E! News is a news and entertainment app for pop culture enthusiasts, providing celebrity updates and video content on iOS and Android.
The App DNA
What makes this app unique?
The app serves as a centralized destination for fans to access exclusive red-carpet moments and NBCUniversal reality-TV content, removing the friction of searching across multiple platforms.
For Pop culture enthusiasts and fans of reality television who seek real-time celebrity updates and red carpet coverage.
What does it look like?
Key features
Customizable feed allowing users to follow specific topics and set alerts for breaking stories.
Access to full episodes of E! and NBCUniversal shows via TV provider authentication.
Live coverage of award shows and premieres featuring interactive Glambot segments.
How much does it cost?
The ad-supported model relies on high-volume engagement with celebrity news and video content to drive inventory.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app maintains a maintenance-level cadence, shipping approximately 0.08 releases per week. Development is currently focused exclusively on performance and stability, as the latest version and its predecessor contain only generic bug fix notes. There is no evidence of new feature development or live operations, with the publisher opting for opaque release notes that offer no insight into specific improvements.
Who built it?
Versant Media
11 apps tracked · News & Magazines
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CNBC: Business & Stock NewsUser Sentiment
What do users think recently?
Fresh user feedback skews frustrated. Users appreciate celebrity news coverage provides a reliable source for entertainment updates and lifestyle stories and widget integration allows users to monitor entertainment headlines directly from their home screen, but report frequent application crashes during article navigation prevent users from accessing content consistently.
How are ratings & reviews evolving?
What users say, by theme
- Celebrity news coverage provides a reliable source for entertainment updates and lifestyle stories
- Widget integration allows users to monitor entertainment headlines directly from their home screen
- Frequent application crashes during article navigation prevent users from accessing content consistently
60 of 100 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for E! News
How's the News & Magazines market?
E! News currently holds the #172 position in the US News & Magazines category, with a 14-place decline in recent rankings. The gap between its established media brand and its current store performance signals a failure to convert legacy interest into app-based retention.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for E! News
Where is it heading?
The entertainment news market is shifting toward social-first, short-form video consumption, leaving E! News exposed due to its reliance on a legacy web-wrapper architecture. Without a transition to native-first performance, the app will continue to lose its relevance to faster, more stable social competitors.
- Persistent application crashes during article navigation prevent consistent content access, which drives users to abandon the platform for social media alternatives.
- The lack of native-app polish and persistent performance issues in the latest release signal a maintenance-mode cadence that fails to meet user expectations.
The SWOT
- Exclusive red-carpet access creates high-intent traffic peaks
- NBCUniversal integration provides a defensible content library
- Implementing a native profile system could increase user stickiness
Next best moves
Rebuild article-linking logic because headline-to-content mismatch is a top complaint → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The app's web-wrapper architecture is not just a technical failure…
Read the full takeBottom line
Addressing the article-linking logic and launch stability is the only way to arrest the current churn, as the content itself remains a reliable draw for the core audience.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is E! News free to use?
How does E! News compare to social media for celebrity news?
Does E! News have intrusive ads?
Sources
Report last updated