Fitia: Calorie Counter & Diet icon

Nutrition Technologies

For individuals focused on weight management and muscle gain who prefer data-driven, automated dietary tracking.

1app4.9(9.6K)Health & Fitness

Snapshot

Who is Nutrition Technologies?

Simplifying nutrition tracking through AI-driven meal planning and multi-modal logging. Helping users reach health goals without complex dietetics.

Target audience

Individuals focused on weight managementMuscle gain who prefer data-drivenAutomated dietary tracking

Active nemesis

fatsecret

Other rivals

Portfolio

Free 1
1
app
Health & Fitness1

Last updated

Fitia: Calorie Counter & Diet

v22.3.9

6mo ago

Intense

Publisher DNA

What defines Nutrition Technologies?

Publisher DNA

Primary focus

Health & Fitness · AI-powered nutrition tracking

Scale

indie

Target audience

Individuals focused on weight management and muscle gain who prefer data-driven, automated dietary tracking.

Origin

Founded in 2019, the company aims to remove the complexity from healthy eating by combining AI with nutritional science.

Signature Patterns

  • •AI-driven personalization for meal plans and nutrition tracking
  • •Multi-modal logging capabilities including photo, voice, and text input
  • •Freemium monetization model
  • •High-frequency update cadence
Intense

Portfolio momentum

Released 12 updates in the last 6 months for their single active application, indicating a high-frequency development cycle.

Last release 23d agoActive apps 1

Company profile

medium confidence
Founded
2019

Portfolio

What does Nutrition Technologies ship?

Apps

1 app analysed

Rivals

Who does Nutrition Technologies compete with?

The rivals identified

Nemeses(1)

fatsecret

known forCalorie Counter by fatsecret

1 app4.6Health & Fitness

Both applications target the same nutrition tracking and weight management audience, competing directly for users seeking food logging and dietary goal setting tools.

Contenders(10)

FitNow

known forCalorie Counter by Lose It!

1 app4.8Health & Fitness

Both applications target weight management through calorie tracking and AI-assisted logging, competing for users who prioritize automated data entry and nutritional monitoring.

Foodvisor

known forFoodvisor - AI Calorie Counter

1 app4.6Health & Fitness

Both applications target users seeking automated nutrition tracking through AI-driven photo recognition and personalized meal planning.

Improvement Tech

known forCal AI - Food Calorie Tracker

1 app4.6Health & Fitness

Cal AI directly overlaps with Fitia's photo-based logging feature, targeting users who prioritize speed over manual entry.

Lifesum

known forLifesum: AI Calorie Tracker

1 app4.4Health & Fitness

Both applications target the calorie and nutrition tracking market with overlapping multi-modal logging features including photo and voice input.

Municorn

known forCalorie Counter & Food Tracker

1 app4.7Health & Fitness

Both applications target the same weight management and nutrition tracking audience, competing directly through AI-assisted logging and macro calculation features.

MyFitnessPal

known forMyFitnessPal: Calorie Counter

1 app4.4Health & Fitness

Both applications target health-conscious users seeking weight management through calorie and nutrition tracking, competing directly on AI-driven logging and personalized meal planning.

Next Vision

known forCalo: AI Food Calorie Counter

1 app4.7Health & Fitness

Both apps compete for users seeking automated nutrition tracking through AI-powered food logging and calorie management.

Noom

known forNoom Weight Loss, Food Tracker

1 app4.7Health & Fitness

Both applications target individuals seeking weight management and nutrition tracking, with Fitia focusing on AI-driven logging and Noom on behavioral psychology and clinical weight loss.

RefaceLithuania

known forBitePal: AI Calorie Counter

1 appHealth & Fitness

Both applications target users seeking nutrition tracking and weight management through AI-assisted, multi-modal logging features.

T-SHAPED APPS

known forWelmi - Calorie Counter & Diet

1 app4.8Health & Fitness

Both applications target the same weight management and nutrition tracking audience, competing directly through automated food logging and personalized dietary guidance.

Same space(20)

Eat This Much

known forEat This Much - Meal Planner

1 app4.7Health & Fitness

Eat This Much serves the same audience as Fitia by automating the meal-planning process based on specific dietary goals.

HealthVida GmbH & Co. KG.

known forFastic Weight Loss & Fasting

1 app4.4Health & Fitness

Fastic serves the same weight-loss audience as Fitia but anchors its utility in intermittent fasting timers rather than meal planning.

Hevy Studios S.L.

known forHevy - Workout Tracker Gym Log

1 app4.9Health & Fitness

Hevy competes for the same health-conscious user base by focusing on gym-logging progress rather than dietary intake.

Ivy Apps

known forIvy: Processed Food Scanner

1 app4.6Health & Fitness

Ivy serves the same health-conscious users as Fitia, focusing on ingredient-level analysis rather than just calorie counts.

