Tasty is a recipe discovery and cooking guidance app for home chefs, featuring video-led instructions and integrated grocery shopping on iOS and Android.
The App DNA
What makes this app unique?
Users open Tasty to bridge the gap between meal inspiration and execution, using the app to solve the daily friction of deciding what to cook with available ingredients.
For Home cooks seeking recipe discovery, meal planning tools, and integrated grocery shopping convenience.
What does it look like?
Key features
AI assistant powered by ChatGPT API to generate recipe suggestions based on user preferences.
Direct integration with Walmart for grocery delivery or pickup of recipe ingredients.
Generates recipe ideas based on a user-input list of three ingredients on hand.
How much does it cost?
Monetization relies on affiliate grocery partnerships and ad-supported content rather than direct subscription fees.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app currently ships approximately 0.19 releases per week, placing it in the maintenance tier. Development activity is characterized by a consistent, low-frequency release pattern focused exclusively on generic stability and performance improvements. All recent release notes are opaque, providing no evidence of new features, content, or live-ops events. The development trend is stable but limited to maintenance-level updates.
Who built it?
BuzzFeed
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The Land Of Boggs StickersUser Sentiment
What do users think recently?
Fresh user feedback skews excited. Users appreciate step-by-step video instructions make complex recipes accessible for home cooks of all skill levels and extensive recipe variety across different cultures provides constant inspiration for daily meal planning, but report login failures via social media accounts prevent long-term users from accessing their saved recipe collections.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Step-by-step video instructions make complex recipes accessible for home cooks of all skill levels
- Extensive recipe variety across different cultures provides constant inspiration for daily meal planning
- The interface allows users to save favorite recipes into a personal digital cookbook for easy access
- Login failures via social media accounts prevent long-term users from accessing their saved recipe collections
120 of 1002 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Tasty: Recipes, Cooking Videos
How's the Food & Drink market?
Tasty holds a strong position in the Food & Drink category, currently ranking #62 Grossing in the US. The gap between its high-utility discovery features and the lack of offline access signals a missed opportunity to capture the high-frequency, daily-cooking segment.
Read the market outlookThe rivals identified
By Cookpad Inc.
Both apps target home cooks seeking daily meal solutions, with Cookpad's ingredient-based search directly competing with Tasty's AI-driven ingredient search for the same daily cooking use case.
- Cookpad offers a freemium model with premium search filters, while Tasty provides all features for free.
- Cookpad relies on community-shared content, whereas Tasty utilizes a video-led instructional format for recipe discovery.
- Cookpad includes a recipe import feature, while Tasty focuses on direct grocery shopping integration via Walmart.
NYT Cooking: Quick Tasty MealsContender
ReciMe: Recipes & Meal PlannerContender
Mob: Meal Planner and RecipesContender
Cookpad Recipes, homemade foodContender
Osta: Save & Share RecipesContender
Thermomix® Cookidoo® AppContender
Just the Recipe: Cook smarterContender
Herbi: Meal Planner + RecipesContender
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Tasty: Recipes, Cooking Videos
Where is it heading?
The recipe-discovery market is consolidating around utility-first experiences that solve the 'what's for dinner' problem. Tasty is well-positioned to lead this space if it addresses the current technical instability, as its grocery-integration model provides a clear path to monetization that content-only rivals lack.
- Login regressions in the latest release prevent users from accessing saved content, directly increasing short-term churn pressure.
- The core video-led recipe format remains highly rated, providing a stable foundation for future grocery-integration expansion.
The SWOT
- Video-led instructional format simplifies complex techniques
- AI-driven ingredient search reduces user churn
- Walmart grocery integration drives affiliate revenue
- Expand dietary filtering for medical/diabetic diets
- Implement offline or print-ready recipe access
- Leverage international chart presence for grocery partnerships
Next best moves
Audit social login authentication logic because login failures prevent access to saved collections → restore long-term user retention
+ 1 more prioritized moveThe counter-intuitive read
The 'AI-first' recipe generation is a distraction…
Read the full takeFeature gaps
Offline recipe access (available in Instant Pot Recipes but missing here) +1
Since the last report: Persistent login regressions and newly surfaced dietary filtering failures continue to erode user trust, despite the core video-led recipe library maintaining high engagement. The app's competitive focus remains on bridging the gap between inspiration and fulfillment, though technical instability limits its ability to capture the high-frequency cooking segment.
Bottom line
Tasty's video-led discovery is a strong retention hook, but the lack of offline access and recent login regressions erode the daily cooking habit. Restoring authentication stability would secure the current user base, while adding print/export utility would resolve the primary friction point for power users.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Tasty good for beginners?
How does Tasty compare to grocery delivery apps?
Is Tasty safe for users with food allergies?
What is a good alternative to Tasty?
Sources
- [1] App Store listing, source
Report last updated