Cookpad
For home cooks ranging from beginners to enthusiasts seeking meal inspiration and convenient access to fresh, local ingredients.
Cookpad Recipes
Snapshot
Who is Cookpad?
Empowering home cooks to discover and share recipes while streamlining access to fresh, local ingredients through a community-driven ecosystem.
Target audience
Portfolio
Free 3Last updated
Cookpad Recipes
v26.21.0.3
5mo ago
Publisher DNA
What defines Cookpad?
Publisher DNA
Primary focus
Community-driven recipe sharing and grocery logistics
Scale
indie
Target audience
Home cooks ranging from beginners to enthusiasts seeking meal inspiration and convenient access to fresh, local ingredients.
Signature Patterns
- •Heavy emphasis on user-generated content and community feedback loops.
- •High-frequency release cadence with 20+ updates in the last six months.
- •Integration of digital recipe management with physical grocery fulfillment.
- •Focus on solving the 'last-mile' delivery problem via refrigerated pickup points.
Portfolio momentum
The publisher is highly active, having released 23 updates across its 2 apps in the last 6 months, with the most recent update occurring within the last 24 hours.
Portfolio
What does Cookpad ship?
Apps
3 apps analysed
The world's largest home cooking community. Save, import & find any recipe.
Global community-driven content creates a defensible barrier against generic recipe databases
- Ingredient-based search functionality allows users to quickly find recipes using items already in their pantry
- Occasional app unresponsiveness and launch failures disrupt the daily cooking workflow for some users
Recipe app: weeknight dinners, easy chicken, save, import and cook what you love
Analysis in progress
Distributed across 12 markets, strongest in Europe.
Based on 1 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (7)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+2 more europe markets
- Spain1 / 1
- Sweden1 / 1
Asia-Pacific (2)
- Japan1 / 1
- South Korea1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
88/100
Avg sentiment score
Rivals
Who does Cookpad compete with?
The rivals identified
Nemeses(1)
Mealime competes by solving the meal-planning friction that Cookpad lacks, targeting the same home-cook audience with a structured, grocery-integrated workflow.
Contenders(10)
Both apps target home cooks seeking to organize recipes, creating direct competition for users who prioritize recipe storage and retrieval over community social features.
Both apps compete for the daily home-cooking audience by offering ingredient-based search and recipe discovery tools that solve the daily meal-planning friction.
Both apps target home cooks with community-driven content, but the rival captures power users through AI-assisted recipe ingestion and handwritten note digitization.
Both apps target home cooks seeking recipe organization and meal planning, but Flavorish competes by automating recipe ingestion from social media, a feature Cookpad lacks.
Both apps target home cooks seeking recipe discovery, with Guardian Feast competing for the same audience via curated editorial content while Cookpad relies on community-generated recipes.
Both apps compete for the same home cook audience by providing recipe discovery and culinary inspiration, though they differ in their reliance on community-generated content versus expert-led test kitchen material.
Both apps target home cooks needing meal inspiration and grocery organization, but KptnCook uses a daily delivery loop while Cookpad relies on community-driven search.
Both apps target home cooks using ingredient-based search to solve daily meal planning, directly competing for the same user intent of reducing food waste and simplifying kitchen workflows.
Both apps target home cooks managing recipe collections, competing for the same user base seeking to organize and access cooking content.
Tastemade Cooking competes by offering automated meal planning and grocery list generation, directly addressing the utility gap identified in the lack of native planning tools within Cookpad Recipes.
Same space(20)
Automates recipe importing from social media, simplifying the curation process for users who find Cookpad's manual entry tedious.
Automates inventory management by syncing with store loyalty cards, solving the food waste problem Cookpad users face.
Digitizes physical cookbooks, serving users who want to bring their existing library into the digital planning workflow Cookpad provides.
Focuses on instructional video content, providing a learning-based alternative to Cookpad's recipe-first approach.
Manages recipe collections and meal plans, providing a dedicated digital space for content Cookpad users might otherwise store in bookmarks.
Uses AI to personalize meal plans and track macros, serving fitness-focused users who find Cookpad's general recipes insufficient.
Automates grocery list creation and meal planning, serving as a structured alternative to Cookpad's community-driven model.
Delivers ready-to-heat meals, bypassing the cooking process entirely for users who find Cookpad's recipes too time-consuming.
Consolidates social media recipes into a central box, serving as a repository for content Cookpad users might otherwise bookmark.
Targets professional chefs and serious home cooks with expert content, serving a more specialized segment than Cookpad's general home-cooking community.
Provides a pre-portioned meal kit service that removes the planning and grocery shopping friction Cookpad users face.
Provides a menu organizer and recipe keeper for families, overlapping with Cookpad's goal of reducing meal-planning stress.
Centralizes social media recipes into a structured cookbook, competing with Cookpad's community-driven organization tools.
Organizes social media recipes into a digital cookbook, competing for the same user base that uses Cookpad for inspiration.
Aggregates social media cooking content, competing for the same user base that relies on Cookpad for inspiration.
Provides AI-powered recipe importing and meal planning, offering a modern alternative to Cookpad's manual organization.
Aggregates web recipes into a planner, providing a digital alternative to Cookpad's community-driven discovery.
Links recipe discovery to specific hardware, creating a specialized utility that Cookpad's generalist platform lacks.
Strips ads and blog filler from recipes, offering a clean utility that Cookpad users might prefer for distraction-free cooking.
Combines recipe organization with nutritional tracking, addressing the power-user segment that Cookpad lacks.
New entrants(2)
Aggregates recipes from social media and websites, serving as a repository for content that Cookpad users might otherwise save manually.
Integrates nutrition tracking with meal planning, serving fitness-focused users who need more data than Cookpad provides.
The Analyst's Read
The bottom line on Cookpad
Bottom line
Cookpad is a well-positioned food-tech publisher leveraging a high-trust community brand to expand into high-friction logistics. Their exceptional update velocity and strong category ratings suggest a disciplined approach to product evolution and user retention.
Frequently asked questions
How many apps does Cookpad publish?
What kind of apps does Cookpad make?
What is Cookpad's top app?
In how many countries are Cookpad's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 0
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- yes
