Cookpad
For home cooks ranging from beginners to enthusiasts seeking meal inspiration and convenient access to fresh, local ingredients.
Snapshot
Who is Cookpad?
Empowering home cooks to discover and share recipes while streamlining access to fresh, local ingredients through a community-driven ecosystem.
Target audience
Portfolio
Free 3Last updated
Cookpad Recipes
v26.21.0.3
3mo ago
Publisher DNA
What defines Cookpad?
Publisher DNA
Primary focus
Community-driven recipe sharing and grocery logistics
Scale
indie
Target audience
Home cooks ranging from beginners to enthusiasts seeking meal inspiration and convenient access to fresh, local ingredients.
Signature Patterns
- •Heavy emphasis on user-generated content and community feedback loops.
- •High-frequency release cadence with 20+ updates in the last six months.
- •Integration of digital recipe management with physical grocery fulfillment.
- •Focus on solving the 'last-mile' delivery problem via refrigerated pickup points.
Portfolio momentum
The publisher is highly active, having released 23 updates across its 2 apps in the last 6 months, with the most recent update occurring within the last 24 hours.
Portfolio
What does Cookpad ship?
Apps
3 apps analysed
The world's largest home cooking community. Save, import & find any recipe.
Global community-driven content creates a defensible barrier against generic recipe databases
- Ingredient-based search functionality allows users to quickly find recipes using items already in their pantry
- Occasional app unresponsiveness and launch failures disrupt the daily cooking workflow for some users
Recipe app: weeknight dinners, easy chicken, save, import and cook what you love
Analysis in progress
Distributed across 12 markets, strongest in Europe.
Based on 1 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (7)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+2 more europe markets
- Spain1 / 1
- Sweden1 / 1
Asia-Pacific (2)
- Japan1 / 1
- South Korea1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
88/100
Avg sentiment score
Rivals
Who does Cookpad compete with?
The rivals identified
Nemeses(1)
Marmiton is a direct competitor in the recipe discovery space, targeting the same home-cooking demographic with a focus on community-driven content and structured meal planning.
Contenders(2)
known for
Anti Inflammatory: Diet Recipe
This app enters the market with a focus on functional nutrition, competing for users who cook to manage specific health conditions.
This app targets health-conscious users specifically looking for air fryer-compatible recipes, overlapping with Cookpad's healthy cooking segment.
Same space(4)
Tasty competes for the same attention economy, leveraging high-production video content and AI-driven discovery to engage home cooks.
Gopuff competes by solving the immediate need for ingredients, capturing the user at the start of the cooking journey.
While a restaurant app, it competes for the 'what's for dinner' decision-making moment by offering convenience and loyalty incentives.
Seamless competes for the same meal-time intent, offering an alternative to cooking by providing immediate access to prepared food.
New entrants(1)
This newcomer targets the critical safety and dietary restriction segment, potentially siphoning users who require strict ingredient filtering.
The Analyst's Read
The bottom line on Cookpad
Bottom line
Cookpad is a well-positioned food-tech publisher leveraging a high-trust community brand to expand into high-friction logistics. Their exceptional update velocity and strong category ratings suggest a disciplined approach to product evolution and user retention.
Frequently asked questions
How many apps does Cookpad publish?
What kind of apps does Cookpad make?
What is Cookpad's top app?
In how many countries are Cookpad's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 0
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- yes