Lifesum AB
For health-conscious individuals and weight management seekers looking for tech-forward, simplified nutrition tracking.
Lifesum: AI Calorie CounterSnapshot
Who is Lifesum AB?
Simplifying healthy eating through AI-driven nutrition tracking and personalized lifestyle insights for health-conscious users.
Target audience
Portfolio
Free 1Last updated
Lifesum: AI Calorie Counter
v23.9.1
5mo ago
Publisher DNA
What defines Lifesum AB?
Publisher DNA
Primary focus
AI-driven nutrition and health tracking
Scale
indie
Target audience
Health-conscious individuals and weight management seekers looking for tech-forward, simplified nutrition tracking.
Signature Patterns
- •Heavy emphasis on AI-driven multimodal tracking including photo, voice, and text logging.
- •Freemium monetization model with tiered premium subscriptions for 1-month and 3-month durations.
- •Holistic health tracking using proprietary metrics like 'Life Score' alongside standard macro counting.
- •Focus on a single-app ecosystem rather than a broad portfolio of niche health tools.
Portfolio momentum
Actively maintaining a single flagship title with 2 updates in the last 6 months, including a major AI-driven architectural overhaul.
Portfolio
What does Lifesum AB ship?
Apps
1 app analysed
Multimodal logging reduces friction for daily active users
- Long-term users previously valued the intuitive manual tracking and reliable food database for weight management
- Forced AI-driven interface changes make manual food logging significantly more difficult and less accurate
Distributed across 17 markets, strongest in Europe.
Based on 1 of 1 app with localized market data · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (9)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+4 more europe markets
- Spain1 / 1
- Sweden1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (4)
- India1 / 1
- Indonesia1 / 1
- Singapore1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
25/100
Avg sentiment score
Rivals
Who does Lifesum AB compete with?
The rivals identified
Nemeses(1)
Both apps target health-conscious users with AI-driven logging and calorie tracking, competing directly for the same daily active user base.
Contenders(10)
Both apps compete for the same health-conscious audience by providing calorie and nutrition tracking tools that rely on daily user engagement for retention.
Fitia competes directly with Lifesum by targeting the same weight management and nutrition tracking audience with overlapping multimodal logging features like AI photo scanning and voice entry.
Both apps target weight management through calorie tracking and habit monitoring, competing directly for users who rely on daily logging to maintain health goals.
Both apps target individuals seeking weight management through AI-driven meal logging and subscription-based nutrition plans, creating direct competition for users prioritizing automated tracking.
Cal AI targets the same time-sensitive user base as Lifesum by prioritizing photo-based nutrition analysis over traditional manual entry.
Both apps compete for weight management users by offering automated nutritional logging and calorie tracking tools.
Both apps target weight management and nutrition tracking, competing for the same daily active user habit loop through calorie and macro logging.
Both apps target weight management and nutrition tracking using AI-driven logging, competing for users who want to reduce the friction of manual calorie counting.
Both applications target the same weight management audience through calorie tracking and nutrition guidance, competing directly for users seeking automated food logging solutions.
Both apps target weight management through AI-assisted calorie tracking and meal planning, creating direct competition for users seeking automated nutritional logging.
Same space(20)
known for
Diet: Weight loss Healthy food
Diet: Weight loss Healthy food serves the same audience by providing nutritionist-designed plans that can be manually customized.
Calorie Counter & Macros NE1 targets the same audience by emphasizing privacy and local data storage as a differentiator against cloud-based trackers.
AI Nutrition & Weight Tracker competes for the same nutrition-tracking audience by offering an all-in-one tool for calorie and habit management.
Eat This Much complements the Lifesum audience by automating the meal planning process that Lifesum users must otherwise manage manually.
FatSecret competes for the same nutrition-tracking audience by providing a more generous free tier than Lifesum, supported by B2B professional-sync tools.
See How You Eat targets the same audience by removing the calorie-counting friction that currently frustrates Lifesum users.
Hevy serves the same fitness-conscious demographic but shifts the focus from nutrition to strength training, using social mechanics to maintain daily engagement.
Nutrition Coach serves the same weight management audience by emphasizing flexible dieting and sustainable habits over restrictive tracking.
MacrosFirst targets the same precision-focused nutrition audience but uses a proprietary macro-calculation engine to differentiate from Lifesum's standard database approach.
Mealime serves the same health-conscious user base by focusing on the grocery procurement and cooking phase of the nutrition journey.
Fitness at Home targets the same weight loss audience by bundling workout plans with meal planning to provide a more integrated health experience.
Food Diary+ serves the same audience by providing a minimalist, photo-centric alternative to the data-heavy tracking in Lifesum.
Calo competes for the same weight management audience by offering AI-powered photo recognition to reduce the manual logging friction that currently plagues Lifesum users.
MealPrepPro serves the same health-conscious audience by automating the planning and grocery shopping tasks that complement Lifesum's tracking.
Workout Builder serves the same fitness-focused audience but focuses on gym-logging utility rather than nutrition tracking.
Noom shares the weight loss goal with Lifesum but uses a behavioral psychology curriculum to differentiate its approach to habit formation.
SimpliFit targets the same audience by using AI to reduce the manual effort of calorie counting, similar to Lifesum's recent AI pivot.
MacroFactor targets the same data-driven nutrition audience but replaces manual logging with a dynamic energy expenditure algorithm to ensure metabolic accuracy.
Cal AI targets the same time-sensitive user base as Lifesum by prioritizing photo-based nutrition analysis over traditional manual entry.
Omo targets the same weight loss audience as Lifesum by pairing standard calorie tracking with a psychology-based educational curriculum.
The Analyst's Read
The bottom line on Lifesum AB
Bottom line
Lifesum is a specialized health-tech publisher successfully defending its niche by pivoting toward AI-automated logging. Their success hinges on resolving recent UI-related user backlash while maintaining their lead in multimodal data entry.
Frequently asked questions
How many apps does Lifesum AB publish?
What kind of apps does Lifesum AB make?
What is Lifesum AB's top app?
In how many countries are Lifesum AB's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes