Mob.co.uk
Mob: Meal Planner and Recipes
Publisher DNA
What defines Mob.co.uk?
AI intelligence is not yet available for Mob.co.uk. The portfolio data below is up to date.
Portfolio
What does Mob.co.uk ship?
Apps
1 app analysed
Meal planner & recipes. Plan, prep, shop & cook without the stress. 1.5M cooks.
Smart shopping list integration reduces the friction of grocery shopping for weekly meal plans.
- The recipe collection and meal planning tools provide genuine value for home cooking enthusiasts
- Aggressive subscription paywalls and difficult cancellation processes lead users to report deceptive billing practices
Single-market publisher, every app ships only to United States.
Based on 1 of 1 app with localized market data Β· last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
25/100
Avg sentiment score
Rivals
Who does Mob.co.uk compete with?
The rivals identified
Nemeses(2)
Both apps target home cooks needing meal planning and grocery management, with ReciMe competing directly through its social media recipe aggregation and organization tools.
Both apps target home cooks with meal planning and grocery list tools, creating direct competition for the same weekly kitchen utility use case.
Contenders(18)
Users report: Both apps compete for the same home-cooking demographic by offering subscription-based meal planning and grocery list tools, though the rival focuses on child nutrition while Mob targets general meal planning.
Both apps target the home cooking segment with automated shopping lists and meal planning, competing for users seeking to reduce meal preparation friction.
Both apps target home cooks with meal planning and grocery list features, creating direct competition for daily kitchen management.
Both apps target home cooks seeking to simplify meal planning and reduce food waste, competing directly for the same user base through ingredient-based search and shopping list tools.
Both apps target home cooks seeking structured meal planning and grocery management, creating direct competition for users prioritizing recipe organization and cooking workflow efficiency.
Both apps target home cooks seeking to reduce food waste and manage ingredients, but ReciBuddy uses AI-driven photo scanning to generate recipes while Mob relies on a curated recipe collection.
Both apps target home cooks through recipe discovery and grocery management, creating direct competition for users seeking to simplify meal preparation. They diverge primarily on monetization, with one offering a free model and the other requiring a subscription.
Both apps target home cooks through subscription-based models and ingredient-focused search, competing directly for users seeking meal planning and recipe discovery.
Both apps target home cooks needing meal planning and grocery management, creating direct competition for daily kitchen utility.
Both apps target home cooks seeking structured meal preparation, creating direct competition for daily kitchen utility and recipe discovery.
Both apps target home cooks with meal planning and grocery list features, creating direct competition for users seeking to reduce decision fatigue in the kitchen.
Both apps target home cooks managing meal planning and recipe organization, competing for the same user base seeking to manage daily cooking workflows.
Both apps target home cooks with meal planning and grocery management tools, creating direct competition for daily kitchen utility.
Both apps target home cooks seeking to consolidate meal planning and grocery shopping, competing directly for the same subscription-based revenue model.
Both apps target home cooks with recipe discovery and meal planning tools, creating direct competition for daily kitchen utility.
Integrates with UK supermarkets for grocery lists, providing a regional utility Mob does not offer.
Both apps target budget-conscious home cooks seeking to reduce food waste and simplify meal planning, creating direct competition for the same user base.
Both apps target home cooks needing meal planning and grocery list management, creating direct competition for daily kitchen utility.
Same space(37)
Automates the parsing of social media recipes into structured workflows, helping users organize content Mob does not provide.
Automates recipe collection from video platforms, appealing to users who consume cooking content on social media.
Serves as a digital repository for users to consolidate scattered recipes, functioning as a storage utility rather than a planning service.
Offers a community-driven alternative for recipe discovery that complements Mob's curated approach.
Provides a community-based recipe repository that users use alongside Mob for broader inspiration.
Offers a digital cookbook for organizing web-based recipes, similar to Mob's storage utility.
Eat This Much functions as a specialized diet assistant that automates nutrition planning for users with specific health goals.
Uses AI for meal planning and dietary tracking, serving as a more automated alternative to Mob's manual planning.
eMeals competes for the same busy family demographic by automating grocery procurement through direct delivery partnerships.
Whipp provides a similar budget-aware meal planning service that scales grocery quantities to household size.
Offers ready-to-heat meals for users who want to eliminate the cooking time Mob's recipes require.
Osta acts as a centralized recipe repository for users who gather content from social media platforms.
Focuses on food waste reduction by matching pantry items to recipes, a specific utility Mob lacks.
Provides physical meal kits for users who want to bypass the grocery shopping and planning steps Mob requires.
Real Plans provides a similar automated meal planning service with a focus on granular dietary filtering for families.
Focuses on menu organization and grocery lists for families, overlapping with Mob's shopping list utility.
Provides voice-controlled assistance for hands-free cooking, a specialized utility for Mob users during prep.
Mealia acts as an AI-driven grocery assistant that simplifies the transition from recipe selection to supermarket procurement.
NeatEat shares the source app's focus on budget-conscious grocery management through store-specific pricing integration.
Pepper targets the same social-media-savvy home cook demographic by focusing on recipe aggregation and community collaboration.
AnyList serves as a shared household utility that overlaps with the shopping list functionality of the source app.
MealBoard provides a comprehensive food management utility that overlaps with the source app's recipe and grocery tools.
FoodiePrep AI Meal Planner uses AI to centralize recipe collection and grocery automation for busy home cooks.
Acts as a recipe journal and meal companion for organizing web-saved content.
Nom provides a similar weeknight dinner planning service that scales quantities based on household size and budget.
Acts as a web-aggregation tool that helps users build libraries, contrasting with Mob's curated chef-tested focus.
Ties recipe discovery to specific hardware, creating a specialized utility for multicooker owners.
Simplifies recipe collection from external sources, serving as a tool for users to build their own libraries.
Uses an ingredient-matching engine to suggest recipes, helping users utilize pantry items Mob does not track.
TapCook targets the same budget-conscious audience by using store-specific pricing to control household grocery spending.
TGB targets health-conscious users with a dynamic planning tool that updates grocery lists based on real-time changes.
Measy targets the same budget-conscious household segment by mapping ingredient costs to specific supermarket chains.
Potto provides a similar budget-focused meal planning experience that emphasizes supermarket-specific grocery list generation.
Provides a robust digital cookbook for users who prefer one-time purchases over Mob's free model.
Bunlo uses AI-assisted planning to reduce the cognitive load of grocery management for busy households.
Samsung Food competes for the same home cook demographic by consolidating recipe management and grocery logistics.
Adds nutritional tracking to the meal planning workflow, appealing to users who need more data than Mob provides.
New entrants(3)
Chow automates the transition from recipe selection to grocery procurement through direct integration with delivery platforms.
Vego targets the same meal planning niche with a swipe-based interface that prioritizes ingredient sharing to reduce waste.
Targets a specific cooking method, offering specialized content for air fryer owners.
