Report updated May 20, 2026
Tasty: Recipes, Cooking Videos
For home cooks seeking accessible, video-guided recipes and efficient meal planning tools.
Tasty: Recipes, Cooking Videos is a well-regarded food & drink app that is completely free. With a 4.9/5 rating from 612.5K reviews, it maintains solid user satisfaction. Users particularly appreciate step-by-step video tutorials make complex cooking techniques accessible for inexperienced home cooks, though login and account synchronization failures prevent users from accessing their saved recipe collections remains a common concern.
What is Tasty: Recipes, Cooking Videos?
Tasty is a recipe discovery and meal-planning app for home cooks, featuring video-guided instructions and integrated grocery shopping on iOS and Android.
Users hire Tasty to bridge the gap between visual recipe inspiration and actionable grocery procurement, using the app to solve meal-planning needs without manual list creation.
Current Momentum
v3.39 · 1w ago
Maintenance- Ships regular performance and bug fixes.
- Maintains high-production video content cadence.
Active Nemesis
Cookpad Recipes, homemade food
By COOKPAD INC. (CA)
Other Rivals
7-Day Rank Pulse 🇺🇸
Food & DrinkNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
ChatGPT-powered assistant generates recipe recommendations based on user preferences.
Direct integration with Walmart for grocery delivery or pickup.
Generates recipe ideas based on three user-provided ingredients.
How much does it cost?
- Free access to all recipe content and features
Monetization relies on affiliate commissions from grocery integrations and ad-supported content delivery.
Who Built It?
BuzzFeed
Driving audience engagement through interactive pop culture content and utility-focused digital tools. Connecting users to trending media and practical lifestyle solutions.
Portfolio
11
Apps
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Explore the full BuzzFeed report
Portfolio breakdown, audience, momentum, and every app published by BuzzFeed.
What do users think recently?
High confidence · Latest 107 of 113 total reviews analyzed · Based on 113 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate step-by-step video tutorials make complex cooking techniques accessible for inexperienced home cooks, but report login and account synchronization failures prevent users from accessing their saved recipe collections.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Tasty: Recipes, Cooking Videos?
Where is it available?
Localized markets (5)
How's The Food & Drink Market?
How does it evolve in the Food & Drink market?
Tasty holds the #57 Grossing position in the US Food & Drink category, but its grossing rank lags behind its free-chart performance, signaling monetization friction. The app maintains a 4.9★ rating on iOS, anchoring its position as the premium video-first discovery leader.
Rank progression
129 active rankings tracked — 30-day window
Which niche is Tasty: Recipes, Cooking Videos in?
Explore the full Cooking Companions niche
Every app in this space — 31 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
McDonald’s competes for the same 'Food & Drink' share of wallet by capturing high-frequency, convenience-driven dining occasions that often replace home cooking.
Contenders(4)
This app directly challenges Tasty’s core value proposition by focusing on appliance-specific recipe discovery and guided cooking.
This app competes for the user's discretionary food spending by leveraging a loyalty-first model for a specific treat category.
This app competes for the attention of food enthusiasts in the Japanese market through loyalty-driven restaurant engagement.
This app competes by offering specialized, hardware-integrated recipe content that targets the same home-cooking demographic as Tasty.
Same space(3)
This app competes for the socially conscious food consumer, offering a sustainable alternative to traditional recipe discovery.
Gopuff competes by providing the ingredients that Tasty users need, effectively owning the 'last mile' of the cooking process.
This app competes for the same 'Food & Drink' category share by prioritizing loyalty and one-click reordering for quick service.
Compare Tasty: Recipes, Cooking Videos against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Tasty: Recipes, Cooking Videos
Strengths to defend, gaps to attack
Core Strengths
- High-production video format lowers entry barrier for novices
- Shoppable grocery integration creates direct affiliate revenue
- Personalized cookbook feature increases user switching costs
Critical Frictions
- Account authentication failures force repeated re-logins
- Removal of community comments limits recipe-specific feedback
- Inappropriate ad content persists despite reporting
Growth Levers
- Integrate nutritional macro-nutrient data to satisfy dietary-focused users
- Implement metric-to-gram conversion toggles for international market expansion
Market Threats
- Cookpad's community-driven model captures higher retention
- Mealime's meal-planning automation drains the utility-focused user segment
- EU/US data-privacy tightening on ad-targeting impacts revenue
What are the next best moves?
Audit account authentication flow because login failures are the top complaint → stabilize user session retention
Login and account synchronization failures are the primary frustration theme in user sentiment data.
Trade-off: Pause the AI Botatouille feature refinement — authentication stability has a higher impact on daily active usage.
Restore recipe-specific community comments because their removal limits user-generated tips → improve long-term retention
Users explicitly cite the loss of shared cooking advice as a major frustration in recent reviews.
Trade-off: Deprioritize the new holiday recipe collection launch — community health is more critical to retention than content volume.
A counter-intuitive read
Tasty's removal of community comments is a strategic error that ignores that the app's true moat is not the video content, but the social validation of the recipes.
Feature Gaps vs Competitors
- Community-driven recipe feedback (available in Cookpad but missing here)
- Nutritional macro-nutrient breakdowns (available in health-focused peers but missing here)
Key Takeaways
Tasty dominates through high-production visual content, but technical friction and the loss of community feedback threaten its retention, so the PM must prioritize account stability to protect the core affiliate-revenue funnel.
Where Is It Heading?
Stable
The recipe discovery market is consolidating around utility-focused meal planning, leaving Tasty's discovery-first model exposed if it cannot solve its current authentication bugs. The app remains advantaged by its brand-led video production, but the lack of community feedback will accelerate churn to community-centric rivals like Cookpad if not addressed by Q3.
Login and account synchronization failures in the latest release erode the daily active habit, which compounds the rating drag already visible on Android.
The video-first instructional format continues to drive high user confidence, keeping the overall sentiment positive despite technical friction.