MacrosFirst
For dedicated athletes, fitness enthusiasts, and coaching clients requiring precise macronutrient tracking and automated portion math.
MacrosFirst - Macro Tracker
Snapshot
Who is MacrosFirst?
Providing athletes and fitness enthusiasts with high-precision macronutrient tracking tools to simplify complex nutrition management.
Target audience
Portfolio
Free 1Last updated
MacrosFirst - Macro Tracker
v2.1.590
6mo ago
Publisher DNA
What defines MacrosFirst?
Publisher DNA
Primary focus
High-precision nutrition tracking
Scale
indie
Target audience
Dedicated athletes, fitness enthusiasts, and coaching clients requiring precise macronutrient tracking and automated portion math.
Signature Patterns
- •Focus on 'prosumer' utility features like alcohol-to-macro conversion and smart label scanning.
- •Freemium monetization model with annual subscription tiers for advanced data exports and AI search.
- •High-frequency update cycle focused on iterative improvements to a single core product.
Portfolio momentum
The publisher maintains an intense development pace, having released 11 updates for their flagship title within the last 6 months.
Portfolio
What does MacrosFirst ship?
Apps
1 app analysed
Macro Calculator | Nutrition Tracker | Calorie Counter | Food & Protein Tracker
Automatic portion calculation removes manual math
- Intuitive recipe and meal logging features allow users to track complex macro data with minimal effort
- Recent dashboard redesign creates a clunky and confusing user interface that hinders quick daily logging
Tightly focused on 3 markets (Mexico, Spain, United States).
Based on 1 of 1 app with localized market data · last scanned .
Americas (2)
- Mexico1 / 1
- United States1 / 1
Europe (1)
- Spain1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
Rivals
Who does MacrosFirst compete with?
The rivals identified
Nemeses(1)
Both apps target the same data-driven fitness demographic, competing directly on macro-nutrient tracking accuracy and the efficiency of daily food logging.
Contenders(1)
Both apps target users tracking macronutrients, with MacroTrack appealing to the privacy-conscious segment that avoids account creation and cloud-based data storage.
Same space(20)
WeightFit is an adjacent tracking tool that focuses on weight trends rather than macro-nutrient logging.
Cronometer targets the same high-precision power users as MacrosFirst but differentiates through clinical-grade data accuracy.
Fddb targets the same macro-tracking audience as MacrosFirst but integrates intermittent fasting tools into the same interface.
1st Phorm serves the same fitness-focused audience as MacrosFirst but emphasizes human-led coaching over self-guided tracking.
Fitia addresses the same macro-tracking demographic as MacrosFirst but provides a more comprehensive micronutrient analysis.
Lose It! competes for the same weight-management audience as MacrosFirst by utilizing a massive user-contributed database.
Foodvisor targets the same tech-enabled nutrition audience as MacrosFirst by offering AI-powered photo recognition.
Hevy is an adjacent gym-logging tool that captures the same fitness-focused audience as MacrosFirst but focuses on strength progression.
Cal AI competes by focusing on the speed of logging, using image recognition to bypass the manual entry required by MacrosFirst.
Nutrition Coach targets the same audience as MacrosFirst but focuses on sustainable habit formation rather than strict macro adherence.
My Diet Coach targets the same weight-loss audience as MacrosFirst by combining macro tracking with daily recap features.
Calorie Counter by Numify targets the same automated-logging demographic as MacrosFirst but struggles with onboarding stability.
My Macros+ targets the same macro-tracking demographic as MacrosFirst but includes more flexible meal logging features.
MyFitnessPal serves as the primary incumbent for general nutrition tracking, leveraging a massive 20.5 million food database that dwarfs niche competitors.
MyNetDiary competes by prioritizing logging efficiency, specifically targeting users who find the MacrosFirst dashboard redesign too cumbersome.
Calo targets the same macro-tracking audience as MacrosFirst but emphasizes AI-driven image recognition for logging.
Calorie Counter + serves as a direct alternative for users needing flexible macro and calorie goal setting.
BitePal targets the same calorie-tracking audience as MacrosFirst but uses a gamified companion to reduce logging friction.
Nutritionix Track competes with MacrosFirst by using natural language processing to speed up the logging process.
Yazio targets the same weight-loss audience as MacrosFirst but emphasizes an all-in-one AI approach to simplify dietary compliance.
New entrants(2)
Kova targets the same macro-tracking audience as MacrosFirst but adds glucose monitoring for a more comprehensive health view.
Macros AI targets the same macro-tracking audience as MacrosFirst but emphasizes adaptive nutrition goals.
The Analyst's Read
The bottom line on MacrosFirst
Bottom line
MacrosFirst is a disciplined single-app publisher that has successfully captured a high-intent niche within the crowded Health & Fitness category. Their strong weighted rating and consistent update cadence indicate a highly loyal user base and a stable product-market fit.
Frequently asked questions
How many apps does MacrosFirst publish?
What kind of apps does MacrosFirst make?
What is MacrosFirst's top app?
In how many countries are MacrosFirst's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes
