BetterMe
For beginners and busy professionals seeking all-in-one wellness solutions, including physical fitness, nutrition, and mental health support.
Known forBetterMe: Health Coaching
For beginners and busy professionals seeking all-in-one wellness solutions, including physical fitness, nutrition, and mental health support.
Providing personalized holistic wellness solutions through physical fitness, nutrition, and mental health coaching for users of all backgrounds.
Target audience
Portfolio
Free 3Last updated
BetterMe: Health Coaching
v19.12.0
2mo ago
Primary focus
Holistic health and fitness ecosystem
Scale
indie
Target audience
Beginners and busy professionals seeking all-in-one wellness solutions, including physical fitness, nutrition, and mental health support.
Origin
Founded in 2017 with a mission to create a healthier world for everyone regardless of background.
Released 9 updates across 2 apps in the last 6 months, with the most recent major release occurring 6 days ago.
3 apps analysed
Human-led coaching accountability
Analysis in progress
0
Positive apps
1
Neutral / mixed
0
Negative apps
58/100
Avg sentiment score
The most direct rival in the psychology-led weight loss space, matching BetterMe's scale and focus on cognitive behavioral therapy (CBT) for mindset shifts.
Strategic outlook coming soon.
What fed this analysis
Directly competes for the Yoga and Pilates audience but with a distinct 'Lifestyle' rather than 'Clinical' positioning.
A fast-growing rival that targets the same Pilates and home-workout niche with a specific 'low-friction' positioning.
A dominant force in the video-workout space with high release velocity and a strong celebrity-led content strategy.
Strong alternative for users seeking weight loss through Intermittent Fasting (IF) rather than BetterMe's meal-plan-heavy approach.
A high-velocity peer focused on innovative food logging features like photo recognition.
The primary hardware-integrated peer that uses biometric data to drive fitness recommendations.
The industry-standard utility for food tracking that many BetterMe users likely use in tandem or as a primary alternative.
A legacy incumbent that competes for the same weight-loss demographic using a proprietary points-based system.
A 2025 release that signals a shift toward AI-first coaching, potentially disrupting the human-coach model BetterMe relies on.
