Lifesum AB
For health-conscious individuals and weight management seekers looking for tech-forward, simplified nutrition tracking.
Lifesum: AI Calorie CounterSnapshot
Who is Lifesum AB?
Simplifying healthy eating through AI-driven nutrition tracking and personalized lifestyle insights for health-conscious users.
Target audience
Portfolio
Free 1Last updated
Lifesum: AI Calorie Counter
v23.9.1
3mo ago
Publisher DNA
What defines Lifesum AB?
Publisher DNA
Primary focus
AI-driven nutrition and health tracking
Scale
indie
Target audience
Health-conscious individuals and weight management seekers looking for tech-forward, simplified nutrition tracking.
Signature Patterns
- •Heavy emphasis on AI-driven multimodal tracking including photo, voice, and text logging.
- •Freemium monetization model with tiered premium subscriptions for 1-month and 3-month durations.
- •Holistic health tracking using proprietary metrics like 'Life Score' alongside standard macro counting.
- •Focus on a single-app ecosystem rather than a broad portfolio of niche health tools.
Portfolio momentum
Actively maintaining a single flagship title with 2 updates in the last 6 months, including a major AI-driven architectural overhaul.
Portfolio
What does Lifesum AB ship?
Apps
1 app analysed
Multimodal logging reduces friction for daily active users
- Long-term users previously valued the intuitive manual tracking and reliable food database for weight management
- Forced AI-driven interface changes make manual food logging significantly more difficult and less accurate
Distributed across 17 markets, strongest in Europe.
Based on 1 of 1 app with localized market data · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (9)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+4 more europe markets
- Spain1 / 1
- Sweden1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (4)
- India1 / 1
- Indonesia1 / 1
- Singapore1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
25/100
Avg sentiment score
Rivals
Who does Lifesum AB compete with?
The rivals identified
Nemeses(1)
With nearly 3 million ratings and a massive, established user base, this is the primary benchmark for calorie tracking and food database depth.
Contenders(3)
High-velocity development with 28 releases in six months makes this a formidable competitor in feature innovation.
Positions itself as a psychological weight-loss program rather than a simple tracker, capturing a distinct audience segment.
Leverages a powerful, proprietary points-based system that creates a unique, defensible ecosystem for its subscribers.
Same space(4)
Broadens the scope to include holistic health coaching, moving beyond simple calorie counting.
Users report: Acts as a hardware-integrated platform that captures health data automatically, reducing the need for manual logging.
A high-quality, reliable alternative that focuses on clinical accuracy and a clean, user-friendly interface.
Dominates the specialized low-carb and keto niche with highly tailored features for specific dietary needs.
New entrants(2)
Rapidly gaining traction among power users by offering a data-driven, non-judgmental approach to weight management.
Directly challenges Lifesum's AI-first positioning with a modern, streamlined approach to automated tracking.
The Analyst's Read
The bottom line on Lifesum AB
Bottom line
Lifesum is a specialized health-tech publisher successfully defending its niche by pivoting toward AI-automated logging. Their success hinges on resolving recent UI-related user backlash while maintaining their lead in multimodal data entry.
Frequently asked questions
How many apps does Lifesum AB publish?
What kind of apps does Lifesum AB make?
What is Lifesum AB's top app?
In how many countries are Lifesum AB's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes