The New York Times Company
For intellectually curious adults seeking credible journalism, daily mental stimulation through puzzles, and premium lifestyle content.
NYTimes: US and Global News
Snapshot
Who is The New York Times Company?
Delivering high-quality journalism and lifestyle utilities through a bundled subscription ecosystem of news, games, cooking, and sports.
Target audience
Portfolio
Free 10Last updated
NYTimes: US and Global News
v11.86.1
9d ago
Publisher DNA
What defines The New York Times Company?
Publisher DNA
Primary focus
Digital news and lifestyle subscription ecosystem
Scale
indie
Target audience
Intellectually curious adults seeking credible journalism, daily mental stimulation through puzzles, and premium lifestyle content.
Portfolio momentum
Maintained an intense development pace with 40 updates across 5 active apps in the last 6 months, including a major release within the last 11 days.
Portfolio
What does The New York Times Company ship?
Apps
10 apps analysed
Simple recipes and kitchen tips for easy meal planning. Your digital cookbook.
Instacart integration creates a direct path from discovery to grocery fulfillment
- The vast and diverse recipe collection provides reliable inspiration for cooks of all skill levels
- Search functionality fails to retrieve relevant results unless the user enters the exact recipe title
Simple recipes and kitchen tips for easy meal planning. Your digital cookbook.
Deep library of 20,000+ professional recipes
- Recipe Quality
- Ads in Paid Subscription
Go word-to-word. Challenge yourself or friends in this 2-player word board game
Ad-free environment creates a defensible barrier against ad-fatigued users
- Minimalist interface design provides a refreshing alternative to the cluttered, ad-heavy experience of competing word games
- Persistent UI regressions following the latest update prevent players from rearranging tiles on their racks
A collection of engaging word and logic games with puzzles for all skill levels
Unique AI-powered analysis bots (WordleBot)
- High-Quality Puzzle Design
- Battery Drain & Overheating
Analysis in progress
Distributed across 20 markets, strongest in Europe.
Based on 4 of 10 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Canada4 / 4
- Mexico4 / 4
- United States4 / 4
- Brazil2 / 4
Europe (9)
- Spain4 / 4
- Turkey4 / 4
- United Kingdom4 / 4
- France2 / 4
- Germany2 / 4
›+4 more europe markets
- Italy2 / 4
- Netherlands2 / 4
- Portugal2 / 4
- Sweden2 / 4
Asia-Pacific (7)
- Australia4 / 4
- India4 / 4
- Indonesia4 / 4
- Singapore4 / 4
- Vietnam4 / 4
›+2 more asia-pacific markets
- Japan2 / 4
- South Korea2 / 4
Core markets (4/4 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
3
Neutral / mixed
3
Negative apps
48/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does The New York Times Company compete with?
The rivals identified
Nemeses(5)
The dominant social word game that captures the competitive multiplayer audience NYT currently ignores.
Cookpad is the only rival operating at a comparable scale to NYT Cooking that maintains a high-velocity release cadence (26 updates in 6 months), positioning it as the primary functional alternative for recipe discovery.
Both apps compete for the same global news audience by offering subscription-based access to investigative journalism and daily puzzles. They overlap directly in the market for readers seeking high-quality, long-form analysis.
Directly competes for the 'Wordle' search intent and user base, offering an 'unlimited' alternative to NYT's once-a-day restriction at a massive scale.
Both apps target sports fans seeking live updates, with the Premier League app offering official matchday stats while The Athletic provides long-form journalism for the same audience.
Contenders(31)
Directly targets the competitive PvP word-game audience with a focus on real-time strategic board control.
A high-velocity editorial rival that mirrors NYT's daily puzzle cadence but focuses on pop-culture themes.
365Scores competes for the daily sports-checking habit by offering real-time scores and pre-game stats across 2,000 global competitions, contrasting with The Athletic's focus on long-form journalism.
Both apps compete for the attention of intellectually curious readers through subscription models that combine high-quality journalism with interactive leisure features like crosswords and quizzes.
The most direct editorial competitor with a high release velocity (17 updates) and a similar 'tested and vetted' brand promise.
Both apps compete for global news consumers seeking high-quality journalism and live audio content, with both platforms currently experiencing technical instability and user friction from monetization shifts.
Both apps target dedicated sports fans through freemium models offering real-time updates. BeSoccer competes for daily active usage via live match data and wearable integration, challenging The Athletic's focus on long-form reporting.
Bleacher Report competes directly for the daily attention of sports fans by offering real-time alerts and community discussion, contrasting with The Athletic's focus on long-form journalism.
A massive scale rival that dominates the video-first cooking space, though its lower release velocity keeps it in the contender tier.
Provides a command center for fantasy sports management, offering tools for roster control and live scoring.
Both apps compete for the same daily news audience, with CNN's live-first video infrastructure directly challenging the NYTimes's text-heavy reporting model.
Both apps target high-intent readers seeking investigative journalism, competing for the same premium subscription wallet share among globally-minded news consumers.
known for
WSJ: Exclusive News & Insights
Both apps compete for the same high-intent, subscription-based news audience, with the NYTimes utilizing a lifestyle bundle while the WSJ focuses on professional financial utility.
Directly rivals NYT's logic and number game expansion (Sudoku/Digits) with a specialized, feature-rich experience.
A direct competitor in the asynchronous, board-based word game space with a massive, established user base.
Maintains high engagement through a consistent release cadence and a unique thematic approach to crossword progression.
Both apps compete for the daily news habit of informed readers, with Google News providing free, multi-perspective aggregation while NYTimes offers a premium, bundled lifestyle experience.
