Report updated May 20, 2026
Cookpad Recipes
For home cooks ranging from beginners to experienced users who want to organize personal recipes and discover community-shared meals.
Cookpad Recipes is a well-regarded food & drink app that is free with in-app purchases. With a 4.6/5 rating from 350.3K reviews, it maintains solid user satisfaction. Users particularly appreciate extensive recipe variety allows users to discover diverse cooking options for daily meal planning, though inconsistent measurement units create friction for users requiring standard metric conversions for ingredients remains a common concern.
What is Cookpad Recipes?
Cookpad is a community-driven recipe discovery and organization app for home cooks on iOS and Android.
Users hire Cookpad to centralize personal recipe collections and discover authentic, non-commercialized cooking inspiration from a global community.
Current Momentum
v26.21 · 1d ago
Active- Consolidated past and active challenges.
- Added direct search for other cooks.
Active Nemesis
Tasty: Recipes, Cooking Videos
By BuzzFeed
Other Rivals
7-Day Rank Pulse 🇺🇸
Food & DrinkNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Converts handwritten notes to digital recipes.
Prioritizes popular recipes for subscribers.
Captures external recipes into a personal library.
How much does it cost?
- Free community access
- Premium subscription for search and unlimited saves
Gates discovery and organization tools behind a subscription while maintaining an ad-free experience.
Who Built It?
Cookpad
Empowering home cooks to discover and share recipes while streamlining access to fresh, local ingredients through a community-driven ecosystem.
Portfolio
3
Apps
What other apps does Cookpad make?
クックパッドマート: クックパッド公式
Cookpad recipes, homemade food
Explore the full Cookpad report
Portfolio breakdown, audience, momentum, and every app published by Cookpad.
What do users think recently?
Medium confidence · 50 reviews analyzed · Based on 50 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate extensive recipe variety allows users to discover diverse cooking options for daily meal planning, but report inconsistent measurement units create friction for users requiring standard metric conversions for ingredients.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Cookpad Recipes?
How's The Food & Drink Market?
How does it evolve in the Food & Drink market?
Cookpad holds a #54 Grossing position in the US Food & Drink category, with its monetization model gating discovery and organization tools to drive subscription revenue.
Rank progression
183 active rankings tracked — 30-day window
Which niche is Cookpad Recipes in?
Explore the full Cooking Guides niche
Every app in this space — 121 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Marmiton is a direct competitor in the recipe discovery space, targeting the same home-cooking demographic with a focus on community-driven content and structured meal planning.
Contenders(4)
This app competes for the health-conscious demographic by bundling recipe discovery with specific dietary weight loss goals.
This app targets health-conscious users specifically looking for air fryer-compatible recipes, overlapping with Cookpad's healthy cooking segment.
This app competes by offering a specialized, appliance-focused recipe library that appeals to users with specific kitchen hardware.
This app competes for niche-specific search traffic, targeting users looking for specialized breakfast recipes rather than general cooking.
Same space(3)
Seamless competes for the same meal-time intent, offering an alternative to cooking by providing immediate access to prepared food.
Gopuff competes by solving the immediate need for ingredients, capturing the user at the start of the cooking journey.
While a restaurant app, it competes for the 'what's for dinner' decision-making moment by offering convenience and loyalty incentives.
Compare Cookpad Recipes against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Cookpad Recipes
Strengths to defend, gaps to attack
Core Strengths
- Community-driven content library creates high user loyalty
- AI-powered recipe import reduces content creation friction
- Ad-free experience maintains user trust
Critical Frictions
- Lack of native metric conversion tools
- Technical login and launch instability
- Paywalling of core organization features
Growth Levers
- B2B partnerships for localized content
- Expansion into wearable-integrated meal planning
- Native video-based recipe demonstrations
Market Threats
- BuzzFeed's video-first engagement model
- AnyList's superior grocery-list utility
- Rapid iteration cycles from specialized meal-planning entrants
What are the next best moves?
Ship native metric-to-imperial conversion tools because measurement friction is a top complaint → reduce churn among international users.
User reviews highlight measurement unit inconsistency as a primary source of friction.
Trade-off: Pause the AI-assistant feature expansion — measurement parity has a higher impact on core usability.
Audit login and app launch flows because technical barriers are a top complaint → improve daily active usage.
Reports of authentication issues and launch errors disrupt the user experience.
Trade-off: Delay the themed-folder UI refresh — stability is the prerequisite for retention.
A counter-intuitive read
Cookpad's community-first model is its primary moat, yet the push for video-first parity with Tasty risks commoditizing the platform and diluting the authentic home-cooking identity that drives its current loyalty.
Feature Gaps vs Competitors
- Automated grocery list generation (available in Mealime)
- Barcode ingredient scanning (available in Bobby Approved)
Key Takeaways
Cookpad defends its category lead through community-driven content, but technical friction and missing utility features like metric conversion threaten its retention, so the PM should prioritize stability and localization to protect the user base.
Where Is It Heading?
Stable
The home-cooking category is consolidating around utility-focused meal planning, leaving Cookpad's community-first model exposed to competitors that solve the grocery-list pain point. The PM must bridge the utility gap to prevent power users from migrating to specialized tools.
Technical login errors disrupt the user experience, which compounds the churn risk already present in the freemium paywall structure.
AI-powered recipe import reduces content creation friction, which increases platform inventory and long-term retention.