BetterMe
For beginners and busy professionals seeking all-in-one wellness solutions, including physical fitness, nutrition, and mental health support.
BetterMe: Health Coaching
Snapshot
Who is BetterMe?
Providing personalized holistic wellness solutions through physical fitness, nutrition, and mental health coaching for users of all backgrounds.
Target audience
Portfolio
Free 6Last updated
BetterMe: Health Coaching
v19.21.0
2mo ago
Publisher DNA
What defines BetterMe?
Publisher DNA
Primary focus
Holistic health and fitness ecosystem
Scale
indie
Target audience
Beginners and busy professionals seeking all-in-one wellness solutions, including physical fitness, nutrition, and mental health support.
Origin
Founded in 2017 with a mission to create a healthier world for everyone regardless of background.
Signature Patterns
- •Holistic '360° wellness' approach combining physical, nutritional, and mental health content.
- •Monetization via subscription models with high-value upsells for human coaching and hardware.
- •Heavy emphasis on beginner-friendly content, such as Wall Pilates and low-impact workouts.
- •Integration of Cognitive Behavioral Therapy (CBT) strategies across mental health offerings.
- •Frequent update cadence to maintain feature parity and content freshness.
Portfolio momentum
Released 9 updates across 2 apps in the last 6 months, with the most recent major release occurring 6 days ago.
Company profile
medium confidence- Founded
- 2017
Portfolio
What does BetterMe ship?
Apps
6 apps analysed
Photo-based food logging reduces manual entry friction
- Personalized workout plans provide clear instructions that help users feel motivated and physically stronger over time
- Users report deceptive billing practices where cancellation is intentionally difficult and hidden behind multiple steps
Human-led coaching accountability
- Beginner-Friendly Workouts
- Users report: Predatory Billing Practices
Analysis in progress
Head-to-toe styling logic reduces daily dressing friction.
- Curated style suggestions help users identify color combinations and build their personal wardrobe effectively
- Lack of granular customization for capsule wardrobes forces users into unwanted clothing categories like pants
Distributed across 20 markets, strongest in Europe.
Based on 3 of 6 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- United States3 / 3
- Brazil1 / 3
- Canada1 / 3
- Mexico1 / 3
Europe (9)
- France1 / 3
- Germany1 / 3
- Italy1 / 3
- Netherlands1 / 3
- Portugal1 / 3
›+4 more europe markets
- Spain1 / 3
- Sweden1 / 3
- Turkey1 / 3
- United Kingdom1 / 3
Asia-Pacific (7)
- Australia1 / 3
- India1 / 3
- Indonesia1 / 3
- Japan1 / 3
- Singapore1 / 3
›+2 more asia-pacific markets
- South Korea1 / 3
- Vietnam1 / 3
Core markets (3/3 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
2
Neutral / mixed
1
Negative apps
48/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does BetterMe compete with?
The rivals identified
Nemeses(3)
Both apps compete for the same time-constrained audience seeking home-based fitness solutions, overlapping in their focus on bodyweight routines and accessibility for beginners.
Both apps compete for the same mindfulness and mental health audience by offering freemium meditation and stress-relief tools for daily habit formation.
Both apps target individuals seeking structured weight loss and nutrition tracking, creating direct competition for users prioritizing diet management and fitness guidance.
Contenders(19)
Nike Run Club provides a free, high-production running coaching tool for users who find BetterMe's workout plans too static.
Both apps target users seeking home-based, no-equipment fitness routines, creating direct competition for users prioritizing time-efficient weight loss and bodyweight training.
Both apps target weight loss and health improvement through subscription-based mobile coaching. They compete for the same user segment by offering habit-tracking tools and personalized health plans.
BurnFit competes for the same fitness-focused audience by offering workout and meal logging, directly overlapping with the personalized workout and meal planning features within BetterMe.
Both apps target users seeking home-based fitness routines, directly competing for the same time-constrained demographic looking for accessible weight loss and strength training.
Both apps compete for fitness-focused users by offering guided workout programs, though they diverge on monetization and depth of sport-specific content.
Both apps target individuals seeking home-based fitness routines, with Home Workout App: Fitness capturing the zero-equipment segment that BetterMe: Health Coaching also addresses through its calisthenics content.
Both apps target users seeking structured weight management and nutrition tracking, competing for the same health-conscious demographic through food logging and habit-tracking features.
Both apps target the same audience of individuals seeking personalized, digital personal training and fitness solutions. They compete directly for users prioritizing convenience and home-based workout accessibility.
Both apps target weight loss through subscription-based health plans, forcing them to compete for the same health-conscious user base seeking structured fitness and nutrition guidance.
Both apps target health-conscious users seeking weight loss and nutrition tracking, creating direct competition for the user's daily health-monitoring habit.
Both apps target users focused on weight loss and nutrition, competing for the same health-conscious demographic through integrated meal tracking and fitness planning.
Both apps target individuals managing weight loss, though BetterMe provides active coaching and workout content while the rival focuses on passive metric tracking.
Both apps compete for the same fitness-focused demographic by offering personalized workout plans and digital training guidance. They overlap directly in the market for users seeking structured exercise routines to achieve physical goals.
Both apps compete for fitness enthusiasts by offering personalized training programs and progress tracking. They overlap in the market for users seeking structured workout guidance across home and gym environments.
Both apps compete for the same daily mindfulness habit by offering guided audio content to manage stress and improve focus.
