Tasty is a recipe discovery and cooking app for home chefs, featuring video-guided instructions and integrated grocery shopping on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
#172
▲5Food & Drink · free
Sentiment
4.9
613k reviews
Nemesis
McDonald’s
The App DNA
What makes this app unique?
Users hire Tasty to solve the 'what's for dinner' problem with low-friction, visual inspiration that turns into a grocery order, serving the job of meal planning and fulfillment.
For Home cooks seeking quick, video-guided recipes and integrated grocery shopping solutions.
What does it look like?
Key features
AI assistant powered by ChatGPT API to suggest recipes based on user preferences
Direct integration with Walmart for grocery delivery or pickup of recipe ingredients
Generates recipe ideas using a minimum of three user-provided ingredients
How much does it cost?
Monetization relies on affiliate grocery partnerships, ad inventory, and physical merchandise sales rather than subscription gates.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app currently ships approximately 0.19 releases per week, placing it in the maintenance tier. Development activity is characterized by a consistent, low-frequency release pattern focused exclusively on generic stability and performance improvements. All recent release notes are opaque, providing no evidence of new features, content, or live-ops events. The development trend is stable but limited to maintenance-level updates.
Who built it?
BuzzFeed
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The Land Of Boggs StickersUser Sentiment
What do users think recently?
Fresh user feedback skews excited. Users appreciate step-by-step video instructions make complex recipes accessible for home cooks of all skill levels and diverse recipe library provides inspiration for various dietary needs and time-constrained meal planning, but report login failures following the latest update prevent users from accessing their saved recipe collections.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Step-by-step video instructions make complex recipes accessible for home cooks of all skill levels
- Diverse recipe library provides inspiration for various dietary needs and time-constrained meal planning
- Intuitive interface design allows users to quickly find and save recipes for future use
- Login failures following the latest update prevent users from accessing their saved recipe collections
120 of 986 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Tasty: Recipes, Cooking Videos
How's the Food & Drink market?
Tasty maintains a global footprint in the Food & Drink category, currently ranking #81 Grossing in the US. The gap between its high-frequency video discovery and the recent login-related churn signals a critical need to stabilize the user experience to maintain chart position.
Read the market outlookThe rivals identified
By McDonald's Global Markets LLC
McDonald’s competes for the same 'Food & Drink' share of wallet by capturing high-frequency, convenience-driven dining occasions that often replace home cooking.
- Aggressive loyalty program with personalized offers drives daily habituation that recipe apps struggle to replicate
- Physical restaurant footprint and mobile order-ahead capabilities provide immediate utility that content-only apps lack
Andy's Frozen CustardContender
Weber® GrillsContender
Instant Pot/Air Fryer RecipesContender
お好み焼本舗公式アプリContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Tasty: Recipes, Cooking Videos
Where is it heading?
The home-cooking category is shifting toward utility-first experiences that prioritize dietary precision over brand-led discovery. Tasty's maintenance-mode update cadence leaves it exposed to specialized rivals, so the team must stabilize the authentication flow to prevent long-term user churn.
- Login regressions in the latest update prevent access to saved collections, which compounds the rating drag already visible on Android.
- Recent updates focused on stability, with no new feature expansion identified in the last three months.
The SWOT
- High-retention video-guided cooking loop
- Direct grocery-delivery affiliate revenue model
- Massive library of 10,000+ recipes
- Implement print-to-kitchen-card functionality
- Expand dietary filtering for health-conscious segments
- Improve comment moderation to boost community quality
Next best moves
Fix authentication stability because login failures are the top complaint and churn risk → restore access to saved collections
+ 1 more prioritized moveThe counter-intuitive read
The 'AI assistant' feature is a distraction…
Read the full takeFeature gaps
Appliance-specific guided cooking (available in Instant Pot/Air Fryer Recipes but missing here)
Since the last report: The app remains in a maintenance-mode development cycle with persistent authentication issues, while internal analysis has shifted to prioritize the grocery-delivery integration as the core business mechanism.
Bottom line
Tasty dominates discovery through high-fidelity video, but the recent login regressions and lack of health-based filtering create a clear opening for utility-first rivals, so the team must prioritize authentication stability to protect the core retention loop.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Tasty free to use?
Does Tasty offer grocery delivery?
Can I filter recipes for diabetic or sugar-free diets?
How does Tasty compare to appliance-specific recipe apps?
Sources
- [1] App Store, source
Report last updated