Macadam, The Step Counter. icon

MacadamApp

1app4.6(312.3K)Health & Fitness

Publisher DNA

What defines MacadamApp?

AI intelligence is not yet available for MacadamApp. The portfolio data below is up to date.

Portfolio

What does MacadamApp ship?

Apps

1 app analysed

Macadam, The Step Counter. icon
Macadam, The Step Counter.

Step counter & pedometer: walk, run, track daily steps & earn rewards.

4.6(312.3K)

Integration with health tracking software improves step count accuracy.

  • The core step counting functionality provides a consistent and reliable motivator for daily physical activity
  • Redemption windows are too restrictive and competitive, making it nearly impossible for users to cash out

Distributed across 13 markets, strongest in Europe.

Based on 1 of 1 app with localized market data · last scanned .

Americas (4)

  • Brazil1 / 1
  • Canada1 / 1
  • Mexico1 / 1
  • United States1 / 1

Europe (8)

  • France1 / 1
  • Germany1 / 1
  • Italy1 / 1
  • Netherlands1 / 1
  • Portugal1 / 1
›+3 more europe markets
  • Spain1 / 1
  • Turkey1 / 1
  • United Kingdom1 / 1

Asia-Pacific (1)

  • Singapore1 / 1

Core markets (1/1 apps)

BrazilCanadaFranceGermanyItalyMexicoNetherlandsPortugalSingaporeSpainTurkeyUnited KingdomUnited States

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

1

Negative apps

35/100

Avg sentiment score

Rivals

Who does MacadamApp compete with?

The rivals identified

Nemeses(1)

Sweatco

known forSweatcoin・Walking Step Counter

1 app4.4Health & Fitness

Both apps target the same user base by converting physical activity into virtual currency, creating direct competition for daily active users.

Contenders(4)

Aurora utility studio

known forWalkDaily - Step Counter

1 app4.6Health & Fitness

Both apps target the health and fitness market by tracking daily physical activity via device motion sensors. They compete for the same user base seeking to build daily walking habits.

GALA MIX

known forWinwalk Step Tracker & Rewards

1 app4.3Health & Fitness

Both apps target the same user base by converting physical activity into virtual currency, creating direct competition for daily active users seeking fitness incentives.

ideas wonderful

known forWalkStep:Tracker & Reward

1 app4.8Health & Fitness

Both apps target the same fitness-incentive audience by converting physical activity into rewards, creating direct competition for daily active users.

URECY WORKS

known forPedometer - Step Counter Maipo

1 app4.5Health & Fitness

Both apps target the health and fitness segment by tracking daily steps, competing for the same user base seeking activity motivation.

Same space(20)

adidas

known foradidas Running: Run tracker

1 app4.6Health & Fitness

adidas Running attracts the same fitness-focused users by integrating activity logging with a retail-based loyalty program.

BG.Studio

known forGym Workout Tracker & Fitness

1 app4.3Health & Fitness

Gym Workout Tracker serves the same fitness-oriented audience by providing a comprehensive database of gym exercises.

Department of Health and Social Care (Digital)

known forNHS Active 10 Walking Tracker

1 app4.7Health & Fitness

NHS Active 10 targets the same walking-focused demographic by emphasizing brisk walking for health benefits.

DevMaker Mobile Apps

known forDecathlon Coach - fitness, run

1 app4.2Health & Fitness

Decathlon Coach targets the same fitness-conscious audience by providing guided training programs across multiple disciplines.

fatsecret

known forCalorie Counter by fatsecret

1 app4.6Health & Fitness

Calorie Counter by fatsecret serves the same health-tracking audience by offering professional-grade nutrition data and practitioner sync.

FITAPP

known forRunning Tracker App – FITAPP

2 apps4.7Health & Fitness

FITAPP serves the same active user base by offering multi-sport GPS tracking and social-sharing capabilities.

FizzUp

known forFizzUp - Fitness Workouts

1 app4.4Health & Fitness

FizzUp serves the same fitness-focused audience by offering short, equipment-free home workout programs.

Google

known forGoogle Fit: Activity Tracking

1 app3.4Health & Fitness

Google Fit acts as a centralized data aggregator for the same fitness-focused users who use Macadam for step tracking.

IWAN MAKET APPS

known forStepReward: Walk & Earn

1 app4.4Health & Fitness

StepReward targets the same casual walking audience by offering a simple, reward-based step tracking experience.

MapMyFitness

known forMap My Walk: Walking Tracker

1 app4.8Health & Fitness

Map My Walk serves the same walking-focused audience by providing GPS-based route mapping and community challenges.

Next Vision

known forCalo: AI Food Calorie Counter

1 app4.7Health & Fitness

Calo competes for the same health-conscious user segment by automating nutritional tracking through AI-powered photo logging.

Nutracheck

known forCalorie Counter +

1 app4.4Health & Fitness

Calorie Counter + competes for the same health-focused users by offering a verified food database for high-accuracy tracking.

RefaceLithuania

known forBitePal: AI Calorie Counter

1 appHealth & Fitness

BitePal targets the same health-conscious users by gamifying the nutrition tracking experience with an AI companion.

Scrambly

known forPenguPace: Rewards for Steps

1 app4.0Health & Fitness

PenguPace competes for the same reward-seeking user base by combining step tracking with an app discovery marketplace.

StepsApp

known forStepsApp – Step Counter

1 app4.7Health & Fitness

StepsApp provides a simplified, widget-based alternative for users who prioritize step counting over financial rewards.

StepUp

known forStepUp Pedometer Step Counter

1 app4.8Health & Fitness

StepUp Pedometer competes for the same social-fitness audience by prioritizing group-based challenges over individual rewards.

Strava

known forStrava: Run, Bike, Walk

1 app4.6Health & Fitness

Strava captures the same active user base through a social-first community layer that turns individual activity into public performance.

WELLTECH APPS

known forWeight Loss Walking: WalkFit

1 app4.7Health & Fitness

WalkFit targets the same walking-focused audience by offering specialized walking series like Tai Chi and Japanese Walking.

WEWARD

known forWeWard - Walking Rewards App

2 apps4.1Health & Fitness

WeWard directly overlaps with the step-to-reward model by converting physical activity into virtual currency and gift cards.

YAZIO

known forYazio: AI Calorie Tracker

1 app4.4Health & Fitness

Yazio serves the same health-conscious demographic by offering an AI-powered calorie counter for weight management.

New entrants(1)

Smart Solution System

known forStep Counter - Pedometer App

1 app0.0Health & Fitness

Step Counter - Pedometer App serves the same casual walking audience by providing automated step and distance tracking.

Frequently asked questions

How many apps does MacadamApp publish?
MacadamApp has 1 app tracked by Marlvel, primarily in the Health & Fitness category.
What kind of apps does MacadamApp make?
MacadamApp's portfolio is concentrated in Health & Fitness, with an average rating of 4.6/5 across rated apps.
What is MacadamApp's top app?
By review volume across the portfolio, Macadam, The Step Counter. is MacadamApp's best-known app tracked by Marlvel.
In how many countries are MacadamApp's apps available?
Marlvel has tracked MacadamApp's apps across 13 countries.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by MacadamApp, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “MacadamApp intelligence.” Updated N/A. https://marlvel.ai/publishers/macadamapp

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Data licensed under CC-BY-NC 4.0