Plant Future 22
For health-conscious individuals and families seeking to adopt or maintain a plant-forward diet through accessible, guided cooking.
SO VEGAN: Healthy RecipesSnapshot
Who is Plant Future 22?
Simplifying plant-based living through creator-led recipe guides and integrated meal planning tools for health-conscious home cooks.
Target audience
Portfolio
Free 1Last updated
SO VEGAN: Healthy Recipes
v3.2.198
5mo ago
Publisher DNA
What defines Plant Future 22?
Publisher DNA
Primary focus
Plant-based culinary content and meal planning
Scale
indie
Target audience
Health-conscious individuals and families seeking to adopt or maintain a plant-forward diet through accessible, guided cooking.
Origin
Launched in 2016 by plant-based cooking duo Roxy and Ben to celebrate delicious plant-based cooking.
Signature Patterns
- •Creator-led content strategy featuring founders Roxy and Ben
- •Monetization via a subscription-based model
- •Focus on utility features including smart filtering and integrated shopping lists
- •High-frequency update cadence for content and feature maintenance
Portfolio momentum
Maintaining an active development cycle with 8 updates released in the last 6 months for their single flagship title.
Company profile
medium confidence- Founded
- 2016
Portfolio
What does Plant Future 22 ship?
Apps
1 app analysed
Over 600 quick, easy and delicious plant-based recipes, shopping list + videos
Rivals
Who does Plant Future 22 compete with?
The rivals identified
Nemeses(1)
Both apps target users seeking plant-based meal inspiration, competing directly for the same audience through free entry points and dedicated recipe libraries.
Same space(20)
Targets the same vegan audience but includes supplemental lifestyle features like yoga routines, differentiating through a broader wellness approach.
Converts a social media following into a functional utility, similar to the source app but with a specific focus on Greek-inspired healthy recipes.
Provides a broader vegetarian scope, serving users who want quick, crockpot-style recipes rather than the source app's plant-based focus.
Focuses on health-specific outcomes, providing a more clinical, doctor-approved alternative to the source app's lifestyle-oriented recipes.
Targets the same meal-planning demographic but uses AI-driven automation to differentiate from the source app's manual recipe library.
Provides a similar curated recipe experience but relies on newspaper editorial expertise rather than independent creator branding.
Reduces decision fatigue through daily curation, offering a lower-friction alternative to the source app's large, searchable database.
Focuses on the transition to veganism, providing beginner-level guidance that complements the source app's established recipe library.
Bridges the gap between planning and procurement for busy families, offering a more logistics-heavy utility than the source app.
Competes for the same home-cooking engagement by focusing on ingredient-based search, though it lacks the source app's specific plant-based niche.
Functions as a recipe aggregator that captures social media content, serving as a tool for users who want to centralize disparate sources.
Focuses on macro-tracking and family-oriented planning, providing a more structured, goal-driven alternative to the source app's general plant-based focus.
Offers a massive library of plant-based recipes, serving as a high-volume alternative to the source app's curated collection.
Targets users who source recipes from social media, providing AI tools to organize content that the source app does not natively support.
Offers a centralized platform for recipe management and planning, serving users who prioritize organization over discovery.
Directly competes in the plant-based niche by leveraging influencer credibility to provide a premium, structured meal-planning experience.
Combines recipe discovery with community and fitness, offering a more lifestyle-oriented approach than the source app.
Serves the same home-cook audience but uses editorial authority to gate content, contrasting with the creator-led approach of the source app.
Acts as a specialized hardware-dependent companion that offers guided cooking, serving as a high-friction alternative to the source app's mobile-first recipe library.
Leverages hardware integration to lock users into a specific appliance environment, contrasting with the source app's platform-agnostic, creator-focused model.
New entrants(2)
Focuses on reducing food waste and grocery costs, providing a more budget-conscious utility than the source app.
Simplifies weekly planning by incorporating budget and appliance constraints, offering a more logistical approach to vegan meal prep.
The Analyst's Read
The bottom line on Plant Future 22
Bottom line
Plant Future 22 LTD is a well-positioned indie publisher that effectively monetizes an established social brand through a high-utility niche app. Their disciplined update cadence and subscription focus signal a stable, content-driven business model.
Frequently asked questions
How many apps does Plant Future 22 publish?
What kind of apps does Plant Future 22 make?
What is Plant Future 22's top app?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- no
- Social presence:
- no