MacrosFirst is a macro-nutrient tracker and food logger for fitness enthusiasts on iOS and Android.
Product velocity
Steady
Daily rank 🇺🇸
#171
Health & Fitness · free
Sentiment
4.8
21k reviews
Nemesis
Fastic Weight Loss & Fasting
The App DNA
What makes this app unique?
The app removes the manual math of nutrition tracking by calculating serving sizes and calories directly from user-defined macro targets.
For Fitness enthusiasts and individuals following specific dietary protocols who require precise macro-nutrient tracking and data-driven progress monitoring.
What does it look like?
Key features
Calculates required serving sizes based on user-defined macro targets, removing manual math.
Calculates total calories based on macro inputs rather than relying on potentially inaccurate label data.
Searchable repository of over 1.8 million verified food items.
How much does it cost?
The freemium model anchors on a $6.67/month subscription, gating advanced analytical tools and data portability behind the paywall.
Velocity
Steady developmentUX improvementsnew contentShow more...
MacrosFirst maintains a steady development pace, shipping 8 distinct versions over the observed window with an average cadence of approximately 0.3 releases per week. Development is currently focused on UX improvements and dashboard functionality, as evidenced by the recent major redesign. While the app has been quiet for the last 85 days, the preceding months showed consistent feature iteration and bug resolution. The development trend remains stable, prioritizing core tracking features over live-service event cycles.
Who built it?
User Sentiment
What do users think recently?
Recent user voice shows an excited sentiment. Users appreciate intuitive recipe and meal logging features allow users to track complex macro data with minimal effort and extensive food database and barcode scanner provide high accuracy for users tracking specific nutritional goals, but report recent dashboard redesign creates a clunky and confusing user interface that hinders quick daily logging.
How are ratings & reviews evolving?
What users say, by theme
- Intuitive recipe and meal logging features allow users to track complex macro data with minimal effort
- Extensive food database and barcode scanner provide high accuracy for users tracking specific nutritional goals
- Responsive customer support team resolves technical issues and bug reports with impressive speed and care
- Recent dashboard redesign creates a clunky and confusing user interface that hinders quick daily logging
73 of 181 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for MacrosFirst - Macro Tracker
How's the Health & Fitness market?
MacrosFirst holds a strong position in the Health & Fitness category with a 4.8-star rating across 20,595 total platform ratings. The app's focus on precision macro-tracking differentiates it from the broader fasting-focused market, though its recent dashboard redesign has created a temporary usability gap.
The rivals identified
By HealthVida GmbH & Co. KG.
Fastic competes directly by targeting the same health-conscious demographic, shifting the focus from pure macro tracking to a broader lifestyle approach centered on intermittent fasting and AI-driven dietary guidance.
- Integrates AI-powered restaurant menu scanning to simplify tracking while dining out at various establishments.
- Gamifies user engagement through a proprietary 'Fastic Score' to encourage consistent fasting and healthy habits.
- Prioritizes fasting-specific timers and educational content over the granular macro-nutrient logging found in MacrosFirst.
MyFit TrackerContender
Fasting App - Weight LossContender
Simple Scales - Weight TrackerContender
AteMate Food Journal & DiaryContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for MacrosFirst - Macro Tracker
Where is it heading?
The macro-tracking market is consolidating around AI-assisted entry, and MacrosFirst's recent UI regressions leave it exposed to rivals that offer lower-friction experiences. The app must prioritize core utility stability to prevent its power-user base from migrating to AI-native alternatives that require less manual effort.
- The latest dashboard redesign creates increased friction in the logging workflow, which directly correlates with the recent decline in user sentiment.
- Post-update data regressions regarding historical entries erode trust in the app as a reliable source of truth for nutrition tracking.
The SWOT
- Proprietary macro-based calorie reporting provides a defensible data-accuracy barrier for power users
- Extensive 1.8M+ verified food database ensures the app remains the primary source of truth for nutrition
- Voice-first logging integration could reduce the cognitive load of manual entry to match AI-native rivals
- Localized diet planning could capture untapped segments in markets where regional food availability is currently poorly supported
Next best moves
Revert dashboard navigation flow because the redesign is the #1 churn risk in recent reviews → restore daily logging velocity
+ 1 more prioritized moveThe counter-intuitive read
The app's #1 strength, its granular macro-precision…
Read the full takeFeature gaps
AI-powered restaurant menu scanning (available in Fastic but missing here) +1
Since the last report: The app's competitive outlook has shifted to declining due to persistent UI friction and data reliability issues following a dashboard redesign. While the core macro-tracking utility remains, the app is increasingly exposed to AI-native rivals that offer lower-friction logging experiences.
Bottom line
Restoring the efficiency of the core logging loop is the only way to defend the app's utility-focused position against AI-native rivals. If the team fails to stabilize historical data and UI friction, the current sentiment decline will accelerate churn among the power-user base.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store listing, source
Report last updated