Navico Norway AS
For recreational boaters, sailors, and professional anglers, as well as certified marine electronics technicians and dealers.
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Snapshot
Who is Navico Norway AS?
Providing integrated marine navigation and hardware-utility software for recreational boaters, professional anglers, and marine technicians.
Target audience
Portfolio
Free 11Last updated
Link Pro
v4.19.5
6mo ago
Publisher DNA
What defines Navico Norway AS?
Publisher DNA
Primary focus
Marine navigation and hardware-integrated utilities
Scale
studio
Target audience
Recreational boaters, sailors, and professional anglers, as well as certified marine electronics technicians and dealers.
Origin
Navico Norway AS is the entity behind established marine brands including Simrad Yachting, Lowrance, and B&G.
Signature Patterns
- •Hardware-software synergy: Apps are designed to sync waypoints, routes, and sonar data with physical onboard displays.
- •Multi-brand segmentation: Distinct apps for Simrad (yachting), Lowrance (fishing), and B&G (sailing) to target specific marine niches.
- •Freemium to Subscription transition: Moving from free hardware companions to paid professional-grade charting via C-MAP.
- •B2B and B2C mix: Portfolio includes both consumer-facing navigation and specialized dealer tools for system commissioning.
Portfolio momentum
Maintained an active development cycle with 6 releases across the portfolio in the last 6 months, with over 50% of the catalog currently active.
Company profile
low confidence- Headquarters
- Norway
Portfolio
What does Navico Norway AS ship?
Apps
11 apps analysed
GPX interoperability reduces hardware-migration friction
- Offshore and inland marine routing features provide high utility for boating enthusiasts
- Frequent application crashes during launch and track saving disrupt critical navigation tasks
Tightly focused on 5 markets (France, Italy, Mexico, Spain, United States).
Based on 3 of 11 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (2)
- Mexico3 / 3
- United States3 / 3
Europe (3)
- France3 / 3
- Italy3 / 3
- Spain3 / 3
Core markets (3/3 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
25/100
Avg sentiment score
Rivals
Who does Navico Norway AS compete with?
The rivals identified
Nemeses(1)
Both apps target recreational boaters and fishermen with high-resolution bathymetry and offline-first navigation, creating direct competition for users prioritizing reliable marine data.
Contenders(9)
Both apps target recreational boaters with freemium marine navigation tools, creating direct competition for users seeking offline charts and route management.
Both apps target the same marine navigation audience, but ActiveCaptain functions as a hardware-tethered companion while C-MAP: Boating operates as a standalone navigation tool.
Both apps target recreational boaters with subscription-based marine navigation tools, creating direct competition for users seeking reliable offline nautical charts.
Both apps target recreational boaters requiring offline navigation, but Nautical Charts & Maps captures price-sensitive users by removing the subscription barrier and account-login friction found in C-MAP: Boating.
Both apps target recreational boaters and fishermen with freemium marine navigation tools, creating direct competition for users seeking mobile chart plotting and route planning.
Both apps target the same recreational boating and sailing demographic, competing directly for mobile navigation utility through freemium models.
Both apps target recreational boaters and sailors with marine navigation tools, competing directly for the same user base through freemium mobile navigation models.
Navily competes for the same recreational boating audience by offering community-driven anchorage discovery and marina booking, which complements the navigation utility provided by C-MAP: Boating.
Both apps target recreational boaters with navigation tools and offline chart capabilities, creating direct competition for the same user base.
Same space(20)
Avenza Maps enables professional-grade offline navigation for remote areas, directly competing with the offline chart utility of marine apps.
BaseMap provides specialized land ownership and parcel data for hunters, representing a niche navigation segment.
Bikemap provides specialized routing for cyclists, mirroring the specialized marine routing needs of boaters.
calimoto utilizes a curvy-road routing algorithm that provides a specialized navigation experience similar to marine-specific routing.
Citymapper serves urban commuters, competing for the same user's attention during non-boating transit hours.
GPS Tracks provides professional-grade waypoint logging and offline reliability for remote field work.
known for
MapXplorer: Map Radar Navigate
MapXplorer offers general-purpose navigation that overlaps with the basic routing functionality of marine apps.
Geocaching captures the outdoor exploration segment, competing for the same recreational time budget as boating.
onX Backcountry provides high-fidelity terrain data and offline 3D mapping for backcountry navigation.
OS Maps provides detailed map layers and offline access for outdoor recreation, overlapping with marine navigation utility.
Organic Maps offers privacy-focused, offline-first navigation that appeals to the same remote-area user segment.
Trailforks maintains a community-sourced trail database that provides a similar content-based retention mechanism as marine bathymetry.
Savvy Navvy is a direct marine navigation competitor providing integrated weather and tide data for recreational boaters.
Sygic GPS Truck & Caravan offers dimension-aware routing for large vehicles, paralleling the safety-critical navigation requirements of marine vessels.
Sygic GPS Truck & Caravan offers dimension-aware routing for large vehicles, paralleling the safety-critical navigation requirements of marine vessels.
TomTom provides real-time traffic and lane guidance for drivers, serving as a general-purpose navigation alternative.
Gaia GPS provides professional-grade GIS tools for outdoor navigation, representing a higher-fidelity alternative for land-based segments.
CoPilot uses vehicle-specific routing logic for heavy-duty transport, mirroring the specialized navigation needs of marine operators.
Wavve Boating is a direct marine competitor offering customized nautical charts and environmental data for recreational boaters.
Wikiloc maintains a massive community-verified route database that functions as a content barrier similar to marine chart databases.
The Analyst's Read
The bottom line on Navico Norway AS
Bottom line
Navico is a dominant incumbent leveraging mobile software to reinforce its hardware ecosystem. Their strategic success depends on successfully migrating their hardware user base into the C-MAP subscription model while addressing technical stability issues in their core navigation apps.
Frequently asked questions
How many apps does Navico Norway AS publish?
What kind of apps does Navico Norway AS make?
What is Navico Norway AS's top app?
In how many countries are Navico Norway AS's apps available?
What fed this analysis
- Apps analyzed:
- 11
- With full intel:
- 1
- With overview:
- 11
- Website scraped:
- yes
- Social presence:
- yes