Both apps target individuals seeking all-in-one fitness and nutrition management, creating direct competition for users prioritizing structured home and gym workout routines.
Both apps target the weight loss and health management market, with BetterMe providing broad fitness and nutrition tools while FastEasy focuses on the specific niche of intermittent fasting protocols.
Both apps compete for the same health-conscious demographic by offering subscription-based tools for weight loss and nutrition tracking.
Same space(41)
Users report: This app serves as a hardware-linked health dashboard, capturing activity data that complements the mental health focus of BetterMe.
This app focuses on sleep optimization, providing a specialized tool for users who identify sleep as a key component of their mental health.
This app provides physical health monitoring metrics, serving as a data-tracking companion for users who also use BetterMe for mental wellness.
This app acts as a primary health hub for Samsung users, providing a secure repository for the physical health data that informs mental well-being.
Runna offers dynamic running plans for users who want more personalized coaching than BetterMe's general fitness library.
This app targets the same mental health demographic by offering specialized assessments and CBT-based courses similar to BetterMe.
adidas Running competes for the same active user base as BetterMe by offering structured training plans and activity logging.
This app provides AI-driven mental health coaching, competing directly with BetterMe's CBT-based approach through a clinical-first model.
Clue provides a specialized cycle-tracking tool for users who find BetterMe's general health tracking lacks clinical depth.
This app provides smart sleep monitoring and relaxation tools, serving as a specialized utility for users with insomnia or sleep-related stress.
This app competes for the same mindfulness-seeking audience but focuses on high-production audio content rather than CBT-based courses.
Clue serves the same female-focused health demographic as BetterMe but centers on cycle-specific hormonal tracking rather than general fitness coaching.
Cronometer targets users who require precise, lab-analyzed nutritional data beyond BetterMe's general tracking.
Workout for Women provides a female-focused home fitness alternative for users who find BetterMe's content too broad.
Bevel acts as a wearable data aggregator for users who want more clinical depth than BetterMe's workout library provides.
FITAPP competes with BetterMe by providing a multi-sport GPS tracker and social health diary for active users.
Fitia competes with BetterMe by providing a specialized, AI-driven nutrition and macro-tracking tool for weight management.
Gymverse offers AI-adaptive training for users who want more automated progression than BetterMe's static plans.
Flo serves as a privacy-focused cycle tracker for users who want more specialized health monitoring than BetterMe provides.
Garmin Connect functions as a hardware-integrated telemetry hub for athletes who find BetterMe's tracking lacks professional-grade data.
Hevy targets the same fitness-oriented audience as BetterMe but focuses on granular gym logging instead of guided coaching.
Hevy provides a specialized weight-lifting log for users who find BetterMe's general coaching insufficient for specific strength progression.
Cal AI competes with BetterMe by offering an automated, photo-based calorie tracking solution for busy professionals.
This app provides a vast library of guided meditations, serving as a content-heavy alternative for users building a daily mindfulness habit.
RENPHO Health serves the same fitness-tracking audience as BetterMe but is tethered to specific body composition hardware.
Lyfta provides a gym-specific tracker for users who want more manual control over strength routines than BetterMe allows.
Lively offers a lifestyle-syncing cycle tracker for users who want to align fitness habits with hormonal phases.
This app provides a central log for physical health stats, acting as a data-entry companion for users tracking their overall wellness.
This app offers basic sleep cycle tracking and white noise, serving as a simple tool for users who want to monitor their nightly rest.
Lyfta serves the same fitness-tracking audience as BetterMe but focuses on strength training metrics and progressive overload.
Calorie Counter by Numify offers an AI-scanner for users who want faster nutrition logging than BetterMe's manual entry.
MyFitnessPal serves as a comprehensive nutrition database for users who find BetterMe's food logging lacks breadth.
Calo provides a simplified, AI-driven calorie tracking option for users who find BetterMe's food logging too manual.
Planet Fitness competes with BetterMe by providing low-cost, accessible gym membership management and digital fitness tools.
This app uses AI to coach users on weight loss and health habits, serving as a physical-wellness counterpart to BetterMe's mental-health focus.
MacroFactor serves as a precise nutrition alternative for users who find BetterMe's coaching too generic for metabolic goals.
This app combines sleep tracking with gentle alarm features, providing a routine-building tool for users managing their sleep hygiene.
Welmi competes with BetterMe by offering a simplified, automated approach to nutrition tracking and habit formation.
DanceFitme targets the same home-fitness demographic as BetterMe but uses dance-inspired cardio as its primary engagement mechanism.
Weight Watchers competes with BetterMe by offering a science-backed, clinical approach to weight loss and medication management.
WellLog serves the same health-monitoring audience as BetterMe by providing a centralized log for heart rate and blood pressure.
New entrants(2)
Chair Workout at Home targets the same beginner-friendly fitness demographic as BetterMe but focuses on low-impact, seated exercise.
Workout at Home App competes with BetterMe by offering structured, goal-oriented fitness plans for home environments.
The Analyst's Read
The bottom line on BetterMe
Bottom line
BetterMe is a highly focused health-tech publisher that has successfully transitioned from a content provider to a full-stack wellness ecosystem. Their ability to maintain high ratings while scaling complex services like 1-on-1 coaching suggests a robust operational infrastructure.
Frequently asked questions
How many apps does BetterMe publish?
What kind of apps does BetterMe make?
What is BetterMe's top app?
In how many countries are BetterMe's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 1
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- yes
