My Moulinex is a recipe discovery and kitchen management app for Cookeo multicooker owners on Android and iOS.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Food & Drink
Sentiment
3.4
24k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire the app to manage their Cookeo hardware and find recipes based on available ingredients, reducing food waste and simplifying meal preparation.
For Owners of Cookeo smart multicookers looking for daily recipe inspiration and kitchen management tools.
What does it look like?
Key features
Recipe search engine filtering by ingredients currently available in the user's kitchen, driving session frequency.
Direct control and recipe synchronization with Cookeo hardware, driving repeat accessory purchases.
Automatic ingredient list creation based on selected recipes, increasing daily active usage.
How much does it cost?
The app functions as a free utility to drive hardware accessory sales and brand loyalty for the Cookeo ecosystem.
Velocity
Maintenance developmentnew contentseasonal eventsShow more...
The app currently ships at a maintenance cadence, with only one release recorded in the analyzed window. While the latest version includes seasonal content, the lack of frequent updates suggests a focus on periodic content refreshes rather than active feature development. The development trend is stable at this low-frequency pace. No significant technical or functional shifts have been observed in recent months.
Who built it?
SEB
9 apps tracked · Food & Drink
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Pure Air by RowentaUser Sentiment
What do users think recently?
Recent user voice shows a frustrated sentiment. Users appreciate the application provides helpful cooking guidance for users who lack experience in the kitchen and recipe organization features like folders and calendar integration help users plan their weekly meals.
How are ratings & reviews evolving?
What users say, by theme
- The application provides helpful cooking guidance for users who lack experience in the kitchen
- Recipe organization features like folders and calendar integration help users plan their weekly meals
- Regional and language restrictions prevent users from accessing recipes or content in their preferred language
29 of 29 recent reviews analyzed · moderate confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for My Moulinex, cooking made easy
How's the Food & Drink market?
My Moulinex currently holds top-100 Food & Drink chart positions across France, Italy, and Spain. The gap between its free utility and the 3.4-star rating suggests that technical friction is currently capping its ability to convert casual users into long-term hardware loyalists.
The rivals identified
The Analyst's Read
Key takeaways for My Moulinex, cooking made easy
Where is it heading?
The market for kitchen-connected apps is consolidating around reliable hardware-software synchronization. My Moulinex remains exposed: unless the team shifts from content-led updates to stability-first engineering, the technical debt will continue to erode the user base.
- Persistent account registration failures prevent new user onboarding, which compounds the rating drag already visible on the platform.
- Recent updates focused on seasonal content, but the lack of stability improvements leaves core hardware connectivity issues unresolved.
The SWOT
- Direct Cookeo hardware integration drives accessory sales
- In-Fridge search engine increases session frequency
- Accessory-specific filters would expand utility
- Private recipe storage would increase retention
Next best moves
Audit account registration flow because registration errors are a top-reported blocker → increase new user conversion
+ 1 more prioritized moveThe counter-intuitive read
The app's regional content restriction is not a bug but a distribution barrier…
Read the full takeSince the last report: The report reflects a shift toward a 'mixed' outlook, driven by the formal identification of hardware connectivity issues as a primary technical blocker alongside existing registration failures.
Bottom line
My Moulinex secures hardware loyalty through deep Cookeo integration, but technical friction and regional content locks stifle growth, so the PM must prioritize stability fixes over new content to prevent churn.
Unlock 3 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] Play Store listing, source
Report last updated