Mob.co.uk
Mob: Meal Planner and Recipes
Publisher DNA
What defines Mob.co.uk?
AI intelligence is not yet available for Mob.co.uk. The portfolio data below is up to date.
Portfolio
What does Mob.co.uk ship?
Apps
1 app analysed
Meal planner & recipes. Plan, prep, shop & cook without the stress. 1.5M cooks.
Smart shopping list integration reduces the friction of grocery shopping for weekly meal plans.
- The recipe collection and meal planning tools provide genuine value for home cooking enthusiasts
- Aggressive subscription paywalls and difficult cancellation processes lead users to report deceptive billing practices
Single-market publisher, every app ships only to United States.
Based on 1 of 1 app with localized market data · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
25/100
Avg sentiment score
Rivals
Who does Mob.co.uk compete with?
The rivals identified
Nemeses(2)
Both apps target home cooks using ingredient-based search to solve daily meal planning, creating direct competition for the same user intent.
Both apps target home cooks needing meal planning and grocery management, with ReciMe competing directly through its social media recipe aggregation and organization tools.
Contenders(17)
Both apps target the home cooking segment with automated shopping lists and meal planning, competing for users seeking to reduce meal preparation friction.
Both apps target home cooks with meal planning and grocery list features, creating direct competition for daily kitchen management.
Both apps target home cooks seeking to organize recipes and meal plans, with Cookpad's community-driven content directly competing for the same daily-use kitchen utility segment.
Both apps target home cooks seeking to simplify meal planning and reduce food waste, competing directly for the same user base through ingredient-centric search and grocery list tools.
Offers a digital cookbook for organizing web-based recipes, similar to Mob's storage utility.
Both apps target home cooks seeking structured meal planning and grocery management, creating direct competition for users prioritizing recipe organization and cooking workflow efficiency.
Both apps target home cooks managing weekly meals, but Yoomla competes by offering a centralized repository for external recipes via AI extraction, whereas Mob focuses on its own curated content and shopping integration.
Both apps target home cooks through recipe discovery and grocery management, creating direct competition for users seeking to simplify meal preparation. They diverge primarily on monetization, with one offering a free model and the other requiring a subscription.
Both apps target home cooks needing meal planning and grocery management, creating direct competition for daily kitchen utility.
Both apps target home cooks seeking structured meal preparation, creating direct competition for daily kitchen utility and recipe discovery.
Both apps target home cooks with meal planning and grocery list features, creating direct competition for users seeking to reduce decision fatigue in the kitchen.
Both apps target home cooks managing meal planning and recipe organization, competing for the same user base seeking to manage daily cooking workflows.
Both apps target home cooks with meal planning and grocery management tools, creating direct competition for daily kitchen utility.
Both apps target home cooks with recipe discovery and meal planning tools, creating direct competition for daily kitchen utility.
Integrates with UK supermarkets for grocery lists, providing a regional utility Mob does not offer.
Herbi competes for the same home-cooking audience by offering personalized meal planning and external recipe ingestion, directly challenging the recipe discovery utility of Mob.
Both apps target home cooks with recipe discovery and grocery list tools, creating direct competition for the same weekly meal planning workflow.
Same space(35)
Automates the parsing of social media recipes into structured workflows, helping users organize content Mob does not provide.
Specializes in infant nutrition and weaning, serving a niche segment within the broader cooking space.
Focuses on seasonal, gluten-free recipes and nutritionist-approved menus for daily ease.
Automates recipe collection from video platforms, appealing to users who consume cooking content on social media.
Serves as a digital repository for users to consolidate scattered recipes, functioning as a storage utility rather than a planning service.
Offers a community-driven alternative for recipe discovery that complements Mob's curated approach.
Automates nutrition planning based on user goals, serving as a digital diet assistant.
Uses AI for meal planning and dietary tracking, serving as a more automated alternative to Mob's manual planning.
Provides diet-specific meal plans that automate grocery list creation for busy families.
Offers ready-to-heat meals for users who want to eliminate the cooking time Mob's recipes require.
Provides a simple calendar-based interface for daily menu organization.
Serves the professional culinary segment, contrasting with the home-cook focus of the source app.
Focuses on food waste reduction by matching pantry items to recipes, a specific utility Mob lacks.
Provides physical meal kits for users who want to bypass the grocery shopping and planning steps Mob requires.
Focuses on collaborative grocery shopping and expense tracking for households.
Focuses on menu organization and grocery lists for families, overlapping with Mob's shopping list utility.
Provides voice-controlled assistance for hands-free cooking, a specialized utility for Mob users during prep.
Connects meal planning directly to specific supermarket inventories like Walmart and Kroger.
Centralizes recipe management and automates grocery lists, targeting users who want to organize their cooking workflow.
Focuses on collaborative list management, serving as a utility for household coordination.
Combines recipe organization with inventory tracking to manage kitchen supplies.
Uses AI to consolidate recipe management and pantry tracking for home cooks.
Acts as a recipe journal and meal companion for organizing web-saved content.
Plans meals based on specific household size, budget, and supermarket preferences.
Specializes in batch-cooking organization to save time and money.
Acts as a web-aggregation tool that helps users build libraries, contrasting with Mob's curated chef-tested focus.
Ties recipe discovery to specific hardware, creating a specialized utility for multicooker owners.
Simplifies recipe collection from external sources, serving as a tool for users to build their own libraries.
Uses an ingredient-matching engine to suggest recipes, helping users utilize pantry items Mob does not track.
Targets health-conscious users with dynamic planning, though it faces trust issues similar to the source app.
Personalizes weekly meal plans based on kitchen equipment and budget constraints.
Provides a robust digital cookbook for users who prefer one-time purchases over Mob's free model.
Functions as a hardware-dependent companion for guided cooking, unlike the platform-agnostic approach of the source app.
Uses deep SmartThings hardware integration to lock users into the Samsung ecosystem.
Adds nutritional tracking to the meal planning workflow, appealing to users who need more data than Mob provides.
New entrants(3)
Prioritizes budget-first planning to ensure grocery costs stay within user-defined limits.
Targets a specific cooking method, offering specialized content for air fryer owners.
Uses local grocery store data to estimate costs for meal plans before shopping.
