The Information
For high-powered tech executives, founders, and investors seeking deep-dive industry analysis and professional networking.
The Information: Tech News
Snapshot
Who is The Information?
Providing high-level tech executives and investors with deep-dive reporting and proprietary industry data to inform critical business decisions.
Target audience
Portfolio
Free 1Last updated
The Information: Tech News
v2.7.14
6mo ago
Publisher DNA
What defines The Information?
Publisher DNA
Primary focus
Premium tech journalism and business intelligence
Scale
indie
Target audience
High-powered tech executives, founders, and investors seeking deep-dive industry analysis and professional networking.
Signature Patterns
- •Hard paywall model requiring premium subscriptions for full content access
- •Focus on long-form, investigative journalism rather than breaking news aggregates
- •Integration of utility-based features like organizational charts and subscriber directories
- •Single-app portfolio strategy focused on a unified brand experience
Portfolio momentum
Maintained a steady update cadence with 2 releases in the last 6 months for their single flagship title.
Portfolio
What does The Information ship?
Apps
1 app analysed
Exclusive Tech Stories: Read Daily Business & Technology News, Events, Podcasts
Exclusive research databases create a professional switching cost
- High quality tech reporting provides informative and engaging content for professional readers
- Frequent application crashes and login failures prevent access to paid subscription content
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Rivals
Who does The Information compete with?
The rivals identified
Nemeses(1)
Bloomberg serves the exact same high-powered executive audience with a massive, established infrastructure for real-time financial data and market-moving news.
Contenders(2)
Directly competes for the same professional, high-net-worth audience with a focus on global business intelligence.
Captures the same intellectual, decision-maker demographic with a high-velocity release cadence and premium editorial content.
Same space(2)
Adjacent platform that competes for the same professional's time by hosting long-form tech and business thought leadership.
Adjacent utility that allows power users to aggregate the target app's content alongside other industry sources.
New entrants(1)
Emerging threat targeting the same executive audience with high-authority, evergreen business management content.
The Analyst's Read
The bottom line on The Information
Bottom line
The Information is a niche leader in the tech news category, leveraging high-intent subscriber data and exclusive reporting to maintain a premium position. Their success hinges on the continued exclusivity of their proprietary data tools rather than broad app store discoverability.
Frequently asked questions
How many apps does The Information publish?
What kind of apps does The Information make?
What is The Information's top app?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes