Plant Future 22
For health-conscious individuals and families seeking to adopt or maintain a plant-forward diet through accessible, guided cooking.
SO VEGAN: Healthy RecipesSnapshot
Who is Plant Future 22?
Simplifying plant-based living through creator-led recipe guides and integrated meal planning tools for health-conscious home cooks.
Target audience
Portfolio
Free 1Last updated
SO VEGAN: Healthy Recipes
v3.2.198
8mo ago
Publisher DNA
What defines Plant Future 22?
Publisher DNA
Primary focus
Plant-based culinary content and meal planning
Scale
indie
Target audience
Health-conscious individuals and families seeking to adopt or maintain a plant-forward diet through accessible, guided cooking.
Origin
Launched in 2016 by plant-based cooking duo Roxy and Ben to celebrate delicious plant-based cooking.
Signature Patterns
- •Creator-led content strategy featuring founders Roxy and Ben
- •Monetization via a subscription-based model
- •Focus on utility features including smart filtering and integrated shopping lists
- •High-frequency update cadence for content and feature maintenance
Portfolio momentum
Maintaining an active development cycle with 8 updates released in the last 6 months for their single flagship title.
Company profile
medium confidence- Founded
- 2016
Portfolio
What does Plant Future 22 ship?
Apps
1 app analysed
Over 600 quick, easy and delicious plant-based recipes, shopping list + videos
Grocery list functionality allows users to manage ingredients and remove items with high efficiency
- Diverse and simple vegan recipes provide high value for users seeking quick meal inspiration
- Account registration and sign-in failures prevent new users from accessing the paid recipe content
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
45/100
Avg sentiment score
Rivals
Who does Plant Future 22 compete with?
The rivals identified
Nemeses(1)
Both apps compete for the same home cook audience by offering recipe libraries and shopping list tools under a freemium model.
Same space(20)
Epicurious functions as a high-volume, free-to-access recipe database that provides a broader, professional-grade alternative to the specialized plant-based focus of SO VEGAN.
The Doctor’s Kitchen targets the same health-conscious demographic as SO VEGAN by offering doctor-approved, nutritionally-focused recipes.
Eatr leverages AI-driven personalization for meal planning, providing a more automated, tech-heavy alternative to the curated library of SO VEGAN.
eMeals automates the meal-planning and grocery-procurement process for families, offering a more structured logistical utility than the recipe-focused SO VEGAN.
Whipp provides a budget-focused meal planner that competes for the same home-cook audience by automating the weekly grocery list.
Green Chef offers a premium, organic meal-kit service that targets the same health-conscious audience as SO VEGAN but focuses on physical delivery.
Guardian Feast offers a high-end, curated recipe collection from world-class cooks, serving as a premium alternative to the specialized SO VEGAN library.
HelloFresh provides a physical meal-kit service that addresses the same dietary needs as SO VEGAN but shifts the value from digital recipes to delivered ingredients.
Mob bridges recipe discovery with supermarket shopping, offering a flexible meal-planning utility that competes with SO VEGAN's recipe-first focus.
All My Meals focuses on social media recipe aggregation, providing a similar utility for collecting and organizing cooking ideas as SO VEGAN.
MealPrepPro offers macro-adjusted planning for health-conscious users, providing a more data-driven alternative to the recipe-centric approach of SO VEGAN.
RecipeLab uses computer vision for food logging, providing a more automated, fitness-focused alternative to the recipe-centric SO VEGAN.
Fivesec Health provides a direct competitor in the plant-based space, leveraging influencer credibility to offer a premium, curated recipe experience.
ReciMe serves as a social-media aggregator that competes for the same home-cook audience by centralizing fragmented content into a single repository.
mise targets UK grocery shoppers with pantry-aware planning, offering a more localized logistical utility than the recipe-focused SO VEGAN.
Herbi targets budget-conscious cooks by scaling ingredients to minimize waste, providing a more logistical focus than the recipe-centric SO VEGAN.
TGB provides a dynamic planning utility that competes for the same health-conscious audience by focusing on real-time grocery list updates.
NYT Cooking acts as a high-trust editorial alternative for home cooks, providing a vast, tested database that contrasts with the smaller, curated library of SO VEGAN.
Potto provides a budget-centric planning tool that competes for the same home-cook demographic by focusing on supermarket-integrated meal planning.
Samsung Food integrates recipe management with smart hardware, creating a high-switching-cost environment that differentiates it from the standalone SO VEGAN app.
New entrants(2)
Chow automates the transition from recipe selection to procurement, providing a more logistical, utility-focused alternative to the recipe-centric SO VEGAN.
Vego focuses on plant-based logistics, offering a swipe-based planning tool that competes directly with the plant-based focus of SO VEGAN.
The Analyst's Read
The bottom line on Plant Future 22
Bottom line
Plant Future 22 LTD is a well-positioned indie publisher that effectively monetizes an established social brand through a high-utility niche app. Their disciplined update cadence and subscription focus signal a stable, content-driven business model.
Frequently asked questions
How many apps does Plant Future 22 publish?
What kind of apps does Plant Future 22 make?
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What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- no
- Social presence:
- no