+2
Cross Forward Consulting
For apple ecosystem users, specifically those interested in home screen aesthetics, Apple Watch customization, and personal health data tracking.
Known for
For apple ecosystem users, specifically those interested in home screen aesthetics, Apple Watch customization, and personal health data tracking.
Providing highly customizable iOS and watchOS tools for users to personalize their device experience and track health metrics. Enabling deep aesthetic and functional control through native Apple platform integration.
Target audience
Portfolio
Free 5Last updated
Widgetsmith
v8.3
2mo ago
Primary focus
Personalization and health tracking utilities for Apple devices
Scale
indie
Target audience
Apple ecosystem users, specifically those interested in home screen aesthetics, Apple Watch customization, and personal health data tracking.
Released 11 updates across 5 apps in the last 6 months, with the top 3 titles receiving updates within the last 35 days, indicating active development.
5 apps analysed
Automated time-based widget switching drives daily habit formation
Distributed across 12 markets, strongest in Europe.
Based on 1 of 5 apps with localized market data — more coverage rolling in as scans complete · last scanned .
1
Positive apps
0
Neutral / mixed
0
Negative apps
82/100
Avg sentiment score
Color Widgets is the most direct rival, sharing the exact same home screen personalization niche with a massive, comparable user base and high-frequency update cadence.
Strategic outlook coming soon.
What fed this analysis
A strong contender in the design-focused widget space with a massive install base and a clear focus on aesthetic themes.
A design-centric competitor that prioritizes visual variety and theme-based home screen customization.
The primary choice for power users who demand complex, multi-layered widget creation tools.
Focuses on functional utility and app-launching efficiency rather than aesthetic personalization.
While in Health & Fitness, it competes for the same 'home screen real estate' as a utility widget.
A utility-focused widget that occupies the same home screen space by providing essential health data.
An emerging player showing consistent update velocity and capturing the aesthetic-focused demographic.