A design-forward rival with high shipping velocity (17 updates) that competes directly on visual quality and step-by-step UX.
Both apps compete for the daily attention of global sports fans, splitting user screen time between real-time match data and post-game analysis.
Both apps target sports fans seeking real-time updates and news. The rival focuses strictly on football live scores and video highlights, competing for the daily attention of soccer fans.
The WNBA app competes for sports fan attention by pairing real-time scores with exclusive live game broadcasts via League Pass. The Athletic targets a similar audience but relies on written journalism rather than live video streaming.
Both applications compete for the daily attention of dedicated sports fans, with the NBA app capturing engagement through official live broadcasts while The Athletic relies on multi-league journalism.
Both target dedicated sports fans seeking in-depth analysis. The NFL app provides official league data and live games, while The Athletic focuses on long-form journalism across multiple sports.
Users report: NewsBreak competes for the same daily news-reading audience by providing hyper-local content mapped to zip codes, which captures users seeking regional information that the national-focused NYTimes does not prioritize.
The market leader in casual word-link puzzles, competing for the same 'daily habit' time slot as NYT Games.
The market leader in casual word-link puzzles, competing for the same 'daily habit' time slot as NYT Games.
Both apps compete for the daily attention of sports fans, with theScore capturing real-time score checkers while The Athletic targets readers seeking long-form journalism.
Both apps compete for the same English-speaking, subscription-based international news audience, forcing a choice between a broad lifestyle bundle and a specialized European reporting perspective.
Both apps compete for the same high-intent news audience, utilizing subscription models to gate premium journalism.
Reuters competes for the same professional and global news audience, offering real-time financial market data and concise reporting that overlaps with the core news consumption of NYTimes subscribers.
A tech-heavy contender that leverages the 'Whisk' ecosystem to win on utility and cross-platform recipe saving.
Same space(32)
Offers exclusive live streaming for tennis, providing a specialized viewing experience distinct from generalist sports journalism.
Focuses on exclusive video highlights and news, providing a visual-first companion to written sports journalism.
A high-engagement word-building peer that competes for the Spelling Bee audience.
Integrates social fantasy leagues with real-money gaming, providing a community-driven alternative to traditional sports news.
Serves as a functional tool for fantasy league management, contrasting with the news-focused editorial model of The Athletic.
Provides specialized streaming for niche sports, catering to fans of specific disciplines not covered by generalist news platforms.
Provides real-time match data and analytics that complement the long-form editorial content found in The Athletic.
Combines live broadcasting with AI-assisted stats, serving as a centralized hub for game-day viewing.
Users report: Targets the youth sports segment with scorekeeping and streaming tools, focusing on team management rather than professional news.
A niche-dominant player that proves high-quality photography and specific dietary focus can maintain a loyal user base.
The gold standard for utility-focused recipe management and offline access.
Offers research tools and performance metrics for bettors, focusing on data-driven insights rather than editorial commentary.
Mint captures the financial news segment of the NYTimes audience by providing specialized market data and investment advisory tools.
HuffPost targets a similar demographic of news readers but focuses on an empathy-driven narrative style rather than the NYTimes multi-product bundle.
Provides daily sports journalism and video content, acting as a direct editorial competitor in the sports media space.
Delivers high-speed score updates and multimedia content for users requiring immediate results across many sports.
Provides personalized news and match highlights for North American soccer fans, serving as a league-specific engagement hub.
Provides decision support for fantasy managers, offering an analytical layer that complements the news coverage of The Athletic.
Focuses on the 'What's for dinner?' pain point with highly efficient, waste-reducing meal plans.
Occupies the same word-puzzle category but focuses on a distinct spatial-jigsaw mechanic rather than 2-player competition.
Acts as a direct channel for minor league baseball ticketing and streaming, serving as a functional utility for dedicated fans.
Focuses on live match streaming and daily soccer news, serving as a high-frequency utility for soccer fans.
A productivity-first app that captures users at the 'planning and shopping' stage of the funnel.
A legacy media rival that competes on traditional crossword quality and brand trust.
A pure-play crossword alternative that focuses on offline accessibility and classic play.
Delivers real-time news and player updates for fantasy managers, providing the rapid information flow required for competitive play.
Ground News serves as a critical alternative for users seeking to verify the political leanings of mainstream outlets like the NYTimes.
Offers granular statistical depth and match intensity visualization for users who prefer data-driven tracking over editorial reporting.
A niche, design-forward word game that emphasizes minimalist aesthetics and strategic board-capture mechanics.
Offers team-specific news and merchandise for national football supporters, serving as a dedicated fan engagement platform.
Serves as the official digital companion for golf championships, focusing on live event data and streaming.
X functions as the primary real-time news source for users who find the NYTimes editorial cycle too slow for breaking events.
New entrants(5)
A rising indie favorite that leverages modern iOS features (Widgets, Share Sheet) to provide a seamless system-level experience.
An emerging threat with an aggressive release cadence (14 updates in 6 months) and a modern, minimalist approach to recipe organization.
Tracks tournament-specific data for international football, serving as a temporary utility for global events.
Offers audio-based sports talk and podcasts, providing a conversational alternative to the written journalism of The Athletic.
An emerging threat using semantic AI logic to create a new genre of word puzzle.
Frequently asked questions
How many apps does The New York Times Company publish?
What kind of apps does The New York Times Company make?
What is The New York Times Company's top app?
In how many countries are The New York Times Company's apps available?
What fed this analysis
- Apps analyzed:
- 6
- With full intel:
- 4
- With overview:
- 6
- Website scraped:
- yes
- Social presence:
- no