The Information is a subscription-based tech news app for executives and founders, providing exclusive reporting, org charts, and research databases.
Product velocity
Maintenance
Daily rank 🇺🇸
#177
▼29News · free
Sentiment
3.5
386 reviews
Nemesis
Bloomberg: Business News Daily
The App DNA
What makes this app unique?
Users hire the app to access proprietary industry data and professional networking tools that general-interest news outlets do not provide, justifying the premium annual subscription cost.
For Tech executives, founders, and investors who require proprietary industry data and professional networking access.
What does it look like?
Key features
Access to 30+ proprietary organizational structures for major tech companies.
Searchable database of subscribers for networking and hiring.
Proprietary databases including AI chip makers and tech IPO trackers.
How much does it cost?
Subscription-only model anchored at $299/year, with a $749/year Pro tier that gates proprietary data and research tools.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app ships approximately 0.14 releases per week, placing it firmly in the maintenance tier. Development activity is limited to minor bug fixes and stability improvements, with no evidence of new features or live-ops content. The cadence has been stable but slow, with the latest release occurring over two months after the previous one. The publisher provides no insight into specific feature development, relying on generic changelog copy.
Who built it?
User Sentiment
What do users think recently?
The recent review mood reads frustrated. Users appreciate high quality tech reporting provides informative and engaging content for professional readers, but report frequent application crashes and login failures prevent access to paid subscription content.
How are ratings & reviews evolving?
What users say, by theme
- High quality tech reporting provides informative and engaging content for professional readers
- Frequent application crashes and login failures prevent access to paid subscription content
61 of 99 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for The Information: Tech News
How's the News market?
The Information holds a #43 Grossing rank in the US News category, but the 3.02-star rating on iOS indicates that technical instability is eroding the value proposition for its premium subscriber base.
Read the market outlookThe rivals identified
By Bloomberg Finance LP
Bloomberg serves the exact same high-powered executive audience with a massive, established infrastructure for real-time financial data and market-moving news.
- Integrates real-time stock market data and portfolio tracking directly into the news reading experience.
- Offers a comprehensive multi-media suite including live TV streaming and curated financial podcasts.
- Provides deep-tier personalization for market tickers and industry-specific alerts that target app lacks.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for The Information: Tech News
Where is it heading?
The market for high-end business intelligence is consolidating around platforms that offer both deep reporting and real-time utility. The Information remains advantaged by its proprietary data, but the current technical debt creates an opening for rivals to capture its audience through superior mobile stability.
- Frequent login failures and crashes in the latest release drive users to the mobile browser, which erodes the app's retention loop.
- The continued expansion of proprietary research databases sustains the publication's unique value proposition against broad-market news competitors.
The SWOT
- Proprietary org-chart data functions as a high-value B2B distribution barrier
- Exclusive research databases create a professional switching cost
- Native tablet support for iPad users
- Integration of AI-powered research summaries
Next best moves
Audit login and splash-screen stability because crashes are the #1 complaint → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The app's technical instability is actually a retention signal…
Read the full takeFeature gaps
Real-time stock market data (available in Bloomberg but absent here) +1
Since the last report: The app has entered a maintenance-only development phase with no new features, while technical instability continues to drive negative user sentiment.
Bottom line
The Information provides unique, high-value industry data, but the app's technical instability undermines its premium pricing, so the PM must prioritize stability and basic reading features to prevent subscriber churn.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated