Zedge
For smartphone users seeking aesthetic and audio customization, ranging from casual users to creators of digital content.
Zedge™ Wallpapers & Ringtones
Snapshot
Who is Zedge?
Enabling mobile device personalization through a massive library of user-generated and AI-curated digital assets. Helping users express identity via custom ringtones, wallpapers, and notification sounds.
Target audience
Portfolio
Free 4Last updated
Zedge™ Wallpapers & Ringtones
v9.18.1
5mo ago
Publisher DNA
What defines Zedge?
Publisher DNA
Primary focus
Mobile personalization and digital content utilities
Scale
indie
Target audience
Smartphone users seeking aesthetic and audio customization, ranging from casual users to creators of digital content.
Signature Patterns
- •Integration of AI-driven generation tools across core and experimental apps
- •Freemium monetization model relying on ad-supported access and premium content credits
- •Focus on community-driven content libraries for device aesthetics
- •High-frequency update cadence across the entire active portfolio
Portfolio momentum
Released 27 updates across 4 apps in the last 6 months, indicating a high-frequency development cycle focused on feature iteration.
Portfolio
What does Zedge ship?
Apps
4 apps analysed
AI photo to video maker: generate funny lip sync, singing & dancing animations.
Acquire and manage your secure digital tickets from SuperBoletos.
Make the most of your display with beautiful wallpapers and advanced features.
Discover millions of background wallpapers & ringtones or make your own with AI.
Massive multi-category inventory sustains high organic install velocity
- Extensive library of wallpapers and ringtones provides high value for personalizing mobile device interfaces
- Aggressive ad frequency and monetization prompts disrupt the navigation experience for free-tier users
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
Rivals
Who does Zedge compete with?
The rivals identified
Nemeses(1)
Both apps compete for mobile personalization market share by offering free-to-download wallpaper libraries that target users seeking to customize device aesthetics.
Contenders(8)
CutePop competes for the same personalization-focused user base by offering an AI-powered wallpaper generation tool and a large library of background assets. Both apps target users seeking to customize device aesthetics through high-frequency content updates.
Wallcraft competes for the same personalization-focused user base by offering high-resolution 4K and 6K assets, directly challenging the inventory-heavy model of Zedge.
Both apps target Android users seeking mobile personalization, competing directly for the same audience through overlapping ringtone and wallpaper libraries.
Both apps compete for the same mobile personalization market, specifically targeting users seeking ringtone and notification sound customization.
Both apps compete for the same mobile personalization market by offering high-resolution wallpapers and live visual effects for device screens.
Both apps compete for the same mobile personalization audience by offering free, searchable wallpaper libraries that rely on tag-based discovery mechanisms.
Both applications compete for the same mobile personalization audience by providing high-definition live wallpapers and dynamic backgrounds for smartphone screens.
Both apps target smartphone users seeking device personalization through live wallpapers and parallax effects, competing directly for screen time in the personalization category.
Same space(37)
Wallpaper Theme +HOME Launcher acts as a comprehensive platform for Android overhaul, offering a deeper level of customization than Zedge's standalone wallpaper app.
Anime Wallpaper targets a specific visual niche within the wallpaper market, competing with Zedge's broader, general-interest library.
Themify competes for screen real estate by offering bundled home screen themes that contrast with Zedge's asset-based library.
Themes: Widgets and Wallpapers provides an all-in-one customization interface that directly challenges Zedge's multi-category personalization approach.
Colliz - DIY Wallpaper Craft targets the creative personalization market, allowing users to build custom backgrounds using their own photos.
4K Wallpaper & HD Backgrounds provides a high-resolution, static-focused alternative for users who do not require Zedge's complex live or AI features.
Live Wallpapers 4K 3D・Launcher offers a specialized library of animated backgrounds that compete with Zedge's live content category.
ThemeWall offers dynamic visual content for lock screens, competing with Zedge's live wallpaper category.
Crunchyroll captures the same entertainment-seeking audience through niche content consumption rather than device customization.
Silly Smile Wallpaper & Sound offers a combined audio-visual personalization package, appealing to users who want ringtones and wallpapers in one interface.
Depth Wallpaper targets users seeking specific visual effects on their lock screen, a subset of Zedge's wallpaper functionality.
Silly Fun Smile Live Wallpaper captures a segment of the personalization market focused on high-energy, animated aesthetics rather than Zedge's broad inventory.
Wallpics competes by offering a DIY-focused live wallpaper suite, appealing to users who want to create custom assets rather than browse Zedge's library.
Wallpapers provides a minimalist, ad-free utility that contrasts with Zedge's ad-heavy, high-frequency monetization model.
Live Anime Shimeji Pets targets the same personalization audience by offering interactive, floating desktop characters that coexist with standard wallpaper apps.
Silly Fun Smile Live Wallpaper captures a segment of the personalization market focused on high-energy, animated aesthetics rather than Zedge's broad inventory.
Live Wallpapers Plus HD 4k competes for the same visual customization audience by offering a library of animated backgrounds.
Depth Wallpapers & Live Clock focuses on depth-based visual effects, offering a more specialized aesthetic than Zedge's general-purpose library.
Funny Smile Live Wallpaper targets the same niche as other smile-themed apps, providing playful, animated content that competes with Zedge's general library.
Photo Widget provides granular home screen customization tools that complement Zedge's broader device personalization focus.
DIY Wallpaper Maker Collage appeals to the creative segment of the personalization market by prioritizing user-generated content over pre-made library assets.
Rolling Icon: 3D Wallpaper offers an interactive home screen experience that differentiates itself from Zedge's static or standard live wallpaper offerings.
Mico competes for the same personalization-focused user base by bundling aesthetic widgets with wallpapers, creating a more comprehensive home-screen customization experience.
Live Wallpapers for Me targets the same visual customization segment but focuses on dynamic motion content.
App Icons focuses on home screen interface modification, complementing Zedge's personalization tools.
Smart Watch - Clock Wallpaper serves as a functional personalization tool, transforming the home screen into a timepiece rather than just a visual background.
Wallpo targets users seeking immersive 3D environments, providing a more interactive alternative to Zedge's primarily 2D or parallax wallpaper assets.
Everpix offers a curated wallpaper alternative to Zedge's community-driven content repository.
Licowa offers photo editing and collage tools that allow users to create custom visual content for their devices.
Gallerie Wallpapers serves as a niche alternative for users prioritizing curated, high-quality artistic content over Zedge's mass-market, AI-generated library.
Walli combines artist-driven content with generative AI, mirroring Zedge's hybrid approach to wallpaper creation.
ThemePro competes by offering a professional-grade customization suite that bundles icons, widgets, and wallpapers into cohesive themes.
ThemePack targets the same personalization-focused audience but shifts focus toward home screen interface aesthetics like icon packs and widgets.
TikTok captures attention through algorithmic video discovery, serving as a primary source for the visual trends that drive Zedge's wallpaper demand.
Wallcraft focuses on high-fidelity visual assets tailored to specific hardware, competing directly with Zedge's wallpaper offerings.
Wallpaper Engine functions as a specialized utility for desktop-to-mobile sync, capturing power users who prefer local transfers over Zedge's cloud-based library.
Cool Live Wallpapers Maker 4k provides a specialized live wallpaper creation tool that serves as a focused alternative to Zedge's broader platform.
New entrants(3)
Wallyx provides a curated library of static and animated backgrounds that compete with Zedge's wallpaper offerings.
4K Wallpapers - Auto Changer offers automated rotation features that Zedge users might seek for a more dynamic, hands-off personalization experience.
PlayTone offers a combined ringtone and wallpaper personalization studio that directly mirrors Zedge's core value proposition.
The Analyst's Read
The bottom line on Zedge
Bottom line
Zedge is a mature utility publisher successfully leveraging its massive user base to test AI-centric content creation tools. Their ability to maintain high engagement in the personalization category while diversifying into creator-focused apps will determine their long-term growth trajectory.
Frequently asked questions
How many apps does Zedge publish?
What kind of apps does Zedge make?
What is Zedge's top app?
What fed this analysis
- Apps analyzed:
- 4
- With full intel:
- 1
- With overview:
- 4
- Website scraped:
- yes
- Social presence:
- yes
