Cookpad is a community-driven recipe discovery and organization app for home cooks on iOS and Android.
Product velocity
Active
Daily rank 🇺🇸
#196
Food & Drink · free
Sentiment
4.6
350k reviews
Nemesis
Marmiton : recettes de cuisine
The App DNA
What makes this app unique?
Users hire Cookpad to solve daily meal-planning friction using existing pantry ingredients, replacing the need for repetitive, generic recipe searches.
For Home cooks of all skill levels seeking recipe organization, community inspiration, and tools to reduce food waste.
What does it look like?
Key features
Search functionality identifying recipes based on items currently in the user's pantry.
One-tap import of external recipes into personal collections.
Advanced search filtering for dietary preferences and cooking methods.
How much does it cost?
Freemium model gates discovery and organization tools behind a subscription while maintaining an ad-free experience.
Velocity
Active developmentsocial featuresUX improvementsShow more...
The app exhibits a stable development cadence, shipping approximately 0.7 releases per week across iOS and Android platforms. Development is currently focused on social discovery and user engagement features, specifically through the integration of a centralized challenge hub and improved search functionality. The release notes are consistent and descriptive, indicating a clear roadmap rather than opaque maintenance. The development trend is stable, with regular feature-driven updates appearing at a predictable interval.
Who built it?
Cookpad
3 apps tracked · Food & Drink
クックパッドマート: クックパッド公式
Cookpad recipes, homemade foodUser Sentiment
What do users think recently?
Fresh user feedback skews thrilled. Users appreciate ingredient-based search functionality allows users to quickly find recipes using items already in their pantry and community-shared recipes provide authentic and reliable home cooking instructions for daily meal planning needs, but report occasional app unresponsiveness and launch failures disrupt the daily cooking workflow for some users.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Ingredient-based search functionality allows users to quickly find recipes using items already in their pantry
- Community-shared recipes provide authentic and reliable home cooking instructions for daily meal planning needs
- The recipe database offers extensive variety that helps users break out of repetitive cooking habits
- Occasional app unresponsiveness and launch failures disrupt the daily cooking workflow for some users
120 of 2333 recent reviews analyzed · high confidence · Thrilled overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Cookpad Recipes
How's the Food & Drink market?
Cookpad holds a #81 Grossing position in the US Food & Drink category. Its global reach is significant, with top-tier rankings in Spain and Taiwan, though the lack of meal-planning utility relative to Marmiton limits its grossing potential in mature markets.
Read the market outlookThe rivals identified
By auFeminin.com
Marmiton is a direct competitor in the recipe discovery space, targeting the same home-cooking demographic with a focus on community-driven content and structured meal planning.
- Offers a dedicated weekly menu planner feature that streamlines grocery shopping and meal preparation workflows.
- Provides a native PDF export function for recipe books, catering to users who prefer offline physical copies.
- Deeply entrenched in the French-speaking market with a long-standing brand legacy and established community trust.
Weight Loss Recipes: OfflineContender
Air Fryer Recipes - Low FatContender
Crockpot Recipes: Slow CookerContender
All Pancakes & Crepes RecipesContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Cookpad Recipes
Where is it heading?
The casual cooking market is consolidating around utility-first tools, and Cookpad's maintenance-mode updates for search ranking are creating friction that rivals can exploit. Unless the team pivots to address the meal-planning gap, the app risks losing power users to more utility-dense competitors.
- Recent search ranking changes have triggered user frustration, which risks eroding the discovery utility that drives daily sessions.
- The consistent 2-3 week update cadence demonstrates active feature investment, providing a reliable foundation for future utility-focused releases.
The SWOT
- Ingredient-based search utility drives daily habit formation
- Global community-driven content creates a defensible barrier against generic recipe databases
- Native imperial-to-metric unit conversion would lower friction for the international user base
- Building a meal-planning suite would neutralize the Marmiton utility gap
Next best moves
Ship native meal-planning suite because Marmiton's planner is the top utility gap → increase power-user retention
+ 1 more prioritized moveThe counter-intuitive read
Cookpad's #81 grossing rank is not a failure of monetization…
Read the full takeFeature gaps
Weekly menu planner (available in Marmiton but missing here) +1
Since the last report: Cookpad has expanded its competitive focus to address meal-planning utility gaps while managing user frustration over recent search algorithm adjustments.
Bottom line
Cookpad holds its category lead through sticky community content, but the lack of native meal-planning tools leaves it vulnerable to utility-dense rivals, so the PM should prioritize a meal-planning suite to retain power users.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Cookpad free to use?
How does Cookpad compare to Marmiton?
Does Cookpad have ads?
What is a good alternative to Cookpad?
Sources
Report last updated