Lifesum AB
For health-conscious individuals and weight management seekers looking for tech-forward, simplified nutrition tracking.
Lifesum: AI Calorie CounterSnapshot
Who is Lifesum AB?
Simplifying healthy eating through AI-driven nutrition tracking and personalized lifestyle insights for health-conscious users.
Target audience
Portfolio
Free 1Last updated
Lifesum: AI Calorie Counter
v23.9.1
6mo ago
Publisher DNA
What defines Lifesum AB?
Publisher DNA
Primary focus
AI-driven nutrition and health tracking
Scale
indie
Target audience
Health-conscious individuals and weight management seekers looking for tech-forward, simplified nutrition tracking.
Signature Patterns
- •Heavy emphasis on AI-driven multimodal tracking including photo, voice, and text logging.
- •Freemium monetization model with tiered premium subscriptions for 1-month and 3-month durations.
- •Holistic health tracking using proprietary metrics like 'Life Score' alongside standard macro counting.
- •Focus on a single-app ecosystem rather than a broad portfolio of niche health tools.
Portfolio momentum
Actively maintaining a single flagship title with 2 updates in the last 6 months, including a major AI-driven architectural overhaul.
Portfolio
What does Lifesum AB ship?
Apps
1 app analysed
Multimodal logging reduces friction for daily active users
- Long-term users previously valued the intuitive manual tracking and reliable food database for weight management
- Forced AI-driven interface changes make manual food logging significantly more difficult and less accurate
Distributed across 17 markets, strongest in Europe.
Based on 1 of 1 app with localized market data · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (9)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+4 more europe markets
- Spain1 / 1
- Sweden1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (4)
- India1 / 1
- Indonesia1 / 1
- Singapore1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
25/100
Avg sentiment score
Rivals
Who does Lifesum AB compete with?
The rivals identified
Nemeses(1)
Both applications target health-conscious users seeking weight management through calorie and macro tracking, with both currently pivoting toward AI-assisted logging workflows.
Contenders(11)
Both apps compete for the same calorie and nutrition tracking audience, targeting users who prioritize weight management and data-driven eating habits.
Fitia and Lifesum compete for the same weight management audience by offering overlapping multimodal logging features, including photo-based food scanning and AI-driven calorie tracking.
Both apps compete for the same weight management audience by offering AI-assisted meal logging and calorie tracking as their primary utility.
Both apps target users seeking weight management and nutrition tracking through AI-assisted meal logging and subscription-based models.
Both apps target weight management and metabolic health through AI-guided tracking, competing for the same daily-active-user habit loop.
Cal AI targets the same time-conscious user base as Lifesum but relies on a pure AI-photo logging model to strip away manual entry.
Both apps compete for the same weight management audience by offering calorie and macro tracking tools, directly clashing on the efficiency and accuracy of daily meal logging.
Both apps target health-conscious users seeking weight management and nutrition tracking, creating direct competition for daily active users in the calorie and nutrition tracking category.
Both apps target weight management through food tracking, with Welmi competing for the same user base by offering an automated photo-based scanner that directly challenges Lifesum's multimodal logging.
Cal AI targets the same time-conscious user base as Lifesum but relies on a pure AI-photo logging model to strip away manual entry.
Both applications target the same weight management demographic by providing calorie tracking and nutritional guidance, creating direct competition for users seeking data-driven eating habits.
Same space(19)
known for
Diet: Weight loss Healthy food
Diet targets the same weight-management audience as Lifesum, offering personalized meal plans designed by nutritionists.
Simple competes for Lifesum's users by replacing clinical calorie tracking with a gamified AI persona named Blinky.
Triggerbites targets the same food-tracking audience as Lifesum, using AI to identify symptom correlations.
Eat This Much targets the same nutrition-tracking audience as Lifesum but automates the meal planning process.
Food Calorie Scanner targets the same calorie-tracking audience as Lifesum, using computer vision to automate nutritional logging.
FatSecret competes for Lifesum's broad user base by offering a comprehensive free-tier database and professional-sync tools.
feastr targets the same weight-loss audience as Lifesum, focusing on personalized meal plans without calorie counting.
Food Diary targets the same habit-building audience as Lifesum, focusing on visual food journaling to replace manual entry.
MenuFit addresses the same macro-tracking audience as Lifesum but focuses specifically on restaurant meal analysis.
MacrosFirst serves the same power-user segment as Lifesum, prioritizing macro-based calorie reporting over static database entries.
Home Fitness targets the same weight-loss goal as Lifesum by integrating workout planning with water balance tracking.
Food Diary+ serves the same mindful-eating audience as Lifesum, replacing complex data entry with simple photo journaling.
Calo targets the same calorie-tracking audience as Lifesum, offering multi-modal logging to reduce friction.
Workout Planner targets the same fitness-focused audience as Lifesum, emphasizing progress tracking for gym routines.
Noom competes for the same weight-management audience but uses a behavioral psychology curriculum to differentiate from Lifesum's calorie-first approach.
CaloCare competes for Lifesum's weight-management users by providing multi-modal logging tools in a free-to-use format.
Simple targets the same weight-loss demographic as Lifesum, focusing on habit building rather than strict calorie counting.
MacroFactor serves the same data-driven segment as Lifesum but uses a dynamic expenditure algorithm to automate metabolic adjustments.
Omo targets the same weight-loss audience as Lifesum, pairing calorie tracking with a psychology-based educational curriculum.
The Analyst's Read
The bottom line on Lifesum AB
Bottom line
Lifesum is a specialized health-tech publisher successfully defending its niche by pivoting toward AI-automated logging. Their success hinges on resolving recent UI-related user backlash while maintaining their lead in multimodal data entry.
Frequently asked questions
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What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes