Versant Media
For existing cable and digital TV subscribers seeking mobile access to news, sports, and entertainment programming.
CNBC: Stock Market & Business
Snapshot
Who is Versant Media?
Providing centralized access to live news, sports, and entertainment content from the Versant media network. Enabling viewers to stream flagship programming and real-time market data on mobile devices.
Target audience
Portfolio
Free 11Last updated
CNBC: Stock Market & Business
v8.6.0
5mo ago
Publisher DNA
What defines Versant Media?
Publisher DNA
Primary focus
Media and entertainment streaming applications
Scale
indie
Target audience
Existing cable and digital TV subscribers seeking mobile access to news, sports, and entertainment programming.
Signature Patterns
- •Heavy reliance on cable/satellite provider authentication for content access
- •Integration of live TV streaming and on-demand video libraries
- •Content-heavy UI focused on news feeds, market data, and entertainment clips
- •Freemium or free-to-access model supported by existing network subscriptions
Portfolio momentum
Released 43 updates across 8 apps in the last 6 months, indicating a high-frequency maintenance and feature-rollout cycle.
Portfolio
What does Versant Media ship?
Apps
11 apps analysed
The world leader in breaking business news & real-time financial market coverage
Analysis in progress
Tiered content gating effectively segments retail from professional investors
- System setting integration for light and dark mode preferences improves visual comfort for daily readers
- Live streaming functionality remains broken or inaccessible following the latest update for many cable subscribers
NBCUniversal integration provides a defensible content library
- Celebrity news coverage provides a reliable source for entertainment updates and lifestyle stories
- Frequent application crashes during article navigation prevent users from accessing content consistently
Single-market publisher, every app ships only to United States.
Based on 4 of 11 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States4 / 4
Core markets (4/4 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
3
Negative apps
23/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Versant Media compete with?
The rivals identified
Nemeses(3)
MS NOW and BBC: World News & Stories compete for the same news-conscious audience by providing live streaming and on-demand audio content.
known for
Barron’s - Investing Insights
Both applications target professional investors and business news consumers with premium subscription models, creating direct competition for the same high-net-worth user base.
Both applications compete for the same time-sensitive news consumer attention by offering 24/7 live streaming video services.
Contenders(13)
Both apps compete for news-conscious viewers by providing live video streaming of political and cultural events.
Provides 24/7 live news reporting and expert analysis, serving the same political news audience as MS NOW but with a different editorial focus.
Both applications target U.S. news consumers with live streaming and on-demand political content, creating direct competition for daily active users.
Targets the same professional demographic seeking real-time market updates and business intelligence.
Both applications compete for the attention of news-conscious users, with MS NOW focusing on political commentary and Reuters providing global reporting and financial market data.
Both apps compete for the attention of news-conscious users, with USA TODAY capturing general interest through a broad aggregator model while MS NOW focuses on specific political commentary.
known for
TV9 News App: LIVE TV & News
Both apps compete for the same live news streaming audience, forcing a choice between specialized political reporting and broad regional language coverage.
Both applications compete for daily news consumption time by offering live video broadcasts and real-time updates to users seeking current events coverage.
Both apps compete for the attention of general news consumers, with MS NOW focusing on political analysis and Daily Mail on high-frequency global updates.
Both apps compete for the same retail investor audience by providing real-time market data and financial news updates.
MSN competes for the same general news audience by bundling news with daily utility like weather and finance, capturing time that would otherwise be spent on dedicated news streaming apps.
Both apps compete for the same news-consuming audience by providing live video streaming and breaking news alerts. They overlap in the mobile news consumption segment where users seek real-time updates.
Both apps compete for the attention of news-conscious users seeking political and cultural analysis, though they differ in delivery format between live video and text-heavy bundles.
Same space(43)
Offers institutional political reporting that competes with the flagship programs on MS NOW.
Focuses on technology news, which is a key sector for CNBC's business-oriented audience.
Aggregates fragmented news into a single narrative, competing for daily news consumption.
