Fitia: Calorie Counter & Diet icon

Nutrition Technologies

For individuals focused on weight management and muscle gain who prefer data-driven, automated dietary tracking.

1app4.9(9.6K)Health & Fitness

Snapshot

Who is Nutrition Technologies?

Simplifying nutrition tracking through AI-driven meal planning and multi-modal logging. Helping users reach health goals without complex dietetics.

Target audience

Individuals focused on weight managementMuscle gain who prefer data-drivenAutomated dietary tracking

Active nemesis

MyFitnessPal

Other rivals

Portfolio

Free 1
1
app
Health & Fitness1

Last updated

Fitia: Calorie Counter & Diet

v22.3.9

4mo ago

Intense

Publisher DNA

What defines Nutrition Technologies?

Publisher DNA

Primary focus

Health & Fitness · AI-powered nutrition tracking

Scale

indie

Target audience

Individuals focused on weight management and muscle gain who prefer data-driven, automated dietary tracking.

Origin

Founded in 2019, the company aims to remove the complexity from healthy eating by combining AI with nutritional science.

Signature Patterns

  • AI-driven personalization for meal plans and nutrition tracking
  • Multi-modal logging capabilities including photo, voice, and text input
  • Freemium monetization model
  • High-frequency update cadence
Intense

Portfolio momentum

Released 12 updates in the last 6 months for their single active application, indicating a high-frequency development cycle.

Last release 23d agoActive apps 1

Company profile

medium confidence
Founded
2019

Portfolio

What does Nutrition Technologies ship?

Apps

1 app analysed

Rivals

Who does Nutrition Technologies compete with?

The rivals identified

Nemeses(1)

MyFitnessPal

known forMyFitnessPal: Calorie Counter

1 app4.4Health & Fitness

Both applications target health-conscious users seeking nutrition and exercise tracking, with both utilizing AI-driven logging to reduce manual entry friction.

Contenders(10)

Cronometer Software

known forCronometer: Calorie Counter

1 app4.8Health & Fitness

Both applications target health-conscious users with calorie and nutrition tracking, competing directly for daily logging habits through freemium models.

fatsecret

known forCalorie Counter by fatsecret

1 app4.6Health & Fitness

Both applications target the same weight management audience by providing calorie and nutrition tracking tools, creating direct competition for daily user engagement.

FitNow

known forCalorie Counter by Lose It!

1 app4.8Health & Fitness

Both applications target users managing weight through calorie and nutrition tracking, competing directly for daily logging habits via AI-assisted input methods.

Improvement Tech

known forCal AI - Food Calorie Tracker

1 app4.6Health & Fitness

Targets the same calorie-conscious audience by prioritizing speed through photo-based nutrition analysis.

Lifesum AB

known forLifesum: AI Calorie Counter

1 app4.6Health & Fitness

Both apps compete for users seeking weight management and nutrition tracking through shared multimodal logging and AI-driven guidance features.

Municorn

known forCalorie Counter & Food Tracker

1 app4.7Health & Fitness

Both applications target users seeking automated nutrition tracking and weight management, competing directly for the same audience through AI-assisted logging features.

MyNetDiary

known forCalorie Counter - MyNetDiary

1 app4.8Health & Fitness

Both applications target the same weight management and nutrition tracking audience, competing directly through freemium calorie and macro logging tools.

Next Vision

known forCalo: AI Food Calorie Counter

1 app4.7Health & Fitness

Both applications target users seeking personalized weight management through AI-assisted food logging and macro tracking, creating direct competition for daily habit retention.

Noom

known forNoom Weight Loss, Food Tracker

1 app4.7Health & Fitness

Both applications target users seeking structured weight management and nutrition tracking, competing directly for the same health-conscious demographic.

RefaceLithuania

known forBitePal: AI Calorie Counter

1 appHealth & Fitness

Both applications target users seeking nutrition tracking and weight management through AI-assisted logging. They compete for the same audience by offering multi-modal input methods to reduce manual data entry friction.

Same space(18)

AM APPS

known forSimple: AI Weight Loss Coach

1 app4.7Health & Fitness

Uses gamification and an AI persona to drive habit formation for users who find traditional apps restrictive.

HealthVida GmbH & Co. KG.

known forFastic Weight Loss & Fasting

1 app4.4Health & Fitness

Focuses on intermittent fasting and metabolic health, targeting users who want structured fasting windows.

