Cookpad Recipes icon
Cookpad recipes, homemade food icon
クックパッドマート: クックパッド公式 icon

Cookpad

For home cooks ranging from beginners to enthusiasts seeking meal inspiration and convenient access to fresh, local ingredients.

3apps4.3(465.3K)Food & DrinkShopping

Snapshot

Who is Cookpad?

Empowering home cooks to discover and share recipes while streamlining access to fresh, local ingredients through a community-driven ecosystem.

Target audience

Home cooks ranging from beginners to enthusiasts seeking meal inspirationConvenient access to freshLocal ingredients

Active nemesis

auFeminin.com

Other rivals

Portfolio

Free 3
3
apps
Food & Drink2
Shopping1

Last updated

Cookpad Recipes

v26.21.0.3

3mo ago

Intense

Publisher DNA

What defines Cookpad?

Publisher DNA

Primary focus

Community-driven recipe sharing and grocery logistics

Scale

indie

Target audience

Home cooks ranging from beginners to enthusiasts seeking meal inspiration and convenient access to fresh, local ingredients.

Signature Patterns

  • Heavy emphasis on user-generated content and community feedback loops.
  • High-frequency release cadence with 20+ updates in the last six months.
  • Integration of digital recipe management with physical grocery fulfillment.
  • Focus on solving the 'last-mile' delivery problem via refrigerated pickup points.
Intense

Portfolio momentum

The publisher is highly active, having released 23 updates across its 2 apps in the last 6 months, with the most recent update occurring within the last 24 hours.

Last release 1d agoActive apps 2

Portfolio

What does Cookpad ship?

Apps

3 apps analysed

Cookpad Recipes icon
Cookpad Recipes

The world's largest home cooking community. Save, import & find any recipe.

4.6(346.1K)
View Intel →

Global community-driven content creates a defensible barrier against generic recipe databases

  • Ingredient-based search functionality allows users to quickly find recipes using items already in their pantry
  • Occasional app unresponsiveness and launch failures disrupt the daily cooking workflow for some users
Cookpad recipes, homemade food icon
Cookpad recipes, homemade food

Recipe app: weeknight dinners, easy chicken, save, import and cook what you love

4.2(119.2K)
View Intel →

Analysis in progress

Distributed across 12 markets, strongest in Europe.

Based on 1 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (3)

  • Brazil1 / 1
  • Mexico1 / 1
  • United States1 / 1

Europe (7)

  • France1 / 1
  • Germany1 / 1
  • Italy1 / 1
  • Netherlands1 / 1
  • Portugal1 / 1
+2 more europe markets
  • Spain1 / 1
  • Sweden1 / 1

Asia-Pacific (2)

  • Japan1 / 1
  • South Korea1 / 1

Core markets (1/1 apps)

BrazilFranceGermanyItalyJapanMexicoNetherlandsPortugalSouth KoreaSpainSwedenUnited States

User Sentiment

How do users feel about their apps?

1

Positive apps

0

Neutral / mixed

0

Negative apps

88/100

Avg sentiment score

Rivals

Who does Cookpad compete with?

The rivals identified

Nemeses(1)

auFeminin.com

known forMarmiton : recettes de cuisine

1 app4.8Food & Drink

Marmiton is a direct competitor in the recipe discovery space, targeting the same home-cooking demographic with a focus on community-driven content and structured meal planning.

Contenders(2)

Edutainment Ventures- Making Games People Play

known forAnti Inflammatory: Diet Recipe

2 apps4.4Food & Drink

This app enters the market with a focus on functional nutrition, competing for users who cook to manage specific health conditions.

Elsa George

known forAir Fryer Recipes - Low Fat

3 apps4.8Food & Drink

This app targets health-conscious users specifically looking for air fryer-compatible recipes, overlapping with Cookpad's healthy cooking segment.

Same space(4)

BuzzFeed

known forTasty: Recipes, Cooking Videos

1 app4.9Food & Drink

Tasty competes for the same attention economy, leveraging high-production video content and AI-driven discovery to engage home cooks.

Gopuff

known forGopuff - Grocery Delivery

1 app4.8Food & Drink

Gopuff competes by solving the immediate need for ingredients, capturing the user at the start of the cooking journey.

International Dairy Queen

known forDairy Queen® Food & Treats

1 app4.7Food & Drink

While a restaurant app, it competes for the 'what's for dinner' decision-making moment by offering convenience and loyalty incentives.

Seamless North America

known forSeamless: Local Food Delivery

1 app4.8Food & Drink

Seamless competes for the same meal-time intent, offering an alternative to cooking by providing immediate access to prepared food.

New entrants(1)

Nicolas Herrera

known forAllergyCheck

1 app0.0Food & Drink

This newcomer targets the critical safety and dietary restriction segment, potentially siphoning users who require strict ingredient filtering.

The Analyst's Read

The bottom line on Cookpad

Bottom line

Cookpad is a well-positioned food-tech publisher leveraging a high-trust community brand to expand into high-friction logistics. Their exceptional update velocity and strong category ratings suggest a disciplined approach to product evolution and user retention.

Frequently asked questions

How many apps does Cookpad publish?
Cookpad has 3 apps tracked by Marlvel, primarily in the Food & Drink category.
What kind of apps does Cookpad make?
Cookpad's portfolio is concentrated in Food & Drink and Shopping, with an average rating of 4.3/5 across rated apps.
What is Cookpad's top app?
By review volume across the portfolio, Cookpad Recipes is Cookpad's best-known app tracked by Marlvel.
In how many countries are Cookpad's apps available?
Marlvel has tracked Cookpad's apps across 12 countries.

What fed this analysis

Apps analyzed:
2
With full intel:
0
With overview:
2
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Cookpad, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Cookpad intelligence.” Updated 2026-04-24. https://marlvel.ai/publishers/cookpad-inc

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Data licensed under CC-BY-NC 4.0