Navico Norway AS
For recreational boaters, sailors, and professional anglers, as well as certified marine electronics technicians and dealers.
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Snapshot
Who is Navico Norway AS?
Providing integrated marine navigation and hardware-utility software for recreational boaters, professional anglers, and marine technicians.
Target audience
Portfolio
Free 11Last updated
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v4.19.5
5mo ago
Publisher DNA
What defines Navico Norway AS?
Publisher DNA
Primary focus
Marine navigation and hardware-integrated utilities
Scale
studio
Target audience
Recreational boaters, sailors, and professional anglers, as well as certified marine electronics technicians and dealers.
Origin
Navico Norway AS is the entity behind established marine brands including Simrad Yachting, Lowrance, and B&G.
Signature Patterns
- •Hardware-software synergy: Apps are designed to sync waypoints, routes, and sonar data with physical onboard displays.
- •Multi-brand segmentation: Distinct apps for Simrad (yachting), Lowrance (fishing), and B&G (sailing) to target specific marine niches.
- •Freemium to Subscription transition: Moving from free hardware companions to paid professional-grade charting via C-MAP.
- •B2B and B2C mix: Portfolio includes both consumer-facing navigation and specialized dealer tools for system commissioning.
Portfolio momentum
Maintained an active development cycle with 6 releases across the portfolio in the last 6 months, with over 50% of the catalog currently active.
Company profile
low confidence- Headquarters
- Norway
Portfolio
What does Navico Norway AS ship?
Apps
11 apps analysed
GPX interoperability reduces hardware-migration friction
- Offshore and inland marine routing features provide high utility for boating enthusiasts
- Frequent application crashes during launch and track saving disrupt critical navigation tasks
Tightly focused on 5 markets (France, Italy, Mexico, Spain, United States).
Based on 2 of 11 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (2)
- Mexico2 / 2
- United States2 / 2
Europe (3)
- France2 / 2
- Italy2 / 2
- Spain2 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
25/100
Avg sentiment score
Rivals
Who does Navico Norway AS compete with?
The rivals identified
Nemeses(1)
With over 21,000 ratings and a long-standing presence in the marine navigation niche, iNavX serves as the primary benchmark for professional-grade chart plotting.
Contenders(2)
Massive user scale and a robust offline-first architecture make it a formidable alternative for map-centric navigation.
High release velocity and a focus on 'all-in-one' routing make this a direct threat to the target's recreational user base.
Same space(4)
Captures the fishing-specific segment of the boating market by layering social and catch-tracking features over maps.
Provides specialized marine-specific weather forecasting that directly competes with the target app's utility for sailing.
A highly focused utility that solves a specific, recurring pain point for the target app's core audience.
While primarily a weather tool, its dominance in marine weather visualization makes it a critical adjacent utility for boaters.
New entrants(1)
Rapidly expanding the boating ecosystem by focusing on the transactional side of the industry: marina reservations.
The Analyst's Read
The bottom line on Navico Norway AS
Bottom line
Navico is a dominant incumbent leveraging mobile software to reinforce its hardware ecosystem. Their strategic success depends on successfully migrating their hardware user base into the C-MAP subscription model while addressing technical stability issues in their core navigation apps.
Frequently asked questions
How many apps does Navico Norway AS publish?
What kind of apps does Navico Norway AS make?
What is Navico Norway AS's top app?
In how many countries are Navico Norway AS's apps available?
What fed this analysis
- Apps analyzed:
- 11
- With full intel:
- 1
- With overview:
- 11
- Website scraped:
- yes
- Social presence:
- yes