SEB
My Moulinex, cooking made easy
Snapshot
Publisher DNA
What defines SEB?
AI intelligence is not yet available for SEB. The portfolio data below is up to date.
Portfolio
What does SEB ship?
Apps
9 apps analysed
Analysis in progress
Analysis in progress
In-Fridge search engine increases session frequency
- The application provides helpful cooking guidance for users who lack experience in the kitchen
- Regional and language restrictions prevent users from accessing recipes or content in their preferred language
In-fridge recipe logic provides a high-utility differentiator for appliance owners
- The recipe catalog provides helpful culinary inspiration for users who successfully navigate the initial setup
- Mandatory account registration and login failures prevent users from accessing basic appliance functionality and recipes
Analysis in progress
Single-market publisher, every app ships only to United States.
Based on 2 of 9 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States2 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
2
Negative apps
20/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does SEB compete with?
The rivals identified
Nemeses(2)
Both applications target home cooks managing meal plans and grocery lists, creating direct competition for the user's daily kitchen management workflow.
Both applications target home cooks seeking recipe management and meal planning, though My Moulinex anchors to specific hardware while RecipeLab focuses on nutrition tracking.
Contenders(6)
Both apps target home cooks seeking recipe management, but CookGo captures users via automated URL parsing while My Tefal restricts access to hardware owners.
Both apps compete for the home cook's attention by providing recipe discovery and management tools, though they differ in their monetization and hardware integration.
Both applications target home cooks seeking recipe management and ingredient-based search, creating direct competition for daily kitchen utility.
Both apps target the food-waste reduction segment by suggesting recipes based on available pantry ingredients, creating direct feature overlap for users seeking to minimize kitchen waste.
Both apps target home cooks seeking recipe guidance, but AL DANTE captures the mass market through a free, video-first interface that avoids the hardware-dependency and regional content barriers found in My Moulinex.
Both applications target home cooks seeking recipe organization and meal planning, creating direct competition for daily kitchen management time.
Same space(34)
Cookpad offers a community-driven alternative for recipe discovery, focusing on ingredient-based search rather than the hardware-locked utility of My Moulinex.
Meal Planner & Grocery List offers a general-purpose meal organization tool that serves as a broader alternative to the hardware-locked My Moulinex.
Mob bridges recipe discovery with supermarket shopping, offering a flexible meal-planning alternative to the rigid hardware-linked model of My Moulinex.
ReciMe aggregates social media content for home cooks, providing a broader discovery utility than the hardware-specific ecosystem of My Moulinex.
Stashcook consolidates digital recipe inspiration into a meal planning system, offering a broader utility than the hardware-linked My Moulinex.
NYT Cooking competes for the same home-cook attention by offering a high-trust, editorial-tested recipe database that contrasts with the hardware-focused utility of My Moulinex.
This app focuses on ingredient-based recipe discovery, providing a utility that complements the in-fridge logic found in My Tefal.
Basta provides batch-cooking meal planning that serves as a specialized alternative to the appliance-tethered utility of My Tefal.
BLW Ideas provides specialized nutritional guidance for infant feeding, serving as a niche utility that contrasts with the general-purpose cooking focus of My Moulinex.
Breville+ provides appliance-specific guided cooking that acts as a direct competitor to the hardware-tethered utility of My Tefal.
Tasty captures the home-cooking journey through video-led discovery, providing a high-utility alternative to the hardware-centric focus of My Moulinex.
CookBook provides a comprehensive management platform for digitizing recipes, offering a high-utility alternative to the hardware-specific focus of My Moulinex.
Cookpad provides a community-driven recipe repository that serves as a broader alternative to the appliance-specific content in My Tefal.
Miso functions as a recipe manager that collects content from social media, providing a general-purpose alternative to the hardware-specific My Moulinex.
Eatr focuses on AI-driven meal planning and dietary tracking, providing a specialized utility that complements the general recipe discovery of My Moulinex.
Eline's Table provides chef-curated plant-based meal planning that serves as a specialized alternative to the appliance-focused utility of My Tefal.
Flavorish provides a clean, ad-free utility for aggregating viral social media content, offering a more focused discovery experience than the hardware-linked My Moulinex.
Gronda targets the professional-grade culinary segment, offering AI-driven innovation tools that contrast with the consumer-focused hardware utility of My Moulinex.
Guardian Feast provides curated editorial recipes that serve as a high-quality alternative to the appliance-specific content in My Tefal.
HelloFresh serves as a digital kitchen companion for meal-kit subscribers, offering recipe management that overlaps with My Tefal's recipe catalog.
Paprika provides a comprehensive kitchen management tool that serves as a utility-focused alternative for users who prefer platform-agnostic recipe organization.
Mealime bridges meal planning and grocery procurement, providing a structured approach to healthy cooking that complements the recipe discovery of My Moulinex.
CookBooker provides recipe organization and meal planning that serves as a general-purpose alternative to the appliance-specific utility of My Tefal.
This app provides recipe organization and meal planning that serves as a general-purpose alternative to the appliance-specific utility of My Tefal.
Flavia provides recipe organization and meal planning that serves as a general-purpose alternative to the appliance-specific utility of My Tefal.
Nespresso Smart acts as a hardware companion utility, sharing the same connectivity-dependent model as My Moulinex for appliance management.
Oeni focuses on inventory management for wine collectors, providing a specialized utility that complements the kitchen-management focus of My Tefal.
SO VEGAN offers a curated plant-based recipe library, serving as a niche alternative for users seeking specific dietary guidance outside the general-purpose My Moulinex.
Samsung Food serves as a direct alternative to My Tefal by aggregating web-based recipes into a centralized planner.
This app provides healthy meal kits that act as a service-based alternative to the appliance-tethered recipe utility of My Tefal.
Recipe Keeper offers a one-time purchase model for digitizing physical recipes, serving as a lower-cost alternative to the hardware-linked ecosystem of My Moulinex.
Cookidoo serves as a direct hardware-linked companion for Thermomix users, mirroring the integration strategy of My Moulinex while focusing on guided cooking.
Samsung Food integrates with SmartThings Cooking to create a hardware-software ecosystem that directly mirrors the integration strategy of My Moulinex.
This app provides meal planning and nutritional tracking that complements the cooking utility of My Tefal for health-conscious users.
New entrants(2)
mise targets UK grocery shoppers with pantry-aware planning, offering a localized utility that contrasts with the global hardware focus of My Moulinex.
Herbi provides a personalized meal planning system that helps users manage food budgets and dietary requirements, serving as a broader alternative to My Moulinex.
