Calm.com
For individuals seeking stress management and improved sleep quality, including enterprise employees accessing services via corporate health plans.
Known forCalm Health
For individuals seeking stress management and improved sleep quality, including enterprise employees accessing services via corporate health plans.
Providing high-production mental wellness and sleep support through celebrity-led content and clinical B2B2C partnerships.
Target audience
Portfolio
Free 3Last updated
Calm Health
v3.9.0
1mo ago
Primary focus
Mental wellness and sleep-aid platforms
Scale
indie
Target audience
Individuals seeking stress management and improved sleep quality, including enterprise employees accessing services via corporate health plans.
The publisher maintained an intense development pace with 30 releases across its 3 active apps in the last 6 months.
3 apps analysed
Massive historical rating volume and brand recognition
B2B distribution moat through insurance contracts
Strong brand synergy with Calm
0
Positive apps
1
Neutral / mixed
2
Negative apps
37/100
Avg sentiment score
Headspace is the primary direct rival, mirroring Calm's scale and market position while competing for the same premium meditation and sleep audience.
Differentiators
Strategic outlook coming soon.
What fed this analysis
Directly competes in the professional mental health space by connecting users with licensed therapists, overlapping with Calm Health's clinical focus.
A massive, community-driven platform that dominates the free-tier meditation market with an immense library of user-generated content.
Targets a more intellectual, philosophical audience, providing a high-quality, curated alternative to general wellness apps.
Adjacent health-focused app that utilizes behavioral psychology, similar to the clinical approach of Calm Health.
Uses biometric data to provide health insights, representing a more data-driven approach to wellness.
A rising threat using AI-generated, personalized soundscapes that adapt to the user's environment and circadian rhythm.
Differentiators
Rapidly growing self-care app that uses gamification and a virtual pet to build mindfulness habits.
Differentiators
Rapidly iterating with 19 releases in six months, this app is aggressively expanding its digital sleep ecosystem.