Uses AI to personalize news feeds, competing for the same attention as live streaming apps.
Offers a critical alternative to standard news feeds by exposing media bias and ownership structures.
Targets professionals seeking deep analysis of global political and economic events.
Provides trusted global reporting and live streams, serving as a reliable alternative for users who value institutional journalism over cable-network broadcasts.
Combines breaking news with interactive puzzles to sustain daily engagement, serving a broader, more casual audience than the political-news-focused MS NOW.
Provides investigative depth for German-speaking users interested in global political trends.
Provides local news context for CNBC users in the New York tri-state area who require regional updates.
Serves local news consumers who seek personalized content feeds rather than the national cable-focused broadcast model of MS NOW.
Focuses on political and investigative reporting, appealing to users who seek niche perspectives outside of mainstream cable news.
Targets the same high-intent news consumer base but focuses on investigative political reporting rather than market data.
Functions as a professional-grade aggregator for high-volume content, appealing to users who need to filter news rather than watch live broadcasts.
Aggregates diverse news sources into a visual format that CNBC users might use for broader information discovery.
Offers an alternative to cable-authenticated news by using a reader-funded model and daily engagement loops like puzzles.
Offers an independent, reader-funded alternative to the corporate-owned news model used by CNBC.
Functions as a local news utility for Boston-area CNBC users requiring regional weather and sports updates.
Acts as a default aggregator for iOS users, competing for the same daily news habit.
Offers international perspectives to English-speaking readers, serving as a specialized alternative to domestic cable news.
Provides a free, ad-supported streaming experience for cord-cutters seeking live news.
Provides regional investigative and weather content for Boston-area CNBC users.
Provides a similar 24/7 live-streaming model but focuses on political punditry instead of financial market analysis.
Provides a multi-format news experience including radio and TV, serving users who want diverse media consumption in one app.
Focuses on audio-first news and public radio content for listeners.
Aggregates local news and weather alerts for users who want community-specific updates rather than national political coverage.
Focuses on hyper-local news and safety, providing a different layer of information than national broadcasts.
Targets a similar political news audience as CNBC's business-focused viewers but with a different editorial leaning.
Delivers Italian news coverage for users seeking real-time updates and analysis.
Provides independent investigative journalism that serves as an alternative to the mainstream media model of CNBC.
Provides 24/7 live news and podcasts, serving as a direct alternative for users who want multi-format, real-time updates without cable authentication.
Provides international reporting for users interested in European perspectives.
Serves as a non-profit source for factual reporting, appealing to users who value journalistic integrity.
Provides analytical long-form journalism for intellectually curious readers.
Provides professional-grade financial intelligence, serving business-focused users who require more depth than standard political news broadcasts.
Targets industry professionals with exclusive tech news and research tools.
Provides trusted Irish and international news for a sophisticated audience.
Provides a broader range of regional content across multiple languages, serving users who require more than just national political news.
Offers premium UK and world news coverage for readers who value expert analysis.
known for
Offers a free, ad-supported alternative to cable-authenticated streaming, directly addressing the cord-cutter segment MS NOW ignores.
Serves as a primary destination for real-time news and public discourse.
Provides a personalized news feed that CNBC users may use for general headlines outside of their financial focus.
Aggregates global and local news for users who want a quick, personalized reading experience rather than a live broadcast stream.
New entrants(1)
Aggregates local headlines and community stories, serving users who prioritize neighborhood-level updates over national cable news.
The Analyst's Read
The bottom line on Versant Media
Bottom line
Versant Media effectively serves as a mobile companion for a legacy media conglomerate, prioritizing content accessibility for existing subscribers. Their high update velocity suggests a disciplined commitment to maintaining parity with their broadcast network's programming schedule.
Frequently asked questions
How many apps does Versant Media publish?
What kind of apps does Versant Media make?
What is Versant Media's top app?
In how many countries are Versant Media's apps available?
What fed this analysis
- Apps analyzed:
- 8
- With full intel:
- 0
- With overview:
- 8
- Website scraped:
- yes
- Social presence:
- yes
