe and meal logging features allow users to track complex macro data with minimal effort
- Recent dashboard redesign creates a clunky and confusing user interface that hinders quick daily logging
Tightly focused on 3 markets (Mexico, Spain, United States).
Based on 1 of 1 app with localized market data · last scanned .
Americas (2)
- Mexico1 / 1
- United States1 / 1
Europe (1)
- Spain1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
Rivals
Who does MacrosFirst compete with?
The rivals identified
Nemeses(1)
Fastic competes directly by targeting the same health-conscious demographic, shifting the focus from pure macro tracking to a broader lifestyle approach centered on intermittent fasting and AI-driven dietary guidance.
Contenders(4)
This app competes for the time-restricted feeding market, overlapping with users who use MacrosFirst to manage their eating windows.
AteMate competes by offering a visual-first approach to food logging that appeals to users who find traditional macro-counting apps too tedious.
This app targets the weight-management segment of the user base, focusing on long-term data visualization and metric tracking.
MyFit Tracker competes in the hardware-integrated health space, targeting users who want to sync body composition data directly from smart scales.
Same space(4)
1st Phorm targets the high-performance fitness community, providing nutrition tracking alongside professional coaching support.
This app serves as a lightweight utility for users who only need basic health metrics rather than full-scale macro tracking.
GoTall occupies a niche within the health tracking space, focusing on growth and lifestyle metrics for younger users.
known for
SuperLiving offers a comprehensive wellness ecosystem that includes nutrition tracking alongside fitness and stress management.
New entrants(2)
This app targets the supplement-heavy segment of the fitness market, focusing on inventory and intake management.
Kim is a new entrant leveraging conversational AI to simplify the food logging process through voice and chat.
The Analyst's Read
The bottom line on MacrosFirst
Bottom line
MacrosFirst is a disciplined single-app publisher that has successfully captured a high-intent niche within the crowded Health & Fitness category. Their strong weighted rating and consistent update cadence indicate a highly loyal user base and a stable product-market fit.
Frequently asked questions
How many apps does MacrosFirst publish?
What kind of apps does MacrosFirst make?
What is MacrosFirst's top app?
In how many countries are MacrosFirst's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes