Fivesec Health by Alexandra icon

QPM Invest AB

For individuals interested in vegan or plant-based lifestyles seeking structured meal prep and grocery organization.

1app4.8(733)Food & Drink

Snapshot

Who is QPM Invest AB?

Simplifying plant-based living through curated recipes and meal planning tools for health-conscious individuals.

Target audience

Individuals interested in vegan or plant-based lifestyles seeking structured meal prepGrocery organization

Top rival

CookNest

Other rivals

Portfolio

Free 1
1
app
Food & Drink1

Last updated

Fivesec Health by Alexandra

v4.45

1.5y ago

Maintenance

Publisher DNA

What defines QPM Invest AB?

Publisher DNA

Primary focus

Plant-based recipe and meal planning tools

Scale

indie

Target audience

Individuals interested in vegan or plant-based lifestyles seeking structured meal prep and grocery organization.

Origin

Founded by Alexandra Andersson and Pontus Ohlsson to make healthy vegan cooking accessible through a community-led approach.

Signature Patterns

  • •Influencer-led content strategy centered on Alexandra Andersson's brand
  • •Subscription-based monetization model with a single premium tier
  • •Integration of editorial recipe content with utility tools like automated grocery lists
  • •Exclusive focus on the plant-based and vegan dietary niche
Maintenance

Portfolio momentum

The publisher maintains a single active title with no new releases or major updates recorded in the last six months.

Active apps 1

Company profile

low confidence
Employees
1-10

Portfolio

What does QPM Invest AB ship?

Apps

1 app analysed

Fivesec Health by Alexandra icon
Fivesec Health by Alexandra

600+ plant-based recipes, meal plans & meal planner.

4.8(733)

Excellent core utility features, specifically the auto-categorizing shopping list.

  • Delicious & Simple Vegan Recipes
  • Strict Paywall & Subscription Pricing

Single-market publisher, every app ships only to United States.

Based on 1 of 1 app with localized market data · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

User Sentiment

How do users feel about their apps?

1

Positive apps

0

Neutral / mixed

0

Negative apps

85/100

Avg sentiment score

Rivals

Who does QPM Invest AB compete with?

The rivals identified

Same space(20)

CookNest

known forCookNest・Save Your Recipes

1 app4.6Food & Drink

Provides an AI-powered recipe organizer for users who want to digitize content from social media or paper.

Cookpad Inc (UK)

known forCookpad recipes, homemade food

1 app4.6Food & Drink

Provides a global community repository for home cooks, contrasting with Fivesec Health's influencer-led, closed content model.

Cookpad

known forCookpad recipes, homemade food

1 app4.2Food & Drink

Provides a community-driven recipe sharing platform that complements Fivesec Health's curated content.

Eatr - MealPlans

known forEatr・AI Healthy Meal Plan・Diet

1 app4.3Food & Drink

Uses AI for meal planning and food scanning, providing a more automated, tech-heavy alternative to Fivesec Health's manual prep guides.

Eline's Table

known forEline's Table: Healthy Recipes

2 apps5.0Food & Drink

Offers chef-curated plant-based recipes, serving as a direct competitor to Fivesec Health's niche focus.

Factor_

known forFactor_ Prepared Meal Delivery

1 app4.8Food & Drink

Offers ready-to-heat meals for busy users who want to avoid the cooking process required by Fivesec Health.

Guardian News & Media

known forGuardian Feast: Daily Recipes

1 app4.2Food & Drink

Leverages editorial authority for recipe curation, providing a high-quality alternative to Fivesec Health's influencer-led content.

JoJo Apps: Meal Planner and Shopping List

known forMeal Planner & Grocery List

1 app4.5Food & Drink

Offers a general-purpose menu organizer for families, serving as a broader alternative to Fivesec Health's plant-based focus.

Kitchen Stories

known forKitchen Stories: Recipes

1 app4.8Food & Drink

Offers a large library of step-by-step recipes for home cooks, serving as a general-purpose alternative to Fivesec Health.

KptnCook

known forKptnCook: Cook & Meal Planner

1 app3.7Food & Drink

Delivers daily recipe suggestions to solve meal-planning fatigue, providing a more structured habit loop than Fivesec Health.

Little Lunches

known forLittle Lunches - Meal Planning

1 app3.7Food & Drink

Focuses on family and child-specific meal planning, serving as a specialized alternative to Fivesec Health's general plant-based focus.

MaiaSoft - Positive Easy Recipes

known forAir Fryer: Healthy Recipes

1 app4.6Food & Drink

Provides specialized air fryer recipes for users seeking specific cooking techniques not prioritized by Fivesec Health.

Mealime Meal Plans

known forMealime Meal Plans & Recipes

1 app4.8Food & Drink

Uses deep dietary personalization and grocery delivery integration to solve the same decision fatigue as Fivesec Health.

Mob.co.uk

known forMob: Meal Planner and Recipes

1 app4.2Food & Drink

Uses ingredient-based search to help home cooks reduce food waste, offering a more utility-focused approach than Fivesec Health.

NatiMate

known forAll My Meals - Save Recipes

2 apps4.6Food & Drink

Provides a social media recipe aggregator for families, offering a broader content scope than Fivesec Health.

ReciMe

known forReciMe: Recipes & Meal Planner

1 appFood & Drink

Aggregates social media content for home cooks, serving as a repository for users who find Fivesec Health's curated content too narrow.

Riafy Technologies

known forCookbook Recipes & Meal Plans

1 app4.6Food & Drink

Provides a basic recipe database and meal planning tool for home cooks who need less specialized content than Fivesec Health.

SamsungFood

known forSamsung Food: Meal Planner

1 app4.5Food & Drink

Uses a recipe clipper to aggregate web content, offering a broader recipe library than Fivesec Health's proprietary database.

Stashcook

known forMeal Planner & Recipe Keeper

1 app4.4Food & Drink

Simplifies recipe organization from multiple sources, serving as a utility for users who want to consolidate content beyond Fivesec Health's library.

youmealplan.com

known forMeal Planner & Macro Tracker

1 app4.7Food & Drink

Focuses on macro tracking and AI-powered recipe importing, appealing to users who need more granular nutritional data than Fivesec Health provides.

New entrants(2)

Paralel Apps

known forAirfryAddict: Airfryer Recipes

1 app0.0Food & Drink

Focuses on air fryer appliance reviews and recipes, serving as a hardware-focused complement to Fivesec Health's recipe-first approach.

TEGS LABS

known formise - meal planner

2 apps4.6Food & Drink

Uses pantry-aware matching to reduce grocery spending, providing a more budget-focused utility than Fivesec Health.

The Analyst's Read

The bottom line on QPM Invest AB

Bottom line

QPM Invest AB is a specialized indie publisher that effectively converts influencer-driven community trust into a stable subscription business. Their high weighted rating signals a successful transition from social content to a utility-first mobile experience.

Frequently asked questions

How many apps does QPM Invest AB publish?
QPM Invest AB has 1 app tracked by Marlvel, primarily in the Food & Drink category.
What kind of apps does QPM Invest AB make?
QPM Invest AB's portfolio is concentrated in Food & Drink, with an average rating of 4.8/5 across rated apps.
What is QPM Invest AB's top app?
By review volume across the portfolio, Fivesec Health by Alexandra is QPM Invest AB's best-known app tracked by Marlvel.
In how many countries are QPM Invest AB's apps available?
Marlvel has tracked QPM Invest AB's apps across 1 country.

What fed this analysis

Apps analyzed:
1
With full intel:
1
With overview:
1
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by QPM Invest AB, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “QPM Invest AB intelligence.” Updated 2026-04-24. https://marlvel.ai/publishers/qpm-invest-ab

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Data licensed under CC-BY-NC 4.0