For dedicated athletes, fitness enthusiasts, and coaching clients requiring precise macronutrient tracking and automated portion math.
Providing athletes and fitness enthusiasts with high-precision macronutrient tracking tools to simplify complex nutrition management.
Target audience
Portfolio
Free 1Last updated
MacrosFirst - Macro Tracker
v2.1.590
2mo ago
Primary focus
High-precision nutrition tracking
Scale
indie
Target audience
Dedicated athletes, fitness enthusiasts, and coaching clients requiring precise macronutrient tracking and automated portion math.
The publisher maintains an intense development pace, having released 11 updates for their flagship title within the last 6 months.
1 app analysed
Macro Calculator | Nutrition Tracker | Calorie Counter | Food & Protein Tracker
Custom meal scheduling supports complex training cycles
Tightly focused on 3 markets (Mexico, Spain, United States).
Based on 1 of 1 app with localized market data · last scanned .
0
Positive apps
1
Neutral / mixed
0
Negative apps
65/100
Avg sentiment score
With over 750k reviews and a 17-year history, Lose It! represents the primary incumbent in the calorie-tracking space with massive user-base dominance.
Strategic outlook coming soon.
What fed this analysis
A highly polished, feature-rich alternative that consistently maintains high user satisfaction and frequent updates.
Pivoted successfully from simple tracking to a behavioral psychology-based weight loss program.
Dominates the specialized low-carb and keto niche with a massive, highly loyal user base.
Directly competes on AI-driven food recognition and personalized nutrition coaching.
The most direct competitor for the 'serious fitness' audience, focusing on data-driven macro adjustments.
A very recent entrant showing aggressive release velocity and focus on AI-assisted logging.