Garmin
For athletes, outdoor adventurers, and professional mariners who own Garmin hardware and require performance tracking or specialized navigation.
Snapshot
Who is Garmin?
Bridging Garmin hardware with actionable performance data and specialized navigation tools for athletes, mariners, and outdoor enthusiasts.
Target audience
Portfolio
Free 45Last updated
Garmin Connect™
v5.23.1
5mo ago
Publisher DNA
What defines Garmin?
Publisher DNA
Primary focus
Hardware-companion ecosystem for fitness and navigation
Scale
studio
Target audience
Athletes, outdoor adventurers, and professional mariners who own Garmin hardware and require performance tracking or specialized navigation.
Portfolio momentum
Released 106 updates across 31 active apps in the last 6 months, demonstrating a high-volume maintenance and feature-rollout strategy.
Portfolio
What does Garmin ship?
Apps
45 apps analysed
Personalization tools drive long-term creative satisfaction
- Customizable watch face creation tools provide high creative satisfaction for long-term device owners
- Persistent Bluetooth synchronization failures prevent data transfer between the wearable and the mobile device
Distributed across 12 markets, strongest in Europe.
Based on 12 of 45 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- United States12 / 12
- Mexico5 / 12
- Brazil4 / 12
Europe (7)
- France5 / 12
- Germany5 / 12
- Italy5 / 12
- Spain5 / 12
- Netherlands4 / 12
›+2 more europe markets
- Portugal4 / 12
- Sweden4 / 12
Asia-Pacific (2)
- Japan3 / 12
- South Korea3 / 12
Core markets (12/12 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
3
Neutral / mixed
4
Negative apps
41/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Garmin compete with?
The rivals identified
Nemeses(2)
Fitbit serves the exact same mass-market wearable ecosystem as Garmin, with a massive, highly active user base and frequent feature updates.
Both apps compete for the same recreational boater and angler audience, forcing a choice between a hardware-dependent companion tool and a standalone navigation platform.
Contenders(10)
Both applications target recreational boaters with marine navigation and chart-based tools, creating direct competition for users seeking route planning and maritime data.
Directly competes for the performance-focused athlete segment with a dedicated, hardware-centric mobile companion app.
Both apps target the same marine navigation audience, but Aqua Map functions as a standalone navigation platform while ActiveCaptain requires Garmin hardware for full utility.
Both apps target recreational boaters and sailors, competing for navigation and chart management utility on mobile devices.
Both applications target the same marine navigation audience, though ActiveCaptain functions as a hardware-dependent companion while iNavX operates as a standalone navigation tool.
Both apps target the same marine navigation audience, but TZ iBoat functions as a standalone professional-grade navigation tool while ActiveCaptain serves as a hardware-dependent companion for Garmin electronics.
Both apps target the same marine navigation audience by integrating mobile devices with boat hardware, forcing users to choose between Garmin's established hardware compatibility and Orca's specialized routing tools.
Navily competes by offering a standalone community-driven anchorage and marina booking platform that functions independently of specific marine hardware, unlike the Garmin-tethered ActiveCaptain.
Both apps target recreational boaters for navigation and community feedback, creating direct competition for user attention during marine activities.
High-velocity development and massive scale make this a direct threat to the Garmin wearable management experience.
Same space(20)
Hunting-specific mapping layers provide terrain analysis for outdoor enthusiasts, overlapping with the demographic that uses ActiveCaptain for marine exploration.
Multi-modal navigation for off-road and watercraft provides a shared platform for outdoor enthusiasts who also rely on ActiveCaptain for marine-specific tasks.
Offline waypoint logging and tracking serve the same remote-area navigation needs as ActiveCaptain, though it lacks specific marine-hardware synchronization.
Safety-focused tracking and crash detection provide similar peace-of-mind utility for motorcyclists as ActiveCaptain's vessel monitoring does for boaters.
Marina reservation management directly addresses the trip-planning needs of boaters who use ActiveCaptain for navigation and vessel monitoring.
Property boundary identification and GPS tracking provide field navigation utility for outdoor enthusiasts who also utilize marine electronics.
Gamified outdoor exploration targets the same leisure-time demographic as ActiveCaptain users, though it lacks marine-specific hardware integration.
Turn-by-turn navigation and traffic updates provide general-purpose routing that complements the specialized marine-specific navigation provided by ActiveCaptain.
Fishing-specific intelligence and river-measuring tools serve the angler demographic that uses ActiveCaptain for marine navigation and hardware synchronization.
High-fidelity terrain data and offline mapping serve the same backcountry navigation needs as ActiveCaptain, though it lacks marine-specific hardware integration.
Trail discovery and offline map access provide navigation utility for hikers and cyclists, overlapping with the outdoor-focused user base of ActiveCaptain.
Serves the professional coaching and structured training niche that overlaps with Garmin's power user base.
Community-driven route discovery and ride tracking serve the same outdoor-adventure demographic that uses ActiveCaptain for marine route planning.
Official topographic map access provides offline navigation for hikers and cyclists, serving the same outdoor-exploration demographic as ActiveCaptain users.
Dimension-aware routing for heavy vehicles provides navigation safety for large-vehicle operators, paralleling the specialized routing needs of large-vessel captains.
While a platform-agnostic social network, it is the primary destination for the data Garmin users generate.
Vehicle-specific routing for trucks and RVs addresses navigation constraints similar to those faced by boaters, though it focuses on road-based clearance.
Professional-grade GIS tools serve the same outdoor navigation demographic, providing offline mapping utility that complements marine-focused hardware.
Community-verified trail data provides a discovery layer for outdoor enthusiasts who also utilize Garmin marine hardware for navigation.
Adjacent health-focused ecosystem that competes for the user's primary health dashboard real estate.
New entrants(2)
Rapid innovation and a distinct form factor have made this a high-growth threat in the wearable space.
Disrupting the wearable market by focusing on subscription-based recovery coaching rather than just data tracking.
Frequently asked questions
How many apps does Garmin publish?
What kind of apps does Garmin make?
What is Garmin's top app?
In how many countries are Garmin's apps available?
What fed this analysis
- Apps analyzed:
- 40
- With full intel:
- 4
- With overview:
- 40
- Website scraped:
- yes
- Social presence:
- yes