BetterMe
For beginners and busy professionals seeking all-in-one wellness solutions, including physical fitness, nutrition, and mental health support.
BetterMe: Health Coaching
Snapshot
Who is BetterMe?
Providing personalized holistic wellness solutions through physical fitness, nutrition, and mental health coaching for users of all backgrounds.
Target audience
Portfolio
Free 5Last updated
BetterMe: Health Coaching
v19.21.0
13d ago
Publisher DNA
What defines BetterMe?
Publisher DNA
Primary focus
Holistic health and fitness ecosystem
Scale
indie
Target audience
Beginners and busy professionals seeking all-in-one wellness solutions, including physical fitness, nutrition, and mental health support.
Origin
Founded in 2017 with a mission to create a healthier world for everyone regardless of background.
Signature Patterns
- •Holistic '360° wellness' approach combining physical, nutritional, and mental health content.
- •Monetization via subscription models with high-value upsells for human coaching and hardware.
- •Heavy emphasis on beginner-friendly content, such as Wall Pilates and low-impact workouts.
- •Integration of Cognitive Behavioral Therapy (CBT) strategies across mental health offerings.
- •Frequent update cadence to maintain feature parity and content freshness.
Portfolio momentum
Released 9 updates across 2 apps in the last 6 months, with the most recent major release occurring 6 days ago.
Company profile
medium confidence- Founded
- 2017
Portfolio
What does BetterMe ship?
Apps
5 apps analysed
Photo-based food logging reduces manual entry friction
- Personalized workout plans provide clear instructions that help users feel motivated and physically stronger over time
- Users report deceptive billing practices where cancellation is intentionally difficult and hidden behind multiple steps
Human-led coaching accountability
- Beginner-Friendly Workouts
- Users report: Predatory Billing Practices
Analysis in progress
Analysis in progress
Distributed across 20 markets, strongest in Europe.
Based on 2 of 5 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- United States2 / 2
- Brazil1 / 2
- Canada1 / 2
- Mexico1 / 2
Europe (9)
- France1 / 2
- Germany1 / 2
- Italy1 / 2
- Netherlands1 / 2
- Portugal1 / 2
›+4 more europe markets
- Spain1 / 2
- Sweden1 / 2
- Turkey1 / 2
- United Kingdom1 / 2
Asia-Pacific (7)
- Australia1 / 2
- India1 / 2
- Indonesia1 / 2
- Japan1 / 2
- Singapore1 / 2
›+2 more asia-pacific markets
- South Korea1 / 2
- Vietnam1 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
2
Neutral / mixed
0
Negative apps
52/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does BetterMe compete with?
The rivals identified
Nemeses(2)
Both apps target users seeking daily mindfulness and stress-relief routines, competing directly for the same mental health and wellness audience.
The most direct rival in the psychology-led weight loss space, matching BetterMe's scale and focus on cognitive behavioral therapy (CBT) for mindset shifts.
Contenders(5)
Directly competes for the Yoga and Pilates audience but with a distinct 'Lifestyle' rather than 'Clinical' positioning.
Both apps target individuals seeking CBT-based stress management and emotional regulation tools, creating direct competition for users prioritizing structured mental health support.
A fast-growing rival that targets the same Pilates and home-workout niche with a specific 'low-friction' positioning.
A dominant force in the video-workout space with high release velocity and a strong celebrity-led content strategy.
Strong alternative for users seeking weight loss through Intermittent Fasting (IF) rather than BetterMe's meal-plan-heavy approach.
Same space(15)
Serves as a centralized health dashboard for wearable users, competing for the same daily wellness attention as BetterMe.
Addresses the sleep hygiene component of mental wellness, serving as a specialized tool for users of BetterMe.
Focuses on sleep hygiene and nocturnal rhythm, serving as a functional tool for BetterMe users seeking improved rest.
Occupies the same mindfulness and sleep category as BetterMe, competing for users seeking stress management and meditation content.
A high-velocity peer focused on innovative food logging features like photo recognition.
Provides physiological monitoring tools that complement the mental wellness focus of BetterMe.
Provides basic sleep monitoring that functions as a data-collection tool for users interested in nocturnal health.
Monitors physiological health metrics that provide a quantitative baseline for the mental wellness routines in BetterMe.
Offers audio-based sleep support that serves as an adjacent tool for BetterMe users managing stress.
The industry-standard utility for food tracking that many BetterMe users likely use in tandem or as a primary alternative.
Acts as a comprehensive wellness hub for Galaxy device owners, overlapping with the activity tracking needs of BetterMe users.
Targets aesthetic self-care routines that coexist with the broader wellness goals of BetterMe users.
Offers AI-driven health coaching that complements the mental wellness focus of BetterMe by addressing nutrition and fitness habits.
Directly overlaps with the CBT-based mental health focus of BetterMe by providing self-tests and personalized courses.
A legacy incumbent that competes for the same weight-loss demographic using a proprietary points-based system.
New entrants(1)
A 2025 release that signals a shift toward AI-first coaching, potentially disrupting the human-coach model BetterMe relies on.
The Analyst's Read
The bottom line on BetterMe
Bottom line
BetterMe is a highly focused health-tech publisher that has successfully transitioned from a content provider to a full-stack wellness ecosystem. Their ability to maintain high ratings while scaling complex services like 1-on-1 coaching suggests a robust operational infrastructure.
Frequently asked questions
How many apps does BetterMe publish?
What kind of apps does BetterMe make?
What is BetterMe's top app?
In how many countries are BetterMe's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 1
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- yes