Report updated May 19, 2026
MacrosFirst - Macro Tracker
For fitness enthusiasts and individuals following specific diet plans requiring precise macro tracking.
MacrosFirst - Macro Tracker is an established health & fitness app that is available. With a 4.8/5 rating from 20.6K reviews, it shows polarized user reception. Users particularly appreciate barcode scanner functionality provides rapid and accurate food logging for packaged grocery items, though dashboard redesign following the latest update obscures essential navigation and search functionality remains a common concern.
What is MacrosFirst - Macro Tracker?
MacrosFirst is a nutrition and macro-tracking app for fitness enthusiasts, available on iOS and Android.
Users hire the app to automate macro-math and meal planning, replacing manual spreadsheet calculations with a structured, data-driven logging workflow.
Current Momentum
v2.1 · 1w ago
Active- Redesigned dashboard with habit tracking widgets.
- Improved weight tracking visualization for trends.
Active Nemesis
Lose It! – Calorie Counter
By FitNow
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Automatically adjusts food portion sizes to match specific macro targets.
Uses camera input to parse nutrition labels and auto-fill food data.
Syncs meal history and nutrition data to external spreadsheet formats.
How much does it cost?
- Free tier with database access
- Premium tier at $6.67/month billed annually
Freemium model gates advanced data analysis and automation behind an annual subscription.
Who Built It?
Providing athletes and fitness enthusiasts with high-precision macronutrient tracking tools to simplify complex nutrition management.
Portfolio
1
Apps
Explore the full MacrosFirst report
Portfolio breakdown, audience, momentum, and every app published by MacrosFirst.
What do users think recently?
High confidence · Latest 73 of 181 total reviews analyzed · Based on 181 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate barcode scanner functionality provides rapid and accurate food logging for packaged grocery items, but report dashboard redesign following the latest update obscures essential navigation and search functionality.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for MacrosFirst - Macro Tracker?
Where is it available?
Localized markets (3)
How's The Health & Fitness Market?
How does it evolve in the Health & Fitness market?
MacrosFirst holds a #82 Grossing position in US Health & Fitness, but the gap between its Free tier and Premium utility creates friction for casual users.
Rank progression
82 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
Fastic competes directly for the health-conscious user by blending macro-tracking with intermittent fasting, capturing a massive share of the weight-loss market.
Contenders(4)
MyFit Tracker targets the hardware-integrated market, linking specific body composition scales to a mobile tracking dashboard.
Clear competes for the user whose primary goal is fasting, using nutrition tracking as a secondary support feature.
Simple Scales competes by offering superior data visualization and metric analysis for users focused on weight-centric outcomes.
This app targets the data-heavy user who prioritizes offline access to extensive nutritional databases over social or coaching features.
Same space(3)
MenuFit specializes in the 'eating out' use case, providing macro-conscious diners with data for restaurant menus.
GoTall occupies the niche health-tracking space, focusing on growth-specific metrics rather than general nutrition.
1st Phorm leverages a strong brand community and human-led coaching to retain users who need accountability.
Compare MacrosFirst - Macro Tracker against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for MacrosFirst - Macro Tracker
Strengths to defend, gaps to attack
Core Strengths
- Macro-math automation reduces manual logging friction
- Custom meal scheduling supports complex training cycles
- Responsive support team builds user trust
Critical Frictions
- Dashboard redesign obscures essential search functionality
- Aggressive subscription prompts drive user frustration
- Data-sync errors post-update erode user trust
Growth Levers
- Wearable integration to match Lose It! feature parity
- Ad-supported free tier to capture price-sensitive users
Market Threats
- MacroFactor's dynamic expenditure algorithm captures power users
- Lose It! database volume creates high switching costs
What are the next best moves?
Revert dashboard navigation flow because search-bar visibility is the top complaint → restore daily logging speed
Dashboard redesign is the #1 complaint theme in recent sentiment data.
Trade-off: Delay the planned social-sharing feature update by one sprint.
Audit data-sync logic because post-update data loss is a critical churn risk → stabilize retention
Reports of historical data disappearing post-update directly threaten long-term user habit.
Trade-off: Pause the UI polish work on the weight-tracking widget.
A counter-intuitive read
The dashboard redesign's failure is not a UI error but a symptom of over-monetizing the interface, proving that even power-user apps cannot survive if they prioritize subscription prompts over logging speed.
Feature Gaps vs Competitors
- Dynamic expenditure algorithm (available in MacroFactor)
- Wearable device integration (available in Lose It!)
Key Takeaways
MacrosFirst maintains a strong niche through macro-math automation, but the recent dashboard redesign and aggressive paywalls threaten its core retention, so the PM must prioritize UI stability and navigation to prevent churn.
Where Is It Heading?
Mixed Signals
The macro-tracking market is consolidating around AI-assisted logging and dynamic expenditure algorithms, leaving MacrosFirst exposed if it continues to prioritize monetization over core utility. The PM must stabilize the current build to prevent further sentiment erosion before attempting to compete with the feature sets of MacroFactor or Lose It!.
Dashboard redesign friction is driving a wave of negative feedback, which threatens the daily active habit and long-term retention.
The core barcode scanner and recipe tools remain strong retention anchors, providing a stable foundation for future feature expansion.