SEB
My Moulinex, cooking made easy
Snapshot
Publisher DNA
What defines SEB?
AI intelligence is not yet available for SEB. The portfolio data below is up to date.
Portfolio
What does SEB ship?
Apps
9 apps analysed
Analysis in progress
Analysis in progress
In-Fridge search engine increases session frequency
- The application provides helpful cooking guidance for users who lack experience in the kitchen
- Regional and language restrictions prevent users from accessing recipes or content in their preferred language
In-fridge recipe logic provides a high-utility differentiator for appliance owners
- The recipe catalog provides helpful culinary inspiration for users who successfully navigate the initial setup
- Mandatory account registration and login failures prevent users from accessing basic appliance functionality and recipes
Analysis in progress
Single-market publisher, every app ships only to United States.
Based on 2 of 9 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States2 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
2
Negative apps
20/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does SEB compete with?
The rivals identified
Nemeses(2)
Both applications target home cooks seeking recipe discovery and meal planning tools, creating direct competition for daily kitchen utility.
Both apps target home cooks seeking recipe management, but Recipe Bro offers a frictionless, platform-agnostic alternative to the hardware-dependent, account-gated experience of My Tefal.
Contenders(6)
Both apps target home cooks seeking recipe management and meal planning, with CookGo competing for the same user base by offering a more stable, hardware-agnostic recipe curation experience.
Both apps compete for the home cook's attention by providing recipe discovery and management tools, though they differ in their monetization and hardware integration.
Both applications target home cooks seeking recipe management and ingredient-based search, creating direct competition for daily kitchen utility.
Both applications compete for the daily kitchen management habits of home cooks by offering recipe organization and meal planning tools. They overlap directly in the utility of storing and finding recipes for meal preparation.
Both apps target the food-waste reduction segment by suggesting recipes based on available pantry ingredients, creating direct feature overlap for users seeking to minimize kitchen waste.
Both apps target multicooker owners with recipe discovery and meal planning tools, creating direct competition for daily kitchen management.
Same space(34)
Cookpad serves the same home-cooking community but focuses on social recipe sharing rather than the hardware-linked utility of My Moulinex.
Mob targets the same home-cooking audience but focuses on ingredient-based search and supermarket shopping rather than multicooker hardware.
ReciMe competes for the same home-cooking audience by aggregating social media content, contrasting with the hardware-centric approach of My Moulinex.
Stashcook serves the same home-cooking audience by consolidating digital recipe inspiration into a meal planning system.
mise targets the same UK home-cooking audience but focuses on pantry-aware meal planning and supermarket integration.
NYT Cooking serves the same home-cooking audience but relies on editorial authority rather than hardware-linked utility to drive engagement.
Meal Planner & Weekly Menu targets the same home-cooking audience but focuses on nutritional tracking and AI-powered recipe importing.
Epicurious provides a broad recipe database that serves the same home-cooking demographic but lacks the hardware-specific integration found in My Moulinex.
This app focuses on ingredient-based recipe discovery, providing a utility that complements the in-fridge logic found in My Tefal.
Kitchen Stories serves the same home-cooking demographic with a digital cookbook approach, lacking the hardware-specific integration of My Moulinex.
Basta provides batch-cooking meal planning that serves as a specialized alternative to the appliance-tethered utility of My Tefal.
Breville+ provides appliance-specific guided cooking that acts as a direct competitor to the hardware-tethered utility of My Tefal.
Tasty captures the same home-cooking journey but uses video-led discovery and grocery integration instead of multicooker hardware links.
Cookpad offers a community-driven recipe repository that acts as a broader alternative to the appliance-specific content in My Tefal.
Eline's Table provides chef-curated plant-based meal planning that serves as a specialized alternative to the appliance-focused utility of My Tefal.
Whipp serves the same home-cooking audience by automating weekly meal planning and grocery lists based on budget.
Daily Meal Planner targets the same home-cooking audience by providing a simple calendar-based menu creation tool.
Guardian Feast provides curated editorial recipes that serve as a high-quality alternative to the appliance-specific content in My Tefal.
HelloFresh targets the same home-cooking segment but shifts the value from digital recipe management to physical meal kit delivery.
HelloFresh serves as a digital kitchen companion for meal-kit subscribers, offering recipe management that overlaps with My Tefal's recipe catalog.
This app provides menu organization and recipe keeping that serves as a general-purpose alternative to My Tefal's appliance-focused utility.
KptnCook serves the same home-cooking audience but uses a curated daily recipe model to reduce decision fatigue.
CookBooker provides recipe organization and meal planning that serves as a general-purpose alternative to the appliance-specific utility of My Tefal.
This app provides recipe organization and meal planning that serves as a general-purpose alternative to the appliance-specific utility of My Tefal.
Flavia provides recipe organization and meal planning that serves as a general-purpose alternative to the appliance-specific utility of My Tefal.
NeatEat targets the same home-cooking audience but focuses on budget-costed grocery management rather than multicooker hardware utility.
MealPrepPro targets the same home-cooking audience but emphasizes macro-tracking and automated planning over hardware-specific guidance.
Oeni focuses on inventory management for wine collectors, providing a specialized utility that complements the kitchen-management focus of My Tefal.
FoodiePrep AI serves the same home-cooking audience by using AI to consolidate recipe management and grocery automation.
Samsung Food serves as a direct alternative to My Tefal by aggregating web-based recipes into a centralized planner.
This app provides healthy meal kits that act as a service-based alternative to the appliance-tethered recipe utility of My Tefal.
Herbi targets the same budget-conscious home cooks but uses social media imports rather than hardware-specific multicooker integration.
TGB targets the same home-cooking audience but focuses on dynamic grocery list updates based on changing meal plans.
Samsung Food serves the same home-cooking audience and shares the hardware-integration strategy, specifically for Samsung appliances.
New entrants(2)
Chow targets the same home-cooking audience by automating the transition from recipe selection to grocery procurement via Instacart.
Bunlo serves the same home-cooking audience by using AI-assisted planning to manage household size and budget constraints.