MacrosFirst

known forMacrosFirst - Macro Tracker

1 app4.9Health & Fitness

MacrosFirst serves the same power-user segment as Fitia, prioritizing granular macro-precision over general calorie tracking.

Mealime Meal Plans

known forMealime Meal Plans & Recipes

1 app4.8Health & Fitness

Mealime complements Fitia by focusing on the grocery procurement and meal-prep side of a healthy diet.

MONTIBUS

known forHome Fitness for Weight Loss

1 app4.6Health & Fitness

Fitness at Home targets the same weight-loss audience as Fitia, combining training plans with nutritional tracking.

Mosaic S.r.l.

known forMy Diet Coach - Weight Loss

1 app4.6Health & Fitness

My Diet Coach targets the same weight-loss audience as Fitia, emphasizing psychological guidance alongside standard tracking tools.

Nibble Apps

known forMealPrepPro Planner & Recipes

1 app4.7Health & Fitness

MealPrepPro serves the same audience as Fitia by automating meal planning and grocery lists for families.

Planned

known forHealthy Kitchen: Meal Planner

1 app4.8Health & Fitness

Healthy Kitchen serves the same audience as Fitia by combining meal planning, recipe importing, and macro tracking.

ReciMe

known forReciMe: Recipes & Meal Planner

1 appHealth & Fitness

ReciMe complements Fitia by providing a recipe-aggregation utility that users often pair with their nutrition-tracking habits.

Scan App

known forSnapCal: AI Calorie Counter

1 app4.8Health & Fitness

SnapCal provides a similar AI-assisted logging experience to Fitia, focusing on reducing the friction of daily nutritional tracking.

Simple.Life Apps

known forSimple・AI Weight Loss & Health

1 app4.5Health & Fitness

Simple targets the same health-conscious demographic as Fitia but shifts the focus from calorie counting to habit-based coaching.

Stronger By Science Technologies

known forMacroFactor - Macro Tracker

2 apps4.8Health & Fitness

MacroFactor serves the same data-driven audience as Fitia but replaces manual meal planning with a dynamic energy expenditure algorithm.

TOSIN GmbH & Co KG

known forPotto: Meal Planner & Recipes

1 app4.6Health & Fitness

Potto targets the same audience as Fitia by offering a budget-conscious meal-planning and calorie-logging utility.

V Team

known forFitatu AI Calorie Counter

1 app4.5Health & Fitness

Fitatu offers a similar AI-driven calorie-tracking experience to Fitia, emphasizing voice-based logging to reduce manual input.

Viral Development

known forCal AI - Calorie Tracker

1 app4.8Health & Fitness

Cal AI directly overlaps with Fitia's photo-based logging feature, targeting users who prioritize speed over manual entry.

WELLTECH APPS

known forOmo: Healthy Weight Loss App

1 app4.5Health & Fitness

Omo targets the same weight-loss market as Fitia, adding a psychology-based educational curriculum to standard tracking.

YAZIO

known forAI Calorie Tracker by Yazio

1 app4.7Health & Fitness

Yazio targets the same calorie-tracking segment as Fitia by integrating food logging with intermittent fasting and activity tracking.

youmealplan.com

known forMeal Planner & Macro Tracker

1 app4.7Health & Fitness

Meal Planner & Weekly Menu serves the same audience as Fitia by consolidating recipe organization and nutritional tracking.

New entrants(1)

Astronex AI

known forKova: AI Food & Sugar Tracker

1 app0.0Health & Fitness

Kova serves the same audience as Fitia but adds blood-glucose tracking to its calorie-logging feature set.

The Analyst's Read

The bottom line on Nutrition Technologies

Bottom line

Fitia is a focused, high-velocity studio that has successfully leveraged AI to streamline the user experience in the competitive calorie-tracking category. Their strong user sentiment suggests that their emphasis on low-friction logging is a winning product-market fit.

Frequently asked questions

How many apps does Nutrition Technologies publish?
Nutrition Technologies has 1 app tracked by Marlvel, primarily in the Health & Fitness category.
What kind of apps does Nutrition Technologies make?
Nutrition Technologies's portfolio is concentrated in Health & Fitness, with an average rating of 4.9/5 across rated apps.
What is Nutrition Technologies's top app?
By review volume across the portfolio, Fitia: Calorie Counter & Diet is Nutrition Technologies's best-known app tracked by Marlvel.

What fed this analysis

Apps analyzed:
1
With full intel:
0
With overview:
1
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Nutrition Technologies, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Nutrition Technologies intelligence.” Updated 2026-05-09. https://marlvel.ai/publishers/nutrition-technologies

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Data licensed under CC-BY-NC 4.0