Versant Media
For existing cable and digital TV subscribers seeking mobile access to news, sports, and entertainment programming.
CNBC: Stock Market & Business
Snapshot
Who is Versant Media?
Providing centralized access to live news, sports, and entertainment content from the Versant media network. Enabling viewers to stream flagship programming and real-time market data on mobile devices.
Target audience
Portfolio
Free 9Last updated
CNBC: Stock Market & Business
v8.6.0
4mo ago
Publisher DNA
What defines Versant Media?
Publisher DNA
Primary focus
Media and entertainment streaming applications
Scale
indie
Target audience
Existing cable and digital TV subscribers seeking mobile access to news, sports, and entertainment programming.
Signature Patterns
- •Heavy reliance on cable/satellite provider authentication for content access
- •Integration of live TV streaming and on-demand video libraries
- •Content-heavy UI focused on news feeds, market data, and entertainment clips
- •Freemium or free-to-access model supported by existing network subscriptions
Portfolio momentum
Released 43 updates across 8 apps in the last 6 months, indicating a high-frequency maintenance and feature-rollout cycle.
Portfolio
What does Versant Media ship?
Apps
9 apps analysed
Tiered content gating effectively segments retail from professional investors
- System setting integration for light and dark mode preferences improves visual comfort for daily readers
- Live streaming functionality remains broken or inaccessible following the latest update for many cable subscribers
Watch MS NOW videos and stream audio from the team formerly known as MSNBC.
- High quality journalism and political reporting keep loyal news consumers engaged with the content
- Live stream playback fails consistently across multiple devices, preventing users from accessing real-time news
Single-market publisher, every app ships only to United States.
Based on 3 of 9 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States3 / 3
Core markets (3/3 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
2
Negative apps
18/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Versant Media compete with?
The rivals identified
Nemeses(1)
Bloomberg serves the exact same professional finance and market-data-driven news audience as CNBC, maintaining high-frequency release cycles to keep pace with market volatility.
Contenders(2)
known for
MarketWatch - News & Data
Provides a specialized finance-first news experience that directly overlaps with CNBC's core market data value proposition.
The primary destination for retail investors seeking free, comprehensive market data and news aggregation.
Same space(2)
A major news ecosystem competitor that dominates the general breaking news category.
An adjacent competitor focusing on high-level economic and political analysis for a sophisticated audience.
New entrants(2)
Demonstrates extreme release velocity and a hyper-local focus that is rapidly capturing regional news market share.
Disrupting traditional news consumption by shifting power from institutional outlets to individual, expert-led newsletters.
The Analyst's Read
The bottom line on Versant Media
Bottom line
Versant Media effectively serves as a mobile companion for a legacy media conglomerate, prioritizing content accessibility for existing subscribers. Their high update velocity suggests a disciplined commitment to maintaining parity with their broadcast network's programming schedule.
Frequently asked questions
How many apps does Versant Media publish?
What kind of apps does Versant Media make?
What is Versant Media's top app?
In how many countries are Versant Media's apps available?
What fed this analysis
- Apps analyzed:
- 8
- With full intel:
- 0
- With overview:
- 8
- Website scraped:
- yes
- Social presence:
- yes