Hevy Studios S.L.

known forHevy - Workout Tracker Gym Log

1 app4.9Health & Fitness

Captures gym-goers who prioritize social accountability and granular workout metrics over the nutritional focus of the source app.

Kosco Digital

known forMenuFit - Healthy Eating Out

2 apps4.8Health & Fitness

Assists fitness-focused users in maintaining macro goals while dining out through AI-driven recommendations.

Leap Fitness

known forFitness Coach: Weight Loss

1 app4.9Health & Fitness

Offers equipment-free workout routines for users seeking physical activity alongside their nutritional tracking.

MacrosFirst

known forMacrosFirst - Macro Tracker

1 app4.9Health & Fitness

Targets power users who require precise macro-nutrient tracking and data-driven progress monitoring.

Mealime Meal Plans

known forMealime Meal Plans & Recipes

1 app4.8Health & Fitness

Automates meal planning and grocery procurement for users who want to coordinate their diet with their shopping.

MONTIBUS

known forHome Fitness for Weight Loss

1 app4.6Health & Fitness

Provides home-based training plans for users looking to complement their nutritional tracking with exercise.

ReciMe

known forReciMe: Recipes & Meal Planner

1 appHealth & Fitness

Aggregates cooking content to solve recipe fragmentation for home cooks who also track nutrition.

Scan App

known forSnapCal: AI Calorie Counter

1 app4.8Health & Fitness

Simplifies weight management by providing AI-powered food recognition for users who want to avoid manual entry.

Simple Design

known forLose Weight - Weight Loss App

1 app4.9Health & Fitness

Provides a basic weight tracking utility for users who find comprehensive tracking features excessive.

Simple.Life Apps

known forSimple・AI Weight Loss & Health

1 app4.5Health & Fitness

Employs an AI health coach to guide users through habit formation rather than strict calorie counting.

Steffen Mayer

known forBMI Calculator – Weight Loss

1 app4.6Health & Fitness

Offers a specialized tool for calculating BMI and monitoring weight trends using standardized health metrics.

Stronger By Science Technologies

known forMacroFactor - Macro Tracker

2 apps4.8Health & Fitness

Automates macro tracking through a dynamic energy expenditure algorithm that competes for the same data-driven user base.

Viral Development

known forCal AI - Calorie Tracker

1 app4.8Health & Fitness

Targets the same calorie-conscious audience by prioritizing speed through photo-based nutrition analysis.

WELLTECH APPS

known forOmo: Healthy Weight Loss App

3 apps4.7Health & Fitness

Pairs calorie tracking with psychological courses to promote long-term habit change.

YAZIO

known forAI Calorie Tracker by Yazio

1 app4.7Health & Fitness

Provides a science-backed approach to weight management by combining food logging with intermittent fasting.

Zero Longevity Science

known forZero: Fasting & Food Tracker

1 app4.8Health & Fitness

Integrates metabolic health metrics like fasting and protein tracking to serve users seeking body composition changes.

New entrants(2)

AGS-Stiftung

known forAI Calorie & Nutrition Tracker

1 app0.0Health & Fitness

Provides a simple food logging system for users who want to track nutrition without complex features.

TOSIN GmbH & Co KG

known forPotto: Meal Planner & Recipes

1 app4.6Health & Fitness

Creates meal plans based on supermarket availability and user budget to simplify healthy eating.

The Analyst's Read

The bottom line on Nutrition Technologies

Bottom line

Fitia is a focused, high-velocity studio that has successfully leveraged AI to streamline the user experience in the competitive calorie-tracking category. Their strong user sentiment suggests that their emphasis on low-friction logging is a winning product-market fit.

Frequently asked questions

How many apps does Nutrition Technologies publish?
Nutrition Technologies has 1 app tracked by Marlvel, primarily in the Health & Fitness category.
What kind of apps does Nutrition Technologies make?
Nutrition Technologies's portfolio is concentrated in Health & Fitness, with an average rating of 4.9/5 across rated apps.
What is Nutrition Technologies's top app?
By review volume across the portfolio, Fitia: Calorie Counter & Diet is Nutrition Technologies's best-known app tracked by Marlvel.

What fed this analysis

Apps analyzed:
1
With full intel:
0
With overview:
1
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Nutrition Technologies, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Nutrition Technologies intelligence.” Updated 2026-05-09. https://marlvel.ai/publishers/nutrition-technologies

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Data licensed under CC-BY-NC 4.0