+8
Navico Norway AS
For recreational boaters, sailors, and professional anglers, as well as certified marine electronics technicians and dealers.
Known for
For recreational boaters, sailors, and professional anglers, as well as certified marine electronics technicians and dealers.
Providing integrated marine navigation and hardware-utility software for recreational boaters, professional anglers, and marine technicians.
Target audience
Portfolio
Free 11Last updated
C-MAP: Boating
v4.6.0
7mo ago
Primary focus
Marine navigation and hardware-integrated utilities
Scale
studio
Target audience
Recreational boaters, sailors, and professional anglers, as well as certified marine electronics technicians and dealers.
Origin
Navico Norway AS is the entity behind established marine brands including Simrad Yachting, Lowrance, and B&G.
Maintained an active development cycle with 6 releases across the portfolio in the last 6 months, with over 50% of the catalog currently active.
11 apps analysed
GPX interoperability reduces hardware-migration friction
Tightly focused on 5 markets (France, Italy, Mexico, Spain, United States).
Based on 2 of 11 apps with localized market data — more coverage rolling in as scans complete · last scanned .
0
Positive apps
0
Neutral / mixed
1
Negative apps
25/100
Avg sentiment score
With over 21,000 ratings and a long-standing presence in the marine navigation niche, iNavX serves as the primary benchmark for professional-grade chart plotting.
Strategic outlook coming soon.
What fed this analysis
Massive user scale and a robust offline-first architecture make it a formidable alternative for map-centric navigation.
High release velocity and a focus on 'all-in-one' routing make this a direct threat to the target's recreational user base.
Captures the fishing-specific segment of the boating market by layering social and catch-tracking features over maps.
Provides specialized marine-specific weather forecasting that directly competes with the target app's utility for sailing.
A highly focused utility that solves a specific, recurring pain point for the target app's core audience.
While primarily a weather tool, its dominance in marine weather visualization makes it a critical adjacent utility for boaters.
Rapidly expanding the boating ecosystem by focusing on the transactional side of the industry: marina reservations.